Rubberecycle
Rubberecycle is a New Jersey-based manufacturer founded in 1996 that converts recycled tires into rubber surfacing products — including mulch, tiles, poured-in-place systems, and turf — for playgrounds, schools, municipalities, gyms, aquatic facilities, and military training sites across the United States.
- Company typePrivate
- Founded1996
- HeadquartersLakewood, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rubberecycle does
Rubberecycle Corporation is a US-based manufacturer of recycled rubber surfacing products founded in 1996 and headquartered in Lakewood, New Jersey. The company operates a 100,000 sq ft manufacturing facility with 200,000 sq ft of solar-powered capacity, processing approximately 100 million pounds of recycled tires annually into safe surfacing solutions for playgrounds, gyms, aquatic facilities, military training grounds, and landscaping applications. Its product portfolio spans loose-fill rubber mulch (Playsafer Rubber Mulch), hybrid bi-layer poured-in-place systems (RubberBond Elevate), interlocking rubber tiles (Playsafer Elevate, Aveer Platinum), gym tiles (Genaflex), aquatic surfacing (Aquabond), synthetic turf systems (Genesis Turf), and ADA-compliant grid systems (Access-a-Mat), supported by patents on key technologies including the RubberBond surfacing system and Access-a-Mat.
The company's underlying technology is based on vulcanized rubber processed from discarded tires, with proprietary features such as the Gridcore-V shock-absorbing architecture and aliphatic binding resins for aquatic applications. Rubberecycle's products are certified to ASTM F1292 (impact attenuation) and ASTM F1951 (ADA accessibility) standards, with HIC scores under 400 versus an industry maximum of 1,000 and fall height protection up to 16 feet. Manufacturing is solar-powered, and the company emphasizes environmental impact by diverting hundreds of millions of pounds of rubber from export for incineration.
Rubberecycle operates a hybrid go-to-market model combining direct enterprise field sales with product-specialized representatives, an authorized dealer network across all 50 US states, government contract availability (GSA, NCPA/OMNIA, NJ State, PA Costars), and direct-to-consumer e-commerce through rubbermulch.com. Pricing is primarily quote-based for commercial installations and unit-priced for residential mulch products. Named customers and partners include Disney, the US Army, Playworld, GameTime, Miracle Recreation, and Little Tikes. The company is privately held, employs 101–250 people, and operates with no disclosed parent company or institutional investors.
Rubberecycle firmographics
Firmographics- Name
- Rubberecycle
- Legal name
- Rubberecycle Corporation
- Website
- https://rubberecycle.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rubberecycle is a New Jersey-based manufacturer founded in 1996 that converts recycled tires into rubber surfacing products — including mulch, tiles, poured-in-place systems, and turf — for playgrounds, schools, municipalities, gyms, aquatic facilities, and military training sites across the United States.
- Ownership category
- akta.pro rank
Rubberecycle industry classification
Industry- Product category
- Recycled Rubber Surfacing Products
- NAICS
- All Other Rubber Product Manufacturing (326299), Rubber Product Manufacturing (3262), Other Rubber Product Manufacturing (32629)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)
- akta.pro secondary industries
- Rubber Recycling (Crumb Rubber, Devulcanization) (IMANAMAE), Reclaimed Rubber & Devulcanized Rubber Compounding (IMANAJAK), Tire Recycling, Disposal & Sustainability Services (TLAKADAI)
Keywords
Where Rubberecycle is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rubberecycle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (Direct and Dealer): Primary revenue from selling rubber surfacing products including mulch, tiles, poured-in-place systems, and accessories. Products sold through direct sales team, dealer network, and e-commerce. Pricing is quote-based for commercial projects; e-commerce available for residential mulch products.
- Dealer Network Distribution: Revenue generated through authorized dealer network that resells Rubberecycle products. Dealers purchase products wholesale and resell to end customers.
- Specialty Products (Military/Landscaping): Specialty rubber mulch products for military training facilities, landscaping, and equestrian applications sold alongside core playground surfacing products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Playsafer Rubber Mulch - Bag, Superstack, and Bulk Options |
| Unit Pricing | Pay-as-you-go | Playsafer Elevate Tile - 5-Year Warranty |
| Unit Pricing | Pay-as-you-go | Genaflex Gym Tile - Commercial Grade |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rubberecycle product offering
Product offeringCore offering
Rubberecycle manufactures and sells recycled rubber surfacing products derived from discarded tires, including loose-fill rubber mulch, poured-in-place systems, interlocking tiles, gym flooring, aquatic surfacing, and synthetic turf systems. The company processes approximately 100 million pounds of recycled tires annually at its solar-powered Lakewood, New Jersey manufacturing facility, serving schools, municipalities, commercial playground operators, military facilities, aquatic venues, fitness centers, and residential homeowners across all 50 U.S. states.
Product overview
Rubberecycle is a manufacturer of safe playground and sports surfacing products founded in 1996, offering a comprehensive portfolio of unitary and loose-fill rubber surfacing solutions. The product line includes Rubberbond Elevate (hybrid bi-layer poured-in-place system), Playsafer Rubber Mulch (loose-fill rubber), Playsafer Elevate Tile and Elevate Plus Tile (interlocking tiles), Access-a-Mat (ADA-compliant grid tiles), Aquabond (aquatic surfacing), Genaflex Gym Tile (fitness facility tiles), Aveer Platinum (premium tile system), and Genesis Turf (synthetic turf with rubber base). Accessories include rubber curbs, wearmats, tree rings, parking stops, and interlocking pavers. The company operates from New Jersey with solar-powered manufacturing and recycles 100 million lbs of rubber annually.
Differentiator
Problem solved
Functional benefit
Brands
- Playsafer: Brand for rubber mulch and playground tile products, including Playsafer Rubber Mulch and Playsafer Elevate Tile.
- RubberBond
- Aquabond
- Genaflex
- Genesis Turf
- Access-a-Mat
- Surefoot
Products and services
- Rubberbond Elevate Hybrid bi-layer poured-in-place rubber surfacing system for commercial playgrounds, combining a loose-fill rubber cushion underlayer with a 1.5-inch EPDM top layer for fall protection up to 16 feet. Targeted at schools, municipalities, and commercial playground operators requiring ASTM- and CPSC-compliant surfaces.
- Playsafer Rubber Mulch Durable recycled loose-fill rubber mulch made from vulcanized tire rubber, available in multiple colors and in bags, superstack bags, or bulk. Sold to schools, municipalities, commercial playground operators, military bases, and residential homeowners for playground, landscaping, and equestrian applications.
- Playsafer Elevate Tile Interlocking rubber playground tiles made from sustainable recycled rubber with an EPDM particulate blend, providing shock absorption and safety performance up to 12 feet fall height. Backed by a 5-year warranty. Sold to schools, municipalities, and commercial playground operators.
- Playsafer Elevate Plus Tile Full-color unitary playground tile with vibrant EPDM particulate for colorfast performance and abrasion resistance, featuring an interlocking design. Sold to commercial playground and school projects.
- Access-a-Mat Patented interlocking open-grid tile system embedded into loose-fill surfaces such as sand or mulch to provide ADA compliance and wheelchair accessibility while maintaining fall protection. Sold to municipalities, schools, and commercial playground operators.
- Aquabond Resilient, slip-resistant rubberized surface designed for barefoot traffic in aquatic play areas, splash pads, spray parks, and pool decks, with UV, salt, and chlorine resistance. Sold to water parks, community splash pads, and aquatic facilities.
- Genaflex Gym Tile Vulcanized rubber gym flooring tiles described as 6x stronger than ordinary rubber tiles, with an interlocking design allowing reconfiguration. Sold to commercial and residential fitness facilities for high-impact weight areas and sound dampening.
- Aveer Platinum Premium bi-layer rubber tile system with a 1-inch vulcanized top layer and patented Gridcore-V shock-absorbing technology base, achieving an HIC score of 300 at 8 feet. Sold to premium commercial playground and school projects.
- Genesis Turf Patent-pending synthetic turf system combining synthetic turf with a vulcanized rubber base tile featuring a hollow-cone design back-filled with rubber mulch, providing drainage and shock absorption. Sold to commercial playground, sports, and landscape projects.
- Rubber Curbs Recycled rubber curb edging products for playground boundaries and landscaping applications, available in multiple heights and designs. Sold alongside core surfacing products to commercial and residential customers.
- Wear Mats Recycled rubber wear mats for residential and commercial use under slides, swings, and other high-traffic playground areas to provide additional protection and durability.
- Surefoot Rubber Granules Rubber granule product made from 100% recycled tires, marketed for military and police training surfaces such as obstacle courses, combat training pits, and ropes courses.
Quantifiable outcome
- HIC scores under 400 (industry max is 1000)
- +5 more outcomes
Companies that use Rubberecycle
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles6 records
Rubberecycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Rubberecycle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DisneycoreDisney has installed Rubberecycle surfacing products at their properties, serving as a reference enterprise customer for the company's commercial playground surfacing capabilities.
- PlayworldcorePlayworld, a major playground equipment manufacturer, partners with Rubberecycle for surfacing installations with their commercial playground equipment.
- GameTimecoreGameTime, a commercial playground equipment company, works with Rubberecycle for safe surfacing installations at playgrounds they supply.
- Miracle RecreationcoreMiracle Recreation, a commercial playground equipment provider, partners with Rubberecycle for surfacing solutions.
- US ArmycoreUS Army utilizes Rubberecycle's military training rubber mulch for obstacle courses, combat training pits, and ropes courses requiring protective surfacing.
- Little TikescoreLittle Tikes, a major children's play equipment manufacturer, has partnered with Rubberecycle for safe surfacing at their commercial playground installations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rubberecycle competitors and assessment
Company assessmentDirect peers
- GT Impax: GT Impax produces recycled rubber playground tiles and playground surfacing products, competing with Rubberecycle's Playsafer Elevate Tile and Aveer Platinum offerings in the commercial playground market.
- SofSurfaces: SofSurfaces manufactures recycled rubber playground tiles and poured-in-place surfacing directly competing with Rubberecycle's Playsafer Elevate and RubberBond lines for school and municipal playground specifications.
- Surface America: Surface America is a leading installer and distributor of recycled rubber playground surfacing, poured-in-place systems, and rubber tiles, competing head-to-head with Rubberecycle in the school and municipal playground segment.
Regional players
- Action Floor Systems: Action Floor Systems manufactures athletic and commercial flooring including rubber surfaces for gyms and fitness facilities, competing with Rubberecycle's Genaflex Gym Tile line primarily in North American commercial fitness accounts.
Broad incumbents
- Liberty Tire Recycling: Liberty Tire Recycling is North America's largest tire recycling company, processing scrap tires into crumb rubber, rubber mulch, and tire-derived fuel — comparable as an upstream recycler to Rubberecycle's processing operation.
- ECORE International: ECORE International is a large established manufacturer of recycled rubber flooring and surfacing products for fitness, sport, and commercial applications, competing with Rubberecycle's Genaflex gym tile and broader surfacing lines.
- Robbins Sports Surfaces: Robbins Sports Surfaces is an established manufacturer of athletic and sports flooring systems including rubber surfaces, comparable to Rubberecycle's gym and sport surfacing offerings for commercial and institutional buyers.
- Regupol America: Regupol America is a major manufacturer of recycled rubber flooring, playground surfacing, and acoustic underlayments with a broad product portfolio that overlaps Rubberecycle's gym, playground, and sports surfacing lines.
- Mondo Sport & Flooring: Mondo is an established global manufacturer of athletic and playground rubber surfacing, including poured-in-place and tile systems, competing with Rubberecycle's RubberBond and gym surfacing lines in commercial and institutional accounts.
Emerging players
- US Rubber Recycling: US Rubber Recycling collects and recycles scrap tires into crumb rubber and rubber mulch products, competing with Rubberecycle in the upstream recycled rubber supply chain and downstream loose-fill mulch market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubberecycle social profiles
Digital presenceRubberecycle compliance and trust
Trust signalCompliance2 records
Rubberecycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubberecycle leadership team
Management profileNumber of profiles
Profiles2 records
Rubberecycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubberecycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubberecycle
What does Rubberecycle do?
Rubberecycle manufactures and sells recycled rubber surfacing products derived from discarded tires, including loose-fill rubber mulch, poured-in-place systems, interlocking tiles, gym flooring, aquatic surfacing, and synthetic turf systems. The company processes approximately 100 million pounds of recycled tires annually at its solar-powered Lakewood, New Jersey manufacturing facility, serving schools, municipalities, commercial playground operators, military facilities, aquatic venues, fitness centers, and residential homeowners across all 50 U.S. states.
Is Rubberecycle a public or private company?
Rubberecycle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubberecycle founded?
Rubberecycle was founded in 1996. It employs 101 to 250 people.
Where is Rubberecycle based?
Rubberecycle is headquartered in Lakewood, United States, in the North America region.
How does Rubberecycle make money?
Three revenue lines are on record. Product Sales (Direct and Dealer) is the primary driver. The others are dealer Network Distribution and specialty Products (Military/Landscaping).
Who are Rubberecycle's main competitors?
Direct peers on record are GT Impax, SofSurfaces and Surface America. Action Floor Systems is listed as a regional player. Broad incumbents are Liberty Tire Recycling, ECORE International, Robbins Sports Surfaces, Regupol America and Mondo Sport & Flooring. US Rubber Recycling is listed as an emerging player.
Does Rubberecycle have an API?
No public API is recorded for Rubberecycle.
What industry is Rubberecycle in?
Rubberecycle's product category is Recycled Rubber Surfacing Products. Its primary akta.pro industry code is IMANAMAF, Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock), with a secondary code of IMANAMAE, Rubber Recycling (Crumb Rubber, Devulcanization). Its NAICS code is 326299 and its SIC code is 3060.