Selma

What Selma does

Selma is a B2B distributor of electrical materials and supplies headquartered in Aventura, Florida. Founded in 1960, the company has operated for over six decades serving heavy and light industrial clients across multiple verticals including food, cement, energy, mining, oil refining, oil exploration, oil production, and pharmaceutical. Its geographic footprint spans Latin America, the Caribbean, the Middle East, and Africa, indicating an established presence in emerging and frontier markets.

The company distributes products from established electrical brands including Southwire, Cooper B-Line, Cooper Power Systems, Venture Lighting, Marlew, and Philips. Its visible customer base includes major energy and industrial operators such as Petrobras, Pemex, Petroperú, Total, ENL, Braskem, and Techint, indicating a field sales model focused on large enterprise accounts in resource-intensive industries. Selma employs 11-50 people and operates as a private, for-profit entity.

Selma operates a hardware sales revenue model, generating revenue through the sale of physical electrical components and materials rather than software, services, or subscriptions. The company's competitive position rests on long-standing manufacturer distribution agreements, regional reach in less-contested markets, and relationships with large industrial buyers. No AI/ML capabilities, proprietary technology platforms, patents, or awards are documented in the input data.

Name

Selma

Legal name

Selma

Website

https://selma.co

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Selma is a Florida-based B2B distributor of electrical materials and supplies, serving heavy and light industrial clients in food, cement, energy, mining, oil, and pharmaceutical sectors across Latin America, the Caribbean, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

NAICS

Electrical Equipment Manufacturing (3353), Electric Lighting Equipment Manufacturing (3351), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electrical Industrial Apparatus (3620), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Electrical materials distribution
• Industrial wire and cable
• Commercial LED lighting
• Mining electrical supplies
• Export distribution services

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Materials Distribution: Selma generates revenue by distributing electrical equipment and supplies from major brands (Southwire, Cooper, Philips, Venture Lighting, Marlew) to industrial companies worldwide. As a distributor, they purchase products from manufacturers and sell to end-user corporations with margin.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Selma distributes electrical materials and lighting products sourced from leading international brands (Southwire, Philips, Venture Lighting, Marlew) to industrial and infrastructure customers across Latin America, the Caribbean, the Middle East, and Africa. The product portfolio spans electrical wire and cable, underground power solutions, voice/data/video infrastructure, LED lighting (street, industrial, professional, panels, food and beverage), mining electrical equipment, security systems, and control boards. The company functions as an export distribution partner, leveraging its Aventura, Florida location near major ports and airports for cross-border supply to large industrial buyers.

Product overview

Selma is an electrical materials distributor offering a portfolio of products across Lighting, Security Systems, and Control Boards. The company distributes branded products including Southwire (electrical wire/cable), Philips LED lighting (street lights, industry segment, professional tubes, master guides), Venture Lighting LED solutions (panels, food & beverage lighting), and Marlew mining products. Selma serves heavy and light industries including Food, Cement, Energy, Mining, Oil Refining, Oil Exploration, Oil Production, and Pharmaceutical sectors, with strategic distribution from Miami/Fort Lauderdale to global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Southwire Wire and Cable Solutions Distribution of Southwire electrical wire and cable products, underground power solutions, and voice/data/video infrastructure duct for industrial buyers across Latin America and the Caribbean. Selma is the largest Southwire Solutions distributor in Latin America and the Caribbean for the industrial market.
• Philips LED Lighting Solutions Distribution of Philips LED street lights, industry-segment LED lighting, professional LED tubes, and the Philips Master Guide lighting reference materials for industrial and infrastructure lighting projects.
• Venture Lighting LED Solutions Distribution of Venture Lighting LED panels and specialized food and beverage lighting fixtures designed for industrial and commercial facilities requiring specialized illumination standards.
• Marlew Mining and Industrial Electrical Products Distribution of Marlew mining electrical products, security systems, and control boards for mining operations and heavy industrial sites.

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• SouthwirecoreChannel Partner/ Reseller/ DistributorSouthwire is one of the leading brands distributed by Selma for electrical materials including underground solutions and related products.
• PhilipscoreChannel Partner/ Reseller/ DistributorPhilips is a key brand partner providing LED lighting solutions including Green Line LED streetlights, industry segment products, Master Guide, and professional LED tubes.
• Cooper B-LinecoreChannel Partner/ Reseller/ DistributorCooper B-Line products are distributed by Selma as part of their comprehensive electrical materials portfolio.
• Cooper Power SystemscoreChannel Partner/ Reseller/ DistributorCooper Power Systems products are distributed by Selma for power-related electrical applications.
• Venture LightingcoreChannel Partner/ Reseller/ DistributorVenture Lighting provides LED solutions including Food & Beverage lighting, LED solutions, and LED panels distributed by Selma.
• MarlewcoreChannel Partner/ Reseller/ DistributorMarlew products, particularly for mining applications, are distributed by Selma in their product portfolio.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• WESCO International: One of the largest electrical, communications, and utility distribution companies in North America with global operations. WESCO serves the same industrial customer base (utilities, oil & gas, mining, construction) with a similar mix of electrical wire, lighting, switchgear, and control products, but at vastly greater scale and with full digital procurement tooling.
• Rexel: Global electrical distribution leader headquartered in France, operating in 30+ countries across the Americas, EMEA, and Asia-Pacific. Rexel distributes wiring, lighting, automation, and energy-efficiency products to industrial, commercial, and residential customers — overlapping directly with Selma's category and customer base, especially in Latin America.
• Sonepar: Family-owned global electrical distributor with the densest international footprint, operating in 40+ countries including strong LatAm and Caribbean presence (Sonepar Latin America). It distributes the same branded wire, lighting, and industrial control products as Selma to similar heavy-industry buyers.
• Graybar: U.S.-based employee-owned electrical, communications, and data networking distributor with $10B+ in revenue. Graybar serves utilities, industrial, and commercial customers with wire, cable, lighting, and controls — directly overlapping with Selma's product categories but with a North American focus.

Direct peers

• Border States Electric: U.S. employee-owned electrical distribution company serving utility, industrial, and commercial customers across the U.S. with wire, cable, lighting, switchgear, and controls. Highly comparable mid-sized distributor model focused on industrial and utility end-markets.
• Platt Electric Supply: Regional U.S. electrical distributor serving contractors, industrial, and commercial customers across the western U.S. with wire, lighting, controls, and security products. Similar mid-market B2B electrical distribution model to Selma.
• City Electric Supply: Family-owned U.S. electrical distributor with hundreds of branches serving electrical contractors and industrial customers. Distributes wire, lighting, controls, and security products comparable to Selma's portfolio, focused on the contractor and light-industrial buyer.
• Edges Electrical Group: U.K.-headquartered specialist electrical distributor focused on industrial automation, control, and power-quality products across EMEA. Compares to Selma in its niche industrial-controls focus and multi-principal distribution model.

Others

• Sumitomo Electric Wiring Systems: Major wire and cable manufacturer that supplies distributors worldwide. While not a distributor itself, Sumitomo competes with and supplies the same product category Selma distributes (electrical wire/cable), making it a relevant ecosystem peer from the principal-supplier side.
• Eaton Corporation: Global power management manufacturer producing electrical components, lighting, and distribution equipment sold through distributor channels. Eaton is both a competitor (in branded electrical products) and a peer to Selma's principals, making it relevant as the upstream supplier whose channel decisions shape Selma's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selma