Casa do Construtor
Casa do Construtor is Brazil's largest construction equipment rental franchise network, offering 80+ equipment types across 800+ stores in 500 cities and four Latin American countries, serving individual homeowners, SMB contractors, and construction firms via usage-based daily-to-monthly rentals.
- Company typePrivate
- Founded1993
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Casa do Construtor does
Casa do Construtor is a Brazilian construction equipment rental franchise network founded in 1993 in Rio Claro, São Paulo, by civil engineers Altino Cristofoletti Junior and Expedito Eloel Arena. Operated through the legal entity Formatta Negócios Ltda. (CNPJ 03.729.824/0001-95), the company developed Brazil's first franchise system dedicated to small-to-mid construction equipment rental and has grown to more than 800 franchised stores across 500 cities in four Latin American countries (Brazil, Argentina, Uruguay, and Paraguay), self-describing as the largest equipment rental network in Latin America.
The offering comprises more than 80 equipment SKUs organized into five service categories — Construction, Gardening, Cleaning, Painting, and Other — covering items from concrete mixers, scaffolding, and jackhammers to pressure washers, airless sprayers, and laser levels. Equipment is sourced from brand partners including Buffalo, Bosch, Makita, Husqvarna, CSM, Menegotti, and CID; all units are reviewed and tested before each rental. The company operates a corporate website with online quoting, a WhatsApp ordering channel, and the LINO mobile application for customer registration and rental management.
The business model is a pure usage-based rental: customers transact on quote-based pricing with flexible rental periods (daily, weekly, bi-weekly, or monthly). Distribution is entirely franchise-based, with independently owned outlets delivering localized service. Customer segments span individual homeowners and DIY users undertaking small repairs and renovations alongside SMB professional contractors and, to a lesser extent, enterprise construction firms running larger developments. Casa do Construtor has accumulated continuous franchise-industry recognition since 2004, including ABF's Selo de Excelência em Franchising (with Mega distinction in 2022), Ernst & Young Entrepreneur of the Year (2011-2012), and PEGN's Franquia do Ano (2010, 2020).
Casa do Construtor firmographics
Firmographics- Name
- Casa do Construtor
- Legal name
- Formatta Negócios Ltda.
- Website
- https://casadoconstrutor.com.br
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Casa do Construtor is Brazil's largest construction equipment rental franchise network, offering 80+ equipment types across 800+ stores in 500 cities and four Latin American countries, serving individual homeowners, SMB contractors, and construction firms via usage-based daily-to-monthly rentals.
- Ownership category
- akta.pro rank
Casa do Construtor industry classification
Industry- Product category
- Construction Equipment Rental Services
- NAICS
- General Rental Centers (5323)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
Keywords
Where Casa do Construtor is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Casa do Construtor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Rental: Rental of construction equipment and tools including betoneiras (concrete mixers), compactadores (compactors), serras (saws), marteletes (hammer drills), andaimes (scaffolds), and platform elevatórias (elevating platforms). Rental periods can be daily, weekly, bi-weekly, or monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Flexible rental periods from daily to monthly |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Casa do Construtor product offering
Product offeringCore offering
Casa do Construtor rents construction, renovation, gardening, cleaning, and painting equipment through a franchise network of more than 800 stores across Brazil, Argentina, Uruguay, and Paraguay. The company offers over 80 equipment types—including concrete mixers, scaffolding, jackhammers, compactors, power tools, aerial platforms, and pressure washers—on flexible daily, weekly, bi-weekly, or monthly rental periods. The legal entity managing the franchise is Formatta Negócios Ltda., headquartered in Rio Claro, São Paulo.
Product overview
Casa do Construtor is the largest equipment rental franchise network in Latin America, offering a unified rental service model across multiple work fronts. The company provides access to over 80 types of construction equipment through more than 800 franchised stores across 500 cities in 4 countries (Brazil, Argentina, Uruguay, Paraguay). The product portfolio is organized into five main service categories: Construction equipment rental (covering scaffolding, compaction, concrete work, power tools, drilling and demolition), Gardening equipment rental (lawn mowers, brush cutters, hedge trimmers), Cleaning equipment rental (pressure washers, floor scrubbers, industrial vacuums), Painting equipment rental (airless sprayers), and miscellaneous equipment. The core rental offerings include highlighted products such as concrete mixers, percussion hammers, scaffolding panels, and jackhammers, complemented by a comprehensive catalog of 99+ specialized equipment items ranging from compactors and generators to precision tools like laser levels and thermal cameras. All equipment comes with a quality guarantee, undergoes review and testing before each rental, and is supported by instruction manuals and safety guidelines.
Differentiator
Problem solved
Functional benefit
Brands
- LINO: Mobile application for online customer registration and equipment rental management.
Products and services
- Locação de Equipamentos para Construção (Construction Equipment Rental) Rental of construction equipment including scaffolding, compactors, concrete mixers, power tools, drilling and demolition equipment for building projects, foundations, structures, and masonry work.
- Locação de Equipamentos para Jardinagem (Gardening Equipment Rental) Rental of gardening and landscaping equipment including lawn mowers, brush cutters, hedge trimmers, leaf blowers, chainsaws, and branch pruners for garden and outdoor area maintenance.
- Locação de Equipamentos para Limpeza (Cleaning Equipment Rental) Rental of cleaning equipment including high-pressure washers, floor scrubbers and dryers, industrial vacuums, steam cleaners, carpet extractors, and floor polishers for post-construction and maintenance cleaning.
- Locação de Equipamentos para Pintura (Painting Equipment Rental) Rental of painting equipment including airless paint sprayers, mortar/cement projectors, and related accessories for painting, coating, and surface finishing applications.
- Locação de Outros Equipamentos (Miscellaneous Equipment Rental) Miscellaneous equipment rental covering specialized tools and machinery for varied construction, maintenance, and home care needs beyond the four main work fronts.
Companies that use Casa do Construtor
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Casa do Construtor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casa do Construtor partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BuffalocoreEquipment supplier brand. Buffalo provides rental equipment for the Casa do Construtor franchise network.
- BoschcoreEquipment supplier brand. Bosch provides power tools and equipment for the rental fleet.
- MakitacoreEquipment supplier brand. Makita provides power tools for the rental fleet.
- HusqvarnacoreEquipment supplier brand. Husqvarna provides construction and garden equipment.
- CSMminorEquipment supplier brand for construction equipment.
- MenegottiminorEquipment supplier brand for construction machinery.
- CIDminorEquipment supplier brand for construction equipment.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Casa do Construtor competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Casa do Construtor social profiles
Digital presenceCasa do Construtor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa do Construtor leadership team
Management profileNumber of profiles
Profiles3 records
Casa do Construtor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa do Construtor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa do Construtor
What does Casa do Construtor do?
Casa do Construtor rents construction, renovation, gardening, cleaning, and painting equipment through a franchise network of more than 800 stores across Brazil, Argentina, Uruguay, and Paraguay. The company offers over 80 equipment types—including concrete mixers, scaffolding, jackhammers, compactors, power tools, aerial platforms, and pressure washers—on flexible daily, weekly, bi-weekly, or monthly rental periods. The legal entity managing the franchise is Formatta Negócios Ltda., headquartered in Rio Claro, São Paulo.
Is Casa do Construtor a public or private company?
Casa do Construtor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa do Construtor founded?
Casa do Construtor was founded in 1993. It employs 501 to 1,000 people.
Where is Casa do Construtor based?
Casa do Construtor is headquartered in São Paulo, Brazil, in the Latin America region.
How does Casa do Construtor make money?
One revenue line is on record: equipment Rental.
Does Casa do Construtor have an API?
No public API is recorded for Casa do Construtor.
What industry is Casa do Construtor in?
Casa do Construtor's product category is Construction Equipment Rental Services. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 5323 and its SIC code is 7359.