United Supermarkets
United Supermarkets is a Texas-based full-service grocery chain operating 51+ stores across 30 communities as the flagship banner of Albertsons-owned The United Family. It serves West Texas consumers with groceries, pharmacy, fuel, prepared meals, and digital ordering through the Shop United Supermarkets platform.
- Company typePrivate
- Founded1916
- HeadquartersLubbock, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What United Supermarkets does
United Supermarkets is a Texas-based grocery retail chain headquartered in Lubbock and operating as the flagship banner of The United Family, a wholly-owned subsidiary of Albertsons Companies, Inc. The company runs 51+ full-service stores across approximately 30 Texas communities, with the broader United Family network totaling 97 stores in Texas and Eastern New Mexico under five banners (United Supermarkets, Market Street, Amigos, Albertsons Market, and United Express). Stores span roughly 49,000-50,000 square feet and offer a full supermarket assortment including fresh bakery, deli, full-service meat and seafood (including Prime selections), produce, prepared meals (ReadyMeals), a floral department, and in-store pharmacies with prescription services, immunizations, specialty pharmacy consultations, and GLP-1 medication availability. Select locations also operate United Express fuel stations and ancillary services such as Rug Doctor rentals, Western Union, and vehicle registration.
The company runs its digital and e-commerce operations on the Albertsons Companies platform via shopunitedsupermarkets.com and the Shop United Supermarkets mobile app (iOS/Android), integrating online grocery ordering, DriveUp & Go curbside pickup, Flash 30-minute delivery (capped at 35 items), and the Schedule & Save recurring-order subscription offering a 5% discount. Payment infrastructure accepts major card networks (Visa, Mastercard, Discover, American Express, Apple Pay) plus SNAP EBT for in-store, pickup, and delivery orders. Private-label brands including O Organics, Open Nature, and Signature Select are sourced at the Albertsons group level.
Commercially, United Supermarkets operates a transactional retail revenue model (in-store and online grocery sales) supplemented by pharmacy prescriptions, fuel sales, prepared meals, and catering. Customer acquisition is driven primarily through the United Supermarkets for U loyalty program, weekly ads, digital coupons, social channels (Facebook, Instagram, Pinterest, YouTube), and community engagement. In January 2026, United added a strategic partnership with Evermore allowing health-plan cardholders to use wellness benefits at over 100 United Family stores. Growth activity in 2026 includes new-store openings in Andrews, TX (June 2026) and Seminole, TX (groundbreaking June 2026, opening 2027), offset by Oklahoma consolidation tied to the broader Homeland Stores restructuring.
United Supermarkets firmographics
Firmographics- Name
- United Supermarkets
- Legal name
- United Supermarkets, L.L.C.
- Website
- https://unitedsupermarkets.com
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- United Supermarkets is a Texas-based full-service grocery chain operating 51+ stores across 30 communities as the flagship banner of Albertsons-owned The United Family. It serves West Texas consumers with groceries, pharmacy, fuel, prepared meals, and digital ordering through the Shop United Supermarkets platform.
- Ownership category
- akta.pro rank
United Supermarkets industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
- akta.pro secondary industries
- Supermarket Fuel Centers & Forecourt-Integrated Supermarkets (CRAHAAAH), Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where United Supermarkets is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
United Supermarkets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Grocery Retail Sales: Core revenue from in-store and online grocery sales across 51+ Texas locations. Revenue generated through product sales across departments including bakery, deli, meat/seafood, produce, frozen foods, beverages, and household items. Additional revenue streams include pharmacy prescriptions, fuel station sales, and prepared meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
United Supermarkets product offering
Product offeringCore offering
United Supermarkets operates a multi-format grocery retail business offering fresh and packaged groceries, full-service deli, bakery, meat and seafood, produce, pharmacy, prepared meals, and fuel through 51+ physical stores across Texas and Eastern New Mexico. The company complements its in-store experience with an integrated digital platform supporting online ordering, scheduled subscriptions, curbside pickup, on-demand delivery, and a digital loyalty and rewards program.
Product overview
United Supermarkets is a Texas-based grocery retail chain operating as part of The United Family (a subsidiary of Albertsons Companies) with approximately 51 locations across Texas and Eastern New Mexico. The company operates both physical retail stores and a unified e-commerce platform (Shop United Supermarkets) that integrates online shopping, DriveUp & Go curbside pickup, Flash Delivery, and the United Supermarkets Pharmacy. The product portfolio centers on the core online shopping platform enhanced by specialized service modules including ReadyMeals (prepared foods), Custom Cakes, and Catering Trays. The company also maintains private label brands including O Organics, Open Nature, and Signature Select. Pharmacy services include prescription management, immunizations, and specialty medications with drive-thru access at select locations. Additional convenience services include Rug Doctor rentals, fuel stations (United Express), Western Union, and vehicle registration services.
Differentiator
Problem solved
Functional benefit
Brands
- United Supermarkets for U: Loyalty and rewards program offering digital deals, gas rewards, and grocery discounts.
- ReadyMeals
- DriveUp & Go
- Flash
Products and services
- Shop United Supermarkets Online Shopping Platform E-commerce platform allowing customers to browse weekly ads, shop groceries online, place pickup or delivery orders, manage subscriptions, and access digital coupons and loyalty rewards.
- DriveUp & Go Curbside pickup service allowing customers to order online and collect orders at designated parking spots without leaving their vehicle.
- Flash Delivery On-demand grocery delivery service offering delivery in as soon as 30 minutes in select areas, with a maximum basket size of 35 items.
- United Supermarkets Pharmacy In-store pharmacy offering prescription refills, immunizations, vaccines, OTC medications, specialty pharmacy consultations including GLP-1 medications, and drive-thru service at select locations.
- ReadyMeals Prepared meal kits and ready-to-eat food offerings including sandwiches, salads, deli meals, soups, and sides available for delivery or pickup.
- Catering Trays Party trays, deli trays, sandwich trays, and catering platters available for events and gatherings.
- Custom Cakes Custom cake ordering for birthdays, weddings, graduations, baby showers, and other occasions.
- O Organics Private label line of certified organic groceries including produce, dairy, and pantry items.
- Open Nature Private label natural product line featuring items made without artificial ingredients, preservatives, or hydrogenated oils.
- Signature Select Premium private label brand offering high-quality groceries and products at competitive prices.
- United Express Fuel Fuel station offering gasoline and diesel with rewards program integration for savings up to $1 per gallon.
- Deli Service Full-service deli offering freshly sliced meats and cheeses, sandwiches, wraps, soups, fried chicken, party trays, and prepared meals.
- Fresh Bakery In-store bakery offering fresh bread, pastries, custom cakes, breakfast items, and bakery catering trays.
- Fresh Meat & Seafood Full-service meat and seafood department offering fresh cuts, Prime selections, and prepared options.
- Rug Doctor Rental Carpet cleaner rental service offering Rug Doctor machines and cleaning solutions for DIY carpet cleaning.
Companies that use United Supermarkets
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
United Supermarkets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
United Supermarkets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EvermorecoreEvermore extended its industry-leading retail partnership to include United Supermarkets. The partnership allows Evermore cardholders to shop at over 100 United Supermarkets stores in Texas and Eastern New Mexico to access health benefits for groceries and essentials. The partnership aims to support the growth of Evermore's health plans and improve community health through increased access to nutritious foods.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
United Supermarkets competitors and assessment
Company assessmentDirect peers
- Sprouts Farmers Market: Specialty natural and organic grocery retailer with stores across Texas. Directly competes with United on natural/organic assortment (O Organics/Open Nature), fresh produce, and prepared foods, often in overlapping trade areas.
- H-E-B: Texas-based regional supermarket chain and United's most direct head-to-head competitor. Both operate full-service grocery stores with private labels, in-store pharmacies, curbside pickup, and loyalty programs, with significant overlapping store footprints across Texas.
- Brookshire Brothers: Texas-based regional grocery chain operating small-format supermarkets and pharmacies across East Texas and Louisiana. Comparable regional footprint, similar fresh and prepared-foods focus, and overlapping customer segments in rural Texas communities.
- Albertsons Market: Another banner within The United Family and the broader Albertsons Companies network. Operates grocery stores in similar Texas and New Mexico markets with overlapping product and service offerings, sharing the same Albertsons technology stack.
- Market Street: Sibling banner within The United Family (also owned by Albertsons). Operates premium-format United Family stores in Texas with similar product mix, pharmacy, and digital platform — a direct intra-portfolio comparable.
Broad incumbents
- Costco Wholesale: Membership warehouse club with growing Texas presence. Competes with United on bulk grocery, fresh, and pharmacy, capturing a portion of United's higher-income household spend.
- Kroger: Second-largest U.S. supermarket operator with private labels (Simple Truth, Private Selection), Boost membership, and Pickup/Delivery. Comparable in format and digital capabilities to United's Albertsons-aligned stack.
- Aldi: Hard-discount grocery chain rapidly expanding across Texas. Competes with United primarily on price and private-label share, pressuring basket economics in overlapping trade areas.
- Whole Foods Market: Premium natural/organic grocer (Amazon-owned) with stores in major Texas metros. Competes with United for higher-income shoppers and the premium end of United's O Organics/Signature Select assortment.
- Walmart Supercenter: Largest U.S. grocery retailer with extensive Texas footprint, dominant price position, expanding curbside pickup and Walmart+ delivery. Competes with United on price, convenience, and increasingly online grocery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
United Supermarkets social profiles
Digital presenceUnited Supermarkets financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Supermarkets leadership team
Management profileNumber of profiles
Profiles1 record
United Supermarkets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Supermarkets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Supermarkets
What does United Supermarkets do?
United Supermarkets operates a multi-format grocery retail business offering fresh and packaged groceries, full-service deli, bakery, meat and seafood, produce, pharmacy, prepared meals, and fuel through 51+ physical stores across Texas and Eastern New Mexico. The company complements its in-store experience with an integrated digital platform supporting online ordering, scheduled subscriptions, curbside pickup, on-demand delivery, and a digital loyalty and rewards program.
Is United Supermarkets a public or private company?
United Supermarkets is a private company. It is classified as corporate owned and is currently operating.
When was United Supermarkets founded?
United Supermarkets was founded in 1916. It employs 501 to 1,000 people.
Where is United Supermarkets based?
United Supermarkets is headquartered in Lubbock, United States, in the North America region.
How does United Supermarkets make money?
One revenue line is on record: grocery Retail Sales.
Who are United Supermarkets's main competitors?
Direct peers on record are Sprouts Farmers Market, H-E-B, Brookshire Brothers, Albertsons Market and Market Street. Broad incumbents are Costco Wholesale, Kroger, Aldi, Whole Foods Market and Walmart Supercenter.
Does United Supermarkets have an API?
No public API is recorded for United Supermarkets.
What industry is United Supermarkets in?
United Supermarkets's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains), with a secondary code of CRAHAAAH, Supermarket Fuel Centers & Forecourt-Integrated Supermarkets. Its NAICS code is 44511 and its SIC code is 5411.