SoCal SuperTrucks
SoCal SuperTrucks is a San Bernardino, CA-based direct-to-consumer e-commerce retailer of aftermarket parts for trucks, Jeeps, off-road vehicles, and UTVs, serving individual vehicle enthusiasts nationwide via a BigCommerce storefront with BNPL financing and free shipping over $199.
- Company typePrivate
- Founded-
- HeadquartersSan Bernardino, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SoCal SuperTrucks does
SoCal SuperTrucks is a motor vehicle e-commerce retailer headquartered in San Bernardino, California (774 S E St), specializing in aftermarket parts for trucks, Jeeps, off-road vehicles, and UTVs. The company operates a direct-to-consumer online storefront built on the BigCommerce platform, serving individual vehicle enthusiasts across the United States with free shipping on orders over $199 to the Lower 48 states. Its catalog spans multiple vehicle makes including Chevrolet, Dodge/Ram, Ford, GMC, Jeep, Nissan, and Toyota, with model-year coverage extending to 2025, alongside UTV parts for Can-Am, Polaris, Honda, Textron, and Yamaha.
The company monetizes through a transactional retail model with order-level pricing, supported by a 30-day return policy and price-matching guarantee. It also offers a Buy Now Pay Later (BNPL) financing option to reduce friction on higher-ticket aftermarket components. Customer support is delivered via phone and email, and the company maintains a content-marketing presence through a blog (with Jeff Palmer listed as blog author) and an Instagram account covering both current builds and forward-looking vehicle programs such as the 2027 Chevy Silverado, 2026 Jeep Recon, and an electric Ford Ranchero.
The business is privately held and operates with a small staff (reported at 1–10 employees), with no disclosed funding rounds, acquisitions, or institutional investors in the supplied data. Its go-to-market is pure e-commerce with a single physical address, and its strategic posture over the observed period has emphasized catalog breadth (new vehicle makes, UTV lines, extended year ranges), merchandising tooling (vehicle-specific fitment navigation), and content-led demand generation rather than capital-intensive expansion.
SoCal SuperTrucks firmographics
Firmographics- Name
- SoCal SuperTrucks
- Legal name
- SoCal SuperTrucks
- Website
- https://socalsupertrucks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoCal SuperTrucks is a San Bernardino, CA-based direct-to-consumer e-commerce retailer of aftermarket parts for trucks, Jeeps, off-road vehicles, and UTVs, serving individual vehicle enthusiasts nationwide via a BigCommerce storefront with BNPL financing and free shipping over $199.
- Ownership category
- akta.pro rank
SoCal SuperTrucks industry classification
Industry- Product category
- Aftermarket Automotive Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
- akta.pro secondary industry
- Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)
Keywords
Where SoCal SuperTrucks is headquartered
LocationHeadquarters
- HQ city
- San Bernardino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoCal SuperTrucks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- E-commerce Parts Sales: Direct online retail of truck, Jeep, off-road, and UTV parts and accessories. One-time transaction-based purchases through their e-commerce platform. Products include suspension components, lighting, exterior accessories, performance parts, and recovery equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for parts and accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SoCal SuperTrucks product offering
Product offeringCore offering
SoCal SuperTrucks retails aftermarket parts and accessories for trucks, Jeeps, off-road vehicles, and UTVs through a BigCommerce-powered e-commerce storefront, organized by vehicle make, model, and year. Its catalog covers suspension lifts, leveling kits, LED lighting, bumpers, recovery and winch equipment, towing gear, performance parts, fuel tanks, wheels and tires, and lifestyle/overland accessories for major brands including Chevrolet, GMC, Ford, Dodge/Ram, Jeep, Nissan, Toyota, Can Am, Polaris, Honda, Yamaha, and Textron. The company also offers its own brand of mounting brackets and body mount plate kits and supports customers with phone-based expert guidance and a 30-day return policy.
Product overview
SoCal SuperTrucks is an e-commerce retailer specializing in aftermarket parts and accessories for trucks, Jeeps, off-road vehicles, and UTVs. The product portfolio consists of three core offerings: (1) Truck & Jeep Parts covering suspension (leveling kits, lift kits, shocks, coilovers), exterior modifications (bumpers, fenders, steps, tonneau covers), performance upgrades (air intakes), lighting (LED light bars, auxiliary lights, headlights), towing equipment (hitches, ball mounts), and wheels & tires; (2) UTV Parts for Can Am, Polaris, Honda, Textron, and Yamaha vehicles; and (3) Accessories including lifestyle gear, overland equipment, recovery gear, and specialized components. The company organizes products by vehicle make and model (Chevrolet/GMC Silverado and Sierra, Ford F150/Raptor/Super Duty, Dodge/Ram, Jeep Wrangler/Gladiator, Nissan, Toyota Tacoma/Tundra/4Runner), with sub-categories for each vehicle covering specific components like suspension, lighting, exterior, performance, towing, and interior. SoCal SuperTrucks also carries its own brand of mounting brackets and body mount plate kits.
Differentiator
Problem solved
Functional benefit
Products and services
- Truck & Jeep Parts Aftermarket parts and accessories for trucks and Jeeps including suspension components, exterior modifications, performance upgrades, lighting, electrical, towing equipment, drivetrain parts, interior accessories, and wheels & tires. Targeted at truck and Jeep owners seeking customization and off-road upgrades.
- UTV Parts Aftermarket parts and accessories for Utility Task Vehicles (UTVs) including suspension, wheels, seats, and other performance parts for Can Am, Polaris, Honda, Yamaha, and Textron UTV models. Targeted at UTV/side-by-side owners.
- Accessories General accessories including lifestyle products, overland & camping gear, coolers, LED light bars, auxiliary LED lights, mounting brackets, switches & wiring, suspension seats, harnesses, storage organizers, ball mounts, tie downs, fuel tanks, and onboard air systems for off-road and overland use.
- Chevrolet Truck Parts Parts and accessories for Chevrolet vehicles including Silverado 1500 (1999-2025), Silverado 2500HD/3500 (2001-2025), Colorado (2004-2021), Suburban (2007-2020), and Tahoe (2007-2020).
- Ford Truck Parts Parts and accessories for Ford vehicles including F150 (2004-2025), F150 Raptor (2010-2020), F250/F350 Superduty (1999-2025), and Ranger (2019-2025).
- Dodge/Ram Truck Parts Parts and accessories for Dodge/Ram vehicles including Ram 1500 (2002-2025), Ram 2500 (2003-2025), and Ram 3500 (2003-2025).
- GMC Truck Parts Parts and accessories for GMC vehicles including Sierra 1500 (1999-2025), Sierra 2500HD/3500 (2001-2025), Canyon (2004-2022), and Yukon (2007-2020).
- Jeep Parts Parts and accessories for Jeep vehicles including Wrangler JL/JK/TJ/YJ/CJ7 (1976-2021), Gladiator JT (2020-2021), and Grand Cherokee (2005-2021).
- Nissan Truck Parts Parts and accessories for Nissan vehicles including Frontier (2005-2021) and Titan (2004-2019).
- Toyota Truck Parts Parts and accessories for Toyota vehicles including Tacoma (1996-2021), Tundra (2000-2021), 4Runner (2003-2022), FJ Cruiser (2007-2014), and Land Cruiser (1991-2019).
- Can Am UTV Parts Parts and accessories for Can Am UTVs including Maverick X3 and Maverick X3 Max (2017-2019), featuring wheels & tires options.
- Polaris UTV Parts Parts and accessories for Polaris UTVs including RZR XP/XP4 Turbo S (2019-2020), RZR XP/XP4 Turbo (2016-2020), RZR XP/XP4 1000 (2014-2020), RZR 900/4 900 (2015-2020), RZR XP/XP4 900 (2011-2014), and RZR RS1 (2018-2020).
- Honda UTV Parts Parts and accessories for Honda UTVs including Talon (2019), featuring wheels & tires options.
- Textron UTV Parts Parts and accessories for Textron UTVs including Wildcat XX (2018-2019), featuring wheels & tires options.
- Yamaha UTV Parts Parts and accessories for Yamaha UTVs including YXZ (2016-2019), featuring wheels & tires options.
- LED Light Bars & Auxiliary Lighting LED light bars, auxiliary LED lights, mounting brackets, and lighting accessories for off-road illumination.
- Suspension Components Leveling kits, lift suspension kits, shocks & coilovers, steering stabilizers, and suspension components for various truck, Jeep, and UTV applications.
- Bumpers & Armor Front and rear bumpers, bumper mounts, skid plates, and off-road armor components for trucks and Jeeps.
- Recovery & Winch Equipment Electric recovery winches, winch accessories, trail jacks, and recovery gear for off-road rescue situations.
- Towing Equipment Gooseneck & fifth wheel hitches, trailer hitches, ball mounts, trailer hitch accessories, sway bars, and towing accessories.
- Fuel Tanks High capacity replacement fuel tanks for extended range off-road adventures.
- Bed & Cargo Management Bed racks, bed steps, bed liners, tonneau covers, and cargo management solutions for truck beds.
Companies that use SoCal SuperTrucks
Customer profileSegments3 records
Ideal customer profiles3 records
SoCal SuperTrucks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SoCal SuperTrucks partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
SoCal SuperTrucks competitors and assessment
Company assessmentDirect peers
- Summit Racing Equipment: Major e-commerce and catalog retailer of performance, racing, and off-road automotive parts across multiple vehicle brands. Comparable on performance aftermarket mix and DTC online retail of hard parts.
- RockAuto: Pure-play online retailer of automotive replacement and aftermarket parts across nearly all makes/models. Direct competitor on the e-commerce auto parts motion, though skews more toward maintenance/replacement than off-road styling.
- CARiD: E-commerce retailer of automotive parts, accessories, and replacement components with broad vehicle fitment and vehicle-specific browsing. Comparable on the online auto parts/accessories value proposition.
- 4 Wheel Parts (4WP): Multi-channel retailer of off-road, Jeep, and truck aftermarket parts with both brick-and-mortar stores and e-commerce. Overlaps directly on truck/Jeep off-road categories, suspension, lighting, and recovery gear.
- ExtremeTerrain: Online specialist for Jeep Wrangler and Gladiator aftermarket parts with deep vehicle-specific SKU navigation and enthusiast content. Highly comparable to SoCal SuperTrucks' Jeep product line and category structure.
- Stage 3 Motorsports: Online retailer specializing in F-150, F-250, Ram, Silverado, and other domestic truck aftermarket parts including suspension, lighting, and exterior accessories. Closely comparable to SoCal SuperTrucks on domestic truck fitment catalog.
- RealTruck: Large online retailer of truck, Jeep, and off-road aftermarket parts, including suspension lifts, tonneau covers, and exterior accessories with vehicle-specific fitment. Closely comparable on product mix, vehicle fitment model, and direct-to-consumer e-commerce motion.
- Quadratec: Long-standing specialist e-commerce retailer of Jeep Wrangler, Gladiator, and Cherokee aftermarket parts and accessories. Direct overlap with SoCal SuperTrucks on Jeep category navigation, vehicle-specific fitment, and enthusiast content.
Broad incumbents
- AutoZone: National auto parts retailer with omnichannel store and online presence selling replacement parts, accessories, and maintenance items. Larger incumbent competing for overlapping customer purchases even though core focus is maintenance parts rather than off-road styling.
- Amazon Automotive: Mass-market e-commerce marketplace carrying a wide assortment of automotive aftermarket and off-road parts. Represents the broad competitive ceiling on online truck/Jeep/UTV parts demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SoCal SuperTrucks social profiles
Digital presenceSoCal SuperTrucks financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoCal SuperTrucks leadership team
Management profileNumber of profiles
Profiles1 record
SoCal SuperTrucks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoCal SuperTrucks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoCal SuperTrucks
What does SoCal SuperTrucks do?
SoCal SuperTrucks retails aftermarket parts and accessories for trucks, Jeeps, off-road vehicles, and UTVs through a BigCommerce-powered e-commerce storefront, organized by vehicle make, model, and year. Its catalog covers suspension lifts, leveling kits, LED lighting, bumpers, recovery and winch equipment, towing gear, performance parts, fuel tanks, wheels and tires, and lifestyle/overland accessories for major brands including Chevrolet, GMC, Ford, Dodge/Ram, Jeep, Nissan, Toyota, Can Am, Polaris, Honda, Yamaha, and Textron. The company also offers its own brand of mounting brackets and body mount plate kits and supports customers with phone-based expert guidance and a 30-day return policy.
Is SoCal SuperTrucks a public or private company?
SoCal SuperTrucks is a private company. It is classified as unknown and is currently operating.
When was SoCal SuperTrucks founded?
SoCal SuperTrucks was founded in -1. It employs 1 to 10 people.
Where is SoCal SuperTrucks based?
SoCal SuperTrucks is headquartered in San Bernardino, United States, in the North America region.
How does SoCal SuperTrucks make money?
One revenue line is on record: E-commerce Parts Sales.
Who are SoCal SuperTrucks's main competitors?
Direct peers on record are Summit Racing Equipment, RockAuto, CARiD, 4 Wheel Parts (4WP), ExtremeTerrain, Stage 3 Motorsports, RealTruck and Quadratec. Broad incumbents are AutoZone and Amazon Automotive.
Does SoCal SuperTrucks have an API?
No public API is recorded for SoCal SuperTrucks.
What industry is SoCal SuperTrucks in?
SoCal SuperTrucks's product category is Aftermarket Automotive Parts Retail. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces, with a secondary code of CRAOANAI, Accessories & appearance products distribution (interior/exterior accessories, detailing, car care). Its NAICS code is 44133 and its SIC code is 5010.