Evinrude
Evinrude is a brand of two-stroke outboard motors, propellers, and rigging parts serving recreational boaters and commercial marine operators worldwide through an authorized dealer network under BRP.
- Company typePrivate
- Founded1907
- HeadquartersSturtevant, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Evinrude firmographics
Firmographics- Name
- Evinrude
- Legal name
- Bombardier Recreational Products Inc.
- Website
- https://evinrude.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Evinrude is a brand of two-stroke outboard motors, propellers, and rigging parts serving recreational boaters and commercial marine operators worldwide through an authorized dealer network under BRP.
- Ownership category
- akta.pro rank
Where Evinrude is headquartered
LocationHeadquarters
- HQ city
- Sturtevant
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Evinrude business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Outboard Motor Sales: Sale of outboard motors and engines directly to customers through dealer network
- Parts and Accessories: Propellers, rigging parts, and accessories for outboard motors
- Dealer Network Revenue: BRP operates through authorized dealers and distributors who purchase products for resale to end customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct-to-dealer pricing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Evinrude product offering
Product offeringCore offering
Evinrude manufactures two-stroke outboard motors and engines for marine applications, including aluminum fishing boats and pontoon boats. The brand also offers rigging components and replacement parts such as propellers, and distributes these products exclusively through an authorized dealer network for retail sales, installation, and customer support.
Product overview
Evinrude is a brand of outboard motors and engines, parts, and accessories. The product portfolio centers on Evinrude Outboard Motors as the core product offering, complemented by rigging and parts including propellers. These products are offered as part of the BRP (Bombardier Recreational Products) family of powersports brands, with Evinrude serving the marine propulsion segment. The company is transitioning to support existing engine owners while preparing for next-generation marine technology development.
Differentiator
Problem solved
Functional benefit
Products and services
- Evinrude Outboard Motors
Companies that use Evinrude
Customer profileSegments2 records
Ideal customer profiles2 records
Evinrude technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Evinrude partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Evinrude competitors and assessment
Company assessmentDirect peers
- Mercury Marine: The largest dedicated outboard motor manufacturer in the world and Evinrude's most direct competitor, offering a full lineup of petrol and increasingly electric outboards through a global dealer network serving the same recreational boating customer base.
- Yamaha Motor: Major global outboard motor manufacturer with a broad horsepower range and established boat-builder OEM partnerships, directly competing with Evinrude in the recreational marine propulsion category.
- Honda Marine: Manufacturer of four-stroke outboard motors competing head-to-head with Evinrude in mid-horsepower recreational applications, with the backing of Honda's engine engineering and global service network.
- Suzuki Marine: Outboard motor manufacturer with a complete lineup of four-stroke outboards, competing directly with Evinrude across recreational and commercial marine segments globally.
- Tohatsu: Japanese outboard motor manufacturer offering portable and mid-range outboards, overlapping Evinrude's mid-horsepower recreational offering and competing on price-sensitive segments.
Broad incumbents
- Volvo Penta: Broader marine propulsion incumbent (part of Volvo Group) offering sterndrives, inboards, and outboards across both leisure and commercial segments, overlapping Evinrude in marine propulsion technology and dealer-channel dynamics.
- Sea-Doo (BRP): Sister brand under BRP covering personal watercraft and pontoon boats; operates within the same marine customer base as Evinrude and shares group-level engineering, manufacturing, and dealer infrastructure.
Emerging players
- Pure Watercraft: Pure electric outboard motor company targeting the same recreational boating customers as Evinrude, representing the emerging electric propulsion category that Evinrude's parent BRP is preparing to enter.
- Vision Marine Technologies: Electric marine propulsion company focused on high-horsepower electric outboards; competes with Evinrude in the recreational boating category and signals the direction of next-generation marine technology.
- Cox Marine: Developer of high-power diesel outboard motors targeting commercial and recreational segments, representing an emerging alternative-propulsion approach overlapping with Evinrude's commercial marine customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Evinrude social profiles
Digital presenceEvinrude financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evinrude leadership team
Management profileNumber of profiles
Evinrude subsidiaries and ownership
Company hierarchySubsidiaries7 records
Evinrude funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evinrude M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evinrude
What does Evinrude do?
Evinrude manufactures two-stroke outboard motors and engines for marine applications, including aluminum fishing boats and pontoon boats. The brand also offers rigging components and replacement parts such as propellers, and distributes these products exclusively through an authorized dealer network for retail sales, installation, and customer support.
Is Evinrude a public or private company?
Evinrude is a private company. It is classified as corporate owned and is currently operating.
When was Evinrude founded?
Evinrude was founded in 1907. It employs 101 to 250 people.
Where is Evinrude based?
Evinrude is headquartered in Sturtevant, United States, in the North America region.
How does Evinrude make money?
Three revenue lines are on record. Outboard Motor Sales are the primary driver. The others are parts and Accessories and dealer Network Revenue.
Who are Evinrude's main competitors?
Direct peers on record are Mercury Marine, Yamaha Motor, Honda Marine, Suzuki Marine and Tohatsu. Broad incumbents are Volvo Penta and Sea-Doo (BRP). Emerging players are Pure Watercraft, Vision Marine Technologies and Cox Marine.
Does Evinrude have an API?
No public API is recorded for Evinrude.