CAG

What CAG does

CAG (operating as CAG Wozniak Spółka Komandytowa) is an independent Polish investment banking advisory firm founded in 1999 and headquartered at Plac Stanisława Małachowskiego 2 in Warsaw. The firm specializes in mergers and acquisitions advisory and capital-raising services, targeting Polish entrepreneurs, private equity funds, and international corporations operating in Central and Eastern Europe. Since formation, CAG has completed more than 70 transactions with a cumulative value exceeding PLN 6 billion, including advisory mandates for BetaMed, Żabka, Avia Prime, Promedica24, Trinity Corporate Services, and Masterlease.

The firm operates a pure professional services model, generating revenue through transaction-based advisory fees on M&A sell-side and buy-side mandates as well as debt financing arrangements (such as the Masterlease/EBRD cooperation). CAG is structured as an independent limited partnership (Spółka Komandytowa) under Polish law, deliberately unaffiliated with any financial institution group to avoid conflicts of interest. Co-founder Urszula E. Woźniak, who began her career at CIBC Wood Gundy and ABN Amro, leads the firm alongside a small team (11–50 employees) of experienced corporate finance professionals.

Go-to-market is sales-led and relationship-driven: deal sourcing flows from repeat client referrals, reference relationships with private equity firms (Enterprise Investors, Riverside), and institutional partners such as EBRD. The firm does not operate a software platform or technology product; its offering is bespoke advisory delivered by senior practitioners, supported by a professional website showcasing transaction tombstones and client testimonials.

Name

CAG

Legal name

CAG Wozniak Spółka Komandytowa

Website

https://cag.com.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CAG is an independent Warsaw-based investment banking advisory firm, founded in 1999, providing M&A and capital-raising services to Polish entrepreneurs, private equity funds, and international corporations across Central and Eastern Europe, with over 70 completed transactions totaling more than PLN 6 billion.

Ownership category

akta.pro rank

Product category

Investment Banking Advisory

NAICS

Portfolio Management and Investment Advice (523940)

akta.pro primary industry

ESG/Sustainable Investment Advisory (FSAEAAAJ)

Keywords

• Investment banking advisory
• Mergers and acquisitions
• Capital raising services
• Private equity advisory
• Corporate finance advisory

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. M&A Advisory Fees: CAG generates revenue through professional investment banking advisory fees for mergers and acquisitions transactions, including sell-side and buy-side mandates for Polish entrepreneurs and private equity funds. The firm also advises on capital-raising for expansion, organizing debt financing processes for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CAG is an independent investment banking advisory partnership that provides mergers and acquisitions (M&A) advisory and capital-raising services to Polish entrepreneurs, private equity funds, and international corporations in Central and Eastern Europe. Its offering includes sell-side and buy-side M&A mandates, structuring of debt and equity financing for expansion, and full transaction execution support delivered by a small team of senior corporate finance professionals.

Product overview

CAG is an independent M&A advisory partnership specializing in professional investment banking advisory services for entrepreneurs and private equity funds, with a focus on mergers and acquisitions (M&A) and raising expansion capital. Founded in 1999 and based in Warsaw, Poland, the firm has completed over 70 capital transactions with a total value exceeding PLN 6 billion. As a single-service advisory firm, CAG does not operate a platform or software product model — it provides bespoke M&A advisory and capital-raising services delivered through its team of experienced corporate finance professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• M&A Advisory Services
• Capital Raising and Debt Financing Advisory

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered key client and reference client.

• Masterleasekey clientOthersMasterlease is a key client for whom CAG arranged and structured financing transactions including equity and debt financing. CAG played a critical role in establishing cooperation with financing institutions including EBRD.
• Enterprise Investorsreference clientOthersEnterprise Investors (Private Equity Fund) is listed as a reference client, indicating an ongoing relationship in the private equity ecosystem for M&A advisory services.
• Riversidereference clientOthersRiverside (Private Equity Fund) is listed as a reference client, indicating relationship within the private equity ecosystem for deal execution.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Trigon Partners: Trigon is a leading Polish independent investment banking advisory firm focused on M&A, capital raising, and corporate finance for mid-market companies in Poland and CEE. Directly comparable to CAG in boutique positioning, deal focus, and target client base of Polish entrepreneurs and PE funds.
• Navigator Capital: Navigator Capital is a Warsaw-based independent advisory firm specializing in M&A and capital raising for mid-cap companies in Poland and the CEE region. Highly comparable boutique mid-market M&A positioning with similar Polish entrepreneur and PE fund client base.
• Wood & Company: Wood & Company is a Central European investment bank headquartered in Prague with strong CEE-wide M&A advisory, equity capital markets, and research capabilities. Direct peer given its CEE mid-market focus, M&A advisory franchise, and similar target client segments including entrepreneurs and PE sponsors.

Broad incumbents

• Rothschild & Co: Global advisory firm with deep M&A and restructuring practices and an established presence in Poland and CEE. Comparable as a competing M&A advisor for larger mid-market and upper-mid-market Polish transactions, though operating with broader global capabilities and larger deal teams.
• Lazard: Global financial advisory firm with strong M&A and strategic advisory capabilities and an active practice in Poland and CEE. Comparable in the M&A advisory space, particularly for cross-border mandates and larger Polish mid-market deals where Lazard competes with CAG.
• JPMorgan: Global bulge-bracket investment bank with full-service M&A, capital markets, and advisory capabilities and an established Poland/CEE presence. Comparable as a competitor for larger M&A mandates involving Polish targets and international acquirers, though much broader service offering and scale.
• Bank Pekao: One of Poland's largest banks with an in-house investment banking and M&A advisory franchise serving Polish mid-market and large-cap clients. Comparable as a competitor for Polish M&A mandates, though integrated within a larger depository institution with potential conflicts of interest that CAG explicitly positions against.
• mBank: Major Polish commercial bank with a corporate and investment banking division offering M&A advisory and capital raising services to Polish mid-market clients. Comparable in offering M&A and debt advisory to Polish companies, but with conflicts from being part of a depository group.

Others

• Enterprise Investors: Leading Polish private equity firm and one of CAG's reference clients and recurring counterparties. Listed as a peer because PE firms like Enterprise Investors drive CAG's deal flow and are also indirect competitors for mandates when advising on their own portfolio transactions.
• KPMG Poland: Big 4 professional services firm in Poland with a deal advisory practice that competes for M&A and transaction advisory mandates in the Polish mid-market. Adjacent competitor with broader service portfolio (audit, tax, consulting) that CAG lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAG