Transtronic

What Transtronic does

Transtronic AB is a Swedish designer, manufacturer, and servicer of electronic measurement systems, sensors, and GNSS products for rock drilling and related heavy-environment applications. Founded in 1973 and headquartered in Köping, Sweden, the company has built a 50-year track record developing proprietary inclinometer systems (the CMX/CMI families — including bench, Wi-Fi, tunnel, production, and boom variants), a portfolio of CANopen-compatible sensors (rotary, length, optical/sight, angular, and chain-length transducers), a borehole deviation probe (Devibench 2), and GNSS products (GNSS-Level height reference system and GNSS/GPS Compass). Its technology stack combines ruggedized in-house hardware (e.g., DURAL aluminum probe bodies, ±0.2° angular accuracy, <3 cm height accuracy) with a new generation of Wi-Fi-enabled master units and an Android mobile application for real-time operator feedback.

The company operates a sales-led go-to-market combining direct sales from its Swedish headquarters with a global reseller and service-partner network covering the USA, Canada, Germany, Norway, Australia/New Zealand, South Africa, Mexico, Chile, South Korea, China, and Mongolia. Revenue derives primarily from hardware sales of instruments, sensors, and GNSS modules, supplemented by professional services: customized product development, repair/workshop services, and product training. Pricing is quote-based with multi-year contract cadence; no public price list is disclosed. The customer base is concentrated in rock drilling, mining/quarrying, construction, and infrastructure verticals, with newer exploration into energy and automotive applications. Transtronic has been owned by Dacke Industri (a Nordstjernan-controlled industrial group of 17 subsidiaries with SEK 3.5B+ turnover) since 2021 and operates with a team of approximately 20 employees under CEO Fredrik Göransson, who was appointed in June 2023 from Hubbster Group with prior senior experience at Atlas Copco and Vendavo.

Name

Transtronic

Legal name

Transtronic AB

Website

https://transtronic.se

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Transtronic is a Swedish designer and manufacturer of electronic sensors, inclinometer systems, and GNSS products for the global rock drilling, mining, and construction industries. Founded in 1973, it sells direct and via a worldwide reseller network.

Ownership category

akta.pro rank

Product category

Industrial Drilling Alignment and Measurement Systems

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Rock Drilling & Blasthole Drilling Equipment (IMAHAMAC)

akta.pro secondary industry

Drilling Rigs & Drill Systems (IMAHAMAA)

Keywords

• Rock drilling sensors
• Drilling alignment systems
• Inclinometer instruments
• GNSS drilling solutions
• Precision measurement sensors

Headquarters

HQ city

Köping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of inclinometer systems, sensors (rotary transducers, length transducers, angular transducers, sight/optical transducers, chain length transducers), GNSS systems, and probes for rock drilling applications.
2. Product Development Services: Customized product development services for electronic components and systems based on customer-specific requirements, including analysis, project management, and installation.
3. Repair Services: Service workshop for inspection, cleaning, testing, and replacement of spare parts for Transtronic products.
4. Training Services: Product training services including startup assistance, ongoing support, and basic maintenance instruction delivered on-site, via phone, or digitally.

Pricing tiers

Go-to-market motion2 records

Distribution channels14 records

Marketing channels5 records

Core offering

Transtronic designs, manufactures, and services electronic alignment instruments (inclinators), precision sensors, and GNSS-based positioning systems used on rock drilling rigs in mining, quarrying, construction, and infrastructure applications. Its systems measure and display drilling angle, hole depth, penetration rate, and rig direction in real time, helping operators improve accuracy, reduce rework, and increase active drilling time. The company also offers custom product development, training, and repair services.

Product overview

Transtronic is a Swedish company (founded 1973, based in Köping) that develops, manufactures, markets, installs, and services advanced sensors and instruments for extreme conditions in mobile applications, primarily for the rock drilling, construction, and mining industries. Its product portfolio consists of three main categories: (1) Systems/Inclinators — including the new CMX Bench (Wi-Fi-enabled Master control unit), CMI Bench, CMI WiFi, CMI UNI, CMI Tunnel, CMI Production, CMI Production Boom, 2R, and CMD — all modular systems that display drilling parameters (angle, depth, penetration rate) for various rig types; (2) Sensors — including Rotary Transducers, Length Transducers, Sight/Optical Transducers, Angular Transducers, Length Transducers for Chains, and the Devibench 2 Probe — individual measurement components that connect via CANopen to form complete angle/depth measurement instruments; and (3) GNSS products — including GNSS-Level (height reference system) and GNSS/GPS Compass (satellite-based direction determination). These products work as an integrated portfolio: sensors and GNSS modules feed data into the inclinator systems, which display real-time parameters to operators, enabling precise, efficient drilling. Transtronic also provides complementary services including product development, training, and repair.

Differentiator

Problem solved

Functional benefit

Products and services

• CMX Bench (Inclinator CMX Instrument Family) Master control unit with built-in Wi-Fi network that displays drilling angle, bore length, and penetration rate via a smartphone/tablet app. Mounts on drilling rigs for real-time monitoring; targets rock drilling and quarry operators.
• Inclinator CMI Bench Modular system for bench rigs that displays drilling parameters, improving quality and accuracy of the drilling process for quarry operations.
• Inclinator CMI WiFi Master control unit with built-in Wi-Fi network for remote monitoring of drilling angle, drill length, and penetration rate via a mobile device app.
• Inclinator CMI UNI Modular system for drill rigs and tunnel rigs with swinging booms, supporting drilling for roof bolting. Displays and controls drilling-related information in tunnel, sideways drilling, and production modes.
• Inclinator 2R Instrument measuring side and inclination angles for drilling in predefined directions, equipped with a sight for angle presentation. Reduces drill meters per ton of rock and explosives consumption.
• Inclinator CMD System for displaying data from a connected sensor — single-axis angle sensor, dual-axis angle sensor, or length sensor.
• Inclinator CMI Tunnel Modular system for tunnel drill rigs displaying drilling parameters, improving quality, accuracy, productivity, and working conditions.
• Inclinator CMI Production Modular system for drill rigs without a production boom, displaying drilling parameters to improve quality, accuracy, and productivity.
• Inclinator CMI Production Boom Modular system for boom-mounted drilling equipment, displaying drilling parameters to improve quality, accuracy, productivity, and working conditions.
• Rotary Transducers Angle movement sensor with continuous 360° range, not dependent on gravity. Used as part of a system with other transducers to form a complete angle measurement instrument for harsh environments.
• Length Transducers Linear movement sensor measuring distance using a steel wire looped around a measuring wheel. Used as a length sensor to measure drilling depth on drill rigs, mounted on the cradle.
• Sight / Optical Transducers Optical alignment transducer indicating desired blasting direction with continuous 360° range. Built for harsh environments requiring high accuracy, used with other transducers for complete angle measurement.
• Angular Transducers Sensor measuring angles relative to gravity with CANopen communication. Built for harsh environments where high accuracy is required, typically used with other transducers for complete angle measurement.
• Devibench 2 Probe Robust borehole deviation measurement tool for rapid assessment of drilling quality. Made from DURAL aluminum for durability. High accuracy helps prevent incidents caused by deviated holes.
• GNSS-Level (Height System) Height reference system with base/rover functionality. Rover mounted on top of drill rig feed beam calculates height relative to the base station, with correction data transmitted via radio modem; height accuracy less than 3cm.
• GNSS / GPS Compass GNSS compass using satellites to determine drill rig direction with high accuracy. Replaces the sight on CMI Bench instruments and ensures all holes are parallel in the correct drilling direction.
• Product Development Service Custom product development service leveraging over 30 years of experience in measurement and control technology. Provides customized solutions from needs analysis and design through production and installation.
• Training Service Training service covering product functionality, capacity, interaction, basic maintenance, troubleshooting, and spare parts replacement. Available on-site, via phone, and digitally.
• Repair Service Restoration and troubleshooting service for products in heavy-duty environments. Includes remote support for issue resolution, fast spare parts delivery, and full service workshop inspection with cleaning, testing, and spare parts replacement.

Quantifiable outcome

• 12-15% increase in active drilling time (percussion hours vs. engine hours)
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RSG Maskinteknikk AScoreChannel Partner/ Reseller/ Distributor · 1 January 2018Norwegian company with over 13 years of experience in drilling rigs and equipment. RSG provides service, maintenance, troubleshooting, spare parts, and installation of hydraulics, wear parts, electronics, and Transtronic systems in the Østland region. Operates as established reseller and technical partner since 2018, developing customized solutions for customers including railway infrastructure projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Epiroc: Major mining and infrastructure OEM offering Pit Viper and SmartROC drill rigs with integrated drilling guidance systems. Competes with Transtronic via OEM-bundled measurement solutions at much larger scale.
• Topcon Positioning Group: Topcon offers GNSS, machine control, and positioning for construction and mining. Overlaps with Transtronic's GNSS-Level height reference and compass systems.
• Boart Longyear: Global drilling services and products provider for mining and exploration. Competes with Transtronic through its TruShot and TruCore directional drilling and navigation offerings.
• Leica Geosystems (Hexagon): Leica offers machine control and GNSS positioning solutions for construction, mining, and heavy industry. Comparable to Transtronic's GNSS-Level and GNSS Compass positioning products.
• Sandvik Mining and Rock Solutions: Sandvik provides drilling rigs and automation solutions for mining and rock excavation, including integrated hole navigation and alignment systems. A broad incumbent in Transtronic's target market.
• Trimble: Trimble provides machine guidance, GNSS positioning, and construction/mining workflow software. Comparable in GNSS-based positioning and ruggedized industrial sensors.

Direct peers

• IDS GeoRadar (Hexagon): Part of Hexagon, IDS GeoRadar produces drilling and geotechnical measurement/positioning systems. Direct overlap with Transtronic's drilling guidance and deviation measurement offerings.
• Renishaw: Renishaw manufactures high-precision encoders, angle and position sensors used in harsh industrial environments. Comparable to Transtronic's precision sensor portfolio (rotary, angular, length transducers) for OEM integration.
• Imdex: Imdex provides drilling optimization, rock knowledge sensors, and survey instruments to the mining industry. Highly comparable to Transtronic's drilling angle/depth measurement and deviation product lines.

Emerging players

• RCT: RCT provides mining automation, telematics, and machine guidance technology. Comparable emerging player in adjacent mining guidance technology that could expand into drilling measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPuUpSHakuN8OEfn18ZVjsA
• Facebookfacebook.com/transtronicAB
• LinkedInlinkedin.com/company/transtronic
• Instagraminstagram.com/transtronicab

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transtronic