IFK Goteborg

Name

IFK Goteborg

Legal name

IFK Göteborg Fotboll

Website

https://ifkgoteborg.se

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Matchday Revenue (Ticket Sales): Revenue generated from sales of tickets to home matches at Gamla Ullevi, including individual match tickets, season tickets (årskort), and flex cards/family packages. Season tickets and annual memberships (årskort) provide recurring revenue, while individual match tickets are one-time transactions.
2. Broadcasting Rights: Revenue from TV and media rights associated with participation in Allsvenskan and UEFA competition qualifying rounds (Conference League). The club qualified for UEFA Conference League qualifying rounds, generating international exposure and broadcasting income.
3. Sponsorship and Partnership Revenue: Revenue from a multi-tiered sponsorship structure including: Huvudpartners (main/head sponsors, brand-exclusive), Premiumpartners, Kamratskapet (business network partners), Klubbpartners, and Ligapartners. Sponsorship tiers are sold with varying levels of arena exposure, digital placement, and matchday benefits.
4. Merchandise and Retail (Blåvittshopen): Revenue from the club's official merchandise store (Blåvittshopen) at Gamla Ullevi and online at blavittshopen.se, selling jerseys, apparel, accessories, and limited-edition items such as special matchday shirts.
5. Blåvitt+ Digital Subscription: Premium digital subscription for exclusive behind-the-scenes content, live streaming of matches not broadcast on TV, press conferences, and interviews. Priced at 89 SEK per month with reduced rates for longer commitments.
6. Club Memberships (Klubb 1904): Corporate membership program (Klubb 1904) with approximately 600 member companies contributing financially to the club's operations in exchange for various benefits. Tiered packages: Large, Medium, Small, and Stödmedlem (Support Member).
7. Transfer Activity and Transferintressenter: Player transfer activities, including the entity IFK GBG Transferintressenter AB (formed 2018), which over time financially supports the club's sporting ambitions by backing player transfers. The entity involves approximately 30 companies and private individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

IFK Göteborg operates a professional Swedish football club, fielding men's and women's first teams in the top tiers of Swedish football. The club sells matchday tickets, season passes, and streaming subscriptions (Blåvitt+), operates a merchandise shop (Blåvittshopen), and runs corporate sponsorship and membership programs (Klubb 1904). It also runs a youth academy and community programs (IFK i Samhället).

Product overview

IFK Göteborg is a Swedish football club operating as a single unified offering rather than a platform-plus-modules architecture. The club's core offering consists of competitive football teams at various levels (men's and women's A-teams, youth academy, U21), supported by supplementary services including Blåvitt+ subscription app for behind-the-scenes content and live streaming, ticket sales, merchandise through Blåvittshopen, and membership programs such as Klubb 1904 for corporate partners and general membership.

Differentiator

Problem solved

Functional benefit

Brands

• Blåvitt+: Premium subscription service providing exclusive behind-the-scenes content, live match streaming, and club news
• Blåvittshopen
• Blåvittplay

Products and services

• Blåvitt+ Premium Streaming Subscription Subscription-based streaming service delivering live match broadcasts and exclusive club video content to individual supporters via a mobile app.
• Blåvittplay Video Platform Web-based video platform offering club-related video content, highlights, and media to supporters visiting the club's website.
• Match Tickets and Season Passes Single-match tickets and full-season passes granting entry to home fixtures of the men's A-team and women's A-team at Gamla Ullevi stadium.
• Blåvittshopen Merchandise Shop Official merchandise store offering club-branded apparel, accessories, and supporter products to fans, with physical and online retail presence.
• Klubb 1904 Corporate Membership Premium corporate membership tier giving businesses access to networking events, hospitality, and partnership benefits with the club.
• Corporate Sponsorship Packages Tailored commercial sponsorship arrangements with businesses, including stadium advertising, shirt and sleeve branding rights, hospitality access, and partner activation opportunities.
• Akademin Youth Academy Youth player development program training boys and girls through age-group teams, with pathways into the men's and women's first teams.
• IFK i Samhället Community Programs Community-facing social programs operated by the club, including school partnerships and inclusion initiatives, delivered to local residents and organizations in Gothenburg.

Quantifiable outcome

• 7M+ annual visits and 900,000 unique visitors to the official website
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core, minor and major.

• SernekecoreTechnology or IntegrationSerneke is described as a next-generation construction company that challenges the industry, engages the present, and inspires the future. As a main partner (Huvudpartner) of IFK Göteborg, Serneke benefits from brand exposure and association with the club's community identity.
• Craft of ScandinaviacoreTechnology or IntegrationCraft is a sports apparel supplier that has delivered functional sportswear for five decades. As a main partner, Craft provides playing kits and training apparel for IFK Göteborg's teams. Craft also partners with IFK Göteborg i Samhället and Skol IF programs.
• CuebidcoreTechnology or IntegrationCuebid is a systems integrator and service provider in data security, cloud services, IP communication, virtualization, and data storage. As a main partner, Cuebid supports the club's IT and digital infrastructure. Also a partner of IFK i Samhället and Skol IF.
• FamecocoreTechnology or IntegrationFameco is a global supplier of small parts including high-quality fasteners, sheet metal, and wire components. As a main partner, Fameco supports IFK Göteborg and also partners with IFK i Samhället and Skol IF.
• LajkacoreTechnology or IntegrationLajka is an independent partner in IT and telecommunications. As a main partner and partner of IFK i Samhället and Skol IF, Lajka provides technology services to support the club's digital operations.
• MobillcoreTechnology or IntegrationMobill, founded in 2005, provides mobile payment services including mobile parking, public transport ticketing, vending, and point-of-sale solutions. As a main partner and Skol IF/IFK i Samhället partner, Mobill also serves the City of Gothenburg. Over 500,000 users.
• Nordic WellnesscoreTechnology or IntegrationNordic Wellness is Sweden's largest fitness chain with over 220 clubs across the country. As a main partner, Nordic Wellness provides fitness services and supports community programs. Over 220 club locations.
• OBOScoreTechnology or IntegrationOBOS is one of the Nordic region's largest housing developers with over 500,000 members, founded in 1929. As a main partner and league partner, OBOS supports IFK Göteborg and Swedish football broadly.
• Pulsen GroupcoreTechnology or IntegrationPulsen Group is a family-owned company group with nearly 60 years of entrepreneurial history. Several of its companies work with IT. As a main partner and league partner, Pulsen Group supports the club. Several group companies operate in diverse industries.
• RastacoreTechnology or IntegrationRasta operates 25 service facilities along Swedish roads, offering restaurants, convenience stores, and hotels. Rasta Group also operates cultural restaurants and arena restaurants, including at Gamla Ullevi. As a main partner and Skol IF/IFK i Samhället partner.
• SunseekercoreTechnology or IntegrationSunseeker Robotics is a global player in smart and wireless robotic lawn mowing for both residential and commercial use. As a main partner and Skol IF/IFK i Samhället partner.
• Svenska SpelcoreTechnology or IntegrationSvenska Spel is Sweden's state-owned gambling company and the country's largest sports sponsor at both elite and grassroots levels. As a main partner and league partner, Svenska Spel is the main sponsor of Damallsvenskan and supports elite women's football across all OBOS Damallsvenskan and Elitettan clubs.
• KamratgårdencoreOthersKamratgården is IFK Göteborg's club headquarters and training ground located at Kamratgårdsvägen 50 in Delsjöns naturreservat. The modern facility (2,000 sqm, rebuilt 2011-2012) houses offices, dining, gym, locker rooms, and a relaxation area.
• Gamla UllevicoreOthersGamla Ullevi is IFK Göteborg's home stadium in Gothenburg, managed by the GotEvent facility company. The stadium serves as the primary venue for all Allsvenskan home matches, cup ties, and UEFA competition qualifiers.
• Johan Cruyff Foundation (Cruyff Courts)minorStrategic or Co-development PartnerIFK Göteborg collaborates with the Johan Cruyff Foundation to build football pitches (Cruyff Courts) around Gothenburg, aiming to break barriers, build community, and create safe play spaces in the city.
• Bris (Barnens Rätt i Samhället)minorStrategic or Co-development PartnerBris is a children's rights organization that supports children based on children's needs. Their vision is a society where children's rights are met. As a partner, Bris supports IFK Göteborg's community work and vice versa.
• Insamlingsstiftelsen för Drottning Silvias BarnsjukhusminorStrategic or Co-development PartnerIFK Göteborg is a Main Partner to the fundraising foundation for Queen Silvia's Children's Hospital, supporting pediatric healthcare fundraising initiatives.
• EPOS (Elitprogrammet för Officiella Spelare)minorStrategic or Co-development PartnerEPOS is a program aimed at motivating more female coaches to take the step to become elite coaches at senior level. IFK Göteborg participates in and supports this coaching development initiative.
• Star for Life (Motivationslyftet)minorStrategic or Co-development PartnerMotivationslyftet by Star for Life is a self-leadership program that IFK Göteborg supports, aimed at personal development and motivation for youth.
• Generation PepminorStrategic or Co-development PartnerGeneration Pep is a program promoting movement in everyday life, healthier eating, and a healthier life for both adults and children. IFK Göteborg partners with Generation Pep on community health initiatives.
• Kamratskapet (Business Network)coreGTM or Marketing PartnerKamratskapet is IFK Göteborg's business network, aiming to be the best network in Swedish sports. It brings together companies of various sizes and industries through network trips, matches, and luncheons. Members can invite clients and colleagues to matches for networking. The network includes numerous named companies as members.
• Premium Partners (Brixly, InfraCom, Interbus, ISP Sport, Länsförsäkringar, Vinga Group)majorGTM or Marketing PartnerPremium Partners form an exclusive group, gaining access to the Kamratskapet business network and receiving tailored exposure opportunities, activities, and solutions. They are also titled official partners to IFK i Samhället (IFK in Society).
• Ligapartners (Pulsen Group, Svenska Spel, Unibet, New Wave Profile, OBOS, Select Sport, Strawberry)majorGTM or Marketing PartnerLeague-level partners support IFK Göteborg at the competition level. This tier includes major brands like Svenska Spel, Unibet, OBOS, Select Sport, Strawberry, New Wave Profile, and Pulsen Group, providing both financial support and category-specific services.

Scale indicators12 records

Recent moves7 records

Direct peers

• Malmö FF: Sweden's most successful modern football club, also competing in Allsvenskan and regularly in UEFA competitions. Directly comparable in terms of Allsvenskan competition, sponsorship ecosystem, and youth academy model, but with materially larger recent on-pitch success.
• AIK Fotboll: Stockholm-based Allsvenskan club with similar member-driven association structure, multi-tiered sponsorship program, and Blåvitt+ comparable direct-to-consumer digital offering. Competes in the same league for sponsors, broadcasters, and talent.
• Djurgårdens IF Fotboll: Stockholm-based Allsvenskan club with comparable historical prestige, membership structure, season-ticket model, and multi-tiered sponsorship ecosystem. Directly competes for Swedish football fans, sponsor share-of-wallet, and European qualification slots.
• Hammarby Fotboll: Stockholm-based Allsvenskan club with strong supporter culture, large digital following, and similar membership-driven revenue model. Competes for Allsvenskan positioning and national sponsorship budgets.
• BK Häcken: Gothenburg-based Allsvenskan club sharing the same local market, stadium infrastructure dependencies, and sponsorship pool. Closest geographic peer, competing head-to-head for Gothenburg fans and corporate partners.
• IF Elfsborg: Borås-based Allsvenskan club in western Sweden, with comparable association structure, sponsorship model, and fan-base scale. Competes in the same regional catchment and league.
• Helsingborgs IF: Traditional Swedish football club from Helsingborg with comparable historical championship pedigree (7 titles) and association-based governance. Direct Allsvenskan peer with similar scale and sponsorship ecosystem.
• IFK Norrköping: Historical Swedish football club with 13 SM-guld and similar association-based governance. Competes in Allsvenskan with comparable fan-engagement model and sponsorship structure.

Regional players

• Rosenborg BK: Norwegian top-flight club with comparable historical dominance in its domestic league, association-based governance, and Champions League pedigree. Adjacent peer for Nordic football benchmarking, though operating in a different national market.

Broad incumbents

• FC Copenhagen: Dominant Scandinavian football club with sustained Champions League qualification and substantially larger commercial operation. Comparable as a Nordic league leader with sponsorship, broadcasting, and digital revenue strategies that IFK Göteborg could aspire to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ifkgoteborg
• YouTubeyoutube.com/channel/UCxKxB7pN5x4q8zT5xJ4rXwA
• Facebookfacebook.com/ifkgoteborg
• Instagraminstagram.com/ifkgoteborg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IFK Goteborg