Piggy

What Piggy does

Piggy is an automatic coupon and cashback application distributed across mobile and desktop platforms, founded in 2015 and headquartered in Lake Mary, Florida. The company targets cost-conscious online shoppers by automating the discovery and application of coupons, deals, and cashback offers at participating merchants, a model that aligns with the broader consumer cashback and affiliate commerce category. Its core product is a savings-automation app; underlying mechanics in this category typically include a deal/offer database, browser-extension or app-based activation at checkout, and affiliate-tracking infrastructure that converts user purchases into referral revenue. Specific Piggy technology stack, partner integrations, and feature surface are not disclosed in the provided source material, so any technical description beyond the category-norm inference cannot be supported.

The company is a private, for-profit business with 51-100 employees, indicating a small-to-mid-stage organization roughly a decade post-founding. Leadership is anchored by co-founder and president John Anderson. The business model is most plausibly a mix of affiliate referral fees from merchants, optional subscription or premium tiers, and/or promotional partnerships, but no pricing or revenue mechanics are disclosed in the source material for Piggy specifically. The firmographics and the single named leader are the entirety of the Piggy-specific evidence; the majority of the aggregated source material pertains to Klarna and is not used to characterize Piggy, which materially limits the depth of this analysis.

Consequently, while the company can be described as a consumer-facing savings app in a defined category, any deeper assessment of revenue scale, growth, AI capability, moat depth, or expansion trajectory must rely on category norms rather than confirmed company-specific data.

Name

Piggy

Website

https://joinpiggy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Piggy is an automatic coupon and cashback app for mobile and desktop, founded in 2015 and headquartered in Lake Mary, Florida, serving cost-conscious online shoppers with automated savings tools across participating merchants.

Ownership category

akta.pro rank

Product category

Coupon and Cashback Application

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Digital Wallets & One-Click Checkout (CRAFALAC), E-commerce & Digital Checkout Installment Financing (FSAKAFAC), In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Coupon app
• Cashback rewards
• Digital coupons
• Shopping rewards
• Browser extension

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Processing & Transaction Fees: Klarna earns revenue from merchants who offer Klarna checkout. Merchants pay transaction fees for processing payments through the Klarna platform, enabling buy-now-pay-later options for consumers.
2. Membership Subscriptions: Paid membership plans (Plus, Standard) that provide extra cashback, travel benefits, lifestyle perks, and exclusive deals. Memberships include benefits like up to $80/month in store discounts.
3. Klarna Card & Cashback Rewards: The Klarna Card enables payments anywhere Visa is accepted. Cashback is earned on purchases (paid memberships required for enhanced cashback rates), redeemed as credits to Klarna balance.
4. Balance Account & Savings: Users can add money to Klarna Balance account (held at WebBank, Member FDIC) and earn returns through flexible savings account. Loans are issued by WebBank.
5. Shopping Search & Affiliate: Klarna's shopping search feature helps users find better prices on products. The platform partners with major retailers (Sephora, Nike, Adidas, etc.) earning affiliate/referral fees.
6. Mobile Plan Partnership: Partnership with AT&T for mobile phone plans with priority 5G data, generating revenue through mobile plan offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Piggy is an automatic coupon and cashback application for mobile and desktop that finds and applies coupon codes at checkout and pays cashback rewards to consumers on qualifying purchases. The product targets individual online shoppers who want to realize savings without manually searching for promo codes.

Product overview

Klarna is a buy-now-pay-later (BNPL) and financial services platform offering a unified ecosystem of payment, banking, and shopping products. The core offering centers on flexible payment options (Pay in 4 installments, monthly financing) through the Klarna App, complemented by physical and virtual Klarna Cards accepted wherever Visa is supported. Additional modules include Membership tiers (Plus, Max) providing enhanced cashback rates and travel benefits; Balance (a digital account with FDIC-insured deposits via WebBank); a Savings Account; and a Mobile Plan with priority 5G on AT&T. The platform integrates Apple Pay and Google Pay for contactless payments and incorporates AI-powered 24/7 assistance alongside buyer protection and fraud prevention features.

Differentiator

Problem solved

Functional benefit

Products and services

• Piggy App Automatic coupon and cashback application for mobile and desktop that helps consumers save money by automatically finding and applying coupon codes at checkout and earning cashback rewards on qualifying purchases.

Quantifiable outcome

• 4.5 out of 5 star rating on Trustpilot with 553,932 reviews
• +2 more outcomes

Named customers28 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• AT&TcoreTechnology or IntegrationAT&T partnership enables Klarna to offer mobile phone plans with priority 5G data (QCI 8) on AT&T's network, which Klarna describes as the nation's most reliable network. This extends Klarna's super-app strategy into telecommunications.
• VisacoreTechnology or IntegrationKlarna Card is issued on the Visa network, enabling acceptance at over 100 million merchant locations worldwide where Visa is accepted. This partnership is fundamental to Klarna's strategy of extending its card beyond Klarna-partnering merchants to any Visa-accepting merchant.
• Apple (Apple Pay)majorTechnology or IntegrationApple Pay integration enables Klarna users to pay in-store on iPhone and online/in-apps on iPhone or iPad using Klarna's payment plans. Software requirements apply and Klarna's loans for Apple Pay are issued by WebBank, not Apple.
• Google (Google Pay)majorTechnology or IntegrationGoogle Pay integration enables Klarna users to pay using Klarna's payment options through Google Pay. Klarna loans on Google Pay are issued by WebBank.

Scale indicators4 records

Direct peers

• RetailMeNot: RetailMeNot is a long-standing coupon, deal, and cashback destination for online and in-store shoppers. It competes with Piggy on coupon discovery and merchant-funded cashback offers.
• Honey (PayPal): Honey is a browser-based coupon, price comparison, and cashback tool owned by PayPal. It directly overlaps Piggy's automatic coupon and cashback functionality and operates at much greater scale via PayPal's distribution.
• Capital One Shopping: Capital One Shopping is a free browser and app-based tool offering coupons, price comparison, and cashback rewards. It competes head-to-head for the same value-conscious online shopper that Piggy targets.
• Dosh: Dosh is a cashback app that offers automatic rewards when users link a card and shop at participating merchants. Its card-linked, automatic-cashback model closely mirrors Piggy's stated 'automatic coupon and cashback' positioning.
• Ibotta: Ibotta is a cashback app specializing in grocery and everyday purchases, with retailer-funded rebates. It is a direct competitor in mobile cashback, particularly in the U.S. mass-market segment.
• Rakuten: Rakuten is the largest dedicated cashback and shopping-rewards platform, offering percentage cashback at thousands of online retailers. It is the most directly comparable business model to Piggy's core coupon/cashback proposition.

Broad incumbents

• PayPal: PayPal offers payments, Honey-powered coupons/cashback, and a digital wallet used by hundreds of millions of consumers. It is a broad incumbent that competes with Piggy through Honey, PayPal Rewards, and checkout integrations.
• Klarna: Klarna is a global BNPL and shopping super-app combining installment payments, cashback, a Visa card, and merchant integrations. It is a broad incumbent in the broader shopping-rewards and consumer-finance space where Piggy operates.
• Affirm: Affirm is a BNPL and consumer-credit platform offering installment loans at online and in-store merchants. It is a broader incumbent in consumer payments and merchant financing, adjacent to Piggy's payment-related features.
• Afterpay: Afterpay is a BNPL provider owned by Block that offers pay-in-4 installments and merchant integrations across thousands of retailers. It competes with Piggy in the shopping-rewards and payments layer at online merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JoinPiggy
• LinkedInlinkedin.com/company/joinpiggy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piggy