The Big Picture People

What The Big Picture People does

The Big Picture People (legal entity: BigPicture Learning Ltd, Company No. 10865254) is a UK-based bespoke visual communication firm founded in 1999 and headquartered in Newcastle upon Tyne. The company designs and delivers custom visual communication products and facilitated workshop experiences that translate complex organizational narratives — vision, purpose, strategy, values, and change initiatives — into accessible visual formats for employee engagement and learning. Its core product portfolio includes Learning Maps (large-scale interactive visual narratives), Discovery Map® workshops (facilitated strategy sessions co-developed with partner LeoDo), Interactive Board Games, Hand Drawn Explainer Videos, Big Pictures, The Safety Game®, and Giant Jigsaws. The underlying methodology combines hand-drawn illustration, gamified learning design, and facilitated dialogue processes to create what the company describes as 'lightbulb moments' for employees.

The business operates on a professional services / custom project engagement model with bespoke pricing, no publicly disclosed rates, and a free 30-minute consultation as the lead generation entry point. Projects typically run 3-10 weeks from scoping through delivery. Primary buyer personas are internal communication leads, organizational development specialists, learning and development professionals, and HR leaders, with case study evidence spanning financial services, IT services, construction, metering, and professional bodies. Distribution is exclusively direct sales with no channel partners, resellers, or marketplace presence. Marketing is content-led through a long-running blog, podcast, newsletter, and a library of 30+ case studies.

The company is founder-led, privately held, self-funded (no institutional investment disclosed), and operates with a 1-10 person team. It holds two registered trademarks (Discovery Map® and The Safety Game®), claims to have engaged over 500,000 employees across its 24-year history, and serves UK and select international clients including the Institute and Faculty of Actuaries. The firm is structurally a small, profitable professional services consultancy rather than a venture-scale technology business.

Name

The Big Picture People

Legal name

BigPicture Learning Ltd

Website

https://thebigpicturepeople.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Big Picture People is a UK-based bespoke visual communication firm, founded 1999, that designs custom Learning Maps, Discovery Map workshops, interactive board games, and hand-drawn explainer videos to help organizations communicate strategy, values, and change to employees.

Ownership category

akta.pro rank

Product category

Internal Communications Consulting

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Visual communication tools
• Internal employee engagement
• Organisational change communication
• Learning and development
• Internal communications consulting

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Visual Communication Products: Bespoke visual communication products including Learning Maps, Discovery Maps, Interactive Board Games, and Hand Drawn Explainer Videos created specifically for each client organization. Projects range from 3-10 week development timelines with pricing based on scope and complexity.
2. Facilitation Workshops: Workshop delivery services including Discovery Map workshops, Advanced Facilitator Development workshops, and launch facilitation sessions. Includes training internal facilitators to lead game sessions.
3. Giant Jigsaws: Physical visual communication products used at conferences and events to engage employees with organizational messages in a gamified format.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

The Big Picture People designs and produces bespoke visual communication products and facilitated workshops that help organisations communicate their strategy, vision, values and change initiatives to employees. Core deliverables include Learning Maps, Interactive Board Games, Big Pictures, The Safety Game®, Discovery Map® workshops, Hand Drawn Explainer Videos and Giant Jigsaws, each custom-built per client and delivered through a 3–10 week engagement model led by internal communication, OD, L&D and HR decision-makers.

Product overview

The Big Picture People offers a portfolio of visual communication products and services designed to help organisations share their big picture with employees. The core offerings include Learning Maps (interactive visual storytelling tools for strategic alignment), Interactive Board Games (gamified engagement for values communication), Big Pictures (large-scale visual narratives), The Safety Game® (gamified H&S training), Discovery Map® Workshop (facilitated strategy workshops), Hand Drawn Explainer Videos (animated video content), and Giant Jigsaws (event-based gamification). The Advanced Facilitator Workshop provides professional development to enable organisations to deliver these tools internally. All products create 'lightbulb moments' by visualising core messages and combining them with engaging narratives and experiential learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Maps Interactive visual communication tools that help organisations share their big picture with employees, enabling them to understand how their role delivers strategic priorities through visual storytelling and facilitated conversations. Designed for internal communication, OD, L&D and HR decision-makers in mid-market and enterprise organisations.
• Interactive Board Games

Quantifiable outcome

• Over 500,000 employees engaged through Learning Maps in 20+ years
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LeoDocoreStrategic or Co-development PartnerLeoDo is a strategic partner that co-develops and delivers Discovery Map workshops with The Big Picture People. The partnership combines LeoDo's facilitation expertise with TBPP's visual communication products. Multiple case studies (Novuna, Knights Brown, IFoA) reference joint workshop delivery where LeoDo runs facilitated sessions to help curate and record content for Discovery Maps.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yum Yum Videos: Explainer video agency producing animated and live-action videos for marketing, internal communications, and corporate messaging — overlapping with TBPP's hand-drawn explainer video line.
• Epipheo: Animated explainer video agency creating short-form visual storytelling for enterprise and B2B clients, similar in business model and end-customer to TBPP's video product.
• Bright Carbon: Visual communication agency specializing in presentations and explainer content for internal communications, learning, and training — closely aligned with TBPP's strategic narrative and L&D buyer.
• Killer Infographics: Visual content production firm producing infographics, illustrations, and visual storytelling for marketing and corporate communications — comparable in creative service delivery to enterprise buyers.
• Corporate Crayon: UK-based studio producing hand-drawn animated explainer videos for corporate communications. Directly comparable offering (hand-drawn B2B video) and customer base (enterprise internal/external comms).

Broad incumbents

• Powtoon: Broader SaaS animated video creation platform used across enterprise comms, L&D, and marketing. Overlaps with TBPP's explainer-video use case but competes via templated, self-serve content rather than bespoke hand-drawn work.
• Vyond: Enterprise animated video platform with templated character-based video creation. Targets the same L&D and internal-communications buyer as TBPP but via software rather than bespoke service.
• Lane4: UK management consultancy focused on learning, development, leadership, and performance. Shares the same enterprise L&D buyer as TBPP and competes for culture, change, and engagement budgets at a broader organizational level.

Emerging players

• Synthesia: AI-driven video generation platform enabling enterprise video creation without traditional illustration. Emerging disruptor that targets the same internal communications and L&D use cases as TBPP at a fraction of the production cost.
• Biteable: Online video creation platform aimed at business content, including internal communications. Adjacent emerging competitor addressing parts of TBPP's use cases via templated/self-serve production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebigpicpeople
• Facebookfacebook.com/thebigpicpeople
• LinkedInlinkedin.com/company/bigpicture-learning-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Big Picture People