Atanor
Atanor is the leading crop protection brand in Argentina under U.S. parent Albaugh, LLC, selling herbicides, insecticides, and fungicides directly to agricultural producers via a field representative network across sunflower, corn, soybean, wheat, and barley crops.
- Company typePrivate
- Founded1940
- HeadquartersMunro, Argentina
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Atanor does
Atanor is a crop protection brand operating in Argentina under privately held U.S. parent Albaugh, LLC. Headquartered in Munro, Argentina, with 501-1000 employees, the company has operated for more than 80 years and is described as the leading crop protection player in the country. Its portfolio spans three core product categories — herbicides, insecticides, and fungicides — including specific formulations such as Pinoxaden 5% EC (grass-weed control) and Clorantraniliprole 40% SC (caterpillar control), applied to key Argentine crops including sunflower, corn, soybean, wheat, and barley. Atanor has in-house manufacturing, implemented quality processes, and operates its own production facilities supporting the portfolio.
The company runs a direct-to-consumer go-to-market via a network of field representatives who provide on-farm technical consultation, product recommendations, and sales support through a 'Buscar un Rep' (Find a Representative) online system. Pricing is quote-based, with no public list prices; revenue is generated through one-time product purchases tied to seasonal crop cycles. The offering is augmented by the ATANOR PRO technical training and certification program for agricultural professionals and a digital mix-compatibility tool, accessed via WhatsApp, social media (Twitter/X, Facebook, Instagram, YouTube), and the company website.
Atanor is part of a broader Albaugh group that has pursued an acquisition-led expansion strategy, including the December 2022 acquisition of Spain's Industrias Afrasa and the March 2023 acquisition of Corteva Agriscience's glyphosate commodity products business. The Argentine market remains Atanor's primary served geography, while the parent group extends into Europe and other global markets. No AI/ML capabilities, patents, public funding, or audited revenue figures are disclosed in the available data.
Atanor firmographics
Firmographics- Name
- Atanor
- Legal name
- Albaugh, LLC
- Website
- https://albaugh.com.ar
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Atanor is the leading crop protection brand in Argentina under U.S. parent Albaugh, LLC, selling herbicides, insecticides, and fungicides directly to agricultural producers via a field representative network across sunflower, corn, soybean, wheat, and barley crops.
- Ownership category
- akta.pro rank
Atanor industry classification
Industry- Product category
- Crop Protection Chemicals (Agricultural Herbicides, Insecticides, and Fungicides)
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Agricultural Chemicals (2870), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)
Keywords
Where Atanor is headquartered
LocationHeadquarters
- HQ city
- Munro
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Atanor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Crop Protection Products: Albaugh/Atanor generates revenue through the sale of agricultural crop protection products including herbicides, insecticides, and fungicides. Products are sold directly to agricultural producers through a network of field representatives. The model is based on one-time product purchases for specific crop protection needs, with repeat purchases driven by seasonal agricultural cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for agricultural crop protection products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Atanor product offering
Product offeringCore offering
Atanor manufactures and sells crop protection chemical products for Argentine agriculture, including herbicides (such as Pinoxaden 5% EC for grass weed control), insecticides (such as Clorantraniliprole 40% SC for caterpillar control), and fungicides for disease management. Products are applied across sunflower, corn, soybean, wheat, and barley crops and are sold directly to agricultural producers through field representatives, supported by technical datasheets, a digital mix-compatibility tool, and the ATANOR PRO training program.
Product overview
Atanor is a crop protection brand under Albaugh LLC, operating as the leading crop protection company in Argentina with over 80 years of history. The product portfolio consists of three main categories: Herbicidas (Herbicides) including formulations like Pinoxaden 5% EC for grass weed control; Insecticidas (Insecticides) including Clorantraniliprole 40% SC for caterpillar control; and Fungicidas (Fungicides) for disease control. Products are applied across key crops including sunflower (Girasol), corn (Maíz), soybean (Soja), wheat (Trigo), and barley (Cebada). The offering also includes a digital tool for mixture compatibility verification and ATANOR PRO, a technical training program. Albaugh has expanded its portfolio through strategic acquisitions including Corteva Agriscience's glyphosate business (2023) and Spain's Afrasa (2022).
Differentiator
Problem solved
Functional benefit
Brands
- ATANOR PRO: Technical training and certification program for agricultural professionals
Products and services
- Pinoxaden 5% EC
- Clorantraniliprole 40% SC
- Herbicidas (Herbicides)
- Insecticidas (Insecticides)
- Fungicidas (Fungicides)
Quantifiable outcome
- Long-term market leadership in Argentine crop protection sector
Companies that use Atanor
Customer profileSegments1 record
Ideal customer profiles1 record
Atanor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Atanor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major.
- Corteva AgrisciencemajorAlbaugh LLC announced the acquisition of Corteva Agriscience's glyphosate commodity products business. This strategic acquisition expanded Albaugh's product portfolio and market presence in the glyphosate segment, strengthening their position in the global crop protection market.
- Industrias Afrasa (Spain)majorAlbaugh Europe Sarl, a company based in Lausanne, Switzerland, announced the acquisition of Industrias Afrasa, a Spanish company. This acquisition expanded Albaugh's European presence and added to their portfolio of crop protection products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Atanor competitors and assessment
Company assessmentDirect peers
- ADAMA: Global off-patent crop protection specialist (part of Syngenta Group) competing directly with Atanor's generic and post-patent formulations in Argentina and across Latin America.
- FMC Corporation: Pure-play crop protection company selling insecticides, herbicides, and fungicides globally and in Argentina; comparable three-category portfolio addressing the same row-crop pest spectrum as Atanor.
- Corteva Agriscience: Major crop protection competitor in Argentina and the prior owner of the glyphosate business Albaugh acquired in 2023; remains a direct rival across herbicide and insecticide categories on the same row crops.
- Syngenta: Global crop protection leader with deep presence in Argentina across herbicides, insecticides, and fungicides — directly competes with Atanor's three-pillar portfolio on the same row crops (soy, corn, wheat).
- UPL Limited: Indian-headquartered global crop protection company with strong Latin American footprint in herbicides, insecticides, and fungicides; competes with Atanor on soybean, corn, and wheat crop protection programs.
- Nufarm: Australia-based crop protection manufacturer with a meaningful South American presence, particularly in Argentina, Brazil, and Chile; competes with Atanor across the same row-crop herbicide and fungicide categories.
Broad incumbents
- Bayer Crop Science: Largest global crop protection and seed player, competing across the full herbicide/insecticide/fungicide stack in Argentina; broader portfolio including biotech seeds, but the crop chemistry business is a direct overlap with Atanor.
- BASF Agricultural Solutions: Global crop protection powerhouse with strong Argentine presence in fungicides and herbicides; competes with Atanor's portfolio on wheat, soybean, and corn disease and weed control programs.
- Sumitomo Chemical: Diversified Japanese chemical company with a crop protection division selling insecticides and herbicides in Latin America; broader conglomerate but a direct competitor in key insecticide actives overlapping with Atanor's portfolio.
Others
- Albaugh, LLC: Atanor's U.S. parent company and the entity behind all of Atanor's strategic acquisitions (Corteva glyphosate, Afrasa); operates the same crop protection business model globally and is the platform on which Atanor's portfolio is built.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atanor social profiles
Digital presenceAtanor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atanor leadership team
Management profileNumber of profiles
Atanor subsidiaries and ownership
Company hierarchySubsidiaries2 records
Atanor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atanor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atanor
What does Atanor do?
Atanor manufactures and sells crop protection chemical products for Argentine agriculture, including herbicides (such as Pinoxaden 5% EC for grass weed control), insecticides (such as Clorantraniliprole 40% SC for caterpillar control), and fungicides for disease management. Products are applied across sunflower, corn, soybean, wheat, and barley crops and are sold directly to agricultural producers through field representatives, supported by technical datasheets, a digital mix-compatibility tool, and the ATANOR PRO training program.
Is Atanor a public or private company?
Atanor is a private company. It is classified as corporate owned and is currently operating.
When was Atanor founded?
Atanor was founded in 1940. It employs 501 to 1,000 people.
Where is Atanor based?
Atanor is headquartered in Munro, Argentina, in the Latin America region.
How does Atanor make money?
One revenue line is on record: crop Protection Products.
Who are Atanor's main competitors?
Direct peers on record are ADAMA, FMC Corporation, Corteva Agriscience, Syngenta, UPL Limited and Nufarm. Broad incumbents are Bayer Crop Science, BASF Agricultural Solutions and Sumitomo Chemical. Albaugh, LLC is listed as an others.
Does Atanor have an API?
No public API is recorded for Atanor.
What industry is Atanor in?
Atanor's product category is Crop Protection Chemicals (Agricultural Herbicides, Insecticides, and Fungicides). Its primary akta.pro industry code is IMAEAEAI, Crop Protection Chemicals (Herbicides/Insecticides/Fungicides). Its NAICS code is 325320 and its SIC code is 2870.