DEPARTMENT

What DEPARTMENT does

DEPARTMENT LIMITED is a privately held creative production company headquartered in Parnell, Auckland, founded in 2017. It operates as a "fractional creative department," providing senior on-demand creative production capabilities to enterprise brand clients that prefer not to staff full in-house teams. The company delivers across five integrated service modules: Video Production, Social Media Content, Content Toolkit (searchable, categorised asset library development), Asset Optimisation (reformatting and extending existing creative), and Digital Production (websites, microsites, and ongoing digital support).

Name

DEPARTMENT

Legal name

DEPARTMENT LIMITED

Website

https://department.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

DEPARTMENT is an Auckland-based creative production agency founded in 2017 that operates as a fractional creative department, delivering video, social, content library, asset optimisation, and digital production services to enterprise brand clients across New Zealand.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Post-Production Supervision & Workflow Management (MPAHAAAD)

Keywords

• Creative production services
• Video production
• Social media content
• Digital production
• Content asset management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Production Services: Project-based creative production services delivering video content, social media assets, digital production, and content libraries to business clients. Work is measured by partnerships rather than individual projects, with long-term client relationships generating recurring revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DEPARTMENT operates as a fractional creative production company delivering video, social media content, digital production, and content library services to enterprise brand clients. The company functions as an outsourced creative department, providing senior creative talent on-demand across video production, social content, asset optimisation, and digital production workflows. Most of its work is delivered through long-term client partnerships rather than one-off projects, with a custom Content Toolkit database used to organise and reuse modular creative assets.

Product overview

DEPARTMENT operates as a fractional creative department offering on-demand creative production capabilities. The company provides five integrated service modules: Video Production (brand films, campaign assets, corporate content), Social Media Content (short-form video, always-on content, platform adaptations), Content Toolkit (building searchable asset libraries for long-term reuse), Asset Optimisation (reformatting and extending existing creative), and Digital Production (websites, microsites, ongoing digital support). These services work in combination—clients often engage multiple modules simultaneously, such as using Content Toolkit for ongoing asset libraries while commissioning Video Production for campaigns, or combining Social Media Content with Digital Production for integrated brand support.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production
• Social Media Content
• Content Toolkit
• Asset Optimisation
• Digital Production

Quantifiable outcome

• 80% of work delivered for long-term clients
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SevencoreStrategic or Co-development PartnerProduction partnership with Seven (a creative agency) supporting Radius Care on above-the-line campaigns, property shoots and content projects. This collaboration enables delivery of comprehensive campaign work.
• Marque Brand PartnersminorStrategic or Co-development PartnerCollaborative partnership with Marque Brand Partners for Mitre 10 culture video as part of new Employer Brand Rollout. Joint delivery of employer branding content.
• Frontroom ProjectscoreStrategic or Co-development PartnerCollaboration with Frontroom Projects for Fletcher Living - The Hill development. Joint production of films introducing project vision, design approach, and location through voices from architects, developers, and placemakers.
• Restaurant BrandscoreStrategic or Co-development PartnerBroader partnership with Restaurant Brands (parent company of Pizza Hutt) providing ongoing social media content production for Pizza Hutt brand.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Special Group: NZ-founded, now AU-present independent creative agency offering integrated brand, content and production work for enterprise clients; comparable in size, indie positioning, and creative production focus.
• YoungShand: Auckland-based independent creative agency providing brand, content and digital production services to NZ enterprise clients; similar mid-sized indie model and service mix.
• Augusto: Auckland-based creative and content production agency serving enterprise brands across NZ and AU; comparable service offerings and customer profile.
• Motion Sickness: Auckland-based creative production studio focused on video, content and social campaigns for brands; directly comparable craft and client profile.

Broad incumbents

• Colenso BBDO: One of New Zealand's largest and most awarded creative agencies, part of BBDO Worldwide; competes for the same enterprise brand production work DEPARTMENT delivers, but at significantly greater scale.
• Saatchi & Saatchi New Zealand: Global network agency in NZ offering integrated creative production and brand campaigns; competes for the same enterprise roster DEPARTMENT serves.
• DDB New Zealand: NZ arm of DDB Worldwide, providing brand, content and production services to enterprise clients; comparable enterprise clients in automotive and FMCG verticals.
• DEPT®: Global digital creative and production agency offering content, video and digital services globally; serves as a scaled, global alternative for the same enterprise creative production work (note: distinct company from DEPARTMENT despite name similarity).

Others

• TBWA\\New Zealand:

Regional players

• Brydges Creative: NZ-based creative and content production agency serving enterprise brands; comparable regional mid-market positioning and production-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yourdepartment
• Instagraminstagram.com/yourdepartment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEPARTMENT