Promoesport

What Promoesport does

Promoesport is a football agency headquartered in Sant Just Desvern, Spain, founded in 2002. The firm represents professional football players and sports technicians, and provides marketing and communication services to its clients. With a workforce of 51-100 employees, Promoesport generates revenue primarily through commission-based fees on contract negotiations, player transfers, sponsorship deals, and career management services for elite athletes.

Promoesport was previously known as Prosport and has been acquired by AS1, a larger global football representation agency backed by sports-focused private equity firm Bruin Capital. Through its integration into the AS1 platform, Promoesport gains access to over 100 professionals operating across 30+ football markets worldwide, with offices in America, Europe, and Asia. The AS1 parent platform offers a broader, holistic service set spanning personal brand development, legacy building, business opportunities, education, and health and wellbeing support in addition to core football representation. Promoesport's standalone product portfolio, proprietary technology, and financial performance metrics are not publicly disclosed in the source material.

The firm's GTM motion is enterprise field sales: direct relationship-driven representation of elite players, working with clubs, leagues, and sporting organizations across the AS1 ecosystem. No technology stack, app offerings, or digital product surface is disclosed for the Promoesport entity, indicating the business is fundamentally a services franchise rather than a technology-enabled platform.

Name

Promoesport

Legal name

Promoesport

Website

https://promoesportagency.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

51–100 employees

Short description

Promoesport is a Spain-based football agency, founded in 2002, that represents professional football players and sports technicians and provides marketing and communication services. Now part of the AS1 platform backed by Bruin Capital, it operates across 30+ football markets worldwide.

Ownership category

akta.pro rank

Product category

Sports Agency / Football Player Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB)

akta.pro secondary industries

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Sponsorship & Sports Experiential Marketing (MPAAAGAE)

Keywords

• Football player representation
• Sports agency services
• Athlete career management
• Football intermediary
• Sports marketing services

Headquarters

HQ city

Sant Just Desvern

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Football Representation Services: AS1 generates revenue through commission-based representation of professional football players, including contract negotiations, transfers, sponsorship deals, and career management services. The agency operates as a football intermediary providing comprehensive athlete management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Promoesport is a football agency that represents professional football players and sports technicians, brokering player transfers, contract negotiations, and sponsorship deals. It complements its representation work with marketing, communication, and personal brand development services, and has been integrated into AS1's holistic 360° model that also covers legacy building, business opportunities, education, and health and wellbeing support for athletes.

Product overview

The source data provided pertains primarily to AS1 (as1sports.com), a global football representation agency, and does not contain specific product, service, or technology information for Promoesport. A news article references that AS1 acquired Prosport (possibly the same entity as Promoesport), Greece's Top Agency, but no standalone Promoesport products, services, integrations, or technology details are present in the provided source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Representation Holistic career management for professional football players, including personalized plans, mentorship, and resources covering contract negotiations, transfers, and sustained career support. Targeted at elite professional football players.
• Personal Brand Development Strategic development of each athlete's personal brand, including crafting authentic narratives, securing meaningful partnerships, and maximizing exposure for enduring influence. Targeted at elite professional football players seeking to monetize their public profile.
• Legacy Building Support to athletes in shaping their legacy through impactful projects, philanthropic initiatives, and personal endeavors, ensuring they leave a lasting mark both on and off the field. Targeted at elite football players planning long-term impact beyond their playing careers.
• Business Opportunities Identification and creation of tailored business ventures, leveraging athletes' profiles to secure lucrative partnerships and investment opportunities, ensuring financial growth and sustainability beyond their sports careers. Targeted at elite football players seeking post-career and side business ventures.
• Education Support Guidance and support for athletes in educational pursuits, empowering them with academic and vocational opportunities to build a successful future off the pitch. Targeted at professional football players seeking to combine sporting careers with academic or vocational qualifications.
• Health and Wellbeing Personalized health plans, mental support, and fitness resources to ensure peak performance and long-term physical and mental form for athletes. Targeted at elite football players seeking integrated wellness support alongside their representation.

Quantifiable outcome

• Players have reached Champions League semi-finals and won major trophies including UEFA Super Cup, German Supercup, and Liga Portugal

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• More Than SportflagshipStrategic or Co-development PartnerAS1 and More Than Sport announced a partnership to strengthen international presence. This strategic collaboration aims to enhance AS1's global reach and service capabilities in sports representation.
• Prosport (Greece)coreStrategic or Co-development PartnerAS1 acquired Prosport, Greece's top football agency, strengthening its global leadership in football representation. This acquisition expands AS1's footprint in the Greek market and reinforces its position as a leading global sports agency.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Excel Sports Management: US-based sports agency with growing football practice alongside its core golf and baseball businesses. Comparable as a talent representation firm expanding into football with similar contract and brand services.
• Stoke City (Club Power Agency / TFA Group): Football-focused agency network. Listed as a smaller-footprint football agent with partial overlap in player representation services and target market.

Direct peers

• CAA Stellar: International football and sports talent representation agency, formed from the merger of CAA and Stellar Sports. Comparable as a globally operating football agency representing top-flight players and coaches with holistic management services.
• Wasserman: Global sports marketing and talent representation firm with a strong football division. Comparable as a multi-sport agency offering player representation, contract negotiation, and brand management to elite athletes.
• Gestifute: Jorge Mendes' Portugal-based global football agency, widely considered the leading player representation firm in football. Directly comparable as a top-tier football agent intermediary operating globally with elite player rosters.
• Rogon Sports Management: German-based football agency representing high-profile Bundesliga and international players. Comparable as a European football-focused representation firm with elite talent and brand-building services.
• Pini Zahavi (PZ Associates): Veteran Israeli football super-agent and his associated firms. Comparable as a top-tier football intermediary specializing in elite-player transfers and contract negotiations across major European leagues.
• Unique Sports Management: International football agency representing players across top European leagues. Comparable as a mid-to-large football representation firm offering contract negotiation, transfers, and career management.

Regional players

• Base Soccer Agency: UK-anchored football agency with strong Premier League and English-market focus. Comparable as a football representation firm, though with primary geographic concentration in the UK/English market versus Promoesport's Spanish base.

Others

• Bruin Capital: US-based private investment firm focused on sports, and parent/strategic capital partner of AS1. Comparable as the financial and strategic ecosystem that Promoesport is now part of, rather than a direct competitor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/promoesport-bcn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promoesport