Hocking Hills
HockingHills.com is a regional tourism marketplace and the official visitors website for Ohio's Hocking Hills, aggregating cabin, treehouse, and unique-stay vacation rental listings alongside an events calendar, trip planner, and iOS app to connect travelers with local SMB property owners and activity operators.
- Company typePrivate
- Founded1996
- HeadquartersLogan, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hocking Hills does
HockingHills.com is a regional tourism marketplace platform serving as the official visitors website for the Hocking Hills region of Ohio. Founded in 1996 by local residents and operating under the legal name Hocking Hills Online, the company is headquartered at 84 E Main Street, Logan, Ohio, and is privately held with no institutional investors or parent company. The platform aggregates vacation rental listings across diverse property types — cabins, cottages, lodges, treehouses, A-frames, geodomes, yurts, campgrounds, hotels, inns, bed and breakfasts, tiny homes, and unique stays (caves, train cars, container homes, earth houses, barns) — and exposes an availability search engine with filters for amenities (hot tub, firepit, WiFi, pet-friendly, EV charging, wheelchair accessibility), dates, and group size. Supplementary products include a trip planning tool, a calendar of events, a user-submitted lodging review system, a photo gallery, driving directions from multiple origin cities, park information guides for Hocking Hills State Park attractions (Old Man's Cave, Cedar Falls, Ash Cave, Rock House, Cantwell Cliffs, Whispering Cave/Hemlock Bridge), and a native iOS mobile app.
The business monetizes through two revenue streams: (1) booking transaction fees on reservations routed through the platform, where the company positions itself as offering lower-commission terms than competing booking sources; and (2) advertising and listing fees paid by property owners and local tourism businesses to be featured on the site. Activity bookings (ATV rides, ziplining, rock climbing, canoeing, scenic air tours) are operated by third-party providers and routed through a FareHarbor integration. The customer base spans four identified segments — families and groups (primary), couples, corporate groups, and outdoor enthusiasts — and the supply side comprises hundreds of local SMB vacation rental property owners, alongside institutional partners including the Hocking Hills Tourism Association and the Ohio Department of Natural Resources (ODNR). Marketing is conducted through owned channels: the website, iOS app, Facebook (HockingHillsParks), Instagram (thehockinghills), a community forum, SEO/organic search, and a local merchants referral network. The company is bootstrapped and operates with 1–10 employees, with Finn Fuller serving as Founder, Co-Owner, and Lead Engineer.
Hocking Hills firmographics
Firmographics- Name
- Hocking Hills
- Legal name
- Hocking Hills Online
- Website
- https://hockinghills.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HockingHills.com is a regional tourism marketplace and the official visitors website for Ohio's Hocking Hills, aggregating cabin, treehouse, and unique-stay vacation rental listings alongside an events calendar, trip planner, and iOS app to connect travelers with local SMB property owners and activity operators.
- Ownership category
- akta.pro rank
Hocking Hills industry classification
Industry- Product category
- Online Travel Marketplace / Regional Tourism Portal
- NAICS
- Tour Operators (56152), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Metasearch & Aggregator Platforms for Vacation Rentals (THAMALAC)
- akta.pro secondary industries
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Local Tours, Activities & Attractions Metasearch (THALAEAI), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Hiking, Trekking & Mountain Guiding (THAJABAA)
Keywords
Where Hocking Hills is headquartered
LocationHeadquarters
- HQ city
- Logan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hocking Hills business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Booking Transaction Fees: The platform generates revenue by facilitating bookings between visitors and property owners, taking a commission or transaction fee on each booking made through the site. The company states that booking through their platform saves visitors money compared to other booking sources, suggesting a competitive commission structure for property owners.
- Advertising and Listing Fees: Property owners and local businesses pay to list their properties and services on the platform. The 'List Your Property' and advertising pages suggest a business-to-business revenue stream from local accommodation providers and tourism businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 30-Minute Flight Tour for 2 people |
| Unit Pricing | Pay-as-you-go | 60-Minute Flight Tour for 2 people |
| Unit Pricing | Pay-as-you-go | Additional Passenger Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hocking Hills product offering
Product offeringCore offering
HockingHills.com operates an online tourism marketplace that aggregates vacation rental listings from local property owners and activity providers in the Hocking Hills region of Ohio. Travelers use the platform to search availability, filter by property type, amenities, dates, and group size, and book cabins, cottages, treehouses, lodges, geodomes, A-frames, hotels, B&Bs, and campgrounds. The site also delivers state-park and trail information, a trip planner, an event calendar, and online activity reservations (e.g., scenic air tours via FareHarbor).
Product overview
HockingHills.com is an official visitor information website and tourism platform for the Hocking Hills region of Ohio. The platform operates as a unified portal offering lodging search and booking for diverse accommodations (cabins, cottages, treehouses, A-frames, geodomes, yurts, campgrounds, hotels, bed and breakfasts, and inns), combined with comprehensive park information for Hocking Hills State Park attractions (Old Man's Cave, Cedar Falls, Ash Cave, Rock House, Cantwell Cliffs, Whispering Cave), trip planning tools, an event calendar, and activity reservations. The site functions as an aggregator connecting visitors with local lodging property owners and activity providers, rather than operating its own lodging properties or directly providing activities.
Differentiator
Problem solved
Functional benefit
Products and services
- HockingHills.com Lodging Search & Booking Platform Searchable availability and booking marketplace that aggregates vacation rental listings from local property owners across the Hocking Hills region, with filters for property type, amenities, dates, and group size, enabling travelers to find and reserve accommodations directly.
- The Hocking Hills iOS Mobile App Native iOS mobile application available on the Apple App Store that mirrors the HockingHills.com lodging search and trip planning experience for travelers on mobile devices.
- Hocking Hills Scenic Air Tours (booking via HockingHills.com) Partner-operated scenic airplane tours offered through the HockingHills.com platform, featuring 30-minute ($160 for 2) and 60-minute ($245 for 2) flights over the Hocking Hills region with a veteran pilot providing commentary on geological features.
Companies that use Hocking Hills
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Hocking Hills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Hocking Hills partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FareHarborcoreFareHarbor provides booking integration for activities and tours listed on the HockingHills.com platform. Activity providers like Hocking Hills Scenic Air Tours use FareHarbor for online reservation management and booking processing.
- Hocking Hills Tourism AssociationcoreCollaborative partnership promoting tourism in the Hocking Hills region. The Association organizes major events like the Hocking Hills Trail Run and works to enhance the visitor experience across the region.
- ODNR (Ohio Department of Natural Resources)coreState agency managing Hocking Hills State Park and nature preserves. ODNR offers ranger-led programs, archery courses, and educational events promoted through the HockingHills.com platform.
- Local Vacation Property OwnerscoreHundreds of local property owners list their cabins, cottages, lodges, and unique stays on the HockingHills.com platform. These partners rely on the platform as a primary distribution channel to reach travelers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hocking Hills competitors and assessment
Company assessmentDirect peers
- SmokyMountains.com: Destination portal for the Smoky Mountains region offering vacation rental aggregation, activity bookings, and trip planning. Most directly comparable to HockingHills.com in both business model and niche nature-tourism focus.
- Explore Asheville: Official destination marketing organization website for Asheville, NC, combining lodging listings, activity guides, and event calendars. Comparable regional tourism aggregation play.
- Pocono Mountains Visitors Bureau: Regional destination portal for the Poconos offering lodging search, activity reservations, and event listings. Directly comparable niche nature/vacation tourism aggregator.
- VisitNC.com: State-level tourism portal for North Carolina offering lodging, activities, and trip planning resources. Comparable destination-portal structure operating at a larger state scale.
Broad incumbents
- Airbnb: Global vacation rental marketplace with massive scale, brand, and now Experiences/activities. Competes for both lodging supply (hosts listing on HockingHills.com) and demand (travelers booking).
- Vrbo: Expedia-owned vacation rental marketplace specializing in whole-home rentals, a key product category on HockingHills.com. Represents the dominant national competition for vacation rental discovery.
- Booking.com: Largest global online travel agency covering hotels, vacation rentals, and attractions. Provides overlapping lodging and activity inventory and competes for traveler direct bookings.
- Viator (Tripadvisor): Largest activity and tour booking marketplace. Competes with the activity reservations segment of HockingHills.com for traveler attention in the tours and attractions category.
Emerging players
- Hipcamp: Marketplace for camping, glamping, and unique outdoor stays. Overlaps with HockingHills.com's camping, cabin, and unique-stay categories at a national scale.
Others
- FareHarbor: Booking and reservation management platform used by tour and activity operators. HockingHills.com is both a customer/integrator and a downstream distribution channel for FareHarbor-powered activities such as scenic air tours.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hocking Hills social profiles
Digital presenceHocking Hills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hocking Hills leadership team
Management profileNumber of profiles
Profiles1 record
Hocking Hills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hocking Hills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hocking Hills
What does Hocking Hills do?
HockingHills.com operates an online tourism marketplace that aggregates vacation rental listings from local property owners and activity providers in the Hocking Hills region of Ohio. Travelers use the platform to search availability, filter by property type, amenities, dates, and group size, and book cabins, cottages, treehouses, lodges, geodomes, A-frames, hotels, B&Bs, and campgrounds. The site also delivers state-park and trail information, a trip planner, an event calendar, and online activity reservations (e.g., scenic air tours via FareHarbor).
Is Hocking Hills a public or private company?
Hocking Hills is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hocking Hills founded?
Hocking Hills was founded in 1996. It employs 1 to 10 people.
Where is Hocking Hills based?
Hocking Hills is headquartered in Logan, United States, in the North America region.
How does Hocking Hills make money?
Two revenue lines are on record. Booking Transaction Fees are the primary driver. The others are advertising and Listing Fees.
Who are Hocking Hills's main competitors?
Direct peers on record are SmokyMountains.com, Explore Asheville, Pocono Mountains Visitors Bureau and VisitNC.com. Broad incumbents are Airbnb, Vrbo, Booking.com and Viator (Tripadvisor). Hipcamp is listed as an emerging player. FareHarbor is listed as an others.
Does Hocking Hills have an API?
No public API is recorded for Hocking Hills.
What industry is Hocking Hills in?
Hocking Hills's product category is Online Travel Marketplace / Regional Tourism Portal. Its primary akta.pro industry code is THAMALAC, Metasearch & Aggregator Platforms for Vacation Rentals, with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 56152 and its SIC code is 7900.