What The Reach Center does

The Reach Center (legal name: Reach Pediatric Rehab; also doing business as Reach Specialties) is a concierge pediatric and adult rehabilitation medicine practice headquartered at 8229 Boone Blvd., Suite 260, Vienna, Virginia. Founded in 2022 and wholly owned by Dr. Kelly Pham, MD, a board-certified pediatric and adult physiatrist fellowship-trained at Seattle Children's Hospital and the University of Washington, the practice delivers Physical Medicine & Rehabilitation (PM&R) consultations, physical therapy (through Kristen Kilroy, PT, DPT), and three structured specialty clinics: the Post-NICU Clinic, the Early Movement Clinic for Low Tone, and the Toe-Walking Clinic. The clinical stack emphasizes evidence-based protocols including HINE, Capute Scales, and General Movements Assessment for early cerebral palsy detection, the Buffalo Concussion Treadmill Test for active concussion recovery, and multidisciplinary provider coordination within specialty clinics.

The practice runs on a hybrid revenue model. Direct-to-patient recurring revenue comes from tiered concierge membership fees (Blue at $125/month and Green at $250/month) that unlock 24/7 access to Dr. Pham, longer appointment times (up to 90 minutes initial, 45-minute follow-up), and member discounts on physical therapy. The membership fee is not covered by insurance but may be HSA/FSA-eligible. Dr. Pham's PM&R services are billed to insurance and she is in-network with Blue Cross Blue Shield, Carefirst, Anthem, United, Cigna, Aetna, Tricare East, Humana, Medicare, and Virginia Medicaid. Physical therapy is delivered out-of-network with upfront payment ($225 new evaluation, $175 follow-up) and superbills provided for reimbursement. Adjacent revenue includes expert medical consulting (record review, expert reports, deposition testimony, life care planning) for attorneys nationwide, and 2024's newly launched genetic testing service via partner GeneDx. Underlying technology is standard healthcare SaaS: Jane App and Elation Passport for the patient portal and scheduling, with the website hosted on Lovable and Supabase-backed blog and webinar infrastructure. Distribution is content-led, relying on Dr. Pham's YouTube video library, Instagram presence, speaking engagements, and continued-education programming for referring pediatricians and therapists in Northern Virginia, Washington D.C., and Maryland, rather than paid advertising.

Name

The Reach Center

Legal name

Reach Pediatric Rehab

Website

https://reachpedsrehab.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Reach Center is a concierge pediatric and adult rehabilitation medicine practice in Vienna, VA, founded in 2022 by Dr. Kelly Pham. It delivers PM&R consults, physical therapy, and specialty clinics (Post-NICU, Early Movement, Toe-Walking) to families across Northern Virginia, Washington D.C., and Maryland via a tiered membership-plus-insurance model.

Ownership category

akta.pro rank

Product category

Pediatric Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

Keywords

• Pediatric rehabilitation medicine
• Physical therapy services
• Concierge medical practice
• Specialty rehabilitation clinics
• Developmental disability care

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Concierge Membership Fees: Patients pay a monthly membership fee (Blue tier or Green tier) not covered by insurance. The concierge fee covers 24/7 access to Dr. Pham, longer appointment times (up to 90 minutes initial, 45 follow-up), no wait times, member discounts on PT services, and access to educational resources and exclusive events.
2. Insurance Billable Medical Services: Dr. Pham's Physical Medicine & Rehabilitation services are billed to insurance. She is in-network with major commercial insurers including Blue Cross Blue Shield, Carefirst, Anthem, United, Cigna, Aetna, Tricare East, Humana, Medicare, and Virginia Medicaid. The concierge membership fee is separate and not billable to insurance but may be covered by HSA/FSA.
3. Physical Therapy Services: Kristen Kilroy, PT, DPT provides out-of-network PT services. Patients pay upfront and receive a superbill for out-of-network insurance submission. Evaluation: $225. Follow-up visits: $175. Concierge members receive $50 savings on both.
4. Specialty Clinic Multi-Provider Billing: The Toe-Walking Clinic involves multiple providers (Dr. Pham, Good Beginnings Physical Therapy, Infinite Technologies Orthotics & Prosthetics), each with separate billing. The Post-NICU Clinic bills insurance directly with no concierge fee.
5. Medical Expert Consulting: Dr. Pham provides independent medical record review, written expert reports, deposition and trial testimony, and life care plan development for legal cases involving pediatric rehabilitation, brain injury, cerebral palsy, and developmental disability.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Reach Center is a concierge pediatric and adult rehabilitation medicine practice in Vienna, VA, offering Physical Medicine & Rehabilitation consultations, specialized physical therapy, and structured specialty clinics (Post-NICU Clinic, Early Movement Clinic for Low Tone, and Toe-Walking Clinic). Patients pay a monthly membership fee for 24/7 access to Dr. Kelly Pham, longer appointment times, and care coordination, while medical services are separately billed to insurance.

Product overview

The Reach Center operates as a multidisciplinary pediatric and adult rehabilitation practice offering Physical Medicine & Rehabilitation (PM&R) as its core service through a concierge membership model. The practice integrates specialized clinics including the Post-NICU Clinic, Early Movement Clinic for Low Tone, and Toe-Walking Clinic, alongside comprehensive physical therapy services provided by Kristen Kilroy, PT, DPT. The concierge practice model provides 24/7 access to Dr. Kelly Pham with two membership tiers (Blue at $125/mo and Green at $250/mo), offering member discounts on physical therapy. The practice treats a wide range of conditions including cerebral palsy, neuromuscular disorders, genetic disorders, brain and spinal cord injuries, concussion, POTS, hypermobile EDS, autism, developmental delays, coordination disorders, sports injuries, and post-surgical rehabilitation, with expert medical consulting services available for legal cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Medicine & Rehabilitation Board-certified pediatric and adult physiatry services providing comprehensive rehabilitation medicine for children and adults with disabilities, injuries, and chronic conditions, including management of cerebral palsy, neuromuscular disorders, concussion, POTS, hypermobile EDS, and other complex conditions.
• Physical Therapy Services Specialized physical therapy delivered by Kristen Kilroy, PT, DPT for infants, children, and adolescents focusing on gross motor development, strength, balance, coordination, and rehabilitation for complex conditions. Services are out-of-network with superbills provided for insurance reimbursement.
• Post-NICU Clinic Specialized post-NICU follow-up program for infants who spent time in the Neonatal Intensive Care Unit, providing developmental monitoring, early intervention referrals, feeding support, family education, and evidence-based screening (HINE, Capute Scales, GMA) for early cerebral palsy detection.
• Early Movement Clinic for Low Tone Multidisciplinary evaluation clinic for infants and toddlers (0-5 years) with low muscle tone (hypotonia) or developmental delays, focusing on strength, mobility, and developmental progress with defined evaluation protocols and provider coordination.
• Toe-Walking Clinic Comprehensive evaluation and management clinic for children who walk on their toes, determining underlying causes and developing individualized treatment plans including stretching, bracing, and therapy with multiple partner providers.
• Concierge Practice Membership Membership-based concierge care model offering 24/7 access to Dr. Pham, longer appointment times (up to 90 minutes initial, 45 minutes follow-up), no wait times, collaborative care coordination, and member discounts on physical therapy services. Two tiers available: Blue ($125/month) and Green ($250/month).
• Expert Medical Consulting Medical expert consulting services for legal cases involving pediatric rehabilitation, brain injury, cerebral palsy, developmental disability, and life care planning, including independent medical record review, expert reports, deposition testimony, and life care plan development for attorneys nationwide.

Quantifiable outcome

• More than 80% of children with AMPS achieve full or near-full resolution of symptoms with committed participation in the structured rehabilitation program
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GeneDxcoreTechnology or IntegrationGenetic testing partnership for selected patients with neuromuscular symptoms. GeneDx provides the testing process to help determine whether a genetic condition contributes to a patient's symptoms, supporting a more personalized care plan. Particularly relevant for inherited neuromuscular conditions.
• Good Beginnings Physical TherapycoreImplementation/ SI/ Consulting PartnerPartner physical therapy provider within the Toe-Walking Clinic. Handles their own billing separately at gbtherapy.org. Provides physical therapy evaluation and treatment services as part of the multidisciplinary toe-walking assessment.
• Infinite Technologies Orthotics & ProstheticscoreImplementation/ SI/ Consulting PartnerPartner orthotics provider within the Toe-Walking Clinic. Bills separately only if orthotics are provided (infinitetech.org). Supplies AFO bracing and other orthotic devices as part of the toe-walking treatment plan.
• Jane AppcoreTechnology or IntegrationPatient portal and scheduling platform used by The Reach Center for appointment scheduling and patient management.
• Elation PassportcoreTechnology or IntegrationPatient portal and medical records platform used by The Reach Center for patient care documentation and management.
• Water Relief PTminorChannel Partner/ Reseller/ DistributorAquatic physical therapy practice where Kristen Kilroy, PT, DPT works as an experienced aquatic therapist. She is the business owner and combines her passions for physical therapy and swimming. Relevant as an affiliated practice providing specialized aquatic PT services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Seattle Children's Hospital: Top-ranked pediatric hospital where Dr. Pham completed her fellowship. A leading institutional source of pediatric rehab talent and best-practice protocols; relevant peer for training pipeline and clinical standard-setting.
• Nemours Children's Health: Large multi-site pediatric health system with rehabilitation medicine programs across the East Coast. Broader incumbent that overlaps significantly on patient conditions but does not operate a concierge-style specialist practice.
• Shirley Ryan AbilityLab: Chicago-based leading rehabilitation hospital with research-driven care across neurological, brain injury, and pediatric populations. Broad incumbent peer in the rehab category treating overlapping conditions like cerebral palsy, brain injury, and spinal cord injury.
• Spaulding Rehabilitation Network: Major New England rehabilitation network providing pediatric and adult PM&R, PT, and specialty clinics. Broad incumbent offering an integrated multi-discipline model that competes with The Reach Center's care coordination value proposition.

Direct peers

• Children's Specialized Hospital (RWJBarnabas Health): New Jersey pediatric rehabilitation hospital treating cerebral palsy, brain injury, spina bifida, neuromuscular disorders, and developmental delays. Closest large-scale institutional comparator for the condition mix and rehab approach.
• Kennedy Krieger Institute: Baltimore-based pediatric rehabilitation institution specialized in cerebral palsy, brain injury, spinal cord injury, and developmental disabilities. Same patient population and multidisciplinary rehab model; also operates in the broader DC/Mid-Atlantic region.
• Gillette Children's Specialty Healthcare: Minnesota-based specialty pediatric hospital focused on complex conditions including cerebral palsy, neuromuscular disorders, and brain injury. The most direct institutional peer given its pediatric rehabilitation focus across the same conditions The Reach Center treats.
• Pediatric Therapy Network: California-based pediatric therapy organization providing PT, OT, and speech services for children with developmental disabilities, cerebral palsy, and neuromuscular conditions. Closest community-level direct peer on the therapy services side.

Regional players

• Children's National Hospital: The dominant pediatric health system in the Washington D.C. metro area with established pediatric rehabilitation medicine and PT services. Direct regional competitor for referrals and specialty talent in the same geography as The Reach Center.

Others

• Specialdocs Consultants: Consulting firm that helps physicians transition to and operate concierge medical practices. Relevant ecosystem peer for understanding the concierge model economics, design, and scalability benchmarks within pediatric specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@reachpediatricrehab8171
• Instagraminstagram.com/thereachcenterva
• LinkedInlinkedin.com/company/the-reach-center-va

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reach Center