What InGenius does

InGenius (legally 6 Solutions, Inc., operating under the trade names InGenius and InGenius Data) is a private U.S. SaaS provider of mortgage-industry data analytics and CRM software, headquartered in Pompano Beach, Florida. The company's flagship Growth Multiplier platform aggregates publicly available data — HMDA loan application records, public real estate transaction records, and professional licensing information — through a proprietary, patent-pending data blending process to produce intelligence for loan officer recruiting, broker prospecting, real estate agent relationship analytics, and CRA/fair lending compliance reporting. The platform is delivered through a set of modules (MLO Recruiting & Broker Prospecting, Diverse Markets for CRA compliance, Real Estate Agent Relationships & Analytics, Market Analytics, and CRA Lending Compliance Reporting) and is paired with an integrated InGenius CRM that accepts platform data imports and supports API/file export to third-party CRMs. A complementary service, LoanView Connect, provides database rebuilding and hygiene against loan-level records back to January 1, 2019.

The company sells exclusively on a B2B enterprise basis through written multi-year Service Agreements — no self-service onboarding — with a field-sales organization led by a dedicated VP of Enterprise Sales. Customer segments include retail mortgage lenders (primary), banks and credit unions, wholesale lenders, and independent mortgage banks, with targeted use cases spanning recruiting, market expansion, and regulatory compliance. Distribution is augmented by a strategic co-development partnership with HousingWire, where InGenius supplies the data infrastructure powering HousingWire's Mortgage Rankings product launched March 31, 2026, with planned Wall Street Journal placement. The leadership team comprises four co-founders/CEO with a combined 100+ years of mortgage production experience, and the company is supported by AWS for cloud infrastructure and HubSpot for marketing automation. InGenius appears to be founder-controlled and bootstrapped, with no disclosed institutional funding.

Name

InGenius

Legal name

6 Solutions, Inc.

Website

https://ingenius-data.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

InGenius provides a patent-pending data analytics and CRM SaaS platform for U.S. mortgage lenders, banks, and credit unions, using HMDA and public records to support loan officer recruiting, CRA compliance, and market intelligence.

Ownership category

akta.pro rank

Product category

Mortgage Industry Analytics Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mortgage Lead Generation & Marketing Intermediaries (FSALABAI)

akta.pro secondary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Mortgage data analytics
• Loan officer recruiting
• Real estate agent analytics
• CRA compliance reporting
• Mortgage CRM software

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Growth Multiplier SaaS Subscription: Access to the Growth Multiplier platform providing mortgage industry analytics, loan officer recruiting intelligence, real estate agent analytics, and fair lending/CRA compliance reporting. Requires a paid subscription governed by a Service Agreement between InGenius and the Client. Fees are non-refundable except as expressly stated in the Service Agreement.
2. CRM Product Subscription: Software-as-a-service CRM product enabling clients to manage contacts, relationships, and business workflows. Clients may import Platform Data and enter their own proprietary Client Data. Access requires Service Agreement subscription.
3. API and Data Export Services: Services include ability to export Growth Multiplier data to third-party CRMs via API or file upload. Usage governed by Service Agreement terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

InGenius provides the Growth Multiplier SaaS analytics platform and the InGenius CRM to mortgage lenders, banks, credit unions, wholesale lenders, and independent mortgage banks. Growth Multiplier compiles loan officer recruiting intelligence, real estate agent relationship analytics, fair lending/CRA compliance reporting, and market analytics from HMDA data, public real estate records, and professional licensing information through a proprietary patent-pending data blending process. Access is provided under multi-year subscription Service Agreements.

Product overview

InGenius operates as a dual-product platform consisting of the Growth Multiplier analytics platform and a proprietary CRM product. Growth Multiplier serves as the core data engine, aggregating and analyzing publicly available mortgage and real estate data (including HMDA data, public real estate transaction records, and professional licensing information) using a proprietary patent-pending data blending process. The platform offers specialized modules for MLO recruiting and broker prospecting, diverse markets and CRA compliance, real estate agent relationships and analytics, and market analytics. The InGenius CRM integrates with Growth Multiplier, allowing clients to import platform data and manage their own Client Data for contact management and business workflows. Data can also be exported to third-party CRMs via API or file upload. The platform is marketed to distributed retail mortgage companies, banks, credit unions, and wholesale lenders, with a focus on actionable intelligence for recruiting, business development, fair lending compliance, and underserved market growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Multiplier A SaaS mortgage-industry analytics and business intelligence platform that aggregates and analyzes publicly available data (HMDA data, public real estate transaction records, and professional licensing information) via a proprietary patent-pending data blending process. It is sold to retail mortgage lenders, banks, credit unions, wholesale lenders, and independent mortgage banks for loan officer recruiting intelligence, real estate agent relationship analytics, fair lending/CRA compliance reporting, and market analytics. Access is provided under multi-year subscription Service Agreements.
• InGenius CRM A software-as-a-service CRM product that enables Clients to manage contacts, relationships, and business workflows. Users can import Platform Data from the Growth Multiplier dataset into the CRM and manage their own proprietary Client Data. Client Data ownership and control is retained by the Client, with InGenius using such data only as strictly necessary to provide the CRM service.
• LoanView Connect A database rebuilding and hygiene solution that helps companies rehydrate their current databases with accurate, current loan-level data (name, address, closing date, product type) dating back to January 1, 2019, with matching and appending of customer personal emails and cell phone numbers.

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core, infrastructure and operational.

• HousingWirecoreStrategic or Co-development Partner · 31 March 2026HousingWire launched the Mortgage Rankings product on March 31, 2026, a new performance intelligence product that benchmarks mortgage originators using recorded transaction data rather than voluntary submissions. The rankings are powered by data infrastructure from InGenius, enabling broader market coverage and objective performance measurement. The product is part of HousingWire's broader performance intelligence platform and features data in The Wall Street Journal.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS provides cloud hosting infrastructure for InGenius Services. AWS offers industry-standard security controls including encryption at rest and in transit, access management, and network security.
• HubSpotoperationalTechnology or IntegrationHubSpot provides email and marketing automation services for InGenius marketing communications. HubSpot is used for email marketing, marketing automation, and customer support tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Black Knight (ICE Mortgage Technology): Black Knight, now part of Intercontinental Exchange, provides the dominant loan origination system (Empower/LOS) and a broad mortgage data and analytics suite. It is comparable to InGenius because both serve U.S. mortgage lenders with data-driven workflow and analytics tools, but Black Knight operates as a full-stack incumbent rather than a focused recruiting intelligence platform.
• CoreLogic: CoreLogic is a large property data and analytics provider whose public record, MLS, and parcel data underpin many mortgage and real estate workflows. It is comparable because InGenius's Growth Multiplier also ingests public real estate records and HMDA data, though CoreLogic sells data infrastructure broadly rather than focused recruiting intelligence.
• Mortgage Cadence (Accenture): Mortgage Cadence, an Accenture business, delivers enterprise mortgage origination software, data, and analytics to large lenders and depositories. It is comparable because it sells integrated data and workflow tooling to the same institutional mortgage buyer as InGenius, though at significantly broader scope and scale.
• SimpleNexus (nCino): SimpleNexus, now part of nCino, is a digital mortgage platform combining POS, borrower experience, and CRM/referral partner tools. It overlaps with InGenius in real estate agent relationship analytics and MLO referral workflows within the mortgage vertical.

Direct peers

• Total Expert: Total Expert is a customer engagement and marketing platform purpose-built for mortgage lenders and banks, covering CRM, lead management, and MLO recruiting workflows. InGenius's CEO Jeff Walton was previously President of Total Expert, and both companies target the same buyer persona with overlapping CRM and recruiting capabilities.
• Bonzo: Bonzo is a CRM and automated marketing platform specifically built for mortgage loan officers, focused on contact management, pipeline, and personalized engagement. It directly overlaps with InGenius CRM and Growth Multiplier's MLO recruiting and relationship modules serving the same retail lender buyer.
• Maxwell: Maxwell provides a digital mortgage POS and CRM platform for IMBs and credit unions, including tools to recruit, retain, and engage loan officers. It competes with InGenius in the MLO recruiting intelligence space and shares the same enterprise SaaS GTM into mortgage lenders.
• Byte Software (LendingPad): Byte Software's LendingPad is a cloud-based loan origination system with built-in CRM and marketing functionality aimed at IMBs and credit unions. Both vendors serve mortgage lenders seeking integrated CRM and workflow tools with an enterprise sales motion.
• Sales Boomerang: Sales Boomerang is a reverse-alert and customer database reactivation platform for mortgage and real estate lenders that alerts lenders when past customers re-enter the market. It is directly comparable to InGenius's LoanView Connect rehydration and database hygiene use case, both leveraging historical loan-level data to refresh CRM records.

Others

• HousingWire: HousingWire is a mortgage industry media and information company and InGenius's strategic data partner powering the Mortgage Rankings product. Included as a peer because it is both a distribution channel and a content/brand asset, not a direct competitor in the SaaS platform sense.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ingenius-data
• Pinterestpinterest.com/pin/create/button/?url=https://info.ingenius-data.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InGenius