La Chose
La Chose is an independent Paris-based creative advertising agency founded in 2006, delivering brand strategy, multi-format campaigns, and production services to enterprise, public-sector, and NGO clients across more than 40 brands, recognized with 150+ creative awards.
- Company typePrivate
- Founded2006
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What La Chose does
La Chose is an independent, Paris-based advertising and creative communication agency founded in 2006. The firm operates as a full-service creative shop delivering brand strategy, 360-degree campaign development, film and animation production (including stop-motion), digital ecosystems, branded content, and experiential marketing for enterprise, public-sector, and NGO clients. Its core capability is the conception and execution of multi-format advertising campaigns spanning TV, print, digital, social, OOH/DOOH, and in-store activations, supported by in-house creative direction under Creative Director Antoine Barth and strategic planning led by Justine Cavanié.
The agency has no proprietary technology platform, software product, or API; competitive advantage rests on creative methodology, talent, and reputation rather than software. It maintains RSE Agence Active certification from AFNOR at the two-star level, signaling commitments to gender equality, eco-production, and pro-bono association support, and has accumulated more than 150 creative awards across Cannes Lions, D&AD, Eurobest, Clio, Effie, and Epica.
Commercially, La Chose generates revenue through project-based and retainer fees billed to brand clients—a standard professional services model. The agency acquires business through direct outreach from senior leadership, competitive pitches, and industry referrals, targeting mid-to-large brand marketers in France and selectively executing international mandates. With over 40 named client brands across financial services, insurance, retail, luxury, beauty, FMCG, telecommunications, and government/NGO verticals, the client base is diversified. La Chose is privately held with no disclosed parent company or external investors, led by founder and President Éric Tong Cuong, with Pierre Bellefleur appointed as Directeur Général in June 2026 to professionalize operations.
La Chose firmographics
Firmographics- Name
- La Chose
- Legal name
- La Chose
- Website
- https://lachose.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Chose is an independent Paris-based creative advertising agency founded in 2006, delivering brand strategy, multi-format campaigns, and production services to enterprise, public-sector, and NGO clients across more than 40 brands, recognized with 150+ creative awards.
- Ownership category
- akta.pro rank
La Chose industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Strategy & Campaign Management (MPAAAHAA)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where La Chose is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Chose business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative and advertising services fees: La Chose generates revenue through fees for creative strategy, advertising campaign development, and production services billed to brand clients. Revenue is project-based and retainer-driven, typical of independent creative agencies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
La Chose product offering
Product offeringCore offering
La Chose is an independent creative advertising and communication agency that develops brand strategy, creative concepts, and 360-degree advertising campaigns (TV, print, digital, social, OOH, experiential) for enterprise brand clients. The agency produces branded content, film, animation (including stop-motion), and full digital ecosystems for clients across industries such as finance, healthcare, retail, luxury, NGOs, and government. Revenue is generated through project-based and retainer fees for creative services rendered to client brands.
Product overview
La Chose is an independent advertising and communication agency founded in 2006, offering creative campaign development and brand strategy services. The agency does not operate a software product or platform; its offering consists entirely of professional creative services — specifically advertising campaign creation, brand positioning, and strategic communication services delivered to client brands across industries including finance, healthcare, retail, automotive, food & beverage, and cultural institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising Campaign Development End-to-end development of advertising campaigns for brand clients, including TV films, print ads, digital content, social media activations, and out-of-home advertising, typically delivered as 360-degree communication strategies spanning multiple channels and formats.
- Brand Strategy and Positioning Development of brand platforms, identities, and strategic positioning for clients across diverse industries including retail, healthcare, finance, automotive, and cultural institutions.
Quantifiable outcome
- +12 points of aided awareness for Nikon lenswear following campaign
- +10 more outcomes
Companies that use La Chose
Customer profileNamed customers52 records
Segments3 records
Ideal customer profiles3 records
La Chose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Chose partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
La Chose competitors and assessment
Company assessmentDirect peers
- W&Cie: W&Cie (W & Cie) is an independent French creative agency serving enterprise clients with brand strategy and advertising campaigns. Comparable on independent ownership, Paris base, French enterprise client roster, and integrated 360° campaign execution.
- Rosapark: Rosapark is an independent Paris-based creative agency serving French enterprise clients with brand strategy and creative campaigns. Comparable on independent positioning, Paris HQ, multi-sector French client base (FMCG, retail, services), and creative-led differentiation.
- Herezie: Herezie is an independent Paris creative agency serving French and international brands across luxury, beauty, food and beverage. Comparable on independent creative DNA, Paris HQ, multi-sector French enterprise client base, and award-winning integrated campaigns.
- Buzzman: Buzzman is an independent Parisian creative agency recognized for disruptive, award-winning campaigns across French and European brands. Comparable on independent creative positioning, mid-size Paris footprint, and focus on bold creative that earns media attention.
- Marcel Worldwide: Marcel is a long-standing independent Parisian creative agency (now part of Publicis) known for bold creative campaigns for major French and international brands. Directly comparable on independent creative positioning, French enterprise client base, and award-winning 360° campaigns.
- BETC Paris: BETC is a Paris-based creative agency and one of France's most awarded shops, operating with an independent creative DNA similar to La Chose's while being part of the Havas network. Comparable on creative pedigree, French enterprise client base, and 360° campaign execution for major brands.
Broad incumbents
- DDB Paris: DDB Paris is the French flagship of DDB Worldwide (Omnicom), serving enterprise and public-sector clients with creative campaigns. Comparable on Paris base and award-winning creative pedigree, but offers full DDB/Omnicom network capabilities and global scale.
- TBWA\Paris: TBWA\Paris is the Paris flagship of TBWA Worldwide, serving major French and international enterprise clients with creative campaigns and media capabilities. Comparable on Paris base and creative-led client roster, but offers network resources (global offices, media buying, production) that La Chose cannot match.
- Havas Paris: Havas Paris is the flagship French creative agency of Havas, serving enterprise clients across categories with integrated communications. Comparable on Paris base and major French client base, but offers Havas network capabilities (media, health, data) and global reach that exceed La Chose's scale.
- Publicis Conseil: Publicis Conseil is the flagship Paris creative agency of Publicis Groupe, serving major French and global enterprise brands. Comparable on Paris base and high-profile French client roster, but offers full Groupe capabilities (media, data, production) and global scale that La Chose cannot match as an independent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Chose social profiles
Digital presenceLa Chose compliance and trust
Trust signalCompliance1 record
La Chose financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Chose leadership team
Management profileNumber of profiles
Profiles7 records
La Chose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Chose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Chose
What does La Chose do?
La Chose is an independent creative advertising and communication agency that develops brand strategy, creative concepts, and 360-degree advertising campaigns (TV, print, digital, social, OOH, experiential) for enterprise brand clients. The agency produces branded content, film, animation (including stop-motion), and full digital ecosystems for clients across industries such as finance, healthcare, retail, luxury, NGOs, and government. Revenue is generated through project-based and retainer fees for creative services rendered to client brands.
Is La Chose a public or private company?
La Chose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Chose founded?
La Chose was founded in 2006. It employs 101 to 250 people.
Where is La Chose based?
La Chose is headquartered in Paris, France, in the Europe region.
How does La Chose make money?
One revenue line is on record: creative and advertising services fees.
Who are La Chose's main competitors?
Direct peers on record are W&Cie, Rosapark, Herezie, Buzzman, Marcel Worldwide and BETC Paris. Broad incumbents are DDB Paris, TBWA\Paris, Havas Paris and Publicis Conseil.
Does La Chose have an API?
No public API is recorded for La Chose.
What industry is La Chose in?
La Chose's product category is Advertising Services. Its primary akta.pro industry code is MPAAAHAA, Influencer Strategy & Campaign Management, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54181 and its SIC code is 7311.