Kaolin Agency

What Kaolin Agency does

Kaolin Agency (legal name: Agence Kaolin, RCS Paris 792 677 205) is an independent, founder-led French full-service communication and advertising agency founded in 2013 and headquartered in Paris at 32 boulevard du Montparnasse, with operational offices at 123 rue du Cherche-Midi. The firm delivers nine integrated service pillars: brand strategy, print communication, advertising, digital communication, social media, video production, motion design, events, and media relations (the latter extended via the 2017 acquisition of Schogun). It serves government and public-sector clients (e.g., FNAM, Armée de l'air, MuséoParc Alésia, Parc National du Mercantour), nonprofit organizations (e.g., SOS Femmes 77, UNAFAM, Healthy Lungs for Life), and corporate enterprises (e.g., Suez, Groupama, Maroc Telecom, Marie Claire, FNAIM Grand Paris, Atrium Capital). Revenue is generated on a project-based, quote-scoped professional services model with no publicly disclosed pricing tiers.

The company is privately held with no institutional investors, no disclosed funding rounds, and ownership concentrated among its three founding associates plus Méliane Rocher (Directrice associée, joined 2018). Leadership is led by Frédéric Fonfroide de Lafon (Président and Director of Publication). The 16-person in-house team executes the full creative and production stack without disclosed reliance on third-party subcontractors for core disciplines. The technology stack is conventional web and creative tooling (websites, webzines, HubSpot email marketing for some clients, Google Ads management); no proprietary software platform, API, or AI capability is disclosed.

Go-to-market is sales-led direct engagement, leveraging a portfolio of work, industry award recognition (Grand Prix 2023 de la mémoire et de la citoyenneté, Or aux Victoires de la Communication 2024, Trophées de la Communication 2024), and active social media presence (LinkedIn, Facebook, Instagram, Twitter, YouTube) as the primary demand-generation channels. Geographic delivery is concentrated in France (Île-de-France, Bordeaux, Alpes) with selective cross-border engagements in Morocco and Jordan.

Name

Kaolin Agency

Legal name

Agence Kaolin

Website

https://agencekaolin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaolin Agency is an independent Paris-based full-service communication and advertising agency founded in 2013, offering brand strategy, digital, print, video, motion design, events, and media relations to government, nonprofit, and corporate enterprise clients.

Ownership category

akta.pro rank

Product category

Communication and Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Brand strategy services
• Advertising agency services
• Digital communication services
• Video production services
• Media relations services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Communication and Creative Services: Project-based professional services revenue from brand strategy, digital, print, video, social media, event management, and media relations services. Clients include government entities, nonprofits, and corporate organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kaolin Agency is a full-service communication and marketing agency delivering nine integrated service pillars: brand strategy (studies, positioning, naming, visual identity), print communication (magazines, annual reports, brochures), advertising (space purchasing, outdoor, radio, TV spots), digital communication (websites, webzines, blogs, newsletters), social media management, video production (short films, corporate films, advertising spots), motion design, event management (street marketing, seminars, trade shows), and media relations (press conferences, press trips, document production). Services are delivered through project-scoped professional engagements to clients in government, nonprofit, and corporate sectors.

Product overview

Kaolin Agency is a full-service communication and marketing agency offering a comprehensive suite of creative and strategic services. The agency's offering consists of nine core service pillars: Brand Strategy (Stratégie de marque), Print Communication, Advertising, Digital Communication, Social Media, Video Production, Motion Design, Events, and Media Relations. These services are delivered to clients across diverse sectors including government, culture, finance, insurance, telecommunications, and non-profit organizations. The agency does not offer a software product or platform but rather provides professional services engagements for communication strategy, content creation, and campaign execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie de marque (Brand Strategy) Brand strategy services including studies, territory definition, positioning, naming, and visual identity creation for organizations across government, nonprofit, and corporate sectors.
• Communication print (Print Communication) Print communication services including magazines, annual reports, brochures, content production, graphic design, and page layout for client organizations.
• Publicité (Advertising) Advertising services including space purchasing, creation of 4x3 outdoor posters, urban displays, radio spots, and TV spots for client campaigns.
• Communication digitale (Digital Communication) Digital communication services including website creation, webzines, blogs, newsletters, content production, graphic design, and production for client organizations.
• Social média (Social Media) Social media services including content production, community management, campaign creation, and moderation across social media platforms.
• Vidéo (Video Production) Video production services including short films, advertising spots, corporate films, and capsules, covering production, direction, and post-production.
• Motion design Motion design services including animated films, video branding, graphic creation, direction, and post-production.
• Événement (Events) Event services including street marketing, events, seminars, and trade shows, with consulting, creation, and operational follow-up.
• Relation média (Media Relations) Media relations services including one-off operations, recurring media relations, press conferences and press trips, document writing and layout, and media relationship management.

Quantifiable outcome

• Won Gold medal at Victoires de la Communication 2024 - Campagne SOS femme 77
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• La Chose: Independent French creative agency with comparable full-service model across brand strategy, advertising, and digital. Direct competitor for French enterprise and institutional communication briefs.
• Rosapark: Independent French creative agency known for brand strategy and integrated campaigns. Comparable to Kaolin as a mid-size independent French shop competing for similar cultural, public-sector, and corporate clients.
• Marcel: Independent Paris-based creative advertising agency with comparable mid-size structure and full-service creative offering (advertising, digital, brand strategy). Competes for similar French enterprise and brand-led briefs.
• BETC Paris: Paris-based creative advertising agency (Havas network) operating in the same French full-service creative market. Directly comparable in offering — brand strategy, advertising, digital, and content — and competing for the same French enterprise and institutional clients as Kaolin.
• Australie: Paris-based independent creative agency offering advertising, branding, and digital services. Closely comparable in scale, independent ownership, and full-service creative positioning within the French market.

Broad incumbents

• Havas Paris: French-headquartered global advertising holding company (parent of BETC) offering the full spectrum of creative, media, and communications services. Competes for large French institutional and enterprise accounts that Kaolin also targets.
• Dentsu Creative France: French creative arm of the Dentsu global network offering integrated advertising, brand, and digital services. Larger incumbent competing for multinational and large French enterprise accounts.
• Publicis Groupe: Paris-headquartered global advertising holding company with deep French roots and full-service creative, media, and digital capabilities. Operates as a large incumbent across the same French market segments Kaolin serves.
• TBWA\Paris: Paris office of the TBWA global advertising network offering a much broader portfolio of advertising, media, and brand strategy services. Larger incumbent competing for the same French enterprise RFPs as Kaolin, with significantly greater scale.

Regional players

• Legendre Communication: Independent French full-service communication agency with a comparable mix of corporate, institutional, and public-sector clients. Comparable in size and service scope to Kaolin, operating in the same French market geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AgenceKaolin
• YouTubeyoutube.com/channel/UCj40OAZDJc3HJqzoia-KeSw
• Facebookfacebook.com/agencekaolin
• LinkedInlinkedin.com/company/agence-kaolin
• Instagraminstagram.com/agencekaolin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaolin Agency