Goodrich
Goodrich is a New York-based, founder-led design studio founded in 2017 offering branding, interior design, custom furniture, and product design services to clients on a project basis.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goodrich does
Goodrich is a privately held, for-profit design studio founded in 2017 and headquartered in New York, United States. The firm offers four integrated service lines: branding, interior design, custom furniture, and product design. Operationally, it is a small studio with an employee count in the 11-50 range, led by founder and principal Matthew Goodrich. No additional management team, investors, partnerships, or operating geographies beyond New York are disclosed.
The business model is consistent with a boutique creative agency: revenue is generated through project-based design engagements across its four service categories, with no publicly disclosed pricing model, contract structure, or customer base. There is no evidence of technology products, software, or platform offerings — Goodrich appears to operate purely as a services business rather than a product company. No funding rounds, investors, subsidiaries, or M&A activity have been disclosed.
Public information is minimal: the firm's website (goodrich.nyc) contains only a homepage with limited content, and there are no disclosed customer logos, case studies, awards, certifications, social media profiles, app products, or third-party integrations. This thin public footprint limits external due diligence, and the absence of disclosed scale signals suggests Goodrich operates at a small, founder-driven scale.
Goodrich firmographics
Firmographics- Name
- Goodrich
- Website
- https://goodrich.nyc
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Goodrich is a New York-based, founder-led design studio founded in 2017 offering branding, interior design, custom furniture, and product design services to clients on a project basis.
- Ownership category
- akta.pro rank
Goodrich industry classification
Industry- Product category
- Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (541420), Graphic Design Services (541430)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Goodrich is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Goodrich business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Goodrich product offering
Product offeringCore offering
Goodrich is a New York-based design studio founded in 2017 that provides branding, interior design, custom furniture, and product design services. The firm operates as a small studio (11-50 employees) delivering creative design work for clients seeking branding, spatial, and physical product design solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Brand identity design services for businesses and organizations, including visual identity, brand strategy, and related creative deliverables.
- Interior Design Services Interior design services for commercial and residential clients, delivering spatial planning and built environment design.
- Custom Furniture Design Custom furniture design services providing bespoke furniture pieces for clients with specific functional and aesthetic requirements.
- Product Design Services Product design services for clients developing physical products, including concept, form, and prototyping support.
Companies that use Goodrich
Customer profileIdeal customer profiles1 record
Goodrich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodrich partnerships and signals
Strategic signalRecent moves1 record
Goodrich competitors and assessment
Company assessmentDirect peers
- Roman and Williams: New York studio of architects and designers producing interiors, buildings, objects, and products — directly comparable to Goodrich's multi-discipline (interior + product + furniture) approach in the high-end NYC market.
- Studio Sofield: NYC-based interior designer with a strong product and furniture collection — closely comparable to Goodrich's combination of luxury interior design practice and proprietary product/furniture offerings.
- Workshop/APD: NYC-based multi-disciplinary architecture and interior design practice covering residential, hospitality and product work — closely overlaps Goodrich's combination of interior design, custom furnishings, and product design under a single studio brand.
- Jamie Bush & Company: Boutique NYC interior design firm recognized for custom residential and product collaborations, including furniture and lighting — comparable to Goodrich in scale, market and offering mix.
- The Future Perfect: NYC design gallery and studio representing and producing collectible design and custom interiors — comparable to Goodrich in linking bespoke furniture/product with interior design commissions.
- Apparatus Studio: New York-based multi-disciplinary studio producing lighting, furniture, and interiors — directly comparable to Goodrich as a NYC atelier combining interior design with self-produced product/furniture pieces.
- BHDG Design: NYC interior design and product studio with a founder-led structure, working across residential, commercial and brand environments — parallels Goodrich's boutique, cross-discipline NYC design practice.
Emerging players
- Burrow: Direct-to-consumer modular/custom furniture brand — adjacent comparator to Goodrich's custom furniture vertical from a productized, scalable perspective rather than project-based interiors.
- Hem: Design-driven DTC furniture brand collaborating with independent designers on customizable pieces — overlaps Goodrich's custom furniture and product design dimensions, but operates a more scalable direct-to-consumer model.
Broad incumbents
- Homepolish: Broader interior design services platform operating in NYC and other US cities — competes with Goodrich for interior design clients but at a larger, more distributed scale rather than as a boutique atelier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Goodrich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodrich leadership team
Management profileNumber of profiles
Profiles1 record
Goodrich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodrich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodrich
What does Goodrich do?
Goodrich is a New York-based design studio founded in 2017 that provides branding, interior design, custom furniture, and product design services. The firm operates as a small studio (11-50 employees) delivering creative design work for clients seeking branding, spatial, and physical product design solutions.
When was Goodrich founded?
Goodrich was founded in 2017. It employs 11 to 50 people.
Where is Goodrich based?
Goodrich is headquartered in New York, United States, in the North America region.
Who are Goodrich's main competitors?
Direct peers on record are Roman and Williams, Studio Sofield, Workshop/APD, Jamie Bush & Company, The Future Perfect, Apparatus Studio and BHDG Design. Emerging players are Burrow and Hem. Homepolish is listed as a broad incumbent.
Does Goodrich have an API?
No public API is recorded for Goodrich.
What industry is Goodrich in?
Goodrich's product category is Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins). Its NAICS code is 54141.