Real Estate Investar

What Real Estate Investar does

Real Estate Investar is an Australian-headquartered, subscription-based SaaS platform serving self-directed residential property investors in Australia and New Zealand. Founded in 2006 as Real Estate Investor Magazine, the company transitioned from digital publishing to an integrated property investment platform and is now operated as Real Estate Investar Australia Pty Ltd, a subsidiary of global real estate software provider MRI Software. The platform combines a property search engine (Investar Search), a financial forecasting tool (Property Analyser), a portfolio management dashboard (Portfolio Tracker), and licensed data feeds from CoreLogic (Cotality) RP Data, Australian Property Monitors, and several state government land authorities. Add-on modules include Archistar for subdivision and development feasibility (included in the Advanced tier, priced at A$99/month for lower tiers), Xero accounting integration, and a depreciation-report referral to partner Washington Brown.

The company monetises primarily through tiered recurring subscriptions — Starter (A$99/month month-to-month), Professional (A$149/month), and Advanced (A$248/month, with Archistar included) — with 12- and 24-month upfront contracts offering discounts that range up to roughly 30% off the month-to-month rate. Secondary revenue comes from referral fees on Washington Brown depreciation reports (A$715 each) and Xero upgrade commissions. Distribution is direct-to-consumer via a self-serve website, supported by a content-led marketing funnel (blog, webinars, free suburb reports, eBooks, renovation and subdivision budget calculators) and a small inside-sales Customer Success team providing onboarding demos and phone support 8:30am-5pm AEST. The company serves a horizontal SMB / individual investor persona, with no enterprise or institutional customer concentration evidenced; selected customer testimonials are individual investors across QLD, NSW, WA and Auckland.

Strategically, Real Estate Investar is the Australian/NZ consumer arm of the MRI Software group, leveraging parent-company infrastructure to compete in the consumer proptech segment. Its competitive position rests on integrated access to expensive, licensed national property data and embedded workflow depth (data + search + financial analysis + portfolio tracking + partner ecosystem), with eighteen years of brand history and a 150,000+ member community providing organic top-of-funnel reach. Constraints include a small employee base (11-50), absence of disclosed funding or M&A activity at the entity level (group-level M&A such as MyDesktop is attributed to MRI Software rather than Real Estate Investar itself), and no meaningful proprietary AI/ML capability beyond an AI-powered module delivered through the Archistar partner.

Name

Real Estate Investar

Legal name

Real Estate Investar Australia Pty Ltd

Website

https://info.realestateinvestar.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate Investar is a Sydney-headquartered SaaS platform, owned by MRI Software, that provides Australian and New Zealand self-directed residential property investors with integrated property search, financial forecasting, portfolio tracking, and licensed CoreLogic/APM data feeds on a tiered subscription basis.

Ownership category

akta.pro rank

Product category

Real Estate Investment Software

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

akta.pro secondary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Property investment software
• Residential real estate analytics
• Property data platform
• Investment portfolio tracking
• Suburb research tools

Headquarters

HQ city

Southport

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Memberships: Recurring subscription revenue from tiered membership plans (Starter, Professional, Advanced) with various contract terms from month-to-month to 24-month upfront. Core revenue stream with automatic renewal.
2. ArchiStar Add-on: Optional monthly add-on for ArchiStar platform access providing zoning, development feasibility and mapping functions at $99/month including GST for Starter and Professional members.
3. Depreciation Reports: Partner referral revenue through Washington Brown depreciation reports ($715 including GST). Company earns referral fees for directing customers to partner service.
4. Xero Integration: Xero Cashbook database included with some memberships. Xero upgrades available at additional cost through Xero partner relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Real Estate Investar is a subscription SaaS platform purpose-built for self-directed Australian and New Zealand residential property investors. The product combines nationwide property search (Investar Search), cash flow and yield forecasting (Property Analyser), and portfolio management (Portfolio Tracker), enriched with data feeds from CoreLogic/Cotality RP Data, Australian Property Monitors, and state government land authorities, plus add-on modules for development feasibility (Archistar), depreciation schedules (Washington Brown), and accounting integration (Xero, MYOB).

Product overview

Real Estate Investar is a comprehensive property investment platform offering a suite of tools, data services, and educational resources for residential property investors in Australia and New Zealand. The platform operates as a modular ecosystem combining core search and analysis tools (Investar Search, Property Analyser, Portfolio Tracker) with premium data services (Cotality RP Data, My Valuer, My Research) and optional add-ons (Archistar for development analysis, Xero integration for accounting). The platform is integrated with CoreLogic/Cotality property data and includes free resources such as suburb reports, eBooks, renovation kits, and budget calculators. Support is provided through live webinars, video tutorials, and customer success team assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Real Estate Investar Platform: Main property investment platform offering Investar Search, Property Analyser, Portfolio Tracker, and data tools
• Pro Membership
• Investar Search
• Property Analyser
• Portfolio Tracker
• CoreLogic RP Data
• Archistar
• My Valuer
• My Research
• Depreciation Solutions

Products and services

• Investar Search Nationwide Australian and New Zealand residential property search engine that allows investors to filter listings by location, price, property type, and investment criteria, drawing on aggregated listing data feeds.
• Property Analyser Financial forecasting tool that lets investors model purchase costs, rental income, cash flow, yield, tax outcomes, and capital growth for an individual residential property or potential purchase.
• Portfolio Tracker Portfolio management module that allows investors to record, monitor, and analyse the performance of multiple owned investment properties, including equity, loans, rental income, and capital growth.
• Cotality RP Data (formerly CoreLogic RP Data) Subscription access to Cotality (formerly CoreLogic) RP Data property data including comparable sales, ownership, and property history records for Australian residential properties, delivered through the Real Estate Investar platform.
• Archistar add-on Property development and feasibility add-on that helps investors and developers assess the development potential of a site, integrating Archistar's planning and feasibility intelligence into the Real Estate Investar interface.
• My Valuer Online property valuation tool that provides automated estimated property values for Australian residential properties, using aggregated valuation data sources such as Australian Property Monitors.
• My Research (Australian Property Monitors) Market research module powered by Australian Property Monitors data that delivers suburb profiles, demographic and market statistics, and historical sales and rental trends for Australian residential property markets.
• Depreciation Reports (via Washington Brown) Tax depreciation schedule service for investment properties, provided in partnership with Washington Brown and accessible through the Real Estate Investar platform.
• Suburb Reports (free) Free downloadable suburb-level reports covering demographics, property sales activity, median prices, and rental statistics, used as lead-generation content for the subscription products.

Quantifiable outcome

• 150,000+ members have accessed platform content and thousands have successfully acquired investment property
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• MRI SoftwarecoreOthersParent company. Real Estate Investar is part of MRI Software, providing world-class online tools and data for property investment. MRI Software is a global real estate software company.
• CoreLogic RP DatacoreTechnology or IntegrationCore data provider for property information including sales history, valuations, ownership details, and market analytics. CoreLogic is integrated into the platform for all Professional and Advanced memberships.
• Australian Property Monitors (APM)coreTechnology or IntegrationProvides My Valuer and My Research tools for property valuation and market research. Licensed data from various government sources including Queensland Department of Natural Resources and Mines, Victorian LANDATA, and Western Australian Land Information Authority.
• ArchistarmajorTechnology or IntegrationIntegration providing access to zoning, development feasibility, and map-based functions. ArchiStar Consumer is available as add-on (Starter/Professional) or included (Advanced). Provides subdivision and development site analysis.
• XeromajorTechnology or IntegrationXero partner providing Xero Cashbook (Non-GST) database included with some memberships for managing investment portfolio finances. Additional Xero products available at upgrade pricing.
• Washington BrownminorGTM or Marketing PartnerDepreciation report partner. Washington Brown prepares property depreciation schedules for tax deduction purposes. Real Estate Investar earns referral fees. Guarantee offered to save twice the report cost in first year.
• LawlabminorGTM or Marketing PartnerProperty conveyancing partner for legal services related to property transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Trade Me Property: New Zealand's leading property listings and insights platform, providing a similar but geography-specific investor-research surface for REI's NZ user base.

Others

• PropertyMe: Australian property management SaaS serving landlords and agencies; complements REI's investor workflow on the ongoing management side and shares the same MRI Software product ecosystem.
• Rask: Australian personal finance education and subscription business covering investing, budgeting, and property topics, competing for the same self-directed Australian investor attention through content-led funnels.

Broad incumbents

• Cotality (formerly CoreLogic): Global property data and analytics provider whose RP Data product is integrated into REI; also offers its own direct-to-investor data products, making it both a key partner and broad incumbent competitor.
• Domain Group: ASX-listed Australian property portal with comparable/suburb analytics, pricing tools, and agent marketplace services overlapping with REI's investor-research user journey.
• REA Group (realestate.com.au): ASX-listed operator of Australia's dominant residential property portal with growing analytics and consumer data products, providing a free alternative funnel that competes for REI's target user.

Direct peers

• Propertyology: Australian property investment research and advisory firm producing suburb-level investment reports and buyer agency services, comparable to REI's research-driven investor education offering.
• Metropole Property Strategists: Australia-based property investment advisory firm offering research, buyer agency, and strategy services to self-directed and high-net-worth investors, directly competing with REI's analytics and strategy positioning.

Emerging players

• OpenAgent: Australian digital agent-matching platform helping property buyers connect with real estate agents, overlapping with REI's investor audience at the transaction/handoff stage.
• Archistar: Australian property development and feasibility platform whose consumer product is integrated into REI; competes in adjacent developer/site-finding workflows and could expand toward REI's investor persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/RealEstateInvestarAus
• Facebookfacebook.com/Real.Estate.Investar
• LinkedInlinkedin.com/company/real-estate-investar
• Instagraminstagram.com/realestateinvestar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Investar