Janai Jewellery

What Janai Jewellery does

Janai Jewellery is a Melbourne-based custom jewellery design house operating from a single boutique at 1/259 Collins Street. The company specialises in bespoke engagement rings, wedding rings, and fine jewellery, with all pieces made-to-order through an in-person private consultation model rather than via e-commerce. Its core customers are Melbourne-area couples and individuals seeking personalised pieces for engagements, weddings, and milestone occasions, served on an appointment-led, high-touch basis at mid-market pricing (custom engagement rings from AU$3,000).

The product portfolio is organised around five engagement-ring styles (Solitaire, Side Stones, Halo, Trilogy, Vintage) and nine diamond shapes (Round, Cushion, Princess, Asscher, Emerald, Marquise, Oval, Pear, Radiant), supported by men's and women's wedding bands, a gemstone jewellery range (parti sapphire, teal sapphire, pink diamond, salt & pepper diamond, tourmaline, emerald, spinel, tanzanite), and certified loose diamonds. Manufacturing capability rests on an in-house team of specialist jewellery designers, diamond setters, and sketch artists, with a distinctive hand-sketch service producing a to-scale, four-angle drawing of every bespoke ring over 3.5 hours. The showroom holds 300+ certified loose natural and lab-grown diamonds and a catalogue of 4,000+ ring designs; diamond grading is sourced through partnerships with GIA, GCAL, IGI, HRD, and Sarine, while ethical-sourcing credentials are anchored via SCS Global, Diamonds Do Good, the Jewellers Association of Australia, and a "Diavik Sourced" trademark partnership with Canadian miner Diavik.

Revenue is generated primarily through one-time custom piece sales across engagement rings, wedding bands, loose diamonds, and fine jewellery, with no subscription or recurring component. Distribution is exclusively through the single Collins Street boutique and an appointment-based sales motion; reach beyond the showroom is built via a content-marketing blog, organic search optimisation of product collections, a WeChat channel for Chinese-speaking customers in Melbourne, and a Q Report jewellery-insurance partnership. The company is privately held, with no disclosed institutional investors, no funding history, no M&A activity, and no recent leadership changes identified in the input data.

Name

Janai Jewellery

Legal name

Janai Jewellery

Website

https://janai.com.au

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Melbourne-based custom jewellery design house operating a single Collins Street boutique, specialising in made-to-order bespoke engagement rings, wedding bands, and certified natural and lab-grown diamond jewellery via private in-person consultations.

Ownership category

akta.pro rank

Product category

Fine Jewellery (Custom Engagement and Wedding Rings)

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKACAA

Engagement Rings

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

SECONDARYCRAKAHAB

Custom Bridal & Engagement Design

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

SECONDARYCRAKACAB

Wedding Bands (Bridal Rings)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

SECONDARYCRAKAGAJ

Custom/Bespoke Jewelry Retail Studios

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

Keywords

• Custom engagement rings
• Bespoke jewellery design
• Wedding rings
• Fine gemstone jewellery
• Certified loose diamonds

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Engagement Rings: Primary revenue stream from bespoke engagement rings made-to-order with natural or lab-grown diamonds. Custom design process with personal consultation.
2. Wedding Rings: Wedding bands for men and women including classic, diamond, two-tone, and gemstone options.
3. Fine Jewellery: Diamond and gemstone jewellery including pendants, earrings, bracelets, and rings across various precious metals.
4. Loose Diamonds: Sale of certified natural and lab-grown loose diamonds to discerning customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Janai Jewellery is a Melbourne-based custom jewellery design house that hand-crafts bespoke engagement rings, wedding rings, and fine gemstone jewellery through private in-store consultations. The company offers the largest in-store collection of certified natural and lab-grown diamonds in Australia (300+ loose diamonds) alongside 4,000+ ring designs, with every piece made-to-order and a 3.5-hour hand-sketch design service produced by in-house jewellery designers, diamond setters, and sketch artists.

Product overview

Janai Jewellery is a Melbourne-based custom jewellery design house specialising in bespoke engagement rings, wedding rings, and natural and lab-grown diamond jewellery. The company offers a unified product portfolio centred around custom design services with a private consultation experience. Their core offerings include engagement rings across five main styles (Solitaire, Side Diamonds, Halo, Trilogy, Vintage) and multiple diamond shapes (Round, Cushion, Princess, Asscher, Emerald, Marquise, Oval, Pear, Radiant), complemented by women's and men's wedding rings in classic, diamond, and two-tone variants. Gemstone jewellery includes pink diamond, parti sapphire, teal sapphire, salt & pepper diamond, tourmaline, emerald, and spinel pieces across rings, pendants, earrings, and bracelets. They stock over 300 certified loose natural and lab-grown diamonds, with access to 4000+ ring designs. Their bespoke service includes a hand-sketch artist producing detailed 3.5-hour scale drawings.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Engagement Rings Bespoke, fully-customisable engagement rings hand-crafted to client specification in Melbourne, with over 4,000 ring designs available, starting from AU$3,000, and supported by a 3.5-hour hand-sketch design service produced in-house.
• Women's Wedding Rings Custom women's wedding rings offered in a full range of metal options (18K yellow gold, 18K rose gold, 18K white gold, platinum), in both classic plain band and diamond-set styles (pavé and half-eternity) for pairing with an engagement ring.
• Men's Wedding Rings Custom men's wedding rings in classic plain, diamond-set (pavé), and two-tone precious-metal styles, available in 18K yellow gold, 18K rose gold, 18K white gold, and platinum.
• Diamond Pendants Custom diamond pendants as part of Janai's fine gemstone jewellery range, designed and produced for individual clients seeking a bespoke diamond pendant piece.
• Diamond Earrings Custom diamond earrings offered as part of Janai's fine gemstone jewellery range for individual clients.
• Diamond Bracelets Custom diamond bracelets as part of Janai's fine gemstone jewellery range for individual clients.
• Gemstone Rings (Parti Sapphire, Teal Sapphire, Pink Diamond, Salt & Pepper Diamond, Tourmaline, Emerald, Spinel) Custom gemstone rings featuring parti sapphire, teal sapphire, pink diamond, salt & pepper diamond, tourmaline, emerald, and spinel, designed as bespoke alternatives to traditional diamond rings.
• Natural Diamonds (Loose) Loose natural diamonds viewable in-store as part of the 300+ loose diamond collection, with selected inventory traceable to the Diavik mine, independently certified by GIA, GCAL, IGI, HRD, or Sarine.
• Lab Grown Diamonds (Loose) Loose lab-grown diamonds viewable in-store as part of the 300+ loose diamond collection, offering clients an alternative to natural diamonds within a fully customisable engagement ring purchase.
• Bespoke Custom Jewellery Design Service A custom jewellery design and manufacturing service in which clients work through a private in-store consultation with in-house jewellery designers, diamond setters, and sketch artists to produce a 3.5-hour hand-sketch and a made-to-order finished piece across 4,000+ ring designs.

Quantifiable outcome

• Largest in-store collection of certified natural and lab-grown diamonds in Australia

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SCS GlobalcoreStrategic or Co-development PartnerPartnership for sustainability certification ensuring conflict-free and ethically sourced diamonds.
• Diamonds Do GoodcoreStrategic or Co-development PartnerPartnership supporting ethical diamond sourcing and sustainable practices in the jewellery industry.
• Jewellers Association Australia (JAA)coreStrategic or Co-development PartnerIndustry association membership demonstrating commitment to jewellery industry standards and ethical practices.
• GIA (Gemological Institute of America)coreTechnology or IntegrationDiamond certification partner providing grading reports for loose diamonds in their collection.
• GCAL (Gem Certification & Assurance Lab)coreTechnology or IntegrationDiamond certification laboratory providing authentication and grading services for their diamond collection.
• IGI (International Gemological Institute)coreTechnology or IntegrationInternational gemological institute providing diamond grading and certification services.
• SarinecoreTechnology or IntegrationDiamond technology company providing advanced diamond grading and light performance analysis.
• HRD (Hoge Raad voor Diamant)coreTechnology or IntegrationEuropean diamond grading institute providing independent diamond certification.
• DiavikcoreStrategic or Co-development PartnerCanadian diamond mining company offering Diavik Sourced diamonds with ethical provenance guarantees. Janai offers a Diavik Sourced trademark collection.
• Q ReportminorGTM or Marketing PartnerJewellery insurance partner providing specialised insurance products for customers purchasing fine jewellery.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VRAI: VRAI is a vertically integrated lab-grown diamond jewellery brand offering custom engagement rings and fine jewelry with sustainability positioning. Directly comparable on lab-grown emphasis, bespoke configuration, and premium pricing strategy.
• Brilliant Earth: Brilliant Earth is a direct peer: a US-founded custom engagement ring retailer built around ethically sourced natural and lab-grown diamonds with a private design experience. Comparable in product mix (bespoke bridal), sourcing claims, and direct-to-consumer premium positioning.
• Blue Nile: Blue Nile is a global online-first diamond and engagement ring retailer offering certified natural and lab-grown diamonds with bespoke build-your-ring tooling. Closely comparable product offering and target customer (engagement-focused, value-conscious premium), differentiated mainly by online vs. in-store delivery model.
• Cerrone Jewellers: Cerrone is an Australian family-run jeweller with showrooms offering bespoke engagement and wedding rings and a strong loose diamond selection. Comparable on heritage positioning, custom bridal design service, and Melbourne/Australian premium bridal target customer.
• Hardy Brothers: Hardy Brothers is an Australian heritage jewellery retailer offering bespoke engagement and wedding rings through flagship showrooms. Directly comparable on premium bridal assortment, in-store design experience, and ethical/certified diamond emphasis in the Australian market.

Regional players

• Australian Diamond Trading (House of Gems): Australian Diamond Trading is an Australian loose-diamond and custom ring retailer operating online and through consultation. Comparable on certified loose diamond inventory and bespoke engagement rings, serves the Australian market but with a different digital-first go-to-market motion.
• Linneys Jewellers: Linneys is a long-established Perth-based custom jeweller specialising in engagement and wedding rings with a private consultation studio model. Comparable on bespoke bridal focus, Australian footprint, and high-touch consultative sales motion; competes indirectly rather than head-to-head given different city footprints.

Others

• Q Report Jewellery Insurance: Q Report is Janai's listed jewellery insurance partner. Comparable as an adjacent/ecosystem participant that monetises the post-purchase protection stage of jewellery ownership; included to reflect the partnership, not as a direct competitor.

Emerging players

• Ritani: Ritani is an online diamond retailer that pairs e-commerce build-your-ring with in-store preview at partner jewellers. Comparable on the custom-ring builder experience and certified diamond offering; partial overlap because it relies on partner boutiques for final fulfilment.
• Clean Origin: Clean Origin is a US online lab-grown diamond jewellery retailer offering custom engagement rings. Comparable on lab-grown emphasis and custom bridal, but operates without a boutique showroom, positioning it as a channel-disruptive emerging competitor rather than a direct experiential peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/janaijewellery
• Facebookfacebook.com/Janaijewellery
• LinkedInlinkedin.com/company/janai-jewellery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janai Jewellery