Larsen Jewellery

What Larsen Jewellery does

Larsen Jewellery is an Australian bespoke jewellery design and manufacturing company founded in 2005/2006 by husband-and-wife team Lars and Susie Larsen. The company designs and produces engagement rings, wedding rings, and fine jewellery (eternity rings, dress rings, earrings, pendants, necklaces, bracelets) from three studio showrooms located in The Strand Arcade (Sydney), Melbourne's GPO, and Brisbane, each combining a visible workshop with a retail space. Its core technology stack is light on proprietary software and heavy on traditional bench craftsmanship, augmented by digital 3D rendering for design visualisation before production and a structured five-step bespoke design process. Auxiliary offerings include jewellery remodelling, a Wedding Ring Experience workshop, and an after-sale service programme that provides complimentary annual inspections, free resize on custom rings, and a lifetime guarantee.

The business operates a hybrid direct-to-consumer model spanning appointment-based in-studio consultations, a full e-commerce storefront (including ready-to-ship lab grown diamond rings), and remote phone, email, and virtual appointments for interstate customers. Pricing is unit-based: engagement rings start at approximately A$3,000 with settings ranging A$2,450–A$5,450, and bespoke pieces are quoted based on materials and complexity without a published custom premium. The company emphasises ethical positioning, holding 100% carbon neutral certification, offering Fairtrade Gold and conflict-free diamonds, and donating 10% of profits to charitable causes, with brand visibility supported by 1,762+ five-star Google reviews and editorial features in Vogue Australia, Harper's Bazaar, and Marie Claire. The firm is privately held by its founders with no external funding and serves individual consumer segments — couples getting engaged, wedding parties, gift buyers, ethically conscious consumers, and online/interstate buyers.

Name

Larsen Jewellery

Legal name

Larsen Jewellery

Website

https://larsenjewellery.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Larsen Jewellery is a privately held Australian bespoke jeweller that designs, crafts, and sells engagement rings, wedding rings, and fine jewellery through three studio showrooms in Sydney, Melbourne, and Brisbane, plus an e-commerce channel serving individual consumers nationally.

Ownership category

akta.pro rank

Product category

Bespoke Fine Jewellery

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Custom Bridal & Engagement Design (CRAKAHAB)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Wedding Bands (Bridal Rings) (CRAKACAB), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

Keywords

• Bespoke engagement rings
• Custom wedding rings
• Fine jewellery
• Ethical jewellery
• Jewellery design services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bespoke Custom Jewellery Sales: Primary revenue stream from custom-made engagement rings, wedding rings, and fine jewellery. Customers work with designers to create one-of-a-kind pieces, with pricing comparable to ready-made options. Turnaround time is typically 3-7 weeks.
2. Ready-to-Wear Jewellery Sales: Online sales of ready-to-ship collections including lab grown diamond engagement rings. Products can be purchased directly through the website with quick delivery for proposals.
3. Fine Jewellery Collections: Pre-designed fine jewellery including necklaces, pendants, bracelets, and earrings available for purchase both online and in studios, catering to gift buyers and self-purchase customers.
4. Workshop Experience: Paid experience where couples attend workshop sessions to handcraft their own wedding rings under expert guidance, creating memorable experiences alongside product sales.
5. After-Sale Services: Services including complimentary annual inspections, complimentary resize for custom rings, lifetime guarantee coverage, and jewellery care services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Larsen Jewellery designs, handcrafts, and sells bespoke engagement rings, wedding rings, and fine jewellery (eternity rings, dress rings, earrings, pendants, necklaces, bracelets) in their Australian studio workshops located in Sydney, Melbourne, and Brisbane. Their offering combines a 5-step custom design service with 3D visualisation, a catalogue of 228+ engagement ring designs, ready-to-wear fine jewellery, lab grown diamond options, and a hands-on Wedding Ring Experience workshop. After-sale support includes complimentary annual inspections, free resizing on custom rings, and a lifetime guarantee.

Product overview

Larsen Jewellery is a bespoke jewellery company offering custom engagement rings, wedding rings, and fine jewellery crafted in their Australian studios (Sydney, Melbourne, Brisbane). Their product portfolio centers on engagement rings (available in solitaire, halo, three stone, side stones, engraved, and vintage styles) and wedding rings (for men and women in various metals including platinum, gold, mokume, titanium, and zirconium). They also offer a ready-to-wear fine jewellery collection including eternity rings, dress rings, earrings, pendants, necklaces, and bracelets. Services include bespoke design with 3D visualization, jewellery remodelling, after-sale care with lifetime guarantees, and a unique workshop experience where couples can handcraft their own wedding rings. Their ethical positioning includes carbon neutrality, Fairtrade Gold options, and conflict-free diamonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Bespoke and ready-made engagement rings in solitaire, halo, three stone, side stone, engraved, and vintage styles, available across multiple diamond shapes and metals (platinum, white, yellow, and rose gold). Stones include natural diamonds, lab grown diamonds, pink/yellow/champagne diamonds, and coloured gemstones such as sapphires, rubies, emeralds, tsavorites, and tourmalines. For couples seeking proposal rings that reflect their personal style.
• Wedding Rings Wedding bands for men and women in classic, two tone, vintage, contoured, diamond, and gemstone styles, in platinum, 18ct white/yellow/rose gold, mokume gane, titanium, and zirconium. Designed for couples seeking bands that complement an engagement ring and reflect personal taste, including non-traditional metals.
• Fine Jewellery Collection Ready-to-wear fine jewellery including eternity rings, dress rings, earrings, pendants, necklaces, and bracelets for personal wear and gifting on special occasions such as anniversaries and birthdays.
• Lab Grown Diamond Jewellery Engagement rings and fine jewellery featuring lab grown diamonds, available for purchase online as ready-to-ship pieces for customers seeking a more affordable alternative to natural diamonds.
• Gift Cards Jewellery gift cards available for purchase to use as presents for special occasions such as anniversaries, birthdays, and weddings.
• Bespoke Engagement Ring Design Service Five-step custom design service in which customers collaborate with Larsen jewellery designers to create unique engagement rings, with digital 3D renders provided for visualisation before production. Typical turnaround is 3-7 weeks.
• Custom Wedding Ring Design Service Bespoke design service for creating one-of-a-kind wedding rings that complement an engagement ring and the wearer's personal style, with bespoke pricing comparable to ready-made rings.
• Jewellery Remodelling Service to remodel existing jewellery owned by the customer into new designs, using the in-house bench jeweller and designer team.
• Wedding Ring Experience Workshop Paid in-studio workshop experience in which couples handcraft each other's wedding rings using traditional metalworking techniques under expert jeweller guidance, creating a memorable shared experience.
• After Sale Service After-sale service bundle including complimentary annual inspections and cleaning, one free resize for custom-made rings, and lifetime guarantee coverage on all pieces.

Quantifiable outcome

• 1762+ five-star Google reviews across Sydney, Melbourne, and Brisbane
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gold & Silversmiths Guild of AustraliacoreOthersLarsen Jewellery is a proud member of the Gold & Silversmiths Guild of Australia, adhering to their strict code of ethics. This membership demonstrates professional standing and commitment to industry standards in Australian jewellery craftsmanship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hardy Brothers: Iconic Australian heritage jeweller (founded 1853) with Sydney, Melbourne, Brisbane showrooms, specialising in bridal and fine jewellery with bespoke services. Comparable retail footprint and bridal/wedding category focus.
• Brilliant Earth: Online-first ethical fine jeweller focused on conflict-free, lab-grown, and recycled precious metals with custom engagement ring configurator. Directly comparable ethical-positioning and DTC model, though predominantly US-based and at scale.
• Fairfax & Roberts: Melbourne-based bespoke fine jeweller offering custom engagement rings and fine jewellery with their own atelier. Direct comparable on Australian bespoke bridal positioning.
• Janai Jewellery: Australian bespoke fine jeweller specialising in custom engagement rings, wedding bands, and ethical sourcing (Australian mined sapphires, lab-grown diamonds). Direct comparable on bespoke design, ethical positioning, and studio-based retail in Australia.

Broad incumbents

• Tiffany & Co. Global luxury jeweller with iconic engagement ring category. Broad incumbent competing at the high end of the same bridal category, with global brand and category authority.
• Michael Hill Jeweller: Australasian mass-market jewellery chain with broad bridal category and in-store custom design services. Comparable on bridal focus and Australian retail footprint but competes in a much lower price/value tier.
• Blue Nile: Large online diamond and fine jewellery retailer offering build-your-own engagement rings and lab-grown options. Broad incumbent competing for the same custom/DTC engagement-ring buyer with a different, lower-cost distribution model.
• Bevilles Jewellers: Australian jewellery chain offering engagement rings and bespoke design services across multiple locations. Comparable on Australian retail and bridal focus, sitting between mass-market and bespoke positioning.

Emerging players

• James Allen: Online diamond and bridal jewellery retailer with strong custom engagement ring configurator and 3D visualisation. Comparable customisation technology and online custom experience, but at much larger scale.
• Diamond Lab Grown & Ethical Diamond Co. Emerging Australian online-first retailer focusing on lab-grown and ethically sourced engagement rings. Direct overlap on ethical positioning and lab-grown category, but born-digital rather than studio-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/larsenjewellery
• Xx.com/larsenjewellery

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larsen Jewellery