IF Elfsborg
- Company typePrivate
- Founded1904
- HeadquartersBorås, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
IF Elfsborg firmographics
Firmographics- Name
- IF Elfsborg
- Legal name
- IF Elfsborg
- Website
- https://elfsborg.se
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
IF Elfsborg industry classification
Industry- Product category
- Professional Sports Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Team Sports Matches (Club & National) (MPAGAMAB), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where IF Elfsborg is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
IF Elfsborg business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Match ticket sales: Revenue from selling tickets to home matches at Borås Arena for Allsvenskan and Elitettan matches
- Season tickets (Årskort): Annual season ticket packages for access to all home matches
- Merchandise sales: Webshop sales of club merchandise through Intersport partnership
- Gula Lotten (Lottery): 50/50 lottery tickets at matches, 20 SEK per ticket, half of revenue goes to prize pool
- Sponsorship and partnerships: Corporate partnerships and sponsorship deals with companies including Sparbanken, Infrakraft, Input Interior, Ellos, Pulsen, Toveks Bil, Umbro, Svenska Spel, Unibet
- Member subscriptions: Annual membership fees for supporters
- Streaming subscriptions: Elfsborg Play+ subscription service for live streaming of youth matches
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gula Lotten lottery tickets |
| Subscription | Annual | Season tickets (Årskort) |
Distribution channels4 records
Marketing channels6 records
IF Elfsborg product offering
Product offeringCore offering
IF Elfsborg operates a multi-tier professional football organization based in Borås, Sweden, fielding senior men's (Allsvenskan), senior women's (Elitettan), and extensive youth teams (U21 down to P9/F11). The club generates revenue through home match tickets, annual season tickets (Årskort), official merchandise sold via Intersport, corporate sponsorship deals, member subscriptions, a 50/50 supporter lottery (Gula Lotten), and Elfsborg Play+ subscription streaming of youth matches.
Product overview
IF Elfsborg is a Swedish football club based in Borås founded in 1904. The organization operates a multi-tier football operation consisting of the senior men's team (Herrlag) in Allsvenskan, the senior women's team (Damlag) in Elitettan, and extensive youth teams (Ungdomslag) spanning from U21 down to youth levels for both boys and girls. The club offers supplementary services including Camp Elfsborg (summer football school), Elfsborg Play (streaming platform), Gula Lotten (50/50 lottery), and operates Gula Kulan (student housing) for young football talents. The club's home venue is Borås Arena.
Differentiator
Problem solved
Functional benefit
Brands
- Gula Lotten: A lottery/raffle system where fans can purchase tickets (50/50 lottery) with proceeds supporting IF Elfsborg. Each ticket costs 20 SEK with half going to the prize pool.
- Camp Elfsborg
- Elfsborg Play+
- Gula Kulan
- 1904-klubben
Products and services
- Herrlag (Men's Team) IF Elfsborg's senior men's football team competing in Allsvenskan, the top Swedish football league. The team plays home matches at Borås Arena and is targeted at football supporters and fans.
- Damlag (Women's Team) IF Elfsborg's senior women's football team competing in Elitettan, the second tier of Swedish women's football, targeted at supporters of women's football.
- Ungdomslag (Youth Teams) IF Elfsborg's youth football teams including U21, U19, U17, U16, U15 and girls' youth sections, for children and teenagers ages 7-17+ competing in national and regional leagues.
- Camp Elfsborg Summer football school for children and youth ages 7-13, held at Ryda Sportfält and Borås Arena area, featuring two daily training sessions with qualified coaches and youth elite players.
- Elfsborg Play+ Streaming Subscription Subscription streaming service (Elfsborg Play+) launched August 2025 for live streaming of IF Elfsborg's youth matches and exclusive club video content, targeted at supporters who want access to youth football content.
- Gula Lotten (50/50 Lottery) Digital 50/50 lottery where each 20 SEK ticket splits proceeds between the club and a prize pool, available to fans at Borås Arena or remotely via the ClubMate platform.
- Årskort (Season Tickets) Annual season tickets providing access to all IF Elfsborg home Allsvenskan matches at Borås Arena, with member discounts available.
- Gula Kulan (Student Housing) Student dormitory operated by IF Elfsborg for football talents from across Sweden attending the football gymnasium in Borås, featuring shared kitchen, common areas, and individual apartments.
Companies that use IF Elfsborg
Customer profileSegments4 records
Ideal customer profiles4 records
IF Elfsborg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
IF Elfsborg partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- SparbankencoreMain sponsor and partner of IF Elfsborg. Sparbanken's logo appears on the website as a main partner. The partnership provides financial support and brand visibility for the bank.
- InfrakraftcoreInfrastructure company and main partner of IF Elfsborg. Provides sponsorship support to the club.
- Input InteriorcoreInterior design company and main partner of IF Elfsborg.
- ElloscoreRetail company and main partner of IF Elfsborg.
- PulsencoreIT company and main partner of IF Elfsborg.
- Sparbanken SjuharadcoreRegional savings bank and main partner of IF Elfsborg.
- Toveks BilcoreAutomobile dealer and main partner of IF Elfsborg.
- UmbrocoreOfficial kit supplier and main partner of IF Elfsborg providing match kits and training wear.
- Svenska SpelcoreSwedish gambling company and main partner of IF Elfsborg.
- UnibetcoreOnline gambling company and main partner of IF Elfsborg.
- IntersportcoreOfficial merchandise retailer for IF Elfsborg. IF Elfsborg's webshop is operated through Intersport's platform for official supporter merchandise.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
IF Elfsborg competitors and assessment
Company assessmentDirect peers
- Kalmar FF: Allsvenskan club based in Kalmar, Sweden. Comparable as a mid-tier top-flight Swedish club with similar headcount scale, championship pedigree (1 title), and provincial/regional operating model.
- Hammarby IF: Stockholm-based Allsvenskan club. Comparable as a fellow top-tier Swedish football club; IF Elfsborg played Hammarby in July 2026, indicating direct league-competition overlap.
- BK Häcken: Allsvenskan club based in Gothenburg, Sweden. Directly comparable as a top-flight Swedish football club with men's, women's, and youth operations competing against IF Elfsborg in the same league.
- IFK Göteborg: Historic Allsvenskan club based in Gothenburg with extensive youth academy, sponsorship portfolio, and women's football operations. Comparable as a fellow Swedish championship-winning club with multi-tier football operations.
- IFK Norrköping: Allsvenskan club in southeastern Sweden with multi-title championship history. Comparable as a historic Swedish club with men's team, youth academy, and similar sponsorship-driven economics.
- Östers IF: Swedish football club that previously employed Fredrik Ahlstrand (now IF Elfsborg U19 coach). Comparable as a competing Swedish club operating in the same talent and coaching market.
Regional players
- Brøndby IF: Danish Superliga club based in Copenhagen. Comparable as a Nordic football club of similar size with academy-driven operations, member-based ownership (association), and provincial fan base dynamics.
Broad incumbents
- AIK: Major Stockholm-based Allsvenskan club. Comparable as a fellow top-tier Swedish football club with extensive academy and community operations, but with significantly larger fan base and revenue.
- Malmö FF: Sweden's most successful and largest football club. Comparable as an Allsvenskan benchmark, but operates at materially larger scale with European Champions League revenue and global sponsorship reach.
- Djurgårdens IF: Stockholm-based Allsvenskan club with multi-sport operations (football, hockey). Comparable as a fellow Swedish top-flight football club operating a youth academy and community programming model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IF Elfsborg social profiles
Digital presenceIF Elfsborg financial estimates
Financial estimateRevenue estimate
Valuation estimate
IF Elfsborg leadership team
Management profileNumber of profiles
Profiles10 records
IF Elfsborg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IF Elfsborg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IF Elfsborg
What does IF Elfsborg do?
IF Elfsborg operates a multi-tier professional football organization based in Borås, Sweden, fielding senior men's (Allsvenskan), senior women's (Elitettan), and extensive youth teams (U21 down to P9/F11). The club generates revenue through home match tickets, annual season tickets (Årskort), official merchandise sold via Intersport, corporate sponsorship deals, member subscriptions, a 50/50 supporter lottery (Gula Lotten), and Elfsborg Play+ subscription streaming of youth matches.
Is IF Elfsborg a public or private company?
IF Elfsborg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IF Elfsborg founded?
IF Elfsborg was founded in 1904. It employs 101 to 250 people.
Where is IF Elfsborg based?
IF Elfsborg is headquartered in Borås, Sweden, in the Europe region.
How does IF Elfsborg make money?
Seven revenue lines are on record. Match ticket sales are the primary driver. The others are season tickets (Årskort), merchandise sales, gula Lotten (Lottery), sponsorship and partnerships, member subscriptions and streaming subscriptions.
Who are IF Elfsborg's main competitors?
Direct peers on record are Kalmar FF, Hammarby IF, BK Häcken, IFK Göteborg, IFK Norrköping and Östers IF. Brøndby IF is listed as a regional player. Broad incumbents are AIK, Malmö FF and Djurgårdens IF.
Does IF Elfsborg have an API?
No public API is recorded for IF Elfsborg.
What industry is IF Elfsborg in?
IF Elfsborg's product category is Professional Sports Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 711211 and its SIC code is 7997.