Workshop/APD
Workshop/APD is a privately held, vertically integrated architecture and design firm with ~90 employees across four U.S. offices, serving high-net-worth residential, luxury hospitality, and luxury real estate development clients through architecture, interior design, product design, and branding services.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Workshop/APD does
Workshop/APD is a privately held, vertically integrated architecture and design firm founded in 1999 by Matt Berman and Andrew Kotchen, headquartered in New York City. The firm operates across four U.S. offices (New York, Nantucket, Greenwich, and Minneapolis) with additional embedded teams in Palm Beach, Phoenix, Boston, and Denver, employing approximately 90 multidisciplinary professionals including architects, interior designers, and product designers. Its service offering spans architecture, interior architecture and design, master planning, and branding, delivered as a single integrated practice for high-net-worth residential, luxury hospitality, and luxury real estate development clients.
The firm's core technology stack is built around Building Information Modeling (BIM), Revit, Rhino, Enscape, 3D visualization and rendering, and parametric/computational design techniques. It complements professional services with the Workshop Collection, a proprietary product line of furniture, lighting, hardware, plumbing, and floor coverings developed in collaboration with manufacturing partners (Sutherland, Arteriors, Kallista, Man of Parts, Warp & Weft, SA Baxter, Aster Cucine) and sold through trade channels and e-commerce. The firm also published a Rizzoli monograph showcasing 20 projects.
Workshop/APD generates revenue primarily through bespoke, project-based professional services fees from luxury residential commissions, branded hospitality projects (1 Hotels, Six Senses, AutoCamp, Waldorf Astoria, Moxy, Andaz, IHG), and luxury multifamily/mixed-use developments (Extell, Related, Starwood Capital). GTM is relationship-led and enterprise-focused, driven by founding and newly promoted Principals, with a content-driven marketing strategy centered on its Journal, social media, press coverage in major design publications, and sustained industry award recognition including the Elle Decor A-List (2023-2026) and Interior Design Top 100 Giants. The firm is bootstrapped with no disclosed external funding.
Workshop/APD firmographics
Firmographics- Name
- Workshop/APD
- Legal name
- Workshop/APD Architecture DPC
- Website
- https://workshopapd.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Workshop/APD is a privately held, vertically integrated architecture and design firm with ~90 employees across four U.S. offices, serving high-net-worth residential, luxury hospitality, and luxury real estate development clients through architecture, interior design, product design, and branding services.
- Ownership category
- akta.pro rank
Where Workshop/APD is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Workshop/APD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Architectural Design Services: Full-service architectural design for luxury residential homes, apartments, townhouses, and multi-family developments. Projects range from ground-up construction to historic renovations and restorations.
- Interior Architecture and Design Services: Interior architecture and design services including space planning, millwork design, finishes, fixtures, and furniture specification for residential and hospitality projects.
- Product Design and Collaborations: Custom furniture, lighting, floor coverings, hardware, and plumbing fixtures designed in collaboration with manufacturers including Sutherland, Man of Parts, Arteriors, Kallista, Warp & Weft, SA Baxter, and Aster Cucine.
- Branding and Marketing Services: Brand identity development, strategy, and implementation for development and hospitality projects, including logo design, print materials, and digital assets.
- Master Planning Services: Site planning, landscape integration, and master planning for large-scale hospitality, residential, and mixed-use developments.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Workshop/APD product offering
Product offeringCore offering
Workshop/APD is a vertically integrated architecture and design firm delivering full-service architecture, interior architecture and design, master planning, and branding for luxury residential, hospitality, and real estate development clients. Its service offering is supplemented by the Workshop Collection—a proprietary line of furniture, lighting, fixtures, hardware, and accessories—sold through an e-commerce platform and via licensing/manufacturing collaborations with brands such as Sutherland, Arteriors, and Aster Cucine.
Product overview
Workshop/APD is a vertically integrated architecture and design firm offering a unified portfolio of services spanning architecture, interior architecture and design, master planning, and branding. The core offering is supplemented by the Workshop Collection, a proprietary line of furniture, lighting, fixtures, and accessories available through their e-commerce platform, and Product Collaborations with select manufacturers (Sutherland, Man of Parts, Arteriors, Kallista, Warp & Weft, SA Baxter, Aster Cucine). The firm has also published a monograph titled 'Workshop/APD Homes: Architecture, Interiors, and the Spaces Between' documenting their design portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Workshop Collection: A product collection featuring furniture, floor coverings, hardware, plumbing fixtures, lighting and accessories developed in collaboration with manufacturers.
Products and services
- Architecture Services Full-service architecture including program, massing, and form studies with a contextual approach to modern design tailored to each project's location, purpose, and inhabitants. Serves luxury residential, hospitality, and real estate development clients.
- Interior Architecture & Design Interior architecture and design services including millwork, finishes, fixtures, furnishings, and spatial design connecting site, structure, and space through tone, texture, and compelling materiality. Serves residential and hospitality clients.
- Master Planning
- Branding Services Brand strategy, development, and implementation services including logo design, comprehensive brand identity, and print and digital assets for development and hospitality projects.
- Workshop Collection A curated product line of furniture, floor coverings, hardware, plumbing fixtures, lighting, and accessories designed by Workshop/APD and produced in collaboration with manufacturers, sold through the Workshop Collection e-commerce platform to designers and trade clients.
- Product Collaborations Bespoke product collections created with selected manufacturers including Sutherland, Man of Parts, Arteriors, Kallista, Warp & Weft, SA Baxter, and Aster Cucine, covering furniture, kitchen systems, lighting, plumbing fixtures, hardware, rugs, and decorative accessories.
- Workshop/APD Homes: Architecture, Interiors, and the Spaces Between (Monograph) The firm's first published monograph (published by Rizzoli) featuring 20 projects ranging from modern penthouses to sophisticated coastal getaways, showcasing the firm's architectural and interior design work.
Quantifiable outcome
- Named to Elle Decor A-List 2023, 2024, 2025, and 2026
- +3 more outcomes
Companies that use Workshop/APD
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Workshop/APD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Workshop/APD partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Warp & WeftcoreRug collaboration launched in 2020, bringing Workshop/APD's designed floor coverings to market through Warp & Weft.
- Aster CucinecoreKitchen collection collaboration bringing Workshop/APD's crafted modern approach to the Timeline kitchen collection with Aster Cucine, established in 2010.
- Beyer Blinder Belle Architects & PlannersflagshipIn collaboration with Beyer Blinder Belle Architects & Planners, Workshop/APD was chosen to transform BLDG92 at the Brooklyn Navy Yard into a premier tourist destination in 2009.
- SutherlandcoreFurniture collaboration bringing unique furniture collections to the marketplace through partnership with Sutherland, a high-end furniture manufacturer.
- Man of PartscoreProduct design collaboration creating bespoke furniture pieces through partnership with Man of Parts.
- ArteriorscoreLighting and decor collection collaboration with Arteriors, named Arteriors guest designer in 2020. Collection includes lighting fixtures and home decor items.
- KallistacorePlumbing fixtures collaboration with Kallista, bringing Workshop/APD's design vision to bathroom and kitchen plumbing fixtures.
- SA BaxtercoreCustom hardware collection collaboration with SA Baxter, bringing artisanal hardware designs to luxury residential and hospitality projects.
- Aster CucinecoreOngoing partnership with Aster Cucine for kitchen designs and cabinetry solutions.
- 1 HotelscoreRepeat client for hospitality design projects including 1 Hotel Nashville, a Michelin Key recipient.
- ExtellcoreLuxury real estate developer client for residential development projects.
- Related CompaniescoreMajor real estate development partner for mixed-use development projects.
- AutoCampcoreHospitality brand client for glamping resort projects including AutoCamp Catskills and AutoCamp Cape Cod (Best of Year winner).
- Six SensesflagshipWellness resort client for Six Senses Hudson River Valley project, a historic agrarian estate reimagined as a world-class wellness retreat.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Workshop/APD competitors and assessment
Company assessmentDirect peers
- Peter Marino Architect: New York-based luxury architecture and interior design firm serving the highest tier of residential, retail (Chanel, Dior, Louis Vuitton flagship stores), and hospitality clients. Directly comparable in scale, client caliber, and integrated architecture + interiors positioning.
- Yabu Pushelberg: Toronto/NY-based hospitality and residential interior design and architecture firm with a strong product licensing arm. Direct peer given overlapping luxury hospitality, residential, and product collaboration business model.
- Meyer Davis Studio: NYC architecture and interior design firm focused on luxury hospitality, residential, and retail clients (Equinox, Restoration Hardware, 1 Hotels). Closely comparable in service mix, hospitality emphasis, and HNW clientele.
- Roman and Williams: NYC-based architecture and design studio known for hospitality (Ace Hotel, The Standard), restaurant, and high-end residential projects. Comparable in size, integrated architecture + interiors model, and editorial-driven brand.
- Champalimaud Design: NY-based luxury interior design firm specializing in five-star hospitality (Waldorf Astoria, Four Seasons, Mandarin Oriental) and ultra-luxury residential. Closely comparable hospitality and residential client overlap.
- Rockwell Group: NY architecture and design firm with strong hospitality (Nobu, Kimpton), restaurant, and entertainment interiors practice. Comparable in multi-disciplinary approach, hospitality focus, and product collaborations.
- Jeffrey Beers International: NY architecture and interior design firm with significant hospitality, residential, and mixed-use practice serving luxury developers and hotel brands. Comparable client mix and integrated service offering.
- TenBerke (formerly Deborah Berke Partners): NY-based architecture and interiors firm with award-winning hospitality, residential, cultural, and academic projects. Comparable in integrated architecture + interiors model and NYC luxury positioning.
Broad incumbents
- Gensler: Global architecture and design firm with a large hospitality practice and many of the same hotel brand clients as Workshop/APD. Competes on larger commissions; broader portfolio rather than boutique luxury focus.
- HKS Architects: Large global architecture firm with a hospitality practice serving major hotel brands. Overlaps with Workshop/APD on hospitality clients but at much larger project scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Workshop/APD social profiles
Digital presenceWorkshop/APD financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workshop/APD leadership team
Management profileNumber of profiles
Profiles16 records
Workshop/APD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workshop/APD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workshop/APD
What does Workshop/APD do?
Workshop/APD is a vertically integrated architecture and design firm delivering full-service architecture, interior architecture and design, master planning, and branding for luxury residential, hospitality, and real estate development clients. Its service offering is supplemented by the Workshop Collection—a proprietary line of furniture, lighting, fixtures, hardware, and accessories—sold through an e-commerce platform and via licensing/manufacturing collaborations with brands such as Sutherland, Arteriors, and Aster Cucine.
Is Workshop/APD a public or private company?
Workshop/APD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Workshop/APD founded?
Workshop/APD was founded in 1999. It employs 11 to 50 people.
Where is Workshop/APD based?
Workshop/APD is headquartered in New York, United States, in the North America region.
How does Workshop/APD make money?
Five revenue lines are on record. Architectural Design Services are the primary driver. The others are interior Architecture and Design Services, product Design and Collaborations, branding and Marketing Services and master Planning Services.
Who are Workshop/APD's main competitors?
Direct peers on record are Peter Marino Architect, Yabu Pushelberg, Meyer Davis Studio, Roman and Williams, Champalimaud Design, Rockwell Group, Jeffrey Beers International and TenBerke (formerly Deborah Berke Partners). Broad incumbents are Gensler and HKS Architects.
Does Workshop/APD have an API?
No public API is recorded for Workshop/APD.