Automobile Atlanta

What Automobile Atlanta does

Automobile Atlanta is a privately held, single-location Porsche specialty retailer and service business founded in 1978 and headquartered in Marietta, Georgia. The company operates three integrated lines: (1) Porsche Parts & Accessories — a catalog spanning 14+ Porsche model lines from 1950 to the present (356, 911, 912, 914, 924, 928, 944, 968, Boxster, Cayman, Cayenne, Panamera), distributed via a proprietary e-commerce platform, phone-based inside sales, a Marietta storefront, and an eBay marketplace, with the company claiming status as the world's largest Porsche parts superstore; (2) Service & Restoration — an award-winning repair and restoration shop handling everything from routine maintenance to full concours-level work, transmission rebuilds, and collision repair; and (3) Pre-Owned Vehicle Sales — curated used Porsche sales ranging from project cars to high-end collectibles.

The company's underlying technology stack centers on a model-indexed parts catalog with exploded diagrams and a published 914 catalog on Issuu, backed by an in-house manufacturing capability producing 275+ reproduction parts specifically for the Porsche 914 (bumpers, fiberglass hoods, GT steel fender flares, dashboards, stainless steel mufflers), plus a niche Blaupunkt radio restoration service that adds Bluetooth to vintage units. Its 2019 acquisition of Parts Heaven's $200,000+ California parts inventory materially expanded its used-parts supply chain for 914, 924, 944, and 968 models.

Revenue is generated through one-time transactional sales of parts and pre-owned vehicles, plus professional-service fees for restoration work (quote-based). The customer base consists primarily of individual Porsche enthusiasts and collectors worldwide, with a secondary segment of independent Porsche mechanics and repair shops. The GTM motion is sales-led, anchored by phone-based technical advisory support from multilingual staff and supported by email newsletters, Facebook, Twitter, eBay listings, YouTube content, forum partnerships (914club.com), and presence at events such as Hilton Head Concours, Teenerfest, and Amelia Island. The facility — a former 1946 porcelain factory — is currently undergoing renovation and expansion to accommodate growing parts inventory and shop capacity.

Name

Automobile Atlanta

Legal name

Automobile Atlanta Inc.

Website

https://autoatlanta.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Automobile Atlanta is a privately held, single-location Porsche specialty business founded in 1978 in Marietta, Georgia, selling new, reproduction, and used Porsche parts, providing restoration and repair services, and reselling pre-owned Porsche vehicles to enthusiasts worldwide.

Ownership category

akta.pro rank

Product category

Specialty Automotive Parts and Service

NAICS

Automotive Parts and Accessories Retailers (44133), Other Motor Vehicle Parts Manufacturing (336390), Used Car Dealers (44112), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYIMACAKAJ

Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Interior & Exterior Components Manufacturing (Seats/Trim/Glazing)

SECONDARYIMACANAH

Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

SECONDARYIMACANAD

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Aftermarket Parts & Accessories Manufacturing

Keywords

• Porsche parts retail
• Automotive restoration services
• Vintage car parts
• Pre-owned vehicle sales
• Classic car restoration

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Porsche Parts Sales: Primary revenue stream from selling new, reproduction, and used Porsche parts and accessories for models spanning 356, 911, 912, 914, 924, 928, 944, 968, Boxster, Cayman, Cayenne, and Panamera from 1950 to present
2. Pre-Owned Vehicle Sales: Sale of pre-owned Porsche vehicles including 914, 914-6, 356, 911, 928, 944, Boxster, Cayman, Cayenne, and Panamera models
3. Service and Restoration: Porsche service and restoration services performed by award-winning shop for all Porsche models

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Automobile Atlanta is a specialty Porsche parts retailer and service business that sells OEM, reproduction, and used parts for Porsche models from 1950 to present across 14+ model lines, provides Porsche repair and full restoration services at an award-winning shop, and sells pre-owned Porsche vehicles. The company also manufactures over 275 reproduction parts in-house for the Porsche 914.

Product overview

Automobile Atlanta is a single-location Porsche specialty business founded in 1978, offering three integrated service lines: (1) Porsche Parts & Accessories — the world's largest Porsche parts superstore cataloging parts across 14+ model lines from 1950-2020s with both new OEM/reproduction and used parts; (2) Service & Restoration — an award-winning shop handling repairs, maintenance, and full restorations plus collision work; and (3) Pre-Owned Vehicle Sales — selling curated used Porsches. The company also operates a proprietary 914 parts reproduction program manufacturing 275+ items in-house, and distributes Dansk OE parts. All three pillars are interconnected: the parts catalog drives online and phone sales, the service department serves as both a revenue stream and a showcase for parts quality, and vehicle sales frequently originate from or relate to the parts and restoration business.

Differentiator

Problem solved

Functional benefit

Products and services

• Porsche Parts & Accessories
• Porsche Service & Restoration
• Pre-Owned Porsche Vehicles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Parts HeavenmajorStrategic or Co-development Partner · 1 October 2019Acquired the entire remaining used Porsche parts inventory from Parts Heaven in California when Al retired. The inventory included thousands of clean, dry California rust-free parts for 914, 924, 944, and 968 models, shipped in a 55-foot 40,000-pound full container. This acquisition significantly expanded their used parts inventory and supply chain.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pelican Parts: Largest online Porsche and European parts retailer in the US, with deep SKU catalogs, technical forums, and how-to install guides. Direct competitor to Automobile Atlanta on the parts side, with materially larger scale and broader model coverage but less vintage-specialist depth.
• Stoddard Restorations: Ohio-based Porsche parts retailer and restoration shop serving 356, 911, and 912 enthusiasts since 1966. Comparable three-pillar model (parts, restoration, sales) targeting overlapping vintage Porsche customers with similar collectible-car focus.
• Sunset Imports (Sunset Porsche): Oregon-based Porsche parts and service specialist with a broad parts catalog and repair capabilities. Competes directly in the vintage-to-modern Porsche parts and service market with a similar mail-order plus shop model.
• Patrick Motorsports: Arizona-based Porsche performance and restoration specialist focusing on early 911 race and street cars. Comparable in restoration expertise and parts production for vintage Porsche models, particularly for performance and motorsports applications.
• Evans Automotive Inc. Michigan-based independent Porsche service and parts specialist offering factory-trained repairs and mail-order parts. Direct peer in the parts-plus-service segment serving enthusiast owners nationwide.

Emerging players

• 914World: Online community and small-parts vendor specifically dedicated to the Porsche 914 — directly overlapping with Automobile Atlanta's deepest specialty. Comparable in audience (914 enthusiasts) and SKUs, though smaller and community-led rather than full-line retailer.

Broad incumbents

• FCP Euro: Large online European parts retailer covering VW, Audi, BMW, Mercedes, and Porsche with a lifetime replacement warranty. Overlaps on Porsche parts but with a much broader European-car focus and modern-vehicle bias versus vintage specialization.
• Porsche Classic: Porsche AG's official classic vehicle division supplying genuine parts, restoration services, and factory support for older models. Competes indirectly through OEM parts availability and dealer-network restoration, with broader model coverage but no 914/early-model enthusiast community.

Others

• Bring a Trailer: Leading online auction platform for enthusiast and collector cars with a strong vintage Porsche category. Not a direct competitor but a major demand-shaping channel — Auction outcomes set price expectations that drive both parts spending and pre-owned vehicle sales.
• Porsche Club of America (PCA): National owner community and event organizer for Porsche enthusiasts. Comparable ecosystem role — Automobile Atlanta participates in PCA-adjacent events (Teenerfest, concours); PCA shapes the enthusiast community that drives parts and restoration demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autoatlanta
• Facebookfacebook.com/AutomobileAtlanta
• LinkedInlinkedin.com/company/automobile-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automobile Atlanta