What Our Home does

Our Home (legal entity FTGU, LLC) is a privately held US snack company operating a multi-brand CPG platform-plus-portfolio model. Founded in 2017 and headquartered in Boonton, New Jersey, the company unified nine distinct snack brands — Pop Secret, Popchips, Good Health, ParmCrisps, Sonoma Creamery, RW Garcia, Food Should Taste Good, and Real Food From The Ground Up — under a single corporate umbrella, each brand retaining its own identity, website, and social presence. The portfolio spans indulgent and better-for-you categories including microwave and ready-to-eat popcorn, popped potato chips, vegetable-based snacks, cheese crisps, tortilla chips, and plant-based snacks made with cauliflower. The company controls eight manufacturing facilities across the US and a factory in Yongin, South Korea, with 1,200+ team members supporting production, R&D, and distribution.

Our Home's growth strategy has been predominantly acquisition-driven: the company acquired Sonoma Creamery in May 2024 (adding a manufacturing facility), Pop Secret from Campbell Soup Company in August 2024 (a brand that generated approximately $120 million in net sales in Campbell's fiscal 2024), and ParmCrisps in September 2024. Revenue is generated through wholesale distribution of branded snack products to US grocery, mass, and club retailers (Sam's Club, Kroger named as key partners) plus direct-to-consumer sales through individual brand e-commerce websites. There is no proprietary technology platform disclosed; product differentiation rests on formulation (e.g., Popchips' transition to 100% avocado oil, gluten-free and non-GMO certifications, protein content), brand equity, and retail execution rather than software or data moats.

The go-to-market approach combines retail distribution with event-driven marketing through major food industry trade shows (Natural Products Expo West, Sweets & Snacks Expo), organic social media (brand-level Instagram accounts and TikTok presence for Good Health), and data-driven co-marketing partnerships with PepsiCo and Hormel announced in March 2026. Customer segmentation is horizontal, targeting both general consumer snackers and health-conscious consumers seeking protein-rich, gluten-free, and natural-ingredient options, with a stated total addressable market reference of $7.7 billion for the protein snacks category and a global popcorn market projected to reach $45.92 billion by 2030 at 8.1% CAGR.

Name

Our Home

Legal name

FTGU, LLC

Website

https://our-home.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Our Home is a privately held US snack company operating a portfolio of nine consumer snack brands including Pop Secret, Popchips, Good Health, ParmCrisps, and Sonoma Creamery, distributed through grocery, mass, and club retailers plus brand e-commerce sites to general and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Snack Food Manufacturing

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Snack food manufacturing
• Branded snack portfolio
• Better-for-you snacks
• Popcorn and chips
• Cheese crisps

Headquarters

HQ city

Boonton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Snack Product Sales: Our Home generates revenue through the manufacture and sale of branded snack products including popcorn, popped chips, cheese crisps, veggie snacks, and tortilla chips through retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Our Home is a multi-brand snack portfolio company that manufactures, markets, and distributes a family of consumer snack brands spanning microwave and ready-to-eat popcorn, popped potato chips, vegetable-based snacks, cheese crisps, tortilla chips, and plant-based snacks. The company unifies acquired brands such as Pop Secret, popchips, Good Health, ParmCrisps, Sonoma Creamery, RW Garcia, Food Should Taste Good, and Real Food From The Ground Up under a single operating umbrella, leveraging shared manufacturing facilities and retail distribution.

Product overview

Our Home is a multi-brand snack company operating a platform-plus-portfolio model, where multiple distinct snack brands are unified under one corporate umbrella. The portfolio spans across better-for-you and indulgent categories including microwave and ready-to-eat popcorn (Pop Secret), popped potato chips (popchips), vegetable-based snacks (Good Health), cheese crisps (ParmCrisps and Sonoma Creamery), tortilla chips (Food Should Taste Good), and plant-based snacks (Real Food From The Ground Up). Each brand operates with its own identity while sharing distribution, manufacturing, and operational infrastructure. The company has grown through acquisitions, including the 2024 purchases of Pop Secret from Campbell Soup and Sonoma Creamery.

Differentiator

Problem solved

Functional benefit

Brands

• Pop Secret: Classic popcorn line made with premium ingredients and indulgent flavors for movie nights and snacking occasions.
• popchips
• Good Health
• ParmCrisps
• Sonoma Creamery
• RW Garcia
• Food Should Taste Good
• Real Food From The Ground Up

Products and services

• Pop Secret Classic popcorn brand offering both microwave and ready-to-eat popcorn products with bold flavors and premium ingredients for movie nights and everyday snacking occasions.
• popchips Never-fried popped potato chips made using heat and pressure rather than deep-frying, with 50% less fat than traditional fried potato chips. Available in BBQ, Sea Salt, Sour Cream & Onion, and Sea Salt + Vinegar flavors.
• Good Health

Quantifiable outcome

• Protein snacks category valued at $7.7 billion
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• PepsiCominorGTM or Marketing Partner · 9 March 2026Co-marketing partnership where Our Home participates in collaborative marketing initiatives with PepsiCo as part of broader CPG industry trend toward data-driven co-marketing campaigns leveraging AI and analytics to understand consumer behavior.
• HormelminorGTM or Marketing Partner · 9 March 2026Co-marketing partnership where Our Home participates in collaborative marketing initiatives with Hormel as part of broader CPG industry trend toward data-driven co-marketing campaigns.
• Campbell Soup CompanycoreStrategic or Co-development Partner · 26 August 2024Our Home acquired the Pop Secret popcorn brand from Campbell Soup Company for an undisclosed amount. The transaction generated approximately $120 million in net sales for Campbell in fiscal 2024 and allows Our Home to enter the microwave popcorn market while enabling Campbell to refocus its Snacks portfolio.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Utz Brands: Public multi-brand salty snack company (Utz, Zapp's, On The Border, Tortilla Chips) operating a similar brand-house platform with national distribution to grocery, mass, and club channels — directly comparable in operating model to Our Home.
• Amplify Snack Brands: Owner of SkinnyPop and Paqui, focused on better-for-you popcorn and tortilla chips sold through mass, grocery, and club — directly competes with Pop Secret, popchips, and Food Should Taste Good.
• Snyder's-Lance (Campbell Snacks): Direct competitor in pretzels, crackers, and salty snacks (Snyder's of Hanover, Lance, Cape Cod) operating inside Campbell's snacks portfolio; closely comparable in brand portfolio and retail positioning.

Broad incumbents

• Frito-Lay (PepsiCo): Largest salty snack manufacturer in North America (Lay's, Doritos, Cheetos, Tostitos) with category captain status at major retailers; competes with Our Home's Popchips, Good Health, and Food Should Taste Good brands.
• Kellanova: Owns Pringles, the closest direct competitor to Pop Secret in shelf-stable popcorn-adjacent snacks, with global distribution and major retailer partnerships that overlap with Our Home's footprint.
• Conagra Brands: Large CPG portfolio including Act II popcorn, Slim Jim, and Healthy Choice snacks; directly competes with Pop Secret in microwave popcorn and overlaps with Our Home's better-for-you positioning.
• The Hershey Company: Major snack CPG with brands like SkinnyPop popcorn and broader snack portfolio; competing incumbent at retail with deeper marketing budgets across the snacking aisle.
• Mondelez International: Global snacks conglomerate (Oreo, Chips Ahoy, Ritz, Triscuit) competing with Our Home's cracker and chip brands at grocery and mass, with greater scale and trade spend capacity.
• General Mills: Owns Annie's, Nature Valley, Fiber One, and snack brands that compete with Our Home's better-for-you portfolio (ParmCrisps, Good Health) at grocery and mass channels.

Emerging players

• Boulder Canyon (Pinnacle Foods): Better-for-you kettle-cooked chip brand under Pinnacle/Conagra competing in the natural and conventional snack aisles against Food Should Taste Good and popchips with cleaner ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/welcome-to-our-home

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Home