What Dimex does

Dimex, operating under the trade name Westlake Dimex, is a US-based manufacturer of recycled plastic products headquartered in Marietta, and founded in 1991. The company converts recycled flexible PVC and TPE into compounds and finished goods across several categories: landscape and hardscape products (landscape edging, paver edging, and tree care under brands such as EasyFlex, No-Dig, Pound-In, TimberFlex, and ProLock), marine dock edging (P-Profile and D-Profile), industrial matting (vinyl runners, ASTM/MIL-spec switchboard matting, rubber and conductive matting), home and office matting (chair mats, floor mats, tool box liners under brands such as Evolve and TOOLTEX), masonry control joints, and recycled PVC/TPE compounds. It positions itself as one of the largest recyclers of industrial PVC, processing millions of pounds of recycled material annually and preventing that waste from entering landfills.

Technically, the company operates comprehensive in-house capabilities spanning compound development through packaging and delivery, supported by more than 400,000 square feet of manufacturing facilities. Its differentiation rests on proprietary recycled compound formulations, vertical integration, and scale in PVC recycling rather than on software or digital technology.

Commercially, Dimex serves three primary segments: DIY consumers undertaking home landscaping projects, commercial and industrial buyers (contractors, industrial facilities, OEMs) requiring professional-grade and bulk products, and other environmentally-focused manufacturers who purchase its recycled compounds as feedstock. Revenue is generated through hardware/product sales via a direct-to-consumer and direct-to-commercial e-commerce platform (westlakedimex.com) and direct compound-supply relationships with manufacturers. Pricing is not publicly disclosed; buyers contact sales for quotes. Marketing runs through the e-commerce site, organic social (Facebook, LinkedIn), and industry events such as the International Builders Show (IBS) 2025.

Name

Dimex

Legal name

Westlake Dimex

Website

https://dimexcorp.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Westlake Dimex is a US manufacturer of recycled flexible PVC and TPE products—landscape edging, industrial and office matting, dock edging, and masonry control joints—serving DIY consumers, commercial/industrial buyers, and other manufacturers purchasing its recycled compounds.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Recycled Plastic Products: Manufacturing and sale of recycled flexible PVC and TPE compounds used in their own products and supplied to other environmentally-friendly manufacturers, along with finished consumer and commercial products including landscape edging, industrial matting, and home/office mats

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Westlake Dimex manufactures and sells recycled plastic products—primarily landscape and paver edging, dock edging, industrial matting (vinyl, switchboard, rubber, conductive), home and office mats, masonry control joints, and recycled PVC and TPE compounds. Products are made in-house from recycled industrial plastics at facilities totaling over 400,000 square feet and are sold to DIY consumers, commercial/industrial buyers, and other manufacturers.

Product overview

Westlake Dimex is a US-based manufacturer of recycled plastic products, operating as one of the largest recyclers of industrial PVC and other plastic materials. The company produces a diverse portfolio of products organized across several categories: Landscape & Hardscape (including EasyFlex-branded landscape edging, paver edging, and tree care products under brands like No-Dig, Pound-In, TimberFlex, and ProLock); Marine Dock Edging (P-Profile and D-Profile dock edging products); Industrial Matting (vinyl runner matting, switchboard matting meeting ASTM and MIL specifications, rubber matting, and conductive matting); Home & Office Matting (chair mats, floor mats, tool box liners under brands like Evolve and TOOLTEX); Masonry Control Joints; and Recycled Compounds (flexible PVC and TPE compounds sold to other manufacturers). The company operates over 400,000 square feet of manufacturing facilities and processes millions of pounds of recycled materials annually.

Differentiator

Problem solved

Functional benefit

Brands

• EasyFlex: DIY landscape edging products manufactured from recycled materials
• Commercial Grade Aluminum
• Pound-In
• No-Dig
• TOOLTEX
• Dock-Edging
• MOTIONTEX
• Oculus
• Climatex
• ArborGard Plus
• ProLock
• Multi
• GrillTex
• Evolve
• EdgePro Commercial
• TimberFlex

Products and services

• Landscape Edging No-Dig, Pound-In, 2-in-1, Aluminum (consumer), Poly, and Composite Lumber (TimberFlex, commercial) landscape edging for residential DIY installations and commercial landscaping. Made from recycled materials under the EasyFlex brand for consumer offerings.
• Paver Edging PVC and aluminum paver edging products available in consumer and commercial grades to secure paver installations for residential and commercial settings.
• Tree Care Products Locking Tree Ties (ProLock commercial-grade) and Tree Trunk Protectors (ArborGard Plus) for residential and commercial tree support and equipment/weather damage prevention.
• Dock Edging P-Profile and D-Profile dock edging products in consumer and commercial grades, plus galvanized screw accessories, for protecting boat docks in residential and commercial marine settings.
• Industrial Matting Vinyl runner matting (corrugated, ripple, round rib, pyramid, diamond plate, dome top, nickel), ASTM-spec and MIL-spec switchboard matting, rubber/nitrile and TPR runner matting, conductive (ESD) matting, and specialty marbleized tile top matting for industrial facilities and electrical safety environments.
• Home and Office Matting Tool box liners, interlocking tiles, multi-purpose mats, runner/scraper mats, under grill mats, commercial grade mats, fitness equipment mats, cord protectors, traditional and modern (Evolve) chair mats, and auto floor mats for home, office, and automotive use.
• Control Joints Masonry control joints for commercial and industrial construction applications.
• Recycled Compounds Recycled flexible PVC and TPE compounds used in manufactured products and supplied directly to other manufacturers seeking sustainable raw material inputs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Trex Company: Trex is the leading US manufacturer of composite decking and railing made largely from recycled polyethylene film and wood fiber. It is comparable as a downstream user of recycled plastics in outdoor/landscape building products, overlapping with Dimex's EasyFlex and TimberFlex edging categories, though at much larger scale and broader product scope.
• Master Halco: Master Halco is a North American manufacturer and distributor of fencing, railing, and outdoor landscape products. Comparable in its outdoor/landscape products distribution model and overlapping customer base with Dimex's landscape and hardscape categories.
• Royal Building Products: Royal Building Products manufactures PVC exterior building products including trim, mouldings, and decking, using recycled PVC content. Comparable as a PVC building products manufacturer and large-scale user of recycled PVC compounds in adjacent outdoor/building categories.

Direct peers

• Permaloc: Permaloc is a US manufacturer of aluminum and plastic landscape edging products for both residential and commercial installations. It directly competes with Dimex's landscape edging line, serving the same contractor and DIY channels with comparable installation systems.
• NoTrax: NoTrax is a major North American manufacturer of industrial matting products, including anti-fatigue, switchboard, and safety matting. It directly competes with Dimex's industrial matting portfolio across similar customer segments (industrial facilities, electrical safety applications).
• Wearwell: Wearwell designs and manufactures industrial floor matting, including ergonomic and safety matting for manufacturing, retail, and commercial environments. It overlaps directly with Dimex's industrial matting, runner matting, and conductive matting lines.
• KW Plastics: KW Plastics is one of the largest US recyclers of HDPE and PP plastics, producing recycled resins and compounds. It is highly comparable as a B2B recycled plastics compounder serving manufacturers, overlapping with Dimex's compound supply business for recycled flexible PVC and TPE.
• Envision Plastics: Envision Plastics operates large-scale PCR HDPE and PP recycling and compounding facilities, supplying recycled resins to consumer goods and packaging manufacturers. Comparable as a competing recycled polymer compounder in the B2B recycled plastics market.
• Oly-Ola Edgings: Oly-Ola Edgings manufactures vinyl and aluminum landscape edging for the residential and commercial landscaping market. Directly comparable to Dimex's EasyFlex and commercial landscape edging SKUs across the same buyer profile.
• Reece Industries / Protective Industrial Products: Protective Industrial Products (PIP) is a global manufacturer and supplier of safety products, including industrial matting, work gloves, and protective equipment. Comparable in its industrial matting and safety products portfolio, particularly for electrical and ESD matting where Dimex holds ASTM/MIL certifications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dimex.llc
• LinkedInlinkedin.com/company/westlake-dimex
• Xx.com/DimexLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimex