PropertyMe
PropertyMe is Australia's largest cloud-based property management software, serving 6,000+ real estate agencies across Australia and New Zealand with trust accounting, AI-powered automation, integrated payments, and CRM tools for managing 1.8 million+ rental properties.
- Company typePrivate
- Founded2013
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PropertyMe does
PropertyMe is Australia's largest cloud-based property management software platform, founded in 2013 and headquartered in Sydney. The company serves more than 6,000 real estate agencies and property management offices across Australia and New Zealand, managing approximately 1.8 million rental properties and processing nearly $40 billion in annual transactions. Core functionality centres on a complete trust accounting platform (reconciliation, disbursements, trial balance, audit reporting), paperless inspections with 360-degree photos, maintenance management, tenant and owner communications via a unified inbox, automated workflows, and integrated payment processing through the MePay subsidiary. The platform is trusted by over 60% of property managers in Australia and New Zealand and underpins two-thirds of all Australian investment properties.
The product is delivered as a modular SaaS platform built around the core Manage PM application. Add-on modules include AI-powered automation (AiMe assistant with Reply with AiMe and AiMe Comply), invoice processing (Bills AI, including handwritten and carbon-copy invoices), CRM for sales and leasing (Grow CRM, acquired via Phoenix Software in October 2025), payment processing (MePay Fast and Trustless), agency websites, and a 360-inspection solution. The technology stack features event-based automation triggers, bank feed ingestion (OFX, BRF, PAY, TXN, QIF, Westpac PayWay RECall), an open API on Advanced and Premier tiers, integrations with 70+ third-party partners across safety, utilities, accounting (Xero), and marketing, and SSO across Manage PM, Grow CRM, and Agency Websites. Security posture includes ISO 27001-aligned enterprise controls and Australian Privacy Principles compliance.
PropertyMe generates revenue predominantly through recurring monthly SaaS subscriptions tiered by portfolio size, priced at $149-$215+ per month per 100 properties across Basic, Standard, Advanced, and Premier tiers, with a 200-property minimum. Add-on modules layer further subscription revenue (MePay Fast at $110/month per 100 properties; Grow CRM at $198-$396/month; Agency Websites at $220-$363/month), and the MePay payment flow generates transaction-based economics on $40B of annual throughput. Go-to-market is product-led with self-serve demo requests, free trials, and content marketing (blog, monthly newsletter to 60,000+ subscribers, feature release webinars), supplemented by integration partner referrals. In December 2025, EQT acquired a controlling stake through its BPEA Mid-Market Growth Partnership, the founders transitioned to non-executive Board roles, and Brian Donn (former Oracle and Dayforce executive) was appointed CEO effective January 2026 to lead the next phase of growth and international expansion.
PropertyMe firmographics
Firmographics- Name
- PropertyMe
- Legal name
- Property Me Holdings Pty Limited
- Website
- https://propertyme.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PropertyMe is Australia's largest cloud-based property management software, serving 6,000+ real estate agencies across Australia and New Zealand with trust accounting, AI-powered automation, integrated payments, and CRM tools for managing 1.8 million+ rental properties.
- Ownership category
- akta.pro rank
PropertyMe industry classification
Industry- Product category
- Property Management Software
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where PropertyMe is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PropertyMe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Property Management SaaS Subscriptions: Tiered subscription pricing based on number of properties managed (per 100 properties) with four tiers: Basic ($149/mo), Standard ($182/mo), Advanced ($215/mo), and Premier (contact for pricing). Minimum 200 properties required; 100-property startup package available for Basic at $193/mo incl. GST.
- Grow CRM Subscriptions: CRM software subscriptions at $198/mo incl. GST for 2 users (Standard) or $396/mo incl. GST for 5 users (Advanced), with $55 additional user cost. Free onboarding when bundled with Manage PM.
- MePay Payment Processing: Payment platform fees including MePay Fast at $110/mo per 100 properties for fast payments to agency trust account. Trustless option for direct owner payments with automatic disbursements.
- Agency Websites: Website subscription services at $220/mo incl. GST for templated websites and $363/mo incl. GST for advanced design customisation, both with unlimited agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Trust accounting with payments |
| Subscription | Monthly | Standard - Advanced features for growth |
| Subscription | Monthly | Advanced - Most powerful features with API |
| Subscription | Monthly | Premier - Enterprise with group reporting |
| Subscription | Monthly | MePay Fast - Fast payment processing |
| Subscription | Monthly | Trustless - Direct owner payment disbursements |
| Subscription | Monthly | Grow CRM Standard - Sales CRM with 2 users |
| Subscription | Monthly | Grow CRM Advanced - Full CRM with 5 users |
| Subscription | Monthly | Agency Website Templated |
| Subscription | Monthly | Agency Website Advanced |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PropertyMe product offering
Product offeringCore offering
PropertyMe provides a cloud-based property management SaaS platform for real estate agencies and property managers, delivering integrated trust accounting, maintenance and inspection workflows, tenant and owner communications, automated arrears and lease renewal processing, integrated rent collection and disbursements via MePay, and AI-assisted features through AiMe. It is sold on tiered monthly subscriptions (Basic, Standard, Advanced, Premier) priced per 100 properties managed, with add-on subscriptions for Grow CRM, MePay, and Agency Websites, and is targeted primarily at the Australian and New Zealand residential property management market.
Product overview
PropertyMe is a cloud-based property management software platform offering a modular architecture centered on the core Manage PM platform, which provides trust accounting, inspections, maintenance, communications, and reporting. The platform extends through multiple integrated modules including AiMe (AI assistant with Reply with AiMe and AiMe Comply), MePay (payment processing with Trustless), Grow CRM (sales and lead management), Automations (workflow triggers), Dashboard (analytics), and Bills AI (invoice processing). The platform serves over 6,000 agencies managing 1.9 million rental properties across Australia and New Zealand, with pricing structured across Basic, Standard, Advanced, and Premier tiers, plus add-on modules for Payments, CRM, and Agency Websites.
Differentiator
Problem solved
Functional benefit
Brands
- MePay: Integrated payment platform for property management including MePay Direct Debit and Trustless payment options
- AiMe
- Grow CRM
- ApplySafe
- Bills AI
- ConsultMe
Products and services
- Manage PM Cloud-based property management SaaS platform that provides complete trust accounting, maintenance management, inspections, tenant and owner communications, automated arrears and lease renewal workflows, and reporting for Australian and New Zealand property managers. Sold on tiered subscriptions (Basic, Standard, Advanced, Premier) priced per 100 properties managed.
- Grow CRM Customer relationship management platform for real estate sales and leasing teams, including bulk email and SMS marketing, commissions tracking, advertising management, invoices, sales trust, agent app, inspection bookings, and AiMe assist. Sold on subscriptions (Standard at $198/mo incl. GST for 2 users; Advanced at $396/mo incl. GST for 5 users).
- MePay Integrated payment processing platform for property management, providing MePay Direct Debit for rent collection and MePay Fast for fast payments to agency trust accounts, plus the Trustless option for direct owner payments with automatic disbursements. Sold as an add-on subscription (MePay Fast at $110/mo per 100 properties).
- Agency Websites Website building platform for real estate agencies, offered as templated ($220/mo incl. GST) or advanced design-customised ($363/mo incl. GST) subscriptions, both with unlimited agents and content/design customisation.
- ApplySafe Tenancy application service including digital identity verification (via ConnectID) and rental affordability assessments, enabling property managers and landlords to complete and assess tenancy applications.
Quantifiable outcome
- 60%+ market penetration among Property Managers in Australia and New Zealand
- +4 more outcomes
Companies that use PropertyMe
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles4 records
PropertyMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration58 records
AI capability9 records
Feature10 records
PropertyMe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Phoenix SoftwarecorePropertyMe acquired Phoenix Software, a proptech company behind an AI-powered CRM platform. Strategic move to extend PropertyMe's offerings into real estate sales and create an integrated platform for agencies to manage their entire customer journey from lead to lease to management.
- XerocoreXero is a leading online accounting system integrated with PropertyMe for small business financial tracking. Integration allows agencies to sync accounting data between platforms.
- SyncEzycoreSyncEzy integrates PropertyMe to various software systems including Power BI, Mailchimp, Fieldmagic, ServiceM8, RentSafe, and other bespoke systems to improve efficiency and integrate data.
- REI Forms Live and RealworkscoreIndustry standard agreements and forms widely recognised and used across real estate for tenancy agreements and compliance documentation.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
PropertyMe competitors and assessment
Company assessmentPeers
Direct peers
- AppFolio: US-listed cloud property management SaaS serving residential and commercial property managers of similar size. Directly comparable product category, target market (mid-market property managers), and SaaS delivery model, though operating primarily in the US market.
- Buildium: Cloud property management software for residential property managers, owned by RealPage. Targets a similar SMB-to-mid-market customer base with subscription-based SaaS, competing in the same product category though focused on the US market.
- PayProp: Cloud payment platform specifically built for property managers, offering automated rent collection and disbursements. Most directly comparable to PropertyMe's MePay and Trustless offerings, with similar focus on the property management vertical.
- Re-Leased (now Console): Cloud commercial property management software with strong presence in New Zealand and ANZ region. Directly comparable product offering for property managers and overlapping geographic market with PropertyMe, particularly in commercial segments.
Broad incumbents
- Yardi: One of the largest global property management software vendors, serving residential, commercial, and specialized real estate. While PropertyMe focuses on residential ANZ agencies, Yardi operates across all property types globally with broader functionality.
- MRI Software: Global provider of property management and real estate software with broad portfolio including residential, commercial, and investment management. Comparable as a comprehensive property management platform serving similar customer personas at scale.
- RealPage: Large US-listed property management software platform with extensive functionality across residential, commercial, and multifamily segments. Comparable as a comprehensive SaaS platform serving property managers, though with substantially broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
PropertyMe social profiles
Digital presencePropertyMe compliance and trust
Trust signalCompliance2 records
PropertyMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropertyMe leadership team
Management profileNumber of profiles
Profiles8 records
PropertyMe subsidiaries and ownership
Company hierarchySubsidiaries5 records
PropertyMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropertyMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropertyMe
What does PropertyMe do?
PropertyMe provides a cloud-based property management SaaS platform for real estate agencies and property managers, delivering integrated trust accounting, maintenance and inspection workflows, tenant and owner communications, automated arrears and lease renewal processing, integrated rent collection and disbursements via MePay, and AI-assisted features through AiMe. It is sold on tiered monthly subscriptions (Basic, Standard, Advanced, Premier) priced per 100 properties managed, with add-on subscriptions for Grow CRM, MePay, and Agency Websites, and is targeted primarily at the Australian and New Zealand residential property management market.
Is PropertyMe a public or private company?
PropertyMe is a private company. It is classified as private equity controlled and is currently operating.
When was PropertyMe founded?
PropertyMe was founded in 2013. It employs 51 to 100 people.
Where is PropertyMe based?
PropertyMe is headquartered in Sydney, Australia, in the Oceania region.
How does PropertyMe make money?
Four revenue lines are on record. Property Management SaaS Subscriptions are the primary driver. The others are grow CRM Subscriptions, mePay Payment Processing and agency Websites.
Who are PropertyMe's main competitors?
Rockend (REI Master) is listed as a peer. Direct peers are AppFolio, Buildium, PayProp and Re-Leased (now Console). Broad incumbents are Yardi, MRI Software and RealPage.
Does PropertyMe have an API?
Yes. PropertyMe offers API Read Access as a feature in Advanced and Premier plans, enabling developers to integrate with and access property data, trust accounting information, and other core platform functionalities. The API allows automation and data synchronization with external systems. Developer documentation is at support.propertyme.com/hc/en-us.
What industry is PropertyMe in?
PropertyMe's product category is Property Management Software. Its primary akta.pro industry code is BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 531311 and its SIC code is 6500.