La Vis

What La Vis does

Cantina La Vis (legal name: Cantina di La-Vis e Valle di Cembra S.c.a.) is a privately held agricultural cooperative winery headquartered at Via del Carmine 7 in Lavis, in the Trentino region of northern Italy. Founded in 1948 by 14 local grape growers — with winemaking roots dating to 1850 by the Cembran family in a 15th-century building — the cooperative today unites approximately 400 winegrower members who cultivate roughly 400 hectares of Alpine vineyards ranging from 250 to 550 meters above sea level, primarily around Lavis and the Avisian Hills. The cooperative was formed through mergers with the South Tyrolean cooperative of Salorno in 1969 and Cantina Valle di Cembra in 2003.

Production is organized around two main collections: the Ritratti premium line (launched 1988, relaunched 2022) comprising six barrique-aged wines from the Avisian Hills — Sauvignon, Chardonnay, Gewürztraminer, Pinot Nero, Cabernet Sauvignon, and Lagrein — and the I Classici portfolio of 14 classic Trentino varietals spanning both international (Chardonnay, Pinot Grigio, Sauvignon, Pinot Nero) and native (Nosiola, Teroldego, Marzemino, Lagrein) varieties, plus a Vigneti delle Dolomiti IGT passito called Mandolaia. The underlying winemaking combines French oak barrique aging, stainless steel fermentation at controlled temperatures, and concrete tank aging, supported by a proprietary Soil Map (Carta dei suoli) developed since the 1980s Zoning Project (Progetto Zonazione) — a parcel-level pedoclimatic dataset used to match grape variety to terroir. Certifications include BRC and IFS (since 2004), EU Organic (since 2010), and SQNPI (since 2017, covering all bottled wines).

Cantina La Vis monetizes wine through three parallel channels: (1) direct retail via the on-site La Vinoteca shop and a globally accessible e-commerce store (lavinotecalaviscembra.it); (2) B2B HO.RE.CA sales through a dedicated Italian commercial department serving hotels, restaurants, and catering companies; and (3) a dedicated Export department selling to international distributors, supported by annual participation in Vinitaly (Verona), Prowein (Düsseldorf), Slow Wine Fair (Bologna), and the Hospitality trade fair. A secondary revenue stream is built on hospitality services — guided winery tours, tastings, courses, and private event hosting (business lunches, dinners, conferences) delivered in Italian, English, and German. Customer segments span wine enthusiasts and tourists (DTC), Italian Ho.Re.Ca. operators, and international distributors; no individual buyer is material enough to be disclosed by name.

Name

La Vis

Legal name

Cantina di La-Vis e Valle di Cembra S.c.a.

Website

https://la-vis.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

La Vis is a historic Italian wine cooperative (founded 1948) producing Trentino wines from ~400 hectares cultivated by ~400 grower-members, sold direct-to-consumer through on-site and online shops, to Italian Ho.Re.Ca. via a dedicated B2B team, and to international markets via a dedicated Export department and global trade fairs.

Ownership category

akta.pro rank

Product category

Italian Winery

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Italian wine production
• Trentino winery cooperative
• Premium still wines
• Wine hospitality services
• Ho.Re.Ca. wine distribution

Headquarters

HQ city

Lavis

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Product Sales: Primary revenue from producing and selling still wines across two collections — Ritratti (premium reserve wines, aged in French oak barriques) and I Classici (iconic Trentino varietals) — through retail (on-site shop and online store), B2B HO.RE.CA. Italy, and export channels.
2. Hospitality Services: Revenue from guided winery tours, wine tasting events, courses, and private event hosting (business lunches/dinners, conferences) conducted in multiple languages (Italian, English, German).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Cantina La Vis produces and sells Trentino wines through two main collections — the premium Ritratti line (six reserve wines from the Avisian Hills aged in French oak) and the I Classici line (iconic Trentino varietals) plus the Mandolaia passito — via direct retail (on-site La Vinoteca shop and online store), B2B Italian Ho.Re.Ca. supply, and international export channels. The cooperative also offers hospitality services including guided winery tours in Italian, English, and German, tastings, courses, and on-site event hosting.

Product overview

Cantina La Vis is a historic wine cooperative founded in 1948, producing wines from two main collections: the premium Ritratti Collection (launched 1988, featuring six premium wines from the Avisian Hills aged in French oak) and the I Classici line (featuring 14 classic Trentino wines including both native varieties like Nosiola, Marzemino, Teroldego and international varieties like Chardonnay, Pinot Grigio, Sauvignon Blanc). The portfolio also includes Mandolaia, a passito white wine. Beyond wine production, the company offers hospitality services including guided winery tours, event hosting, and a wine shop. The company operates approximately 400 hectares of vineyards with 400 member wine-growers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ritratti Collection Premium reserve wine line representing the pinnacle of Cantina La Vis's quality project, featuring six premium wines (Sauvignon, Chardonnay, Gewürztraminer, Pinot Nero, Cabernet Sauvignon, Lagrein) from the Avisian Hills, aged in French oak barriques with meticulous grape selection and yields reduction. Targeted at premium wine buyers and fine-dining Ho.Re.Ca. accounts.
• Sauvignon Blanc (I Classici) Classic Trentino Sauvignon Blanc from Giovo vineyards with pale yellow color and green hints, intense sweet bouquet of elderberry, peach and ripe fruit, and a savory mineral taste, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Pinot Grigio (I Classici) Classic Trentino Pinot Grigio from Lavis and Gardolo foothills, with intense golden yellow color, warm bouquet of ripe fruits and honey, and distinctive rich minerality, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Chardonnay (I Classici) Classic Trentino Chardonnay from Lavis and Pressano, pale yellow with green traces and a pleasing bouquet with fruity notes of Golden apple and pineapple, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Müller Thurgau (I Classici) Classic Trentino Müller Thurgau from Giovo and Meano hills, bright pale yellow with fruity aromas of green apple and lychee and floral essences of lily of the valley and jasmine, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Gewürztraminer (I Classici) Classic aromatic Trentino Gewürztraminer from Pressano hills, deep golden color with spicy floral scents of cloves and nutmeg and a full and consistent body, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Riesling (I Classici) Classic Rhine Riesling from the lower Cembra Valley, pale yellow tending to green, with delicate bouquet of candied fruit and carob and a full fruity, pleasantly acidic flavor, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Nosiola (I Classici) Classic native Trentino white wine from Avisio Hills and the Cembra Valley, pale yellow with pastel green tints and floral notes of rose petals, lychee, and jasmine, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Pinot Grigio Rosé (I Classici) Classic rosé from the Lavis area, delicate pale rose-pink with coppery nuances and elegant floral aromas with hints of white-pulp fruit, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Lagrein (I Classici) Classic red wine from Avisio Hills, ruby red with hints of purple, notes of raspberry, blueberry, and violets, dry and warm with soft sweet tannins, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Marzemino (I Classici) Classic native Trentino red wine from Rovereto and Mori, vivid ruby red with purple undertones, complex aroma of woodland fruits with violet fragrances, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Merlot (I Classici) Classic red wine from Sorni and Gardolo, rich ruby color with an elegant bouquet reminiscent of blackberry and plum, full-bodied and well balanced, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Cabernet (I Classici) Classic red wine from Sorni and Pressano hillsides, deep ruby red with violet tints and a characteristic intense scent of blackberry and plum with vanilla and chocolate hints, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Teroldego (I Classici) Classic native Trentino red wine from Avisio Hills, deep ruby red, aroma of violets developing notes of plum and small forest fruits, soft and rounded palate, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Pinot Nero (I Classici) Classic red wine from Lavis and Giovo foothill vineyards, light ruby red with an intense bouquet of sweet and marasca cherry and forest fruits aroma, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• Mandolaia Vigneti delle Dolomiti IGT Bianco Passito from Giovo and Pressano, made from naturally dried Gewürztraminer, Sauvignon Blanc, Rhein Riesling, and Chardonnay grapes with intense tropical sensations and candied fruit, sold through direct retail, Italian Ho.Re.Ca., and export channels.
• La Vinoteca Wine Shop Physical and online wine shop located at the winery in Lavis offering direct retail purchases of the full La Vis wine portfolio, plus wine tasting, local product sampling, courses, and tastings for visiting wine enthusiasts and tourists.
• Hospitality Services On-site hospitality experiences including guided winery tours in Italian, English, and German, wine tasting courses, and event hosting for business lunches, dinners, private parties, and conferences at the Lavis winery facility.

Quantifiable outcome

• Pinot Grigio Rosé Vigneti delle Dolomiti IGT 2023 received Silver at Global Rosé Masters 2024.
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Consorzio di Tutela Vini del Trentino (Trentino Wine Protection Consortium)coreStrategic or Co-development PartnerCollaborates with the Trentino Wine Protection Consortium on SQNPI (Sistema di Qualità Nazionale Produzione Integrata) certification, joint protection of the Trentino wine denomination, and regional wine marketing and promotion.
• Ministero delle Politiche Agricole, Alimentari e Forestali (Italian Ministry of Agricultural Policies)coreStrategic or Co-development PartnerWorks with the Italian Ministry of Agricultural Policies on SQNPI certification standards and broader agricultural policy initiatives for Trentino viticulture.
• Fondazione E. Mach (E. Mach Foundation)coreStrategic or Co-development PartnerPartners with the E. Mach Foundation on SQNPI certification, wine research, and sustainable viticulture development. The foundation provides scientific backing and technical oversight for the certification program.
• Istituto Superiore di Sanità (Italian National Health Institute)minorStrategic or Co-development PartnerCollaborates with the Istituto Superiore di Sanità on SQNPI certification, contributing to food safety and consumer health protection aspects of Trentino wine production.
• Federazione Trentina della Cooperazione (Trentino Cooperatives Federation)minorOthersThe DPO (Data Protection Officer) for Cantina La Vis is designated through the Federazione Trentina della Cooperazione, which provides data protection officer services to its member cooperatives.
• Slow Wine FairminorGTM or Marketing PartnerCantina La Vis participates in Slow Wine Fair in Bologna, one of the most important events in the wine sector for good, clean, and fair wine, promoting Italian artisan wines to trade visitors.
• VinitalycoreGTM or Marketing PartnerAnnual participation in Vinitaly, the most important Italian wine fair (Verona), as an exhibitor to reach Italian and international trade buyers, distributors, and wine professionals.
• ProweincoreGTM or Marketing PartnerAnnual participation in Prowein (Düsseldorf, Germany), the leading international wine trade fair, to reach European and global export markets and distributors.
• Hospitality (Ho.Re.Ca. Trade Fair)minorGTM or Marketing PartnerParticipation in Hospitality, the leading international trade fair for the Ho.Re.Ca. sector, to reach Italian and international hospitality buyers and restaurant professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Foradori: Elisabetta Foradori is a premium Trentino winery renowned for biodynamic Teroldego and other native varietals. While smaller and privately owned, it competes with La Vis's Ritratti and Teroldego offerings in the high-end Trentino red category and in international wine specialist channels.

Direct peers

• Zeni 1870: Cantina Zeni 1870 is a historic Trentino family winery producing DOC wines across similar varietals (Pinot Grigio, Chardonnay, Marzemino, Teroldego) and operating DTC wine tourism. It competes with La Vis in the same regional varietal mix and hospitality layer.
• Mezzacorona: Mezzacorona is a large Trentino cooperative producing still and sparkling wines with strong international distribution, particularly Pinot Grigio. It directly competes with Cantina La Vis in the same Trentino DOC varietals, B2B HO.RE.CA channels, and export markets.
• Cavit: Cantina Viticoltori del Trentino (Cavit) is one of the largest wine cooperatives in Trentino, producing a broad portfolio of Trentino DOC wines including Pinot Grigio, Chardonnay and Müller Thurgau. It is a directly comparable cooperative peer sharing the same grape supply model, geographic region, and varietal mix as Cantina La Vis.
• Cantina Toblino: Cantina Toblino is a Trentino cooperative producing DOC wines including Müller Thurgau, Nosiola, and Teroldego. It is a directly comparable cooperative peer sharing the same regional supply model and varietal exposure as La Vis.
• Rotari (Mezzacorona group): Rotari is a Trentino-based sparkling wine brand produced by the Mezzacorona group. It overlaps with La Vis in B2B and export channels and in leveraging Trentino terroir for premium positioning, and is a relevant peer for premium Trentino offerings.

Others

• Veronelli / Italian Wine Guide: Veronelli is a leading Italian wine guide and ecosystem player. It is not a direct competitor but is a relevant peer/ecosystem reference for award recognition and quality benchmarking that influences consumer and trade perception of La Vis's wines.

Regional players

• Cantina di Trento (Trentodoc producers / Ferrari): Cantine Ferrari is the leading Trentodoc (Trento DOC) sparkling wine producer based in Trentino. While focused on sparkling rather than still wines, it shares La Vis's Trentino terroir, premium positioning, and export orientation, making it a relevant regional peer.

Broad incumbents

• Gruppo Italiano Vini (GIV): Gruppo Italiano Vini is one of Italy's largest wine producers with a broad portfolio across multiple regions and brands. It is a broad incumbent competitor in the Italian wine wholesale, HO.RE.CA, and export markets where Cantina La Vis also competes.
• Cantine Riunite & Civ (G.I.V. group): Cantine Riunite & Civ is a major Italian cooperative group producing large volumes of branded wines across regions. As a broad incumbent, it competes with La Vis in commodity Italian white varietals and in B2B and export distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cantinalavis
• Facebookfacebook.com/CantinaLavis
• Instagraminstagram.com/cantina_lavis
• LinkedInlinkedin.com/company/la-vis-s-c-a-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Vis