Sanipro

What Sanipro does

Sanipro is a Quebec-based B2B provider of cleaning, sanitation, and hygiene services headquartered in Joliette, operating since 2004 and employing between 101 and 250 staff. The company delivers outsourced sanitation programs to the Canadian agri-food sector, serving food processing plants, warehouses, restaurants, schools, and broader commercial establishments primarily across the Quebec and Lanaudière regions. Sanipro is privately held and operates within Gestrago, a parent group aggregating multiple specialized Quebec service firms, alongside an affiliation with Groupe Bruneau; the company holds HACCP and SQF certifications aligned with ISO 9001 (2015) quality standards.

The company delivers nine distinct service modules spanning core cleaning and sanitation, commercial janitorial, tests and analyses (microbial, allergen, ATP), sanitation audits, continuous improvement engagements, SST (occupational health and safety) services, diagnostics, and targeted travaux ponctuels. Technical execution rests on CFIA-approved chemical products, high-pressure hot water mechanical degreasing, and supplier-supported industrial chemistry solutions rather than software or automated platforms. Service delivery is labor-intensive and compliance-driven, anchored by trained on-site technicians operating under documented HACCP procedures.

Sanipro generates revenue through managed-services contracts quoted per facility, with ancillary revenue from chemical supplies, audit fees, and diagnostic testing. Go-to-market is direct B2B sales targeting plant managers, food safety officers, and operations leaders at regulated facilities, with pricing determined through per-engagement quotes rather than fixed-rate published tiers. The business depends on a stable operational base of recurring sanitation visits, with modest line-item extension through compliance, testing, and safety services to expand wallet share at existing clients.

Name

Sanipro

Legal name

Groupe Sanipro

Website

https://groupesanipro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Sanipro is a Quebec-based B2B sanitation company serving the Canadian agri-food sector since 2004, delivering HACCP-compliant cleaning, audits, diagnostics, and occupational health services to food processing plants, warehouses, restaurants, schools, and commercial facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Cleaning and Sanitation Services: B2B contract-based cleaning and sanitation services for food processing facilities, warehouses, restaurants, and commercial establishments. Services include regular cleaning, disinfection, one-time projects, and ongoing maintenance contracts. Revenue is generated through service contracts with customized programs for each client.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sanipro provides turnkey B2B cleaning and sanitation services for the agri-food industry, executing CFIA-approved chemical cleaning combined with high-pressure hot-water mechanical degreasing on food processing, warehouse, restaurant, and commercial sites. The offering extends beyond cleaning to include diagnostics, regulatory compliance documentation and traceability, audit participation, SST health-and-safety analysis, continuous improvement programs, commercial janitorial services, collaborative testing, and one-time special projects, all delivered under HACCP and SQF food safety frameworks.

Product overview

Sanipro is a professional cleaning and sanitation service provider for the agri-food industry, offering a comprehensive suite of integrated services. The company's core offering consists of nine distinct service modules: (1) Cleaning and Sanitation (Nettoyage et assainissement), (2) Diagnosis and Action Planning (Diagnostic et plan d'action), (3) Standards Compliance and Traceability (Respect des normes, gestion documentaire et traçabilité), (4) Audit Participation (Participation aux différents audits), (5) Health and Safety Analysis (Sécurité et analyse SST), (6) Continuous Improvement (Participation à l'amélioration continue), (7) Commercial Janitorial Services (Entretien ménager commercial), (8) Testing and Analysis (Tests et analyses), and (9) Special/Punctual Work (Travaux ponctuels). These services are delivered by qualified personnel using advanced techniques and specialized products approved by the Canadian Food Inspection Agency, with particular focus on food processing plants, warehouses, and restaurants. The company operates as part of the Gestrago group and is headquartered in Joliette, Québec.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettoyage et assainissement (Cleaning and Sanitation) Chemical cleaning and sanitation services for agri-food industry facilities using CFIA-approved chemicals combined with high-pressure hot water mechanical degreasing followed by rinsing, integrated into the food production and processing chain.
• Diagnostic et plan d'action (Diagnostics and Action Plan) Comprehensive analysis and action planning service for integrating cleaning and sanitation processes aligned with client business operations, delivered to agri-food facilities as part of the cleaning program design.
• Respect des normes, gestion documentaire et traçabilité (Standards Compliance, Documentation and Traceability) Compliance service with food safety regulations alongside documentation management and traceability systems to ensure consumer safety, regulatory compliance, and operational performance for agri-food clients.
• Participation aux différents audits (Audit Participation) Internal audit planning and participation service coordinated with clients and suppliers to evaluate conformity and operational efficiency of sanitation and food safety programs.
• Sécurité et analyse SST (Health and Safety / SST Analysis) Health and safety risk identification, evaluation, and management service including collaboration with partners on accident management and SST/SSE communication for client facilities.
• Participation à l'amélioration continue (Continuous Improvement) Continuous improvement and innovation service providing surveillance and measurement activities that produce data sets used for operational enhancement and non-conformity prevention.
• Entretien ménager commercial (Commercial Janitorial Services) Commercial janitorial services for offices, retail spaces, and industrial facilities, offering regular cleaning, deep cleaning, and specialized services tailored to client needs across Quebec.
• Tests et analyses (Testing and Analysis) Collaborative testing and analysis service executed with clients and third parties to collect data feeding continuous improvement initiatives and non-conformity resolution.
• Travaux ponctuels (Punctual / One-Time Cleaning Projects) One-time and special cleaning project service including complete sanitation of schools, meticulous disinfection, high-altitude work management, and post-construction cleanup, managed from initial evaluation through final execution by flexible, experienced teams.

Quantifiable outcome

• Guarantees consumer safety by ensuring high-level cleaning and sanitation for product wholesomeness attestation

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GestragocoreOthersGestrago is the parent company that 'propulse' (powers) Sanipro. Gestrago is described as a strategic management services company that regroups more than 9 companies, providing organizational infrastructure and strategic services to its subsidiaries including Sanipro. Sanipro is identified as one of the businesses under the Gestrago umbrella.
• Groupe BruneauminorOthersSanipro is identified as 'l'une des entreprises du Groupe Bruneau' (one of the companies of Groupe Bruneau). This indicates a corporate relationship or shared ownership between Sanipro and Groupe Bruneau.
• CFIA (Canadian Food Inspection Agency)coreStrategic or Co-development PartnerSanipro uses chemical products approved by the Canadian Food Inspection Agency. They work in close collaboration with suppliers for research and development to better satisfy clients and optimize operations. CFIA approval is fundamental to their service delivery in food safety sanitation.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ecolab: Ecolab is the global leader in food-safety sanitation products and on-site cleaning programs for food and beverage processors. It directly mirrors Sanipro's agri-food sanitation niche, with similar HACCP-aligned chemical, water-treatment, and audit-support offerings at much larger scale.
• Solenis (formerly Diversey): Solenis acquired Diversey and serves food-and-beverage processors with sanitation chemicals, dosing equipment, and on-site service programs. Comparable to Sanipro because it bundles CFIA-equivalent chemistry with facility-level cleaning services for the same regulated end customers.
• GDI Integrated Facility Services: GDI is a Canadian-based janitorial and facility-services company with national coverage of commercial cleaning contracts. It is comparable to Sanipro because it competes for the same commercial cleaning RFPs in Quebec and across Canada, with overlapping customers in food and industrial facilities.
• ServiceMaster Clean: ServiceMaster Clean operates a franchise network of commercial and specialty cleaning providers, including janitorial and post-construction disinfection. It is comparable to Sanipro on the commercial-janitorial service delivery model, though it does not specialize in agri-food sanitation.

Broad incumbents

• ABM Industries: ABM is a large U.S. facility-services firm offering janitorial, parking, and specialty cleaning including food-processing accounts. Compared to Sanipro, it overlaps on commercial and industrial cleaning delivery but operates at much greater scale and broader portfolio breadth.
• Clean Harbors: Clean Harbors provides industrial cleaning, decontamination, and environmental services across North America, including food and beverage plant work. It overlaps with Sanipro in industrial cleaning methods and regulated-facility service delivery, but at a national/environmental-incident scale.
• Veolia North America: Veolia operates environmental services including industrial and food-and-beverage facility cleaning and water-treatment support. It overlaps with Sanipro on regulated industrial sanitation and food-plant hygiene services but as part of a global environmental-services portfolio.
• Stericycle: Stericycle provides regulated waste and sanitation services, including specialized cleaning programs for food and healthcare facilities. Comparable to Sanipro in serving audit-driven, compliance-sensitive cleaning customers at multi-site scale.
• Cintas: Cintas is a large uniform, restroom-supply, and facility-services company with commercial cleaning offerings. It overlaps with Sanipro's commercial janitorial arm but competes from a much broader uniformed-services platform across the U.S. and Canada.
• Aramark: Aramark delivers facility services including industrial cleaning and food-services support to large institutional and industrial clients. It overlaps with Sanipro on facility-level cleaning services for regulated end customers but as one segment of a diversified services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SaniPROentretien
• LinkedInlinkedin.com/company/sanipro-entretien

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanipro