What Moey does

Moey is a 100% mobile-only digital bank operating exclusively in Portugal, launched in September 2019 as a brand of Grupo Crédito Agrícola, one of Portugal's largest mutual banking groups. The legal operating entity is Caixa Central de Crédito Agrícola Mútuo, CRL, headquartered at Rua Castilho 233-A in Lisbon, which provides the banking license, Deposit Guarantee Fund protection, and regulatory perimeter. The Moey product is delivered through native iOS, Android, and Huawei AppGallery applications that handle end-to-end onboarding via the Portuguese government's Chave Móvel Digital identity service, with no physical branches and no minimum deposit requirements. The platform integrates directly with the national payment infrastructure including MB WAY, the Multibanco ATM network, Apple Pay, Google Pay, and Garmin Pay, and supports cardless ATM withdrawals, instant SEPA transfers (40 free per month), multi-bank aggregation via the All In feature, goal-based savings, group expense splitting, and carbon footprint tracking through moey! Green.

The product surface has expanded progressively beyond the core zero-commission current account into fee- and yield-bearing products: Personal Credit (Crédito Pessoal) launched July 2021 with funds disbursed in under 30 minutes, Travel Insurance (Seguro de Viagem) launched April 2022 at €1.25/day per person, and Pets Insurance (Seguro Pets) launched October 2023 covering up to 90% of veterinary expenses. Both insurance products are underwritten by Crédito Agrícola Seguros, the group's captive insurer, and distributed through the app on a commission basis. The platform earns revenue primarily through interchange on debit card transactions, insurance distribution commissions, FX margins on international cash withdrawals (1.7%), and ancillary fees (€5/€2 for card replacements, €0.50 per SEPA transfer beyond the 40/month free tier).

Customer acquisition runs through three motions: product-led growth via app-store downloads and QR codes on the homepage, a referral program (Uma Mão Lava a Outra) paying €5 to referrers and €10 to new accounts completing €20 in payments, and a co-marketing partnership with the MOCHE mobile virtual network operator (Pé-de-Moey) offering €5-15 cash plus 50GB data bundles to MOCHE customers who open accounts. Target segments are Portuguese residents with a Portuguese Citizen Card, segmented by primary use case into core retail, travelers, pet owners, and MOCHE telecom subscribers.

Name

Moey

Legal name

Caixa Central de Crédito Agrícola Mútuo, CRL

Website

https://moey.pt

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Moey is a 100% mobile-only, commission-free digital bank operating exclusively in Portugal as a brand of Grupo Crédito Agrícola, offering current accounts, debit cards, MB WAY, multi-bank aggregation, savings goals, personal credit, and insurance distribution to Portuguese resident consumers.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

akta.pro secondary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

Keywords

• Digital banking services
• Mobile banking
• Consumer banking
• Payment services
• Neobank platform

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Core Banking Services: Moey generates revenue primarily through interchange fees on card transactions, foreign exchange margins on international payments and withdrawals, and potentially from credit products. The core current account services are provided commission-free as the primary customer acquisition mechanism.
2. Travel Insurance Distribution: Travel insurance product offered through the app at €1.25/day per person with optional winter/adventure coverage at €0.50/day additional. Insurance is underwritten by Crédito Agrícola Seguros and distributed through Moey app.
3. Pets Insurance Distribution: Pets insurance for dogs and cats offered through the Moey app, providing up to 90% reimbursement on medical expenses, civil liability coverage up to €50,000, and partner discounts.
4. Card Replacement Fees: Revenue generated from card replacement services: €5 physical card replacement (+ €0.20 stamp duty) and €2 virtual card replacement (+ €0.08 stamp duty).
5. International Transaction Fees: International cash withdrawals charged at 1.7% of withdrawal amount, with free domestic and Eurozone withdrawals.
6. Transfer Fees (beyond free tier): Free SEPA immediate transfers up to 40/month; transfers from the 41st onwards charged at €0.50 per transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Moey is a 100% digital, mobile-only neobank offering a commission-free current account (Conta Moey) with Portuguese IBAN, a virtual debit card issued instantly and a physical debit card on request, free MB WAY integration, and 40 free monthly SEPA instant transfers. The platform extends to add-on financial products including personal loans, travel insurance, and pet insurance, alongside in-app features such as multi-bank aggregation (All In), goal-based savings, automated spending analytics, group expense splitting, and carbon footprint tracking.

Product overview

Moey is a 100% digital, mobile-only neobank and brand of Grupo Crédito Agrícola, offering a unified digital banking platform centered on the Moey app. The core product is the Conta Moey (current account) with both virtual and physical debit cards, supported by native integrations with MB WAY, Apple Pay, Google Pay, and Garmin Pay. The platform extends through several integrated modules: My Moey serves as the personal finance dashboard with Stats for spending analytics; Goals enables savings by objective; In & Out handles peer-to-peer transfers and cardless withdrawals; Grupos manages shared expenses; and All In aggregates external bank accounts. Insurance products (Pets and Travel) and Personal Credit are add-on offerings. Sustainability features include the moey! Green carbon footprint tracker. Promotional programs like Pé-de-Moey (with MOCHE) and the Uma Mão Lava a Outra referral program drive customer acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Conta Moey (Moey Current Account) A 100% digital current account with no maintenance fees, offering Portuguese IBAN, Deposit Guarantee Fund protection, MB WAY integration, instant SEPA transfers, and full mobile-based account management through the Moey app. Targeted at Portuguese residents with a Citizen Card and Chave Móvel Digital.
• Cartão de Débito Virtual (Virtual Debit Card) A virtual debit card automatically issued upon Moey account opening, available immediately for online purchases, contactless NFC payments via Apple Pay, Google Pay, Garmin Pay, and MB WAY QR code payments.
• Cartão de Débito Físico (Physical Debit Card) A sustainable physical debit card available on request, featuring real-time app controls for geographic restrictions, online payment toggles, contactless functionality activation/deactivation, and PIN reminders.
• Seguro de Viagem (Travel Insurance) Travel insurance available 24/7 within the Moey app at €1.25/day per person, covering medical expenses, repatriation, travel cancellations, baggage loss, and legal assistance, with optional winter/adventure activity coverage at €0.50/day extra. Underwritten by Crédito Agrícola Seguros.
• Seguro Pets (Pets Insurance) A paperless pet insurance product for dogs and cats offering up to 90% reimbursement of veterinary surgery costs, €50,000 civil liability coverage, one annual vaccine, home veterinary services, and partner discounts. Up to two pets, no age limit.
• Crédito Pessoal (Personal Loan) A personal credit product allowing Moey customers to request loans and receive funds in their account within 30 minutes through a fully digital, paperless application with no document uploads required.

Quantifiable outcome

• Free account opening with no minimum deposit required
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BoltminorGTM or Marketing Partner · 25 January 2022Ride-sharing partnership offering up to €20 discount on Bolt rides for Moey card users. First ride discount of €10 for new Bolt users.
• MercadãominorGTM or Marketing Partner · 19 October 2021Campaign offering 3 free deliveries from Mercadão (Portuguese online grocery) when paying with Moey. New customers received €15 cash bonus.
• Google PaycoreTechnology or IntegrationGoogle Pay integration allows Moey cardholders to make contactless payments using Android smartphones and smartwatches through Google Wallet.
• Garmin PaycoreTechnology or IntegrationGarmin Pay integration enables Moey cardholders to make payments using Garmin smartwatches through the Garmin Connect app.
• Apple PaycoreTechnology or IntegrationApple Pay integration allows iPhone and Apple Watch users to add their Moey virtual debit card to Apple Wallet and pay contactless.
• MB WAY / SIBScoreTechnology or IntegrationFull integration with MB WAY mobile payment service and Multibanco ATM network, enabling free payments and cash withdrawals across Portugal.
• MOCHEcoreGTM or Marketing PartnerMOCHE is a Portuguese mobile virtual network operator. The Pé-de-Moey campaign offers MOCHE customers €5-15 cash rewards and free data bundles when they open Moey accounts and pay their mobile plans. Campaign valid until 31/12/2025.
• Crédito Agrícola SeguroscoreStrategic or Co-development PartnerCA Seguros provides the underwritten insurance products distributed through Moey app, including Travel Insurance and Pets Insurance. Part of the same group as Moey's parent company.
• Grupo Crédito AgrícolacoreOthersMoey is a brand of Grupo Crédito Agrícola, one of the largest and most solid financial groups in Portugal. Provides regulatory backing, banking license, and Deposit Guarantee Fund protection.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bnext: Spanish neobank that has expanded into Portugal, offering fee-free mobile banking, physical/virtual cards, and lifestyle rewards. Directly comparable as an Iberian mobile-first challenger competing for the same digital-native Portuguese customer segment.
• Bunq: Dutch challenger bank with an app-only model, multi-bank aggregation, multiple IBAN-based accounts, and a strong UX-led positioning. Comparable as a European mobile-first challenger whose feature set, business model, and target persona closely mirror Moey's.
• ActivoBank: Portuguese digital-only bank subsidiary of Millennium BCP, offering a mobile-first, commission-free current account and personal finance features. Competes head-to-head with Moey in the same Portuguese digital-bank category with a similar low-fee mobile proposition.
• Revolut: UK-headquartered global neobank with substantial Portuguese user base, offering multi-currency accounts, contactless cards, MB WAY-style instant payments, and in-app financial insights. Direct competing mobile-first banking proposition for Portuguese consumers.

Broad incumbents

• Caixa Geral de Depósitos (CGD): Portugal's largest state-owned commercial bank and dominant incumbent across deposits and branches. The traditional-bank incumbent that Moey explicitly targets with a mobile-first, commission-free proposition.
• Millennium BCP: One of Portugal's largest private-sector commercial banks with growing digital banking capabilities. Competes with Moey for the same Portuguese retail customers, but with a full-service portfolio (branches, mortgages, business banking) and the parent of ActivoBank.
• N26: European licensed digital bank with a similar app-first, mobile-wallet-integrated experience operating across the Eurozone including Portugal. Comparable as a well-funded European digital bank competing for the same Portuguese retail user.
• Banco BPI: Major Portuguese commercial bank with a comprehensive digital channel and full retail product range. Comparable incumbent in the same Portuguese retail-banking market that Moey targets with its mobile-first value proposition.
• Monzo: UK-headquartered digital bank with an app-first proposition, spending insights, savings pots, and third-party account connections. Comparable as a Europe-region digital bank with overlapping product set (spending analytics, savings goals, multi-bank view) and target persona.

Regional players

• Banco CTT: Portuguese postal bank with a strong digital offering, leveraging the CTT post-office network and government affiliation. Operates in the same domestic market with comparable commission-light retail products, but with broader branch and ATM access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moeyapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moey