Shunga Erotic Art
Shunga Erotic Art is a Montreal-based intimate cosmetics and wellness brand that designs, manufactures in-house, and distributes massage products, lubricants, bath items, sensation creams, and intimate massagers to consumers and specialty retailers globally via DTC e-commerce, wholesale distributors, and retail channels.
- Company typePrivate
- Founded1988
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shunga Erotic Art does
Shunga Erotic Art is a Montreal-based intimate cosmetics and wellness brand that designs, formulates, manufactures, and distributes a portfolio of massage products, lubricants, bath and body items, sensation creams, and (since 2022) intimate massagers. Founded in 1988 as Eau Zone Huiles & Fragrances by Sylvain Séguin (creator/designer) and Manon Vallée (cosmetician, VP), the Shunga brand was launched in 2000 to bring Japanese shunga-art-inspired packaging into the couples' wellness category. The company controls the full stack — R&D, formulation, manufacturing, quality control, design, packaging, and merchandising — at its single Montreal facility, producing massage oils (Erotic, Organica, Warming, Aphrodisiac), massage candles and creams, flavored kissable body powders, water-based and silicone lubricants, Dead Sea salt bath products, sensation products (Dragon Cream, Secret Garden, Rain of Love, Divine Oral, Waves of Pleasure), and a six-SKU silicone intimate massager line (OBI, AIKO, SANYA, SOYO, MIYO, ZOA). The portfolio is rounded out by gift sets such as Garden of Edo, Geisha's Secret, Naughty Geisha, Fruity Kisses, and the 25th-anniversary Calendar of Desires.
The business operates a multi-channel go-to-market: a bilingual (English/French) direct-to-consumer e-commerce storefront at shunga.com, a wholesale distributor network (recruited via a "Become a distributor" program) supplying specialty and adult retailers across Canada, the United States, Europe, and international markets, and a "Find a Store" locator connecting consumers to physical retail partners. Brand-building is reinforced through recurring trade-show presence (EroFame, EroSpain, TONGA Masterclass, ALTITUDE), earned media in outlets such as Cosmopolitan, SIGN, XBIZ, and EAN, and an extensive industry-award track record (35+ recognitions including XBIZ Luxury Brand of the Year 2024). Pricing is unit-based across all SKUs (massage products roughly $8.99-$28.99, lubricants $17.99-$32.99, gift sets $37.99-$96.99), with no subscription model in evidence. The company is privately held, founder-controlled, operates 11-50 employees, and reports no external institutional investment, parent company, or subsidiaries.
Shunga Erotic Art firmographics
Firmographics- Name
- Shunga Erotic Art
- Legal name
- Eau Zone Huiles & Fragrances Ltée
- Website
- https://shunga.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shunga Erotic Art is a Montreal-based intimate cosmetics and wellness brand that designs, manufactures in-house, and distributes massage products, lubricants, bath items, sensation creams, and intimate massagers to consumers and specialty retailers globally via DTC e-commerce, wholesale distributors, and retail channels.
- Ownership category
- akta.pro rank
Shunga Erotic Art industry classification
Industry- Product category
- Intimate Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)
- akta.pro secondary industries
- Vaginal Moisturizers & Lubricants (CRABAIAI), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
Keywords
Where Shunga Erotic Art is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Shunga Erotic Art business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Product Sales: Direct sales of intimate cosmetic products to consumers through e-commerce and retail channels. Products include massage oils, candles, lubricants, body powders, bath products, and intimate massagers.
- Wholesale/Distribution: Wholesale distribution to retailers and adult entertainment stores across Canada, USA, and international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Massage Products |
| Unit Pricing | Pay-as-you-go | Lubricants |
| Unit Pricing | Pay-as-you-go | Intimate Massagers |
| Unit Pricing | Pay-as-you-go | Gift Sets |
| Unit Pricing | Pay-as-you-go | Bath & Body |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Shunga Erotic Art product offering
Product offeringCore offering
Shunga Erotic Art designs, manufactures, and sells intimate cosmetic and wellness products including massage oils, massage candles, edible massage powders, personal lubricants (water-based, organic, silicone), sensual bath and body products, sensation creams, oral pleasure sprays, and a line of ergonomic intimate massagers (OBI, AIKO, SANYA, SOYO, MIYO, ZOA). The portfolio also includes curated gift sets for couples and a 25th-anniversary calendar collection. All products are formulated and packaged in-house at the Montreal, Canada headquarters under the parent entity Eau Zone Huiles & Fragrances Ltée.
Product overview
Shunga Erotic Art is a Montreal-based intimate cosmetics company founded in 2000, operating as a brand of Eau Zone Huiles & Fragrances. The product portfolio centers on intimate cosmetics and wellness products designed for couples, encompassing massage products (Erotic Massage Oils in 12 fragrances, Organica Kissable Massage Oils, Massage Candles, Massage Creams, Kissable Massage Powders, Oriental Body-to-Body massage gels), lubricants (Toko Aqua water-based, Toko Organica, Toko Silicone, Warming Oils, Aphrodisiac Warming Oils), bath and body products (Dead Sea Salts/Oriental Crystals, Love Bath, Bath & Shower Gels), and intimate enhancement products (Dragon Cream for Fire & Ice sensations, Secret Garden clitoral gel, Rain of Love G-spot cream, Divine Oral intensifier, Waves of Pleasure oral spray). In 2022, the company expanded into intimate massagers with six products (OBI, AIKO, SANYA, SOYO, MIYO, ZOA) featuring ergonomic design, waterproof construction, USB charging, and multiple vibration modes. The portfolio also includes various gift sets (Garden of Edo, Geisha's Secret, Naughty Geisha, Fruity Kisses, Carnal Pleasures, Calendar of Desires anniversary collection) and accessories (Gentle Cleanser, USB Charging Cable). All products are manufactured in Canada at the Montreal headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Erotic Massage Oil Luxurious massage oil with intoxicating fragrances that glides easily over skin without greasy residue; made from 100% natural cold-pressed oils with Vitamin E; for adult couples and individuals.
- Massage Oil Organica (Kissable) Natural kissable massage oil made with 100% cold-pressed oils that glides over skin like silk; available in Almond Sweetness, Raspberry Feeling, Luscious Mango, Aroma Free, and Exotic Green Tea flavors.
- Massage Candle 100% natural oil massage candle that produces lukewarm oil when burned, lasting approximately 40 hours; for couples seeking sensual massage experiences.
- Mini Massage Candle Compact massage candle burning for up to 4 hours, made with 100% natural oils; entry-level product priced at $8.99.
- Kissable Massage Powder Edible flavored body powder for dry massage with delicious flavors and a soft colored feather for application; for couples and adult consumers.
- Delectable Massage Cream Edible, hydrating massage cream with exquisite flavors that glides easily and long; leaves skin fresh and non-greasy.
- Oriental Body to Body Body-to-body massage gel yielding 4L of gel that creates slip-and-slide sensation between bodies; includes waterproof sheet and detailed instructions.
- Toko Aqua Water-based personal lubricant with ultra-silky, long-lasting formula that emulates natural lubrication; vegan, latex-friendly, safe with silicone toys.
- Toko Organica Personal lubricant made with natural vegetable glycerin, ultra-silky with extra-long duration.
- Toko Silicone High-quality silicone-based lubricant that can be used underwater; fragrance-free.
- Warming Oil Edible warming oil activated by warm breath for use on erogenous zones during foreplay; made with natural ingredients including Green Tea.
- Waves of Pleasure Mouthwatering spray for oral sex experience that creates exhilarating sensations for kissing, licking, and teasing intimate areas; water-based, vegan, no sugar added.
- Dead Sea Salt (Oriental Crystals) 100% Dead Sea salt bath crystals that color water and create unctuous bubbles; available in Lotus Flower, Exotic Fruits, Ocean Temptations, and Rose Petal fragrances.
- Love Bath Bath product for relaxing ritual before intimate moments; leaves skin silky smooth and perfumes the room.
- Bath & Shower Gel Gentle bath and shower gel with thick, silky lather ideal for sensitive skin; non-irritating for eyes.
- Moonlight Bath Single-use bath salt box that gives water an intoxicating color while leaving skin soft and silky.
- SHUNGA Dragon Cream Intense Fire & Ice sensation cream made from all-natural extracts and herbs; sensitizes female genital area and enhances male performance; for adults.
- SHUNGA Dragon Sensitive Cream Fire & Ice sensation cream in sensitive formula for enhanced sensations during intimate play.
- SHUNGA Secret Garden Clitoral gel that intensifies and increases frequency of orgasms, enhances natural lubrication; made with Damiana extract and Arginine.
- Rain of Love
Companies that use Shunga Erotic Art
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Shunga Erotic Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shunga Erotic Art partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eau Zone Huiles & Fragrances LtéecoreParent company of Shunga Erotic Art brand. Founded in 1988 by Sylvain Séguin and Manon Vallée. Originally a high-end cosmetic company before launching the Shunga brand in 2000. Controls manufacturing and quality for all Shunga products at Montreal facility.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Shunga Erotic Art competitors and assessment
Company assessmentRegional players
- Babeland: US-based sexual wellness retailer selling massagers, lubricants, and educational content with strong brand identity. Comparable retail and brand-building model though primarily US-focused versus Shunga's broader international footprint.
Emerging players
- Cake: Modern sexual wellness brand offering affordable massagers, lubricants, and accessories with inclusive marketing. Comparable product mix and target customer to Shunga, positioned as a digital-native challenger in adjacent price tiers.
- Maude: Modern sexual wellness brand offering minimalist massagers, lubricants, and body care with mainstream retail presence (Sephora, Target). Comparable consumables and massager offering with similar couples-and-individual positioning.
Direct peers
- Satisfyer: German-based intimate wellness brand known for pressure-wave massagers and broad product portfolio across price points. Comparable to Shunga's expansion into massagers and consumables with global retail and wholesale distribution.
- LELO: Swedish luxury intimate wellness brand offering premium massagers, lubricants, and couples' products globally. Directly comparable to Shunga as a premium-positioned intimate wellness manufacturer with award-winning design and international distribution.
- Sliquid: Premium natural and organic intimate lubricant brand with vegan and body-safe formulations. Directly comparable to Shunga's Toko Organica and natural-ingredient positioning across personal lubricants.
- Doc Johnson: Long-established US-based adult products manufacturer with broad portfolio including massagers, lubricants, and novelty items. Comparable manufacturer role with wholesale distribution model similar to Shunga's channel partner approach.
- Dame Products: Women's intimate wellness brand offering massagers and lubricants with focus on female pleasure and design-forward products. Comparable target customer (women and couples) and overlapping product categories with Shunga's massager and consumable lines.
- Pjur: German premium intimate wellness brand specializing in high-quality personal lubricants and silicone-based formulas. Comparable to Shunga's Toko line with similar premium positioning and global distribution in adult and mainstream channels.
Broad incumbents
- Lovehoney: Largest online sexual wellness retailer globally carrying hundreds of brands including its own. Comparable as a broad-line retailer/distributor of intimate wellness products; overlaps with Shunga via product categories though Shunga sits upstream as a brand manufacturer.
Market position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Shunga Erotic Art social profiles
Digital presenceShunga Erotic Art compliance and trust
Trust signalCompliance3 records
Shunga Erotic Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shunga Erotic Art leadership team
Management profileNumber of profiles
Profiles3 records
Shunga Erotic Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shunga Erotic Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shunga Erotic Art
What does Shunga Erotic Art do?
Shunga Erotic Art designs, manufactures, and sells intimate cosmetic and wellness products including massage oils, massage candles, edible massage powders, personal lubricants (water-based, organic, silicone), sensual bath and body products, sensation creams, oral pleasure sprays, and a line of ergonomic intimate massagers (OBI, AIKO, SANYA, SOYO, MIYO, ZOA). The portfolio also includes curated gift sets for couples and a 25th-anniversary calendar collection. All products are formulated and packaged in-house at the Montreal, Canada headquarters under the parent entity Eau Zone Huiles & Fragrances Ltée.
Is Shunga Erotic Art a public or private company?
Shunga Erotic Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shunga Erotic Art founded?
Shunga Erotic Art was founded in 1988. It employs 11 to 50 people.
Where is Shunga Erotic Art based?
Shunga Erotic Art is headquartered in Montréal, Canada, in the North America region.
How does Shunga Erotic Art make money?
Two revenue lines are on record. Consumer Product Sales are the primary driver. The others are wholesale/Distribution.
Who are Shunga Erotic Art's main competitors?
Babeland is listed as a regional player. Emerging players are Cake and Maude. Direct peers are Satisfyer, LELO, Sliquid, Doc Johnson, Dame Products and Pjur. Lovehoney is listed as a broad incumbent.
Does Shunga Erotic Art have an API?
No public API is recorded for Shunga Erotic Art.
What industry is Shunga Erotic Art in?
Shunga Erotic Art's product category is Intimate Cosmetics. Its primary akta.pro industry code is CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps), with a secondary code of CRABAIAI, Vaginal Moisturizers & Lubricants. Its NAICS code is 456120 and its SIC code is 2844.