TastyBoom

What TastyBoom does

TastyBoom operates in the consumer packaged goods (CPG) sector under the brand EZ Bombs, a family-owned direct-to-consumer food company selling pre-portioned seasoning blends that deliver authentic Mexican flavors. The core product is a line of seasoning 'bombs' (Birria Bomb, Pozole Bomb, Tinga Bomb, and Brine Bomb) packaged in single-serve pouches designed for home cooking: consumers drop a bomb into a pot to produce slow-cooked, traditional Mexican dishes with minimal preparation. The technology is straightforward physical product formulation based on guajillo-spice family recipes with a 24-month shelf life, gluten-free positioning, and the practical advantage of feeding a family from a single unit.

The business model combines three revenue streams: (1) direct-to-consumer e-commerce through a Shopify storefront (yourtastyboom.com / ezbombs.com) with a $30 free-shipping threshold and 3-5 business day processing; (2) wholesale and retail distribution through Walmart nationwide, Hy-Vee, United Supermarkets, and Northgate, plus the Faire marketplace for independent retailers; and (3) social commerce through TikTok Shop, where the company became the #1 selling food product in 2024. A community affiliate program built on Social Snowball drives creator-led word-of-mouth. The target customer is a persona-style segment of busy families and home cooks seeking convenient, authentic Mexican meals, priced at unit-economics typical of premium seasoning CPG.

The company was founded November 6, 2023, by a mother and her children (son Brandon and daughter Nichole), operating initially from the founder's home with 2 people and scaling to 10 employees by end of 2023. Legal entity EZ Bombs LLC is incorporated in California with a Dana Point headquarters. The company is bootstrapped with no disclosed institutional funding and is privately held, with a cumulative milestone of 3M+ bombs served. The primary growth engines are TikTok-led social commerce virality, influencer and affiliate marketing, and a multi-channel retail expansion strategy.

Name

TastyBoom

Legal name

EZ Bombs LLC

Website

https://yourtastyboom.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

TastyBoom (DBA: EZ Bombs) is a family-owned DTC food brand selling pre-portioned Mexican seasoning bombs (Birria, Pozole, Tinga, Brine) through Shopify, TikTok Shop, and national retail including Walmart, targeting busy families and home cooks seeking convenient authentic Mexican flavors.

Ownership category

akta.pro rank

Product category

Seasonings and Cooking Aids

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Mexican seasoning blends
• Flavor bombs
• Convenience food products
• Direct-to-consumer seasonings
• Brining seasonings

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through their Shopify e-commerce website. Customers can purchase single flavor bombs or variety packs with shipping to US and international destinations.
2. Wholesale Distribution: Products sold wholesale to retailers and through Faire marketplace for retail distribution at Walmart, Hy-Vee, United Supermarkets, and Northgate stores.
3. Affiliate Program: Community-based affiliate marketing program where partners earn rewards for promoting and sharing EZ Bombs products.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

TastyBoom (operating as EZ Bombs) manufactures and sells pre-packaged seasoning "flavor bombs" that deliver authentic Mexican flavors for home cooking. The product line includes Birria Bomb, Pozole Bomb, Tinga Bomb, and Brine Bomb, plus bundled variety packs, sold through its own e-commerce site, TikTok Shop, and major U.S. grocery retailers.

Product overview

EZ Bombs is a family-owned direct-to-consumer food products company offering a line of convenience seasoning bombs that deliver authentic Mexican flavors with zero effort. The product portfolio consists of four core flavor bombs (Birria Bomb, Pozole Bomb, Tinga Bomb, and Brine Bomb) sold as single flavors or bundled variety packs. The products are designed for easy home cooking: users simply toss a bomb into their cooking pot to achieve rich, slow-cooked traditional Mexican flavors. The company also sells through major retail chains including Walmart, Hyvee, United Supermarkets, and Northgate markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Birria Bomb Pre-made seasoning bomb that delivers authentic slow-cooked Birria flavors for tacos and other dishes. Users drop the bomb into their cooking to transform meals with traditional Mexican taste.
• Pozole Bomb Seasoning bomb for preparing traditional Pozole with authentic Mexican flavors. Suitable for chicken or pork Pozole recipes, delivering bold and authentic taste.
• Tinga Bomb Flavor bomb for preparing Tinga, a traditional Mexican shredded chicken dish with smoky, tangy tomato and chipotle flavors.
• Brine Bomb Seasoning bomb designed for brining turkey and other proteins, ensuring juicy and flavorful results. Particularly noted for use with deep-fried turkey.
• EZ Bombs Variety Pack Bundled pack containing a selection of EZ Bombs flavors including Birria Bomb, Pozole Bomb, and Tinga Bomb, allowing customers to try multiple varieties in a single purchase.

Quantifiable outcome

• 3M+ products sold
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ DistributorEZ Bombs products are sold in Walmart stores nationwide. Products are also featured in Walmart's Disney promotional contest offering $2 off purchases with text-to-redeem mechanism.
• Hy-VeecoreChannel Partner/ Reseller/ DistributorEZ Bombs products are available in Hy-Vee supermarket locations across the United States.
• United SupermarketscoreChannel Partner/ Reseller/ DistributorEZ Bombs products are available in United Supermarkets locations.
• NorthgatecoreChannel Partner/ Reseller/ DistributorEZ Bombs products are available in Northgate market locations.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale distribution partnership through Faire marketplace at faire.com/direct/ezbombsllc, enabling independent retailers to stock EZ Bombs products.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting EZ Bombs' online store. Provides the online e-commerce platform that enables direct product sales and services to customers.
• TikTok ShopcoreChannel Partner/ Reseller/ DistributorSocial commerce platform where EZ Bombs achieved #1 selling food product status in 2024. Primary digital sales channel driving significant revenue and brand awareness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ezbombsfood
• YouTubeyoutube.com/@ezbombsfood
• Facebookfacebook.com/profile.php?id=61552974495759
• Instagraminstagram.com/ezbombsfood
• TikToktiktok.com/@ezbombsfood
• LinkedInlinkedin.com/company/clickmyrestaurant-clickmyslice-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TastyBoom