AMPROFEC

What AMPROFEC does

AMPROFEC (Asociación Mexicana de Profesionales en Ferias, Exposiciones, Convenciones y Reuniones), legally AMPROFEC, A.C., is a Mexican civil association founded in 1992 and headquartered in Mexico City (Benito Juarez). It operates as the principal professional trade body for Mexico's meetings, incentives, conferences, and exhibitions (MICE) industry, serving as a unifying body across organizers, convention venues and exhibition halls, stand builders and designers, service providers (AV, logistics, catering, security, transportation), hotels with event facilities, and destination marketing organizations / convention bureaus. The association maintains a member directory (Directorio de Empresas AMPROFEC), a digital library, a job board (Bolsa de Trabajo), and produces annual industry studies (2023, 2024) plus practical guides for exhibitors.

Its flagship product is the C.O. Expo (Certificación en Organización de Exposiciones), a 10-module professional certification program taught by senior executives from Comexposium, ExpoPack, Reed Exhibition, and Informa Markets, with claimed outcomes including 30% higher employment probability for graduates. Underlying technology is a standard association management and web platform supporting member services, directory listings, event registration, and digital content delivery; no proprietary technology stack or AI capabilities are evidenced.

AMPROFEC's revenue model combines annual membership subscriptions (14,000 MXN new / 12,000 MXN renewal), C.O. Expo certification fees (40,600–52,000 MXN with member discounts and early-bird tiers), and revenue from organizing breakfasts, specialized congresses, networking events, and monthly webinars. Distribution is direct-to-enterprise and direct-to-professional within Mexico, with no disclosed international expansion, external funding, or institutional investors. The association is governed collectively by its members under National President Julio César Bojórquez Hernández, who concurrently serves as Director General of Central Interactiva.

Name

AMPROFEC

Legal name

AMPROFEC, A.C.

Website

https://amprofec.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

AMPROFEC is the Mexican professional association for the exhibitions, congresses, and conventions industry, serving as a unifying body for organizers, venues, stand builders, service providers, hotels, and destination bureaus through membership, an industry directory, and the C.O. Expo certification program.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Exhibition industry association
• Professional certification programs
• Event industry networking
• Membership association services
• Trade association services

Headquarters

HQ city

Mérida

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from professional members including organizers, venue operators, stand builders, service providers, hotels, and destination marketing organizations. New membership costs $14,000 MXN + IVA; renewals cost $12,000 MXN + IVA.
2. C.O. Expo Training Program: Revenue from professional certification and training programs including the C.O. Expo program with 10 modules covering exhibition management topics. Pricing varies: Normal $52,000 MXN, Member price $44,200 MXN, Early bird December $40,600 MXN.
3. Events and Networking: Revenue from organizing and hosting events including breakfasts, specialized congresses, networking events, and industry gatherings with member discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AMPROFEC is a Mexican civil association that operates as a membership-based professional trade body uniting the country's exhibitions, congresses, conventions, and meetings (MICE) industry. It sells annual membership subscriptions to organizers, venues, stand builders, service providers, hotels, and destination marketing organizations, and delivers the C.O. Expo professional certification program (10 modules) along with an industry company directory, downloadable industry studies and guides, a job board, and quarterly/monthly networking events and webinars.

Product overview

AMPROFEC is the Mexican Association of Professionals in Fairs, Exhibitions, Congresses and Conventions. It operates as a membership-based industry association rather than a technology product company. Its core offerings include C.O. Expo, a professional certification program for exhibition organizers; a directory of member companies; downloadable industry resources; a job board; and networking events. The association connects professionals in the exhibitions, congresses, and conventions industry across Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• C.O. Expo: Professional certification and training program for the exhibitions industry, offering modules on exhibition planning, business development, hospitality, operations, marketing, and technology.

Products and services

• AMPROFEC Membership Annual association membership for organizers, venues, stand builders, service providers, hotels, and destination marketing organizations in Mexico; includes directory listing, discounts on C.O. Expo certification, networking events, and industry resources.
• C.O. Expo Certification Program (Certificación en Organización de Exposiciones) Professional certification covering exhibition planning, business plans, sales, hospitality, operations, supplier management, sustainability, marketing, IT tools, and pitch presentations; designed for exhibition organizers in Mexico.
• Directorio de Empresas AMPROFEC (Member Company Directory) Online directory of AMPROFEC member companies, categorized by industry role, used by members to find qualified partners, venues, suppliers, and organizers within Mexico's MICE industry.
• Bolsa de Trabajo (Job Board) Employment board connecting employers and candidates within Mexico's exhibitions, congresses, and conventions industry; available to AMPROFEC members and industry professionals.
• Eventos Gremiales (Networking and Educational Events) Quarterly breakfast events, monthly educational webinars, networking gatherings, and specialized congresses for AMPROFEC members to develop business and industry knowledge.
• Biblioteca Digital (Digital Library) Digital repository of industry documents, a glossary of MICE terms, and CONADI planning documents accessible to AMPROFEC members.
• Recursos Descargables (Downloadable Industry Resources) Free downloadable resources for industry decision-making, including the annual industry study (2023 and 2024 editions), a guide on successful exhibiting, and the 'Hazlo Presencial' promotional video.

Quantifiable outcome

• C.O. Expo graduates have 30% higher probability of obtaining employment in the industry

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Central InteractivaminorOthersListed as a sponsored site partner, contributing to the support of AMPROFEC's operations and member services.
• Hazlo PresencialcoreStrategic or Co-development PartnerStrategic initiative partner promoting in-person events and exhibitions. AMPROFEC promotes 'Hazlo Presencial' content including videos and resources encouraging professional participation in physical events and exhibitions.
• NET ZERO CARBON EVENTSminorStrategic or Co-development PartnerOMEGA GROUP, an AMPROFEC member, is a founding member of NET ZERO CARBON EVENTS since 11/2021, supporting sustainability initiatives in the events industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• COMIR (Comité Mexicano de la Industria de Reuniones): Mexican committee that brings together MICE industry stakeholders to promote Mexico as a meeting destination. Directly comparable to AMPROFEC as a Mexican MICE industry body, though more focused on destination promotion than professional certification.
• AFIDA (Asociación Internacional de Ferias Americanas): Latin American association of trade fair and exhibition organizers operating across the Americas. The closest geographic peer to AMPROFEC, addressing the same Spanish-language exhibition industry but with a multi-country rather than single-country scope.

Broad incumbents

• MPI (Meeting Professionals International): Global professional association for the meetings and events industry offering certifications (CMM, CIS), chapter-based membership, and education programs. Directly comparable to AMPROFEC as a member-based MICE trade association, though operating globally rather than Mexico-specific.
• SITE (Society of Incentive & Travel Executives): Global association for the incentive travel and meetings industry providing certification (CIS, CITP), networking events, and member education. Comparable as a membership-based MICE association with credentialing programs similar to AMPROFEC's C.O. Expo.
• UFI (The Global Association of the Exhibition Industry): Global trade association of the world's leading tradeshow organizers and exhibition venue operators. Closely comparable to AMPROFEC's exhibition-focused membership and annual industry research output, but serving a worldwide rather than Mexican audience.
• ICCA (International Congress and Convention Association): International association connecting international meeting suppliers, venues, and destinations with association members. Comparable to AMPROFEC in serving the MICE value chain via membership and data/research, but with a global footprint that AMPROFEC lacks.
• PCMA (Professional Convention Management Association): North American professional association for convention and business event professionals offering the Certified Meeting Professional (CMP) credential. Comparable to AMPROFEC in delivering MICE professional certification, though with broader North American reach.

Others

• ASAE (American Society of Association Executives): US-based association for association executives providing certification (CAE), education, and benchmarking research for trade and professional associations. Comparable to AMPROFEC as a peer organization serving association professionals, even though AMPROFEC itself is a MICE trade association rather than an association-of-associations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/AmprofecA
• Facebookfacebook.com/AMPROFEC

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPROFEC