SofSurfaces
SofSurfaces (SofSURFACES Inc.) is a Canadian manufacturer founded in 1993 that designs, produces, and distributes recycled rubber tile surfacing systems under four brands — DuraSAFE, DuraTRAIN, DuraSOUND, and DuraSTRONG — serving municipalities, schools, fitness facilities, and commercial buildings across North America and Europe.
- Company typePrivate
- Founded1993
- HeadquartersPetrolia, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SofSurfaces does
SofSURFACES Inc., founded in 1993 and headquartered in Petrolia, Ontario, designs, manufactures, distributes, and installs recycled rubber tile surfacing systems for recreational, fitness, acoustic, and architectural applications. The company's core technology is engineered resilient rubber tiles featuring interlocking designs and proprietary manufacturing techniques — including a three-direction molding process for DuraSAFE playground tiles and a hollow-core pedestal design in DuraSOUND acoustic tiles — that deliver measurable safety and acoustic performance outcomes such as certified fall-height protection from 6 to 12 feet and up to 40 dB of noise reduction.
The product portfolio is organized under four primary brands: DuraSAFE playground tiles, DuraTRAIN fitness tiles, DuraSOUND acoustic tiles, and DuraSTRONG rooftop paving tiles, all backed by limited lifetime warranties and manufactured from 100% recycled rubber. Annual production capacity exceeds 3 million square feet, and products are certified to IPEMA, ASTM F1292, FloorScore, and CFL-S1 / Class A fire standards.
Revenue is generated primarily through one-time product sales, supported by a multi-channel go-to-market model that combines a nationwide dealer network, a certified installer program, four government procurement memberships (Sourcewell, Canoe, HGACBuy, and GSA), a Quick Quote direct-sales portal for large projects, and a DuraTRAIN-focused e-commerce storefront. Customer mix is dominated by municipalities, schools, recreation facilities, and commercial fitness operators in North America, with an emerging European presence via a Netherlands office. Pricing is quote-based and not publicly disclosed, with tiered financing available for projects exceeding $10,000. The company remains privately held with no institutional investors or parent company identified in the source data.
SofSurfaces firmographics
Firmographics- Name
- SofSurfaces
- Legal name
- SofSURFACES Inc.
- Website
- https://sofsurfaces.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SofSurfaces (SofSURFACES Inc.) is a Canadian manufacturer founded in 1993 that designs, produces, and distributes recycled rubber tile surfacing systems under four brands — DuraSAFE, DuraTRAIN, DuraSOUND, and DuraSTRONG — serving municipalities, schools, fitness facilities, and commercial buildings across North America and Europe.
- Ownership category
- akta.pro rank
SofSurfaces industry classification
Industry- Product category
- Rubber Surfacing Products
- NAICS
- Plastics and Rubber Products Manufacturing (326)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
Keywords
Where SofSurfaces is headquartered
LocationHeadquarters
- HQ city
- Petrolia
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
SofSurfaces business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Rubber Tile Product Sales: SofSurfaces generates revenue through the manufacture and distribution of rubber surface tiles. Products include playground tiles (DuraSAFE), fitness tiles (DuraTRAIN), acoustic tiles (DuraSOUND), and paving tiles (DuraSTRONG). Revenue is generated from one-time product sales with associated installation services available through certified installers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Standard tile products with financing for projects over $10,000 |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
SofSurfaces product offering
Product offeringCore offering
SofSurfaces designs, manufactures and distributes engineered resilient rubber tile surfacing sold under four brands: duraSAFE for playground safety, duraTRAIN for fitness flooring, duraSOUND for acoustic control, and duraSTRONG for rooftop paving. All tiles are made from 100% recycled rubber with interlocking designs, and the company supplies certified installers and offers government procurement access to municipalities, schools and commercial facilities.
Product overview
SofSurfaces is a manufacturer of highly engineered resilient tile surfacing products for recreational and architectural applications. The product portfolio consists of four distinct rubber tile brands: duraSAFE® (playground safety surfacing with certified fall-height protection), duraTRAIN® (fitness flooring for gyms and athletic facilities), duraSOUND® (acoustic tiles for noise control in commercial spaces), and duraSTRONG® (rooftop paving tiles for membrane protection). All products are manufactured from recycled rubber and feature interlocking designs for straightforward installation. The company operates a network of certified installers and offers purchasing options through government procurement programs.
Differentiator
Problem solved
Functional benefit
Brands
- duraSAFE: Rubber playground tiles for safety surfacing, engineered for impact protection and fall-height attenuation.
- duraTRAIN
- duraSOUND
- duraSTRONG
Products and services
- duraSAFE Rubber Playground Tiles
Quantifiable outcome
- Up to 40dB reduction in structure-borne noise with DuraSOUND tiles
- +4 more outcomes
Companies that use SofSurfaces
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
SofSurfaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SofSurfaces partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Sourcewell (formerly NJPA)corePublic agency government-sourcing program that assists public agencies in reducing cost of purchased goods by pooling purchasing power. Over 50,000 members across the United States can purchase off Sourcewell contracts, satisfying competitive bid requirements.
- Canoe Procurement Group of CanadacoreMunicipal associations across Canada partnered to create one of the largest public sector buying groups in the country. Approved suppliers are selected through open tendering to assist member organizations with purchasing needs.
- HGACBuycoreGovernment-to-government procurement service available nationwide. Governmental entities have been procuring products through HGACBuy for over 30 years. Contract #PR68 for approved vendors.
- GSA (Government Services Administration)coreGSA-approved vendor holding contract #GS-03F-0075V under contractor name sofSURFACES Inc. Includes special items: SIN 192-09 (floors) and SIN 192-37I (playground equipment and safety surfacing).
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
SofSurfaces competitors and assessment
Company assessmentDirect peers
- Regupol America: Regupol manufactures recycled-rubber flooring, acoustic underlayments, and sport/playground surfaces. It is the closest direct peer to SofSurfaces across playground, fitness, and acoustic use cases, with overlapping recycled-rubber technology and similar North American specification-driven channels.
- Ecore International: Ecore produces reclaimed rubber flooring for fitness, playgrounds, and acoustic applications, including the popular 'PlayGuard' and 'Everlast' lines. Its product mix, recycled-content positioning, and customer base (schools, gyms, municipalities) directly overlap with SofSurfaces' duraSAFE and duraTRAIN offerings.
- Mondo (Mondo USA / Mondo S.p.A.): Mondo manufactures rubber sport and playground flooring used in stadiums, fitness centers, and schools globally. It is a direct peer in high-performance rubber surfaces and competes in the same institutional fitness and playground specification channels as SofSurfaces.
- NoTrax (Justrite Safety Group): NoTrax is a major manufacturer of rubber and vinyl matting/flooring for commercial and industrial use, including anti-fatigue and safety matting. It overlaps with SofSurfaces' industrial rubber matting and fitness/safety flooring categories, particularly for commercial and institutional buyers.
- Roppe Holding Company: Roppe manufactures rubber and vinyl flooring products, wall base, and stair treads for commercial and institutional buildings. Its recycled-rubber flooring and resilient surface lines compete with SofSurfaces in commercial fitness and architectural surfacing applications.
- Flexco (Flexco Floors): Flexco produces rubber and vinyl wall base, stair treads, and flooring accessories for commercial interiors. It is a comparable rubber-flooring manufacturer serving similar commercial/institutional customers and competes in adjacent surfacing categories.
- Surface America: Surface America installs and supplies playground safety surfacing, poured-in-place rubber, and synthetic turf for schools and municipalities across the US. It directly competes with SofSurfaces' DuraSAFE playground tile line, particularly in the public-sector specification channel.
Broad incumbents
- Tarkett: Tarkett is a global flooring incumbent with broad vinyl, rubber, linoleum, and sport-surface portfolios sold through commercial and institutional channels. Its Johnsonite/rubber flooring lines overlap with SofSurfaces' commercial fitness and acoustic offerings, though Tarkett does not specialize in recycled-rubber playground tiles.
- nora by Interface (Interface, Inc.): nora by Interface is a global rubber flooring brand used in healthcare, education, and commercial buildings. Its acoustic and high-traffic rubber flooring competes indirectly with SofSurfaces' DuraSOUND and DuraTRAIN products in commercial and institutional segments.
Regional players
- Spectra Turf / Spectra Contract Flooring: Spectra Contract Flooring is a US commercial flooring contractor and supplier of rubber, athletic, and safety surfacing. It is a regional peer that distributes and installs similar rubber surfacing products (including for playgrounds and gyms) across the United States, competing in SofSurfaces' backyard dealer channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SofSurfaces social profiles
Digital presenceSofSurfaces compliance and trust
Trust signalCompliance5 records
SofSurfaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
SofSurfaces leadership team
Management profileNumber of profiles
Profiles14 records
SofSurfaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SofSurfaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SofSurfaces
What does SofSurfaces do?
SofSurfaces designs, manufactures and distributes engineered resilient rubber tile surfacing sold under four brands: duraSAFE for playground safety, duraTRAIN for fitness flooring, duraSOUND for acoustic control, and duraSTRONG for rooftop paving. All tiles are made from 100% recycled rubber with interlocking designs, and the company supplies certified installers and offers government procurement access to municipalities, schools and commercial facilities.
Is SofSurfaces a public or private company?
SofSurfaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SofSurfaces founded?
SofSurfaces was founded in 1993. It employs 11 to 50 people.
Where is SofSurfaces based?
SofSurfaces is headquartered in Petrolia, Canada, in the North America region.
How does SofSurfaces make money?
One revenue line is on record: rubber Tile Product Sales.
Who are SofSurfaces's main competitors?
Direct peers on record are Regupol America, Ecore International, Mondo (Mondo USA / Mondo S.p.A.), NoTrax (Justrite Safety Group), Roppe Holding Company, Flexco (Flexco Floors) and Surface America. Broad incumbents are Tarkett and nora by Interface (Interface, Inc.). Spectra Turf / Spectra Contract Flooring is listed as a regional player.
Does SofSurfaces have an API?
No public API is recorded for SofSurfaces.
What industry is SofSurfaces in?
SofSurfaces's product category is Rubber Surfacing Products. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products. Its NAICS code is 326 and its SIC code is 3060.