Strive Senior Living

What Strive Senior Living does

Strive Senior Living LLC is a privately held, Florida-based operator of senior living communities, founded by U.S. Air Force veterans Trey Vick and Carrie Vick. The company runs a multi-level care continuum spanning Independent Living, Assisted Living, and Memory Care, anchored by its flagship Strive at Fern Park campus — a 6-acre property in Fern Park, Florida with 130 beds (including 44 dedicated memory care beds) distributed across themed buildings such as Key West House and Biltmore House. A second community, Sanctuary at Bear Lake, operates as a standalone home-style memory care property serving up to 15 residents.

The company monetizes through recurring monthly residential fees that vary by care level and floor plan, with all-day chef-designed dining and amenities bundled into base pricing. Pricing is quote-based and gated behind a brochure download form rather than publicly disclosed. Strive operates a direct-to-consumer sales motion targeting seniors and their families, with discovery primarily driven by website, Facebook, LinkedIn, and senior living directory placements. Distribution is purely through owned physical communities, with no third-party channels.

Through its affiliation with V3 Capital Group (led by Trey Vick as CEO), Strive benefits from in-house real estate acquisition and conversion capabilities, exemplified by the conversion of a former technical college campus into the Fern Park community. The company has expanded its service surface via the Sanctuary by Strive sub-brand for memory care and the acquisition of Classic Home Health Services to add home-based health services to its residential offerings. The firm holds two Florida Assisted Living Facility Licenses (#13413, #13704) and is led by a team that includes Trey Vick (CEO), Carrie Vick (President), Rob Beckman (Executive Director), and clinical and culinary leadership across both communities.

Name

Strive Senior Living

Legal name

Strive Senior Living LLC

Website

https://striveseniorliving.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

Keywords

• Assisted living services
• Memory care services
• Independent living community
• Senior residential care
• Home health services

Headquarters

HQ city

Winter Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Senior Living Residential Fees: Monthly rental and service fees for seniors residing in Independent Living, Assisted Living, and Memory Care communities. Pricing varies by care level, floor plan, and services required. All-day dining and amenities included in base fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Strive Senior Living operates senior living residential communities in Central Florida, offering Independent Living, Assisted Living, and Memory Care services across two campuses — Strive at Fern Park (a 130-bed resort-style community) and Sanctuary at Bear Lake (a 15-resident boutique memory care home). The portfolio also includes Classic Home Health Services, an acquired home health brand. Revenue is generated through monthly recurring residential fees that vary by care level, floor plan, and amenities.

Product overview

Strive Senior Living operates a platform of senior living communities offering different levels of care. The company operates two distinct living community products: Strive at Fern Park (a flagship resort-style community with Independent Living, Assisted Living, and Memory Care, totaling approximately 130 beds across themed buildings on a 6-acre campus), and Sanctuary at Bear Lake (a standalone Memory Care community serving up to 15 residents). The portfolio also includes Classic Home Health Services, an acquired brand providing home-based health services. The products are organized under the Strive Senior Living parent brand with Sanctuary by Strive as a dedicated memory care sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Sanctuary by Strive: Standalone memory care brand offering home-style community for up to fifteen Memory Care residents with contemporary décor, chef-designed culinary options, community activities, and on-site salon services.

Products and services

• Strive at Fern Park Flagship resort-style senior living community in Fern Park, Florida offering Independent Living, Assisted Living, and Memory Care services. Features various floor plans, chef-designed culinary options served all day, and exceptional amenities, with easy access to downtown Winter Park and downtown Orlando.
• Sanctuary at Bear Lake Home-style memory care community serving up to 15 residents with Alzheimer's and dementia, featuring contemporary décor, chef-designed culinary options served all day, a full schedule of community activities, and an on-site salon.
• Classic Home Health Services Acquired home health services company that extends Strive Senior Living's care offerings beyond residential senior living to include home-based health services for clients in their own homes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Classic Home Health ServicescoreOthersStrive Senior Living acquired Classic Home Health Services, expanding their service offerings to include home health services alongside their residential senior living communities.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: Major national operator of independent living, assisted living, and memory care communities across the US. Comparable in offering the same multi-level care continuum Strive provides at Fern Park, but at materially larger scale.
• Five Star Senior Living: National senior living and rehabilitation services operator. Relevant as a broader incumbent offering similar assisted living, memory care, and skilled nursing across many geographies including Florida.
• Sunrise Senior Living: National senior living operator with strong memory care expertise and full continuum offerings. Comparable in service model, especially the memory care component Strive emphasizes at Sanctuary at Bear Lake.
• Brookdale Senior Living: Largest US senior living operator with hundreds of communities nationwide offering independent living, assisted living, memory care, and home health. Relevant as the dominant incumbent against whom Strive competes for referrals and staff in any new Florida market it enters.

Direct peers

• The Arbor Company: Operator specializing in assisted living and memory care communities across the Southeast. Comparable given its Southeast US focus and stronger emphasis on memory care, similar to Strive's Sanctuary at Bear Lake.
• Senior Lifestyle: Mid-sized senior living operator with independent living, assisted living, and memory care communities nationwide. Comparable in size and continuum model, with similar focus on differentiated amenities.
• Aegis Living: West Coast-based operator offering independent living, assisted living, and memory care in amenity-rich communities. Similar continuum-of-care model and mid-market positioning as Strive.

Regional players

• Watercrest Senior Living Group: Florida-focused senior living operator with multiple assisted living and memory care communities, including in Central Florida. Comparable boutique-style positioning and memory care emphasis versus Strive.
• Sonata Senior Living: Florida-based operator of assisted living and memory care communities across the state. Most directly comparable regional competitor given overlapping Central Florida geography and similar continuum-of-care positioning.
• Grand Villa of Florida: Florida-focused assisted living and memory care operator with multiple communities throughout the state. Directly competes with Strive in Central Florida for the same resident population.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StriveSeniorLiving
• LinkedInlinkedin.com/company/2869350

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strive Senior Living