Kapture
Kapture is a Cincinnati-based consumer hardware company that sells a wearable wristband continuously recording audio in a 60-second loop, allowing users to tap and retroactively save the previous minute. The company sells directly to individual consumers through its own e-commerce site.
- Company typePrivate
- Founded2012
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kapture does
Kapture is a Cincinnati, Ohio-based consumer hardware company that designs, manufactures, and sells a wearable wristband device capable of continuously recording audio in a 60-second rolling loop. Users tap the device to retroactively save the previous minute of audio as a 'klip,' which is then transferred via Bluetooth to a companion iOS or Android app for editing and sharing. The underlying product architecture combines an omnidirectional microphone with a 5-foot pickup radius, a 3-axis accelerometer for tap detection, 25-klip local storage, a 15-hour battery, IPX3 water resistance, and interchangeable accessories (bands, grills, klip-on, magnetic charger) sold alongside the base $99 device.
The company operates a direct-to-consumer go-to-market, selling exclusively through its own e-commerce storefront at kaptureaudio.com with no retail or third-party distribution. Revenue mechanics are entirely transactional hardware sales (base device plus accessory attach), with no subscription, software-as-a-service, or recurring component. Customer segmentation is horizontal, targeting individual consumers across personas including musicians, parents, business professionals, and fitness enthusiasts who want to capture fleeting audio moments. Marketing relies on organic social (Facebook, Twitter, YouTube, Tumblr), email newsletter, and earned media from outlets including Mashable, TODAY Show, and CNET. The company holds no disclosed patents or trademarks, is FCC Part 15 compliant, and adheres to Safe Harbor Privacy Principles.
Kapture firmographics
Firmographics- Name
- Kapture
- Legal name
- Kapture
- Website
- https://kaptureaudio.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kapture is a Cincinnati-based consumer hardware company that sells a wearable wristband continuously recording audio in a 60-second loop, allowing users to tap and retroactively save the previous minute. The company sells directly to individual consumers through its own e-commerce site.
- Ownership category
- akta.pro rank
Kapture industry classification
Industry- Product category
- Wearable Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Wearable Cameras & Clip-on Tech (CRACAIAJ)
- akta.pro secondary industry
- Live Audio Recording, Repurposing & Podcast Conversion (MPACAEAN)
Keywords
Where Kapture is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kapture business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Device Sales: Primary revenue from sale of the Kapture wristband audio recording device. One-time hardware purchase model with base device priced at $99 (reduced from $129).
- Accessories Sales: Revenue from sale of complementary accessories including replacement bands ($10), grill accessories ($99-$119), chargers ($25), t-shirts ($15), and klip-on attachments ($20).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Kapture Wristband Device |
| Unit Pricing | Pay-as-you-go | Wristband Accessory |
| Unit Pricing | Pay-as-you-go | Grill Accessory |
| Unit Pricing | Pay-as-you-go | Charger |
| Unit Pricing | Pay-as-you-go | Klip-on Accessory |
| Unit Pricing | Pay-as-you-go | T-Shirts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Kapture product offering
Product offeringCore offering
Kapture designs, manufactures, and sells a wearable audio-recording wristband that continuously captures audio in a rolling 60-second loop, allowing users to tap the device and retroactively save the previous minute of audio. Saved clips transfer via Bluetooth to a free companion iOS/Android app for editing and sharing. The company also sells interchangeable accessories (bands, grills, klip-on attachments, chargers) and branded apparel through its own e-commerce website.
Product overview
Kapture offers a unified product ecosystem centered on an audio-recording wristband wearable device. The core offering consists of the Kapture Wristband Device—an always-recording wearable that captures a 60-second audio loop—and its companion Kapture Mobile App for iOS and Android, which receives saved audio clips via Bluetooth for editing and sharing. The product portfolio also includes interchangeable accessories (Klip-on Accessory, Wristband Accessory, Grill Accessory, and Charger) that allow users to customize the device's form factor and appearance, as well as branded merchandise (T-Shirts). The wristband and klip-on accessories are sold separately from the base device.
Differentiator
Problem solved
Functional benefit
Products and services
- Kapture Wristband Device An always-recording wearable wristband that continuously captures audio in a 60-second loop. Users tap the device to save the previous minute of audio, which transfers wirelessly via Bluetooth to the companion smartphone app for editing and sharing. Sold to individual consumers via the Kapture e-commerce website at $99.
- Kapture Mobile App A free companion smartphone application for iOS and Android that receives saved audio clips ('klips') from the Kapture wristband via Bluetooth, allowing users to edit, save, and share audio clips as well as create accounts for cloud storage and social sharing.
- Klip-on Accessory An interchangeable accessory that allows users to clip the Kapture device to clothing or other surfaces instead of wearing it on the wrist. Available in black and white. Priced at $20.
- Wristband Accessory Replacement or additional silicone wristband in various colors (black, white, seafoam green, hard yellow, hot orange, coral) for customizing the look of the Kapture device. Priced at $10 each.
- Grill Accessory Premium interchangeable grill/accessory covers for the Kapture device. Available in gold ($119) and chrome ($99) finishes.
- Kapture Charger Magnetic USB charger for the Kapture wristband device. Priced at $25. Uses magnetic connectors that align with corresponding magnets on the device for secure charging.
- Kapture T-Shirts Branded apparel items available in multiple colors (white, black, hard yellow, seafoam green, hot orange) and sizes (small, medium, large, XL), priced at $15 each.
Quantifiable outcome
- 15-hour battery life for all-day use
- +2 more outcomes
Companies that use Kapture
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Kapture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Kapture partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Kapture competitors and assessment
Company assessmentDirect peers
- Livescribe: Livescribe makes smartpens and digital pens that capture audio synced to handwritten notes — the same core 'capture fleeting spoken content' use case as Kapture, targeted at the same consumer/prosumer customer persona.
- Memento (formerly Narrative Clip): Memento (and its predecessor Narrative Clip) sells a wearable clip-on camera that automatically captures photos/life-logging, mirroring Kapture's always-on, wearable, retroactively-saveable approach but for video rather than audio.
Broad incumbents
- Apple (Apple Watch): Apple Watch and iPhone together are the most threatening adjacent platform: they already capture audio via the wrist and pocket, and any future on-wrist buffer feature would directly compete with Kapture's core IP.
- GoPro: GoPro is the dominant consumer wearable/clip-on recording device brand; both companies sell wearable personal-capture hardware through direct-to-consumer channels and compete for the lifestyle recording budget.
- Zoom Corporation: Zoom Corporation (the audio equipment maker, not the video app) sells portable audio recorders and handheld recorders used by musicians and journalists — the same prosumer capture use cases Kapture targets.
- Sony (ICD recorder line): Sony's ICD series of digital voice recorders is a mainstream incumbent in personal audio capture; Sony is the kind of large consumer-electronics incumbent whose entry would define the competitive dynamics for Kapture.
- Olympus (voice recorders): Olympus is a long-established manufacturer of consumer and professional digital voice recorders, representing the traditional audio-capture product category Kapture is attempting to disrupt with a wearable form factor.
Emerging players
- Tile: Tile is a comparable small consumer-wearable hardware company with a single core product, a modest team, and a focus on direct-to-consumer channels — a useful benchmark for Kapture's scale, distribution, and exit trajectories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kapture social profiles
Digital presenceKapture compliance and trust
Trust signalCompliance2 records
Kapture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kapture leadership team
Management profileNumber of profiles
Profiles6 records
Kapture funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kapture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kapture
What does Kapture do?
Kapture designs, manufactures, and sells a wearable audio-recording wristband that continuously captures audio in a rolling 60-second loop, allowing users to tap the device and retroactively save the previous minute of audio. Saved clips transfer via Bluetooth to a free companion iOS/Android app for editing and sharing. The company also sells interchangeable accessories (bands, grills, klip-on attachments, chargers) and branded apparel through its own e-commerce website.
Is Kapture a public or private company?
Kapture is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kapture founded?
Kapture was founded in 2012. It employs 1 to 10 people.
Where is Kapture based?
Kapture is headquartered in Cincinnati, United States, in the North America region.
How does Kapture make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are accessories Sales.
Who are Kapture's main competitors?
Direct peers on record are Livescribe and Memento (formerly Narrative Clip). Broad incumbents are Apple (Apple Watch), GoPro, Zoom Corporation, Sony (ICD recorder line) and Olympus (voice recorders). Tile is listed as an emerging player.
Does Kapture have an API?
No public API is recorded for Kapture.
What industry is Kapture in?
Kapture's product category is Wearable Consumer Electronics. Its primary akta.pro industry code is CRACAIAJ, Wearable Cameras & Clip-on Tech, with a secondary code of MPACAEAN, Live Audio Recording, Repurposing & Podcast Conversion. Its NAICS code is 33431 and its SIC code is 3651.