Lizard Brain
- Company typePrivate
- Founded2009
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Lizard Brain firmographics
Firmographics- Name
- Lizard Brain
- Legal name
- Lizard Brain
- Website
- https://lizardbrain.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lizard Brain industry classification
Industry- Product category
- Visual Facilitation and Training Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Graphic Design Services (54143), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
- akta.pro secondary industry
- Instructional Design & Storyboarding Platforms (EDAFAHAB)
Keywords
Where Lizard Brain is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Lizard Brain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Visual Facilitation Services: Professional services providing visual facilitation for meetings, workshops, strategic planning sessions, and team off-sites. Includes on-site and virtual delivery.
- Graphic Recording Services: Real-time visual capture services for events and meetings, creating lasting visual records on large-format paper or digitally for virtual sessions.
- Training & Workshops: Fee-based training programs including Think With Ink™ (3-day flagship), Facilitator's Toolkit, Vision Mapping, Virtual Facilitation Workshop, and partner programs with The Grove Consultants.
- Downloadable Products: Digital products and templates sold through the website, including the Personal Action Plan 2025 and various visual tools and templates for facilitating gatherings.
- Book Sales: Sales of 'Surviving the Horror of Online Meetings' - a guide for virtual meeting facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Think With Ink™ 3-day workshop - Herndon, VA |
| One time/ perpetual license | Multi-year contract | Think With Ink™ 2-day workshop - Guam |
| One time/ perpetual license | Multi-year contract | Principles of Graphic Facilitation - 3-day workshop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lizard Brain product offering
Product offeringCore offering
Lizard Brain is a visual facilitation and graphic recording firm that designs and guides interactive sessions for organizations and trains professionals in visual thinking. Core offerings include visual facilitation for strategic planning and team off-sites, real-time graphic recording, virtual facilitation for remote teams, and a portfolio of training workshops (flagship Think With Ink™, Principles of Graphic Facilitation, Facilitator's Toolkit, Vision Mapping, Mind Mapping, Visual Notetaking, and others). The company also sells downloadable visual templates and the published book 'Surviving the Horror of Online Meetings.'
Product overview
Lizard Brain is a visual facilitation and graphic recording firm offering a portfolio of professional services, training programs, and downloadable resources. The core offerings are visual facilitation, graphic recording, and virtual facilitation services delivered by experienced human practitioners. Training programs include the flagship 3-day Think With Ink workshop, plus specialized offerings like The Facilitator's Toolkit, Principles of Graphic Facilitation (in partnership with The Grove Consultants), Vision Mapping, Drawing for Facilitation, Virtual Facilitation Workshop, Mind Mapping, Meeting 911, Visual Notetaking, and Design Thinking Crash Course. Additional offerings include whiteboard animation services, downloadable visual templates and tools, and published content including the book 'Surviving the Horror of Online Meetings'. NOVA Scribes, a community of visual practitioners co-founded by Brian Tarallo, provides additional resources. The company's approach centers on human-led visual thinking rather than AI-powered tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Facilitation Designed and guided interactive sessions using large visuals and experiential methods to help corporate leadership teams, executives, and groups collaborate, brainstorm strategically, and develop clear action plans for strategic planning and future visioning.
- Graphic Recording Real-time visual capture of key ideas and discussions for events and meetings, producing visual maps on large-format canvas or digital formats for virtual sessions, enhancing memory retention and shared understanding.
- Virtual Facilitation Remote facilitation services using web meeting and collaboration software such as Zoom and MURAL for brainstorming, project planning, and team-building exercises designed to keep virtual teams engaged and productive.
- Think With Ink™ Training Workshop Flagship 3-day graphic facilitation training workshop covering visual fundamentals, facilitation models and methods, and hands-on design practice. Available as a 3-day in-person workshop at $2,250 or condensed 2-day version at $1,750.
- Principles of Graphic Facilitation 3-day intensive workshop (in partnership with The Grove Consultants International) teaching large-format graphic display creation, real-time dialogue capture, and facilitating groups through productive processes. Earns 24 SHRM Professional Development Credits.
- The Facilitator's Toolkit 1 or 2-day methods-focused workshop providing working facilitators with tools and techniques for helping participants share ideas, make decisions, and plan forward.
- See Your Ideas (Vision Mapping) 2-day workshop teaching vision mapping: a collaborative process combining design thinking and graphic facilitation to create stakeholder engagement and visual representation of a successful future.
- Virtual Facilitation Workshop 4-hour or 2-hour interactive online workshop covering best practices for facilitating groups virtually, including design, energy management, Zoom facilitation, and MURAL-based collaborative decision-making.
- Whiteboard Animation High-speed, time-lapsed illustration captured on video with voiced explanations, typically under two minutes, used to communicate complex messages quickly and effectively for organizations such as schools and nonprofits.
- Visual Templates and Downloadable Tools Printable and digital visual tools and templates, including Simple Sabotage Field Manual, Design Patterns cards, Visual Template: Choices, and Personal Action Plan, designed to support facilitation and group gatherings.
- Surviving the Horror of Online Meetings (Book) #1 Amazon bestseller book by Brian Tarallo, serving as a survival guide for the online/virtual meeting world with practical techniques for engagement.
Quantifiable outcome
- Over 750 projects completed in the last ten years
- +2 more outcomes
Companies that use Lizard Brain
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Lizard Brain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Lizard Brain partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Grove Consultants InternationalcoreLizard Brain partners with The Grove Consultants International, the industry leader in graphic facilitation training, to offer their premier workshop 'Principles of Graphic Facilitation.' Brian Tarallo co-facilitates this 3-day intensive program with Joran Oppelt from The Grove. The partnership enables Lizard Brain to teach Principles of Graphic Facilitation to both public groups and private clients, covering graphic recording fundamentals, facilitation methods, and graphic facilitation practice.
- NOVA ScribescoreNOVA Scribes is a community of over 2,000 visual practitioners co-founded by Brian Tarallo. The community hosts webinars, shares resources, and supports visual practitioners in the region. Lizard Brain team members actively contribute content and lead community programming.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lizard Brain competitors and assessment
Company assessmentEmerging players
- VizThink: Community and learning network for visual practitioners, including conferences and resources. Adjacent emerging player that overlaps with NOVA Scribes in serving the visual thinking and graphic recording practitioner audience.
Direct peers
- The Grove Consultants International: Industry-leading graphic facilitation training firm founded by David Sibbet; Lizard Brain's co-delivery partner on the 'Principles of Graphic Facilitation' workshop. They compete for the same training customers and serve the same enterprise facilitation market.
- ImageThink: New York-based graphic recording and visual storytelling firm that provides real-time visual capture at conferences and meetings. Direct competitor in graphic recording services for enterprise and event clients.
- LUMA Institute: Human-centered design and innovation methods institute whose curriculum Lizard Brain explicitly uses in its Design Thinking Crash Course. Direct peer in the innovation and design-thinking training market for enterprise and facilitator audiences.
- The Big Picture People: UK-based graphic recording and visual facilitation firm offering real-time visual capture and workshop facilitation. Direct peer in the graphic recording and visual facilitation services category.
- Alphachimp Studio: Washington D.C.-area graphic recording and visual communication studio. Local peer competing for the same DC government, association, and enterprise graphic recording work that Lizard Brain serves.
Others
- MURAL: Digital whiteboard and collaborative canvas platform that Lizard Brain explicitly uses and recommends for virtual facilitation. An enabling technology provider rather than a direct peer, but a key partner that could also evolve into a substitute for human-led facilitation.
- International Association of Facilitators (IAF): Global professional association for facilitators that awarded Brian Tarallo the 2023 Facilitation Impact Award. Industry body that defines certification standards (IAF M|CPF) Brian holds; ecosystem participant rather than a commercial peer.
- International Forum of Visual Practitioners (IFVP): Professional organization for graphic recorders and visual practitioners, of which Brian Tarallo is a Certified Master Visual Practitioner (IFVP-I CMVP). Industry body serving the same practitioner community as NOVA Scribes.
Regional players
- Anecdote: Australia-based business storytelling and visual facilitation firm. Comparable offering (storytelling workshops, graphic facilitation) but primarily serves the Asia-Pacific region rather than directly competing in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lizard Brain social profiles
Digital presenceLizard Brain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lizard Brain leadership team
Management profileNumber of profiles
Profiles1 record
Lizard Brain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lizard Brain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lizard Brain
What does Lizard Brain do?
Lizard Brain is a visual facilitation and graphic recording firm that designs and guides interactive sessions for organizations and trains professionals in visual thinking. Core offerings include visual facilitation for strategic planning and team off-sites, real-time graphic recording, virtual facilitation for remote teams, and a portfolio of training workshops (flagship Think With Ink™, Principles of Graphic Facilitation, Facilitator's Toolkit, Vision Mapping, Mind Mapping, Visual Notetaking, and others). The company also sells downloadable visual templates and the published book 'Surviving the Horror of Online Meetings.'
Is Lizard Brain a public or private company?
Lizard Brain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lizard Brain founded?
Lizard Brain was founded in 2009. It employs 1 to 10 people.
Where is Lizard Brain based?
Lizard Brain is headquartered in Washington, United States, in the North America region.
How does Lizard Brain make money?
Five revenue lines are on record. Visual Facilitation Services are the primary driver. The others are graphic Recording Services, training & Workshops, downloadable Products and book Sales.
Who are Lizard Brain's main competitors?
VizThink is listed as an emerging player. Direct peers are The Grove Consultants International, ImageThink, LUMA Institute, The Big Picture People and Alphachimp Studio. Others are MURAL, International Association of Facilitators (IAF) and International Forum of Visual Practitioners (IFVP). Anecdote is listed as a regional player.
Does Lizard Brain have an API?
No public API is recorded for Lizard Brain.
What industry is Lizard Brain in?
Lizard Brain's product category is Visual Facilitation and Training Services. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration, with a secondary code of EDAFAHAB, Instructional Design & Storyboarding Platforms. Its NAICS code is 5416 and its SIC code is 8700.