Auto Kreso
Auto Kreso is a Croatian online auto parts retailer selling over 2,500,000 SKUs for passenger cars and light commercial vehicles via a TecDoc-integrated e-commerce platform, serving individual vehicle owners and repair shops across Croatia.
- Company typePrivate
- Founded1991
- HeadquartersZagreb, Croatia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Auto Kreso does
Auto Kreso, legally Web Auto Oprema d.o.o., is a Croatian online retailer of automotive spare parts and accessories for passenger cars and light commercial vehicles, founded in 1991 and headquartered in Zagreb. The company operates the autokreso.hr e-commerce platform, which lists more than 2,500,000 SKUs sourced from over 200 manufacturers and integrates the TecDoc vehicle compatibility database so buyers can filter parts by vehicle make, model, and year. Product coverage spans filters (oil, air, fuel, cabin), brake components, engine parts (timing belts, water pumps, clutch kits), suspension, electrical (batteries, lighting), fluids, tires, accessories, and car care products, with dedicated sub-brands for Amio, M8, North Sea Lubricants, BLUECHEM, Mafra, and Motostop motorcycle parts.
The business runs a transactional direct-to-consumer retail model. Pricing is per-item with weekly promotions offering up to 60% discounts; orders above €80 ship free, otherwise a €5.5 delivery fee applies. Payments are processed through CorvusPay (cards), PayPal, BitPay (cryptocurrency), bank transfer, cash on delivery, or installments via PBZ, Zagrebačka banka, or Erste/Diners. Fulfillment is handled by Overseas Express (24-hour dispatch to mainland Croatia, scheduled island routes) with Hrvatska pošta as secondary, and customers can also collect orders at a physical pickup counter on Dragutina Golika 14 in Zagreb. The company holds PCI DSS Level 1 certification, is GDPR compliant, and operates under Siniša Đurinek as authorized representative, serving only the Croatian market.
Auto Kreso firmographics
Firmographics- Name
- Auto Kreso
- Legal name
- Web Auto Oprema d.o.o.
- Website
- https://autokreso.hr
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auto Kreso is a Croatian online auto parts retailer selling over 2,500,000 SKUs for passenger cars and light commercial vehicles via a TecDoc-integrated e-commerce platform, serving individual vehicle owners and repair shops across Croatia.
- Ownership category
- akta.pro rank
Auto Kreso industry classification
Industry- Product category
- Auto Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Auto Kreso is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices2 records
Markets served
Auto Kreso business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auto Parts E-commerce Sales: Direct sales of auto parts through online webshop. Customers purchase parts for personal vehicles and light commercial vehicles. Revenue generated from product margins on sales of filters, brake components, engine parts, oils, accessories and more from 200+ manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-item pricing with volume discounts and promotional sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Auto Kreso product offering
Product offeringCore offering
Auto Kreso operates an online auto parts retail webshop offering over 2,500,000 spare parts and accessories for passenger cars and light commercial vehicles from 200+ manufacturers. The platform uses TecDoc vehicle compatibility data so customers can search parts by vehicle make, model, and year, with 24-hour dispatch for in-stock items, free shipping above €80, and physical pickup in Zagreb. It also extends to motorcycle parts through the Motostop sub-brand.
Product overview
Auto Krešo is an online auto parts e-commerce platform operated by Web Auto Oprema d.o.o., offering over 2,500,000 automotive spare parts and accessories for personal and light commercial vehicles. The core product is the TecDoc-powered e-commerce platform enabling vehicle-compatible parts search across 60+ vehicle manufacturers including VW, Audi, BMW, Mercedes-Benz, Renault, Peugeot, Ford, Fiat, Toyota, and others. The product portfolio spans 25+ main categories including filters (oil, air, fuel, cabin), brake components (discs, pads), engine parts (timing belts, water pumps, clutches), suspension (shock absorbers), electrical (batteries, lighting), fluids (motor oils, antifreeze), and car care products. Sub-brands include Amio, M8, North Sea Lubricants, BLUECHEM, and Mafra for specialized products, plus Motostop for motorcycle parts. The platform integrates multiple payment processors (CorvusPay, PayPal, Bitpay) and ships via Overseas Express with free delivery on orders above 80 EUR. Customer support is available via phone, email, and physical store pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Parts E-commerce Platform
Quantifiable outcome
- Same-day shipping for in-stock items
- +1 more outcomes
Companies that use Auto Kreso
Customer profileSegments3 records
Ideal customer profiles3 records
Auto Kreso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Auto Kreso partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TecDoccoreTecDoc provides the vehicle parts compatibility database used on Auto Kreso website. Customers can search parts by vehicle make/model/year and the TecDoc database returns compatible parts. Data displayed on the website includes TecDoc catalog information.
- Overseas ExpresscorePrimary delivery partner for Auto Krešo. Handles package delivery across Croatia including islands. Provides 24-hour mainland delivery and scheduled island delivery service. Customer can track shipments and reschedule deliveries through Overseas Express.
- HP (Hrvatska pošta)minorSecondary delivery partner for island deliveries alongside Overseas Express service.
- Corvus PaycorePayment gateway for credit and debit card transactions (MasterCard, Visa, Maestro, Diners). Provides secure payment processing with PCI DSS Level 1 compliance. Handles installment payments for PBZ, Zagrebačka banka, and Erste bank.
- Safe ShopminorCroatian e-commerce certification/trust badge displayed on website to provide customer confidence in online purchasing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Auto Kreso competitors and assessment
Company assessmentRegional players
- Euro Car Parts: UK-leading online and branch-based auto parts distributor serving consumers and workshops; comparable assortment breadth and B2C-plus-B2B motion, though UK-focused rather than EU-wide.
- Halfords: UK retailer of auto parts, accessories, and tools with strong online and store footprint; comparable category mix (parts, accessories, tools, consumables) and omnichannel model.
- RockAuto: US-based online-only auto parts retailer with extensive catalog and fitment-driven search; same inventory-led online-retailer model, though US-only and without European fulfillment.
Others
- Allegro: Leading Central European e-commerce marketplace; not a direct competitor in parts depth but relevant as the dominant marketplace channel where Croatian consumers also research auto products.
Direct peers
- Mister Auto: Pan-European online auto parts retailer with vehicle-compatibility-driven catalog, broad payment options, and multi-country delivery — highly comparable model to Auto Kreso at larger scale.
- Oscaro: Major European online auto parts platform with extensive SKU catalog and vehicle fitment search; comparable in business model and target customer (DIY consumer and small workshops).
- Autodoc: Europe's largest online auto parts retailer, also using TecDoc-based vehicle compatibility search, shipping across multiple EU countries with similar manufacturer-brand assortment — the most direct competitive comparable to Auto Kreso.
Broad incumbents
- LKQ Corporation: Global aftermarket auto parts distributor with European operations; comparable product range across mechanical, collision, and aftermarket parts but at vastly larger B2B-leaning scale.
- Inter Cars: Central European auto parts wholesale/distribution group with strong CEE presence; comparable in automotive aftermarket parts distribution but operates primarily B2B with extensive branch network.
- Norauto: European multi-category automotive service and parts retailer combining online and physical centers; broader portfolio (service, tires, parts) but comparable in online auto parts retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Auto Kreso social profiles
Digital presenceAuto Kreso compliance and trust
Trust signalCompliance2 records
Auto Kreso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Kreso leadership team
Management profileNumber of profiles
Profiles1 record
Auto Kreso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Kreso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Kreso
What does Auto Kreso do?
Auto Kreso operates an online auto parts retail webshop offering over 2,500,000 spare parts and accessories for passenger cars and light commercial vehicles from 200+ manufacturers. The platform uses TecDoc vehicle compatibility data so customers can search parts by vehicle make, model, and year, with 24-hour dispatch for in-stock items, free shipping above €80, and physical pickup in Zagreb. It also extends to motorcycle parts through the Motostop sub-brand.
Is Auto Kreso a public or private company?
Auto Kreso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Auto Kreso founded?
Auto Kreso was founded in 1991. It employs 11 to 50 people.
Where is Auto Kreso based?
Auto Kreso is headquartered in Zagreb, Croatia, in the Europe region.
How does Auto Kreso make money?
One revenue line is on record: auto Parts E-commerce Sales.
Who are Auto Kreso's main competitors?
Regional players on record are Euro Car Parts, Halfords and RockAuto. Allegro is listed as an others. Direct peers are Mister Auto, Oscaro and Autodoc. Broad incumbents are LKQ Corporation, Inter Cars and Norauto.
Does Auto Kreso have an API?
No public API is recorded for Auto Kreso.
What industry is Auto Kreso in?
Auto Kreso's product category is Auto Parts Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 44133 and its SIC code is 5531.