What Camp Beaumont does

Camp Beaumont is the UK's longest-running multi-activity day camp provider, operating 50+ camps across London and the Home Counties for children aged 3-14. Founded in 1982 and part of the Inspiring Learning Group, the company runs four age-segmented programmes (Playtime for ages 3-4, Magic for 5-7, Active for 8-11, and Teens for 12-14), each with distinct staff-to-child ratios (1:8, 1:12, and 1:15 respectively). The product portfolio has expanded to include EPIC Weeks themed programmes (Coding, Wildlife, Adventure, Tennis Academy, Swim School, English in Action), a Make-a-Bear with Teddy Tastic workshop add-on, and Adventure Devon, a residential camp at Skern Lodge in North Devon.

The underlying technology stack is a conventional direct-to-consumer e-commerce and operations platform: a Webflow-based marketing website, a booknow.campbeaumont.co.uk booking portal with real-time availability and location search, Klarna for three-installment payment splitting, PonchoPay for tax-free childcare and childcare voucher redemption, Leadoo for behavioural tracking and live chat, Google Analytics and Adsense, and a GDPR- and PCI-compliant data infrastructure. The operational backbone is the seasonal staffing of 1,000+ individuals trained and DBS-checked across Ofsted-registered venues, with the company itself being Ofsted-registered at an excellent rating.

The business model is direct-to-consumer with prices around £40-58 per child per day depending on location, plus attach-rate revenue from FLEX booking protection (£4/day), Early Risers extended drop-off (£6-7.50), Extra Slice late collection (£6-7.50), Teddy Tastic workshops (£18), and premium EPIC Weeks and residential pricing. Camp Beaumont also operates a host-school venue model where independent schools rent facilities to the company during school holidays, generating a transaction-style revenue line without operational burden on the schools. Marketing is conducted through the website, social media (Instagram, Facebook, X/Twitter), email newsletters with promotional discount codes, and word-of-mouth referrals from existing parents.

Name

Camp Beaumont

Legal name

Camp Beaumont Group Limited

Website

https://campbeaumont.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Camp Beaumont is the UK's longest-running multi-activity day camp provider, operating 50+ Ofsted-registered camps across London and the Home Counties for children aged 3-14, with age-segmented programmes, themed EPIC Weeks, and add-on services sold direct-to-consumer.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Day Camp Bookings: Core revenue from day camp bookings at £45-53 per day per child, with discounted full-week rates. Additional revenue from optional extras including Early Risers (£7.50), Extra Slice late collection (£6-7.50), FLEX protection (£4/day), and lunch at select locations.
2. EPIC Week Programs: Premium week-long themed camp programs with higher price points for specialized activities such as coding, swimming, tennis, and adventure camps
3. Teddy Tastic Workshop: Add-on creative workshop at £18 per session where children create teddy bears to take home
4. Host School Venue Partnerships: Schools rent indoor and outdoor spaces to Camp Beaumont during school holidays, providing revenue stream for host venues without operational burden on Camp Beaumont
5. Tax-Free Childcare and Voucher Payments: Acceptance of government-funded childcare schemes including childcare vouchers and tax-free childcare (up to £2,000 per child per year government contribution), expanding accessibility to families

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Camp Beaumont operates multi-activity day camps for children aged 3-14 years across 50+ locations in London and the Home Counties, running throughout all UK school holidays. The core offering includes four age-specific programmes (Playtime 3-4, Magic 5-7, Active 8-11, Teens 12-14) with over 50 activities such as archery, swimming, tennis, arts and crafts, trampolining, and inflatables, alongside themed EPIC Week experiences and a residential camp in North Devon.

Product overview

Camp Beaumont is a single unified product offering multi-activity day camps and themed EPIC Week programmes for children aged 3-14 years across 30+ locations in London and the Home Counties. The core offering consists of age-specific day camp programmes (Playtime for 3-4 years, Magic for 5-7 years, Active for 8-11 years, and Teens for 12-14 years) with over 50 activities. The product portfolio extends to EPIC Week themed adventure programmes including Coding Weeks, Wildlife, Adventure, Tennis Academy, Swim School, and English in Action. Add-on modules include FLEX booking protection, Early Risers extended drop-off, Extra Slice extended collection, and Make-a-Bear creative workshop. The company also operates Adventure Devon, a residential camp at Skern Lodge in North Devon. All programmes accept tax-free childcare and childcare vouchers through integrated payment partners.

Differentiator

Problem solved

Functional benefit

Brands

• Teddy Tastic: Make-a-Bear workshop experience where children create their own teddy bear to take home as a keepsake from their camp adventure. Available at select locations for £18 per workshop.
• Epic Weeks
• Adventure Devon
• Swim School

Products and services

• Day Camps Multi-activity day camps for children aged 3-14 years running throughout all UK school holidays. Camps offer over 50 activities including archery, arts and crafts, tennis, hockey, frisbee, trampolining, and inflatables.
• Playtime Programme Age-specific programme for 3-4 year olds featuring nursery-style care with activity sessions and a staff-to-child ratio of 1:8.
• Magic Programme Age-specific programme for 5-7 year olds with jam-packed activity itinerary including creative sessions and sports activities. Staff-to-child ratio of 1:12.
• Active Programme Age-specific programme for 8-11 year olds with creative sessions and sports activities threaded through the programme. Staff-to-child ratio of 1:15.
• Teens Programme Programme for 12-14 year olds featuring more personal choice with Chill and Choose sessions in an exclusive club-style holiday experience. Staff-to-child ratio of 1:15.
• EPIC Weeks Week-long themed adventure programmes including Coding Weeks (Lego Robotics, Minecraft coding), Wildlife, Adventure, Tennis Academy, Learn to Swim, and English in Action, designed with industry-leading experts for experience-led programmes.
• Swim School Week-long swimming programme as part of EPIC Weeks for children to learn and improve swimming skills and water safety.
• English in Action Adventure meets learning EPIC Week programme combining English language learning with exciting activities.
• Adventure Devon Residential Camp Residential camp offering at Skern Lodge in North Devon providing adrenaline-fuelled summer camp adventure on the coast.
• Make-a-Bear with Teddy Tastic Creative workshop where children create their own teddy bear to take home, including teddy bear, heart, stuffing materials, exclusive Camp Beaumont t-shirt, personalised birth certificate, and take-home bag. Priced at £18 per workshop.
• FLEX Booking Protection Optional booking protection add-on at £4 per day providing complete flexibility to amend bookings and full refund if child is ill and cannot attend camp.

Quantifiable outcome

• Ofsted registered provider with excellent rating
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Magic MakerscoreStrategic or Co-development PartnerCamp Beaumont's charity partnership with Magic Makers, a Partyman initiative. The charity creates magical experiences for UK children and families facing illness, hardship, or trauma. Camp Beaumont accepts donations during booking and supports fundraising efforts.
• ZoolabminorGTM or Marketing PartnerActivity partner bringing creepy crawlies and wildlife encounters to camps as part of the activity program. Part of the 2024 program enhancements.
• Enrich Education (Quidditch)minorGTM or Marketing PartnerPartner providing Quidditch games and enrichment activities as part of the 2024 camp program offerings.
• Britannia Coach ServicescoreTechnology or IntegrationSister company within Inspiring Learning Group providing transportation for EPIC Week excursions. All drivers DBS checked with Camp Beaumont team members accompanying children throughout transport and excursions.
• PonchoPaycoreTechnology or IntegrationPayment processing partner for childcare voucher and tax-free childcare payments. Enables booking integration with government schemes and voucher providers including Edenred, Sodexo, Computershare, and others.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Super Camps: One of the UK's largest multi-activity day camp operators, running Ofsted-registered holiday camps for children aged 4-14 at independent school venues. Directly comparable to Camp Beaumont on product (multi-activity day camps), customer (working parents), distribution (school-venue model), and pricing tier.
• Barracudas Activity Day Camps: UK-based multi-activity day camp provider for children aged 4½-14, with a comparable 50+ location footprint concentrated in southern England. Closest direct competitor on activity mix, age segmentation, school-venue model, and parent value proposition.
• Fit For Sport: Ofsted-registered provider of multi-activity and sport-focused holiday camps for primary-aged children across the UK. Comparable product offering, age range, and school-venue distribution model to Camp Beaumont.
• Premier Sport: UK provider of sports coaching and multi-activity holiday camps at school venues for children aged 5-12. Overlaps with Camp Beaumont on activity-based programming, school holiday seasonality, and Ofsted-registered wraparound care.
• JCA Adventure (Condover Hall): UK residential activity camp operator (Condover Hall, Newnham Park) targeting children and school groups. Directly comparable to Camp Beaumont's Adventure Devon residential offering, with similar multi-activity programming and target demographic.

Broad incumbents

• PGL Travel: UK's largest provider of residential activity holidays and educational trips for school groups and families. Overlaps with Camp Beaumont on multi-activity programming, age range, and educational/childcare mission, but operates at much larger scale and primarily a residential model.
• Kingswood Camps: UK residential activity centre operator (formerly part of Anytime Leisure) running multi-activity programmes for school groups and families. Comparable to Camp Beaumont's Adventure Devon on residential multi-activity programming and educational customer base.

Emerging players

• Mother Nature Science: UK provider of STEM-focused holiday camps and in-school workshops for children aged 5-12. Partially overlapping with Camp Beaumont's Coding Weeks / EPIC STEM programmes and same school-venue model, but with a narrower science/STEM specialism.
• Stagecoach Performing Arts (Holiday Workshops): UK performing arts education provider running school-holiday workshops for children aged 4-18. Partial overlap with Camp Beaumont's Arts & Crafts and themed EPIC programming, and similar school-venue distribution model, but specialised rather than multi-activity.

Others

• Skern Lodge: North Devon-based activity centre that is the host venue for Camp Beaumont's Adventure Devon residential camp. While a commercial supplier rather than a direct competitor, Skern operates its own residential programmes and is therefore an adjacent operator in the same outdoor education ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CampBeaumont
• Facebookfacebook.com/CampBeaumont
• Instagraminstagram.com/campbeaumont_daycamps

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Beaumont