Keeler Iron Works

Structural Steel Fabricationkeelerironworks.com

Company typePrivate
Founded1961
HeadquartersMemphis, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

Keeler Iron Works firmographics

Firmographics

Name: Keeler Iron Works
Legal name: Keeler Iron Works Inc.
Website: https://keelerironworks.com
Company type: Private
Founded year: 1961
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Where Keeler Iron Works is headquartered

Location

Headquarters

HQ city: Memphis
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Keeler Iron Works business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Custom Steel Fabrication Services: Project-based custom steel fabrication for industrial and commercial applications. Revenue generated through direct contracts for fabricated steel structures including structural steel, industrial fabrication, billboards, scoreboards, monumental staircases, and miscellaneous steel products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Keeler Iron Works product offering

Product offering

Core offering

Keeler Iron Works manufactures custom fabricated steel structures for industrial and commercial construction clients, with a product portfolio spanning billboards and commercial signs, sports scoreboards, structural steel for buildings and bridges, industrial fabrication (platforms, pipe racks, crane systems, towers), monumental staircases, and miscellaneous steel such as handrails, guardrails, and catwalks. All work is produced at the company's 80,000 sq ft Memphis, Tennessee facility using CNC-controlled plasma cutting, drilling, robotic coping, and MIG/TIG welding, with material handling supported by ten overhead cranes up to 20-ton capacity.

Product overview

Keeler Iron Works is a family-owned steel fabrication company founded in 1961, offering a comprehensive portfolio of custom steel fabrication products and services from its 80,000 square foot Memphis, TN facility. The company's core offerings include: Billboards/Commercial Signs for outdoor advertising (custom structures for digital, static, and tri-vision displays); Scoreboards for various sports; Structural Steel for buildings, pedestrian bridges, and steel construction; Industrial Fabrication for refineries and processing plants (platforms, cranes, conveyors, pipe racks, towers); Monumental Staircases for schools, businesses, and residences; Miscellaneous Steel (handrails, guardrails, platforms, catwalks); and Other Fabrications including sculptures and industry processing services. All products are fabricated using certified welders with CNC-controlled equipment including plasma cutting and robotic plasma cutting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

Billboards / Commercial Signs Custom-designed, engineered, and fabricated outdoor advertising structures including billboards, commercial signs, flag supports, and digital market structures, plus custom reinforcing components for existing billboard structures. Available coast to coast in the United States, Puerto Rico, Jamaica, and Curacao.
Scoreboards Sports scoreboards for baseball, basketball, football, soccer, wrestling, volleyball, track, and hockey, including LED scoreboards and timing towers, with capabilities from large column capacity to decorative framing. Notable installations include LSU, University of Mississippi (Ole Miss), University of Iowa, East Carolina University, a New Hampshire timing tower, and the Memphis Redbirds.
Structural Steel Structural steel fabrication for industrial and commercial projects including elaborate pedestrian bridges, architectural exposed steel work, multi-story steel buildings, steel buildings, steel bridges, and steel building frame manufacturing. Notable projects include Peabody Place roof trusses in Memphis, TN, the Medina Bank construction project, and the Century Building staircase in Memphis, TN.
Industrial Fabrication Industrial steel fabrication including steel structures, platforms, guardrails, overhead crane systems, fall protection systems, pipe racks, steel stairs, overhead conveyors, caged ladders, drag line conveyors, bridge cranes, and steel towers. Serves refineries, agricultural processing plants, and cereal manufacturing plants.
Monumental Staircases Custom steel monumental staircases for schools, businesses, residences, and churches, with flowing, helical, and graceful designs and curved stairs with custom rails. Notable projects include St. Mary's Episcopal School circular stair installation, St. Mary's School curved stair and rails, Booker T Washington High School curved stair (10 tons total weight), Lausanne School exterior stair and rails, and the Pass Christian, Mississippi community center monumental staircase.
Miscellaneous Steel Miscellaneous steel fabrication including code-compliant handrails, industrial platforms, cable rails, guardrails, stairs, industrial catwalks, and grab rails spanning residential, commercial, and industrial applications. Notable project: Kroc Center Memphis multi-challenge area with powder coated steel and stainless cables and grab rails.
Other Fabrications Additional steel fabrication services including fluid sculptures, splitting beams, steel welding, steel hole drilling, steel painting, steel plate burning, steel shot blasting, and industry processing work for other fabricators and service centers, plus steel sculptures produced in joint projects with the National Ornamental Metal Museum.

Companies that use Keeler Iron Works

Customer profile

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Keeler Iron Works technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Keeler Iron Works partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

National Ornamental Metal MuseumcoreStrategic or Co-development Partner · 1 January 1979George Keeler was one of the founders of the National Ornamental Metal Museum that started in 1979. Keeler Iron Works continues to be proud supporters. Joint projects include Cattails and Dogwood sculptures.
AISC (American Institute of Steel Construction)minorOthersIndustry membership organization for the structural steel industry. Membership indicates adherence to industry standards and best practices.
NOMMA (National Ornamental and Miscellaneous Metal Association)minorOthersIndustry association for ornamental and miscellaneous metal workers. Keeler Iron Works maintains membership.
Greater Memphis Chamber of CommerceminorOthersLocal business chamber membership supporting the Memphis business community.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Keeler Iron Works competitors and assessment

Company assessment

Broad incumbents

DBM Global: DBM Global is one of the largest diversified structural steel fabricators and erectors in North America. Comparable to Keeler in delivering fabricated structural steel for buildings, bridges, and industrial projects, but operates at significantly larger scale across multiple plants.
NCI Building Systems: NCI is a leading manufacturer of metal buildings, components, and structural steel products serving commercial, industrial, and institutional construction. Comparable to Keeler in structural steel and building fabrication, but at a national scale with broader product lines including insulated panels and roofing.
BlueScope Steel: BlueScope is a major global steel producer and building products manufacturer with North American operations through Butler Manufacturing. Comparable to Keeler in prefabricated steel buildings and structural framing components, but at significantly larger scale and broader geographic footprint.

Direct peers

Daktronics: Daktronics is the dominant US manufacturer of sports scoreboards, timing systems, and LED displays. Directly comparable to Keeler's scoreboard fabrication work (LSU, Ole Miss, Iowa, ECU scoreboard projects), though Daktronics also designs the electronic components and operates at much larger scale.
Zalk Steel & Supply: Zalk Steel is a regional structural steel fabricator serving commercial and industrial construction. Directly comparable to Keeler as a mid-market fabricator producing structural steel for buildings and bridges, with similar project-based revenue model and engineer-to-customer workflow.
Owen Steel Company: Owen Steel is a structural steel fabricator headquartered in the Southeast US, producing fabricated steel for buildings, bridges, and industrial facilities. Directly comparable to Keeler as a regional fabricator with similar product mix of structural steel, miscellaneous metals, and industrial platforms.
ADF Steel: ADF Steel is a regional structural steel and miscellaneous metals fabricator. Comparable to Keeler in producing structural steel, stairs, railings, and miscellaneous metal products for commercial and industrial projects, with similar custom, quote-based project workflow.
Watchfire Signs: Watchfire Signs manufactures digital billboards and outdoor advertising structures. Comparable to Keeler's billboard/commercial sign fabrication segment, particularly the newer digital market structures Keeler has begun producing, though Watchfire is more vertically integrated into electronics.

Others

Lamar Advertising Company: Lamar is one of the largest US outdoor advertising companies and a logical buyer of Keeler's billboard structures. Relevant as a customer/ecosystem participant rather than a fabricator; Lamar sources its outdoor structures from fabricators like Keeler.
Peddinghaus Corporation: Peddinghaus manufactures CNC steel fabrication equipment including drill lines, angle masters, and plasma cutting tables. Comparable to Keeler as an enabling technology supplier; Keeler's facility operates Peddinghaus-class equipment, illustrating the equipment ecosystem in which both companies participate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

Keeler Iron Works compliance and trust

Trust signal

Compliance2 records

Keeler Iron Works financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Keeler Iron Works leadership team

Management profile

Number of profiles

Profiles3 records

Keeler Iron Works funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Keeler Iron Works M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keeler Iron Works

What does Keeler Iron Works do?

Is Keeler Iron Works a public or private company?

Keeler Iron Works is a private company. It is classified as family owned and is currently operating.

When was Keeler Iron Works founded?

Keeler Iron Works was founded in 1961. It employs 11 to 50 people.

Where is Keeler Iron Works based?

Keeler Iron Works is headquartered in Memphis, United States, in the North America region.

How does Keeler Iron Works make money?

One revenue line is on record: custom Steel Fabrication Services.

Who are Keeler Iron Works's main competitors?

Broad incumbents on record are DBM Global, NCI Building Systems and BlueScope Steel. Direct peers are Daktronics, Zalk Steel & Supply, Owen Steel Company, ADF Steel and Watchfire Signs. Others are Lamar Advertising Company and Peddinghaus Corporation.

Does Keeler Iron Works have an API?

No public API is recorded for Keeler Iron Works.