Agro Ferragens Luizão

Name

Agro Ferragens Luizão

Legal name

Agroferragens Luizão

Website

https://luizao.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hardware and Agricultural Supplies Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYAFABAJAM

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYAFABAJAF

Fertilizer & Nutrient Retail (Dry, Liquid, Blends)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

Keywords

• Hardware retail
• Agricultural supplies
• Industrial tools
• Power tools
• Construction materials

Headquarters

HQ city

Rondonópolis

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: The company generates revenue through retail sales of machines, tools, EPIs, electrical materials, hydraulic materials, agricultural inputs, and welding equipment. Sales occur through physical retail stores, e-commerce website, WhatsApp, telephone orders (televendas), and customer testimonials indicate strong in-person service. The company accepts credit cards, PIX, and bank transfers for payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Agro Ferragens Luizão is a regional retail company that sells more than 30,000 products across ten core categories — machines and motors, hand and power tools, personal protective equipment (EPIs), electrical materials, hydraulic materials, agricultural inputs, welding equipment, cutting/grinding discs, lighting, and hardware (ferragens). It operates four physical retail stores in Mato Grosso (Brazil) and an e-commerce storefront (luizao.com.br) that delivers nationwide, complemented by WhatsApp, telephone (televendas), and email sales channels.

Product overview

Agro Ferragens Luizão operates a unified e-commerce retail platform with physical store presence, offering over 30,000 products across ten core categories: Máquinas e Motores (machines and motors), Ferramentas (tools), EPIs (personal protective equipment), Materiais Elétricos (electrical materials), Materiais Hidráulicos (hydraulic materials), Insumos Agrícolas (agricultural inputs), Equipamentos de Solda (welding equipment), Discos (cutting/grinding discs), Iluminação (lighting), and Ferragens (hardware). The company serves professionals, autonomous workers, and large enterprises in agribusiness, industry, and services across Mato Grosso and Brazil. The online platform enables nationwide delivery via Correios and transport companies, with rapid delivery available in cities with physical stores (Cuiabá, Sinop, Rondonópolis, Várzea Grande).

Differentiator

Problem solved

Functional benefit

Products and services

• Machines and Motors (Máquinas e Motores)
• Tools (Ferramentas)
• Personal Protective Equipment — EPIs (Equipamentos de Proteção Individual)
• Electrical Materials (Materiais Elétricos)
• Hydraulic Materials (Materiais Hidráulicos)
• Agricultural Inputs (Insumos Agrícolas)
• Welding Equipment (Equipamentos de Solda)
• Cutting and Grinding Discs (Discos)
• Lighting (Iluminação)
• Hardware (Ferragens)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Casa do Construtor: Brazilian franchise network specializing in tool and equipment rental plus sales of construction inputs to professionals and small contractors. Highly comparable business model focused on serving tradespeople, autonomous professionals, and SMBs — a core customer segment for Luizão.
• Agrogalaxy: Brazilian agricultural inputs retailer and distributor operating physical stores across multiple states, including Mato Grosso. Directly comparable on the agribusiness customer base and agricultural inputs category, though at significantly larger scale and with a more focused ag-inputs (vs. general hardware) positioning.
• Lavoro: Latin American agricultural inputs distributor and retailer serving farmers in Brazil and other markets. Comparable on the agricultural inputs retail category and farmer customer base that Luizão serves, with stronger digital and agronomic advisory capabilities.

Broad incumbents

• C&C Casa e Construção: One of Brazil's largest home improvement and construction materials retail chains, offering tools, hardware, electrical, hydraulic, and finishing materials. Overlaps directly with Luizão's hardware, tool, and building materials categories, but at a national scale and broader consumer DIY focus rather than agribusiness specialization.
• Leroy Merlin Brasil: Global DIY and home improvement giant with major Brazilian operations. Competes in the same hardware, tools, and building materials categories, but at much larger scale, with greater technology investment and a more consumer/home-improvement oriented value proposition.
• Telhanorte: Brazilian home improvement and construction retailer serving both professionals and end consumers. Comparable assortment (tools, hardware, electrical, hydraulic, EPIs) but operates at significantly larger scale with a broader consumer/home improvement positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agroluizao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agro Ferragens Luizão