Good Beginnings
Good Beginnings is a privately held pediatric occupational and physical therapy practice founded in 1989, serving children from infancy through young adulthood across its two Northern Virginia offices in Falls Church and Herndon via insurance-reimbursed clinical services and specialty programs.
- Company typePrivate
- Founded1989
- HeadquartersFalls Church, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Good Beginnings does
Good Beginnings is a privately held pediatric therapy practice founded in 1989, providing occupational and physical therapy services to children from infancy through young adulthood in Northern Virginia. The company operates two office locations in Falls Church and Herndon, VA, and also offers virtual therapy sessions, serving families across the greater Washington, DC metropolitan area. Its clinical menu spans core Pediatric Occupational Therapy and Pediatric Physical Therapy plus specialty programs including a Bowel & Bladder (Incontinence) program, Feeding Therapy, Torticollis Therapy, Dynamic Movement Intervention (DMI), OT for Teens & Young Adults, Baby Education Classes, Homeschool services, and an interdisciplinary Toe Walking Clinic launched in partnership with Reach Peds Rehab. It also refers Speech Therapy through a preferred partner arrangement.
The business model is a fee-for-service professional services model reimbursed primarily through commercial insurance, supplemented by community-engagement referral channels. The practice operates as an in-network provider with multiple insurance plans and offers a billing department that supports families through authorization and claims navigation, while acquiring new patients via pediatrician referrals, word-of-mouth, content marketing (blog, Tool Box resources), social media, and community partnerships such as The Toy Nest support group. Technology infrastructure is modest and third-party: Good Beginnings uses the PracticePerfect EMR platform for online booking, telehealth, and a patient portal that supports form management, handout distribution, appointment tracking, and document upload. The firm is independently owned with no disclosed institutional investors, funding rounds, mergers, acquisitions, or parent company, and currently employs between 11 and 50 staff including licensed pediatric therapists and operations personnel.
Good Beginnings firmographics
Firmographics- Name
- Good Beginnings
- Legal name
- Good Beginnings
- Website
- https://gbtherapy.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Beginnings is a privately held pediatric occupational and physical therapy practice founded in 1989, serving children from infancy through young adulthood across its two Northern Virginia offices in Falls Church and Herndon via insurance-reimbursed clinical services and specialty programs.
- Ownership category
- akta.pro rank
Good Beginnings industry classification
Industry- Product category
- Pediatric Therapy Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Physical Therapy (Early Intervention) (EDACAFAD)
- akta.pro secondary industries
- Occupational Therapy (Early Intervention) (EDACAFAC), Gross Motor Development & Motor Learning Interventions (EDAKAGAG), Autism & Neurodevelopmental Early Intervention Programs (EDACAFAF)
Keywords
Where Good Beginnings is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Good Beginnings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pediatric Therapy Services: The company generates revenue through providing pediatric occupational and physical therapy services. They participate with insurance providers and bill insurance directly. Payment is collected through insurance reimbursement for therapy sessions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Good Beginnings product offering
Product offeringCore offering
Good Beginnings is a pediatric therapy practice that provides occupational therapy (OT) and physical therapy (PT) services for children from birth through young adulthood. Services include play-based interventions for developmental delays, sensory processing, fine and gross motor skills, torticollis, toe walking, incontinence, and feeding difficulties, delivered on-site at two Northern Virginia offices in Falls Church and Herndon or virtually. The practice also offers specialized programs such as an interdisciplinary Toe Walking Clinic with Reach Peds Rehab, Dynamic Movement Intervention (DMI), Baby Education Classes, OT for Teens & Young Adults, and homeschool services.
Product overview
Good Beginnings is a pediatric therapy practice providing a comprehensive suite of Occupational Therapy (OT) and Physical Therapy (PT) services for children in Northern Virginia since 1989. The core offerings include Pediatric Occupational Therapy and Pediatric Physical Therapy, supplemented by specialized programs such as the Toe Walking Clinic (an interdisciplinary clinic with Reach Peds Rehab), Bowel & Bladder/Incontinence Therapy, Feeding Therapy, Torticollis Therapy, Dynamic Movement Intervention (DMI), and OT for Teens & Young Adults. Services are delivered on-site at two Northern Virginia offices (Falls Church and Herndon) or virtually. Additional offerings include Baby Education Classes, Homeschool Services, and a Preferred Partner for Speech Therapy. The practice also provides a Patient Portal for existing families and a free Tool Box resource containing recommended toys and parent guides. All intervention is play-based, and therapy is available for children from birth through young adulthood.
Differentiator
Problem solved
Functional benefit
Products and services
- Pediatric Occupational Therapy
- Pediatric Physical Therapy
- Bowel & Bladder (Incontinence Therapy)
- Feeding Therapy
- Torticollis Therapy
- Baby Education Classes
- OT for Teens & Young Adults
- Toe Walking Clinic
- Dynamic Movement Intervention (DMI)
- Homeschool Services
Quantifiable outcome
- 25% of children suffer from constipation - their continence program addresses this common issue
Companies that use Good Beginnings
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Good Beginnings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Good Beginnings partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Reach Peds Rehab (Dr. Kelly Pham)coreGood Beginnings created a combined Toe Walking Evaluation Clinic with Reach Peds Rehab, providing interdisciplinary care. Families receive a combined evaluation visit with both the doctor and physical therapist where a comprehensive treatment plan is created. This partnership represents their first interdisciplinary toe walking clinic in the greater DC area.
- PracticePerfect EMRcoreGood Beginnings uses PracticePerfect EMR for their patient portal, online booking, and telehealth services. The platform enables existing families to view forms, access handouts, check appointments, and upload documents to therapists.
- The Toy NestminorGood Beginnings participates in a bi-monthly free parenting and feeding support group hosted at The Toy Nest location, supporting community engagement and family education.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Good Beginnings competitors and assessment
Company assessmentDirect peers
- Ivy Rehab for Kids: Ivy Rehab for Kids is the pediatric arm of Ivy Rehab Network, operating multi-site outpatient pediatric OT, PT, and speech clinics across the U.S. It shares Good Beginnings' outpatient pediatric therapy model, treatment specialties, and referral-driven GTM.
- Pediatric Therapy Network: PTN is a California-based nonprofit pediatric therapy clinic providing OT, PT, and speech services with specialty programs for children with developmental challenges. Directly comparable in service mix and pediatric specialty focus, though operating in a different geographic market.
- KidsCare Home Health: KidsCare provides pediatric occupational, physical, and speech therapy services in home and community settings. Comparable in service mix and pediatric clinical expertise, but with a home-health delivery model rather than Good Beginnings' clinic-based model.
- Reach Peds Rehab: Reach Peds Rehab (Dr. Kelly Pham) is a pediatric rehabilitation practice and Good Beginnings' actual strategic partner for the interdisciplinary Toe Walking Clinic. Provides related pediatric PT services in the DMV region.
- TheraCare Pediatric Services: TheraCare provides pediatric OT, PT, speech, and behavioral health services across multiple states. Directly comparable in pediatric therapy service mix and insurance-based reimbursement model.
- Solace Pediatric Home Healthcare: Solace provides pediatric occupational, physical, speech, and behavioral therapy in home, school, and clinic settings. Comparable in pediatric therapy expertise and insurance-reimbursement model across multiple U.S. states.
Broad incumbents
- Easterseals: Easterseals is a large, established nonprofit providing pediatric OT, PT, speech, and autism services through a national affiliate network. It competes with Good Beginnings for pediatric therapy patients but operates at vastly greater scale and as a multi-service organization.
- EBS Healthcare / Pediatric Therapeutic Services: EBS/PTS provides pediatric OT, PT, and speech therapy services, primarily in school-based and outpatient settings, across multiple U.S. states. Comparable in clinical scope but with a heavier school-contract orientation than Good Beginnings' clinic model.
- Children's National Hospital (Rehab): Children's National Hospital in Washington, DC provides multidisciplinary pediatric rehabilitation including OT, PT, and specialty programs. Serves the same DMV pediatric population but as part of a large hospital system with integrated medical services.
Emerging players
- Centria Healthcare: Centria provides pediatric ABA, OT, PT, and speech services with a focus on autism and developmental disabilities. Comparable in serving similar pediatric populations but with stronger emphasis on ABA/behavioral services than Good Beginnings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Beginnings social profiles
Digital presenceGood Beginnings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Beginnings leadership team
Management profileNumber of profiles
Profiles2 records
Good Beginnings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Beginnings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Beginnings
What does Good Beginnings do?
Good Beginnings is a pediatric therapy practice that provides occupational therapy (OT) and physical therapy (PT) services for children from birth through young adulthood. Services include play-based interventions for developmental delays, sensory processing, fine and gross motor skills, torticollis, toe walking, incontinence, and feeding difficulties, delivered on-site at two Northern Virginia offices in Falls Church and Herndon or virtually. The practice also offers specialized programs such as an interdisciplinary Toe Walking Clinic with Reach Peds Rehab, Dynamic Movement Intervention (DMI), Baby Education Classes, OT for Teens & Young Adults, and homeschool services.
Is Good Beginnings a public or private company?
Good Beginnings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Beginnings founded?
Good Beginnings was founded in 1989. It employs 11 to 50 people.
Where is Good Beginnings based?
Good Beginnings is headquartered in Falls Church, United States, in the North America region.
How does Good Beginnings make money?
One revenue line is on record: pediatric Therapy Services.
Who are Good Beginnings's main competitors?
Direct peers on record are Ivy Rehab for Kids, Pediatric Therapy Network, KidsCare Home Health, Reach Peds Rehab, TheraCare Pediatric Services and Solace Pediatric Home Healthcare. Broad incumbents are Easterseals, EBS Healthcare / Pediatric Therapeutic Services and Children's National Hospital (Rehab). Centria Healthcare is listed as an emerging player.
Does Good Beginnings have an API?
No public API is recorded for Good Beginnings.
What industry is Good Beginnings in?
Good Beginnings's product category is Pediatric Therapy Services. Its primary akta.pro industry code is EDACAFAD, Physical Therapy (Early Intervention), with a secondary code of EDACAFAC, Occupational Therapy (Early Intervention). Its NAICS code is 611710 and its SIC code is 8000.