Tea Avenue
Tea Avenue is a privately-held Sri Lankan café chain and retail Ceylon tea brand operating approximately 12 outlets nationwide, offering premium tea blends, café food, meeting venues, and a franchise program now expanding internationally into India.
- Company typePrivate
- Founded2016
- HeadquartersColombo, Sri Lanka
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Tea Avenue does
Tea Avenue is a privately-held Sri Lankan café chain and retail tea brand operated by the De Silva family, headquartered in Colombo. The company operates approximately 12 café outlets across Sri Lanka — concentrated in Colombo with newer presence in Kandy, Dambulla, and Galle — under two formats: flagship "Tea Avenue" cafés (including a 24-hour Jawatta location) and the more accessible, halal-assured "Daily Brew" sub-brand. Its core offering combines proprietary Ceylon tea blends (signatures include Standard 36 and Silver Tips, backed by nearly a century of family tea expertise since 1936), a Spanish-roasted coffee blend drawing on 12 origins, a full gourmet café food menu, and an e-commerce retail line of packaged teas priced LKR 1,900–5,200 per 100g. Sister company Empire Teas (founded 2000) supplies the café chain with tea, providing vertical integration into Sri Lankan tea export.
Revenue is generated across four streams: in-café food and beverage sales, online retail tea product sales, franchise fees and royalties (including a master franchise agreement with FranGlobal targeting 100 outlets in India over five years), and corporate meeting venue rentals at Jawatta and Kotte outlets. Customers include individual walk-in consumers, online retail tea buyers, corporate clients booking private meeting spaces, and franchise partners at Master, Area, and Multi-unit tiers. Distribution combines company-owned cafés, franchised Daily Brew outlets, an e-commerce storefront at tea-avenue.com with PayHere payment integration, and strategic captive locations including the John Keells Properties TRI-ZEN residential development (897 units) and a co-branded café at BYD premises.
The go-to-market is direct-to-consumer physical retail augmented by franchise-led scaling; no institutional investment, M&A activity, or external funding rounds are disclosed, and the technology footprint is limited to standard e-commerce and payment infrastructure with no AI/ML components.
Tea Avenue firmographics
Firmographics- Name
- Tea Avenue
- Legal name
- Tea Avenue Private Limited
- Website
- https://tea-avenue.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tea Avenue is a privately-held Sri Lankan café chain and retail Ceylon tea brand operating approximately 12 outlets nationwide, offering premium tea blends, café food, meeting venues, and a franchise program now expanding internationally into India.
- Ownership category
- akta.pro rank
Tea Avenue industry classification
Industry- Product category
- Specialty Tea Café Services
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Tea Rooms & Tea Cafes (THAFADAF)
- akta.pro secondary industries
- Milk Tea & Flavored Tea Beverage Shops (Non-Boba) (THAFAKAI), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Tea Avenue is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices12 records
Markets served
Tea Avenue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Café Food & Beverage Sales: Revenue from selling premium teas, specialty coffees, and gourmet dishes across all Tea Avenue café locations in Sri Lanka. This includes both in-café consumption and retail tea product purchases.
- Retail Tea Product Sales: Online and in-store sales of packaged tea products including Silver Tips, Standard 36, Ceylon Black Tea varieties, and Green Tea blends. Products sold through e-commerce platform with delivery across Sri Lanka.
- Franchise Fees & Royalties: Revenue from master franchise partnerships (e.g., FranGlobal in India for 100 outlets), area franchise agreements, and multi-unit franchise licenses. Includes setup fees, ongoing royalties, and procurement system revenues.
- Meeting Venue Rentals: Revenue from renting private meeting spaces at Tea Avenue outlets including Board Rooms, Ginger Room, Earl Grey Room, Chamomile Area, and Kids Area with hourly minimum spend requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Morning Breakfast Menu |
| Unit Pricing | Pay-as-you-go | Beverage Menu - Tea |
| Unit Pricing | Pay-as-you-go | Beverage Menu - Coffee |
| Unit Pricing | Pay-as-you-go | Meeting Venue - Board Room |
| Unit Pricing | Pay-as-you-go | Meeting Venue - Earl Grey Room |
| Unit Pricing | Pay-as-you-go | Meeting Venue - Chamomile Area |
| Unit Pricing | Pay-as-you-go | Retail Tea Products |
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Tea Avenue product offering
Product offeringCore offering
Tea Avenue operates a network of company-owned and franchise-operated specialty tea cafés across Sri Lanka serving premium Ceylon teas, a proprietary 12-origin Spanish-roasted coffee blend, and gourmet dishes, under flagship Tea Avenue and accessible Daily Brew formats. The company also sells branded retail tea products (Standard 36, Silver Tips, Earl Grey, Jasmine, Chai, Soursop, Forest Berry, Apple Cinnamon, Mint and Chocolate, Pure Green Tea, Sparkling Ginger) through its e-commerce store, rents private meeting venues (Board Rooms, Ginger Room, Earl Grey Room, Chamomile Area, Kids Area) at flagship locations, and licenses its café concepts through Master, Area, and Multi-unit franchise programs internationally.
Product overview
Tea Avenue is a modern Ceylon tea lifestyle brand that operates as a network of café locations and a retail tea product company. The core offering consists of Tea Avenue café/restaurant spaces across Sri Lanka (Jawatta flagship, Union Place, Kotte, Colpetty, Attidiya, Malabe, Pepiliyana, Trizen, BYD, Kandy, Dambulla) where customers enjoy artisanal teas, coffees, and gourmet dishes. The company also sells retail tea products including Silver Tips, Standard 36 (signature Ceylon black tea), Soursop, Pure Green Tea, Mint and Chocolate, Jasmine, Forest Berry, Earl Grey, Chai, Apple Cinnamon, and Sparkling Ginger through its online store. The subsidiary brand Daily Brew offers franchised café formats for broader accessibility across Sri Lanka and internationally. Additional services include private meeting venues with various room configurations and a franchise program for partners.
Differentiator
Problem solved
Functional benefit
Brands
- Daily Brew: A modern tea café concept designed to make premium tea and café experiences accessible across Sri Lanka, offering affordable, high-quality global café favourites with a Sri Lankan twist, fully halal assured.
- Empire Teas
Products and services
- Tea Avenue Café Concept Modern Ceylon tea lifestyle brand operating a network of physical cafés across Sri Lanka (flagship and Daily Brew formats), serving premium hand-selected Ceylon teas, a 12-origin Spanish-roasted coffee blend, and gourmet dishes in a contemporary café atmosphere for individual consumers, families, students, professionals, and tourists.
- Daily Brew Café Format An accessible sub-brand café concept offering high-quality global café favourites with a Sri Lankan twist, fully halal assured, designed to make premium tea and café experiences accessible across Sri Lanka to students, professionals, families, and tourists.
- Standard 36 Ceylon Black Tea Signature Ceylon black tea blend perfected by the De Silva family, delivering a bold, unadulterated traditional Ceylon Tea taste ideal for brewing milk tea. Tasting Notes: Brisk and strong with a malty finish. Priced at LKR 1,900.
- Silver Tips Premium Black Tea Premium Ceylon black tea sold online via the Tea Avenue e-commerce store at LKR 5,200 per 100g, the highest-priced signature SKU (TA009) in the retail tea collection.
- Retail Tea Collection Complete e-commerce tea collection of Ceylon black and green tea blends sold across Sri Lanka via tea-avenue.com, including Earl Grey, Chai, Forest Berry, Apple Cinnamon, Jasmine, Pure Green Tea, Soursop, Mint and Chocolate, Sparkling Ginger, and Standard 36 Pouch, each handcrafted for home brewing.
- Private Meeting Venues Rental of private meeting spaces at Tea Avenue outlets (Jawatta and Kotte) including Ginger Room (8-10 guests), Board Room (6-10 guests), Earl Grey Room (up to 15 guests), Chamomile Area (up to 30 guests), and Kids Area (10-12 children), priced via hourly minimum-spend with additional hour rates and modern comforts for corporate meetings, private gatherings, and events.
- Franchise Program Tiered franchise offering (Master, Area, Multi-unit) for country, regional, and individual investor groups, including formats Full Café, Rebrand Existing, Hotel Tea Corners, Mini Cafés, and Event Stalls/Kiosks, with disclosed 24-48 month ROI targets, break-even analysis, forecasting, location scouting, and menu engineering support from HQ.
Quantifiable outcome
- Plan to open 100 Tea Avenue outlets in India over 5 years through FranGlobal partnership
- +1 more outcomes
Companies that use Tea Avenue
Customer profileNamed customers3 records
Ideal customer profiles3 records
Tea Avenue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Tea Avenue partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- John Keells PropertiescoreJohn Keells Properties, Sri Lanka's property developer, partnered with Tea Avenue to open Tea Avenue Daily Brew as an exclusive café amenity for residents of the TRI-ZEN residential development in Colombo. The 897-unit complex features a specially curated menu designed for TRI-ZEN residents, positioned as an enhancement to daily living within the development.
- FranGlobal (Franchise India Group)flagshipTea Avenue partnered with FranGlobal, the international business arm of Franchise India Group, for master franchise expansion into India. India is described as one of the world's fastest-growing tea markets. The partnership aims to open 100 Tea Avenue outlets over the next five years, bringing signature blends, warm ambience, and lifestyle-driven café culture to major Indian cities.
- BYD (Automotive Partnership)minorTea Avenue operates a café location at BYD premises, described as a modern stop to recharge where refreshing brews meet the forward-thinking spirit of BYD, crafted for those on the move who value sustainability and style.
Scale indicators4 records
Recent moves14 records
Expansion highlights6 records
Tea Avenue competitors and assessment
Company assessmentDirect peers
- Dilmah Ceylon Tea Company: Sri Lankan family-founded tea company with the 't Lounge' and Meridian cafe concepts serving premium Ceylon teas and light food domestically and internationally. The closest domestic analogue to Tea Avenue: vertical tea producer, heritage brand, cafe operator targeting premium tea consumers.
- TWG Tea: Singapore-based luxury tea brand with company-owned tea salons and a global franchise network serving premium teas, light meals, and retail tea products. Operates the same combination of cafe, retail tea, and franchising that Tea Avenue is pursuing in Sri Lanka and India.
- Chaayos: Indian chai cafe chain offering customizable milk-tea beverages and light food across multiple cities with technology-enabled ordering. Direct comparable to Tea Avenue's Daily Brew format and the most relevant benchmark for Tea Avenue's planned 100-outlet India rollout.
- Chai Point: India's largest organized chai retail chain with cafe and office/IoT beverage delivery formats. Operates a comparable combination of physical cafe outlets, franchise-style expansion, and bulk tea supply (BTW brand) that maps closely to Tea Avenue's cafe-plus-Daily Brew-plus-Empire Teas model.
- The Coffee Bean & Tea Leaf: International specialty cafe chain with tea and coffee as co-equal pillars, franchise-led global expansion, and retail tea sales. Closely aligned with Tea Avenue on cafe concept, menu breadth (tea + coffee + food), and franchise distribution model.
- Barista (Lavazza): Indian cafe chain serving premium coffees, teas, and food across multiple formats; now owned by Lavazza. Operates the same premium cafe franchise model targeting urban professionals and families, mirroring Tea Avenue's positioning and franchise-led India ambition.
Broad incumbents
- Teavana (Starbucks): Starbucks-owned premium tea brand historically operating tea bars and retail tea products globally. Comparable as a larger, more capitalized premium tea and cafe offering; though largely rolled into Starbucks stores, it defines the upper bound of the segment Tea Avenue is competing in.
- Costa Coffee: International specialty coffee and tea cafe chain with a global franchise network. Comparable as a broader, more established incumbent in the cafe franchise category where Tea Avenue plans to compete through master franchise partnerships in South Asia.
- Cafe Coffee Day (CCD): India's largest domestic cafe chain by store count, offering coffee, tea, and food with extensive franchise penetration. Provides a benchmark for store-level economics and franchise-driven scaling that Tea Avenue's India rollout must match or differentiate against.
Others
- Empire Teas (sister company): Founded 2000 by Lushantha de Silva as a leading Sri Lankan tea exporter and sister company supplying Tea Avenue's cafes. Not a direct competitor but a directly comparable Sri Lankan tea brand in the upstream and B2B tea segment that gives Tea Avenue its supply-side differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tea Avenue social profiles
Digital presenceTea Avenue compliance and trust
Trust signalCompliance1 record
Tea Avenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tea Avenue leadership team
Management profileNumber of profiles
Profiles1 record
Tea Avenue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tea Avenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tea Avenue
What does Tea Avenue do?
Tea Avenue operates a network of company-owned and franchise-operated specialty tea cafés across Sri Lanka serving premium Ceylon teas, a proprietary 12-origin Spanish-roasted coffee blend, and gourmet dishes, under flagship Tea Avenue and accessible Daily Brew formats. The company also sells branded retail tea products (Standard 36, Silver Tips, Earl Grey, Jasmine, Chai, Soursop, Forest Berry, Apple Cinnamon, Mint and Chocolate, Pure Green Tea, Sparkling Ginger) through its e-commerce store, rents private meeting venues (Board Rooms, Ginger Room, Earl Grey Room, Chamomile Area, Kids Area) at flagship locations, and licenses its café concepts through Master, Area, and Multi-unit franchise programs internationally.
Is Tea Avenue a public or private company?
Tea Avenue is a private company. It is classified as family owned and is currently operating.
When was Tea Avenue founded?
Tea Avenue was founded in 2016. It employs 51 to 100 people.
Where is Tea Avenue based?
Tea Avenue is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Tea Avenue make money?
Four revenue lines are on record. Café Food & Beverage Sales are the primary driver. The others are retail Tea Product Sales, franchise Fees & Royalties and meeting Venue Rentals.
Who are Tea Avenue's main competitors?
Direct peers on record are Dilmah Ceylon Tea Company, TWG Tea, Chaayos, Chai Point, The Coffee Bean & Tea Leaf and Barista (Lavazza). Broad incumbents are Teavana (Starbucks), Costa Coffee and Cafe Coffee Day (CCD). Empire Teas (sister company) is listed as an others.
Does Tea Avenue have an API?
No public API is recorded for Tea Avenue.
What industry is Tea Avenue in?
Tea Avenue's product category is Specialty Tea Café Services. Its primary akta.pro industry code is THAFADAF, Tea Rooms & Tea Cafes, with a secondary code of THAFAKAI, Milk Tea & Flavored Tea Beverage Shops (Non-Boba). Its NAICS code is 722515 and its SIC code is 5810.