Good Health Snacks

What Good Health Snacks does

Good Health Snacks is a US consumer packaged goods company that manufactures and sells better-for-you snacks, including veggie snacks (straws, stix, and chips), kettle-cooked potato chips, and pretzels. The brand is built around a single technical differentiator: frying all products in 100% avocado oil rather than seed oils, leveraging avocado oil's mild flavor, high smoke point, and monounsaturated fat profile. The product line carries Non-GMO Project Verification, GFCO Gluten-Free certification (excluding peanut butter pretzels), and Orthodox Union Kosher certification on applicable SKUs. Good Health is operated as a brand under FTGU, LLC d/b/a Our Home, headquartered in Boonton, NJ, and is part of a portfolio that includes Pop Secret, Popchips, ParmCrisps, and Sonoma Creamery.

The business model is a classic CPG wholesale and e-commerce structure. Revenue is generated through one-time retail sales of packaged snack SKUs in multiple sizes (e.g., 1 oz, 2.13 oz, 2.75 oz, 5 oz, 6.25 oz, 6CT multi-pack, 16 oz) at prices set by retailers. Distribution spans mainstream US grocery (ShopRite, Wegmans, Stop & Shop, Hannaford, Albertsons, Giant, Market Basket, Giant Eagle, Weis), mass (Target), drug (CVS Health), natural and organic channels (Natural Grocers, National Coop Grocers, The Fresh Market), and e-commerce (Amazon), with an authorized resale policy governing marketplace sales. Go-to-market combines retail distribution, brand-owned social channels (Instagram, Facebook, TikTok), an email newsletter, earned media/PR, and trade event participation such as Natural Products Expo West.

The primary customer segments are families with children seeking lunchbox and after-school snacks, and health-conscious adult consumers prioritizing gluten-free, non-GMO, and clean-label products. The company has no public revenue disclosure, no venture capital funding history in the supplied data, and operates as a private brand within a multi-brand portfolio structure.

Name

Good Health Snacks

Legal name

FTGU, LLC

Website

https://goodhealthsnacks.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Health Snacks manufactures and sells better-for-you packaged snacks — veggie snacks, kettle-cooked potato chips, and pretzels fried in 100% avocado oil — serving health-conscious families and consumers through major US grocery chains, natural retailers, and e-commerce platforms as a brand under Our Home.

Ownership category

akta.pro rank

Product category

Better-for-you packaged snacks

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industries

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Pretzels & Salted Snacks (CRADABAI), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Avocado oil snacks
• Veggie snack products
• Kettle cooked chips
• Gluten free pretzels
• Better for you snacks

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Good Health Snacks generates revenue through the sale of packaged snack products including veggie snacks (straws, chips, stix), kettle-cooked potato chips, and pretzels through retail grocery channels and e-commerce platforms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Good Health Snacks manufactures and sells packaged better-for-you snack products, including avocado oil-fried veggie snacks (straws, chips, stix), kettle-cooked potato chips, and pretzels. Products are Non-GMO Project Verified, Certified Gluten-Free (except peanut butter pretzels), and made without artificial ingredients, preservatives, or added sugar in the veggie line. The brand is distributed through major U.S. grocery chains, natural/organic retailers, and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Avocado Oil Veggie Snacks (Veggie Stix, Straws, Chips) Vegetable-based snack straws, stix, and chips fried in 100% avocado oil with no added sugar. Non-GMO Project Verified, Certified Gluten-Free, and made without artificial ingredients. Targeted at families and health-conscious consumers seeking crunchy, flavorful snacks for lunchboxes and on-the-go consumption.
• Kettle-Cooked Avocado Oil Potato Chips Kettle-cooked potato chips fried in 100% avocado oil. Non-GMO Project Verified, Certified Gluten-Free, and made without artificial ingredients or preservatives. Available in flavors such as Sea Salt, Barbecue, and Lime Ranch. Targeted at consumers seeking better-for-you salty snacks.
• Pretzels Crunchy pretzel snacks, including filled and traditional varieties, made without artificial ingredients. Non-GMO Project Verified, with most varieties Certified Gluten-Free. Designed for family and on-the-go snacking.
• ABC Bunny Bites Seasonal, family-friendly snack bites in White Cheddar flavor shaped for spring/Easter snacking. Sold at Target as a holiday-themed offering. Targeted at families with children for Easter baskets and seasonal occasions.

Quantifiable outcome

• Avocado oil-based salty snacks growing 72% year-over-year in the better-for-you snack category

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Our HomecoreStrategic or Co-development Partner · 1 March 2026Good Health Snacks is owned by Our Home, a better-for-you snack portfolio company. Our Home manages the brand alongside other snack brands including Pop Secret, Popchips, ParmCrisps, and Sonoma Creamery. The parent company coordinates brand presence at industry events like Natural Products Expo West.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoodHealthSnacks
• Instagraminstagram.com/goodhealthsnackco
• TikToktiktok.com/@goodhealthsnackco
• LinkedInlinkedin.com/company/good-health-natural-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Health Snacks