What Makers Magic does

Magic Makers, Inc. (operating as Makers Magic / Magic Makers) is a privately-held, direct-to-consumer specialty retailer of magic products founded in 1999 and headquartered in Sioux Falls, South Dakota. The company sells a curated catalog of approximately 400+ SKUs organized into seven product categories — card tricks, magic tricks, magic kits, magic silks, specialty playing cards, magic courses (digital downloads), and pranks/gag gifts — spanning price points from sub-$10 entry-level items (e.g., Snack Attack Prank at $8.97, Magic Pencil at $14.97) to premium collector pieces (Crystal Silk Cylinder at $299.97, Majestic Giant Ball & Vase at $499.97). The core assortment consists of physical magic props, gimmicked playing cards (including proprietary First Generation Bicycle red/yellow decks printed in partnership with US Playing Co.), silks, novelty props, and instructional kits; the technology underlying the products is traditional magic-gimmick design rather than software or AI.

The company operates a Shopify-powered storefront at magicmakersinc.com supported by a U.S. fulfillment center in South Dakota with three-day average domestic delivery, a wholesale/dealer portal at wholesale.magicmakersinc.com, and international shipping via DHL. Revenue is generated across four streams: (1) one-time e-commerce sales of physical products, (2) digital course and instant-download instructional content priced up to $39.97, (3) wholesale/b2b dealer distribution, and (4) a recurring subscription to MasterMagicTricks.com — a wholly-owned learning platform offering 4,000+ expert-led video tutorials via monthly subscription with a 7-day free trial. Magic Makers serves hobbyists, parents/gift-buyers, and professional/semi-professional magicians, with featured instructional partnerships with named magicians Simon Lovell, Sal Piacente, Rudy T. Hunter, Kris Nevling, and Marty Grams. The company has 11–50 employees and shows no evidence of external funding, parent-company ownership, or AI capabilities.

Name

Makers Magic

Legal name

Magic Makers, Inc.

Website

https://magicmakersinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Makers, Inc. is a privately-held, direct-to-consumer specialty retailer founded in 1999 in Sioux Falls, South Dakota, selling magic tricks, kits, playing cards, silks, digital courses, and prank products to hobbyists, parents, and professional magicians through its Shopify storefront, wholesale channel, and MasterMagicTricks.com subscription platform.

Ownership category

akta.pro rank

Product category

Magic Products & Performance Supplies

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

Keywords

• Magic tricks retail
• Magic props
• Playing cards
• Magic kits
• Magic tutorials

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Magic Products: One-time sales of physical magic products including card tricks, magic tricks, magic kits, silks, playing cards, pranks, and accessories. Products are sold at various price points from budget individual items to premium collector's pieces ($500+).
2. Digital Courses and Downloads: Instant digital downloads of magic courses and instructional videos taught by expert magicians. Prices range from under $20 to under $40 per course. Includes online access to learning platforms and video tutorials.
3. Wholesale/B2B Sales: Wholesale distribution to dealers and retailers. The company maintains a wholesale portal at wholesale.magicmakersinc.com and accepts dealer inquiries via [email protected].
4. MasterMagicTricks.com Subscription: Subscription-based access to MasterMagicTricks.com offering 4,000+ expert-led magic tutorials with a 7-day free trial model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Magic Makers, Inc. designs, sources, and sells branded magic tricks, props, specialty playing cards, silk handkerchiefs, gag gifts, and complete magic kits directly to consumers through its Shopify-powered online store at magicmakersinc.com. The company also offers instant-download digital magic courses and operates the MasterMagicTricks.com subscription platform with 4,000+ expert-led video tutorials, complemented by a wholesale distribution channel for dealers and retailers.

Product overview

Magic Makers Inc. operates as a direct-to-consumer magic retailer offering an extensive portfolio of performance-ready magic products. The company provides a diverse catalog organized into seven core product categories: individual Card Tricks (56 products), Magic Tricks (183 products), Magic Kits (27+ products), Magic Courses/Instant Downloads (66 products), Playing Cards/Specialty Decks (28 products), Magic Silks (34 products), and Pranks/Gag Gifts (17 products). Additionally, the company operates MasterMagicTricks.com, an online learning platform featuring over 4,000 video tutorials. Products range from individual props like the Magic Pencil ($14.97) and Joker Tube Master Illusion ($199.97) to premium collectibles such as the Majestic Giant Ball & Vase ($499.97), and from beginner-friendly kits to advanced professional-grade equipment. The company also publishes books like the 426-page Complete Close-Up Magic Encyclopedia and maintains The Magic Vault, a rotating collection of rare, vintage, and one-of-a-kind items.

Differentiator

Problem solved

Functional benefit

Brands

• MasterMagicTricks.com: Online magic tutorial platform featuring 4,000+ expert-led magic video tutorials and courses.

Products and services

• MasterMagicTricks.com Subscription Online subscription-based magic learning platform featuring 4,000+ expert-led video tutorials covering card tricks, mind-reading, sleight-of-hand, and performance techniques. Includes 7-day free trial. Designed for hobbyists, semi-professional, and professional magicians seeking structured video instruction.
• Magic Courses (Instant Downloads) Digital video courses and instructional downloads teaching magic techniques including card magic, coin magic, bar tricks, mind reading, and card controls. Prices typically under $40 per course. Taught by professional magicians.
• Joker Tube Master Illusion Professional magician's ball vanishing apparatus with magnetic locking doors, crystal-clear tube, multicolor Joker painted details, and aluminum cover. Dimensions: 14 x 11 x 9 inches, Weight: 4.25 lbs. Priced at $199.97.
• Expert Card Magic Kit Advanced card magic kit including 'The Expert at the Card Table' book (1902), 7-Volume DVD + Digital Download Bundle by Sal Piacente, Blue Faded Bicycle Deck, and wooden illusion card box. Targeted at serious card workers.
• Magic Kits Curated sets of magic tricks, props, and accessories designed for beginners through professionals. Includes themed kits such as Spooky Magic Tricks Kit, Ultimate Magic Trick Kit (350+ tricks), and specialized kits for card magic, rubber band magic, and coin magic. Priced from under $30 to over $100.
• Ultimate Rubber Band Magic Kit Complete rubber band magic course featuring a 7-phase ring-on-rubber-band routine with colored rubber bands (orange, yellow, green, blue, red), a Morgan Dollar replica ring, and online learning videos taught by Kris Nevling.
• Ultimate Card Magic Kit 6-volume card magic training set by Simon Lovell covering 170+ moves, techniques, and routines from beginner to expert level. Includes forces, controls, palms, false shuffles, and complete routines. Accessible via Magic Makers online learning portal.
• Royal Road to Card Magic Kit Classic card magic course based on Frederick Braue and Jean Hugard's methods, featuring De Lands Marked Deck with secret marking system and tapered edge. Includes over 100 tricks and a 4-volume instructional video set by Rudy Hunter.
• Card Tricks Individual magic tricks involving playing cards, including gaffed decks, trick decks, marked decks, and card magic props for all skill levels from beginner to professional. Card tricks range from under $10 to under $100 per item.
• Magic Tricks Individual magic tricks and illusions including close-up props, stage props, mentalism effects, and novelty magic items spanning various difficulty levels. Prices range from under $10 to over $100.
• Playing Cards (Specialty Decks) Specialty and gaffed playing card decks including Bicycle brand decks in various colors, gaffed decks, forcing decks, marked decks, and novelty designs like Dragon, Spider, Skull, and Rainbow themed backs.
• Magic Silks Colored silk handkerchiefs and streamers for magic performances, available in various sizes (6-36 inches) and colors (red, black, white, blue), as well as silk packs and specialty silks like Rainbow Silk Streamer and Vintage Dragon Silk.
• Pranks & Gag Gifts Classic gag gifts and prank items including Doggonit (fake dog poo), Snapping Gum, Squirt Calculator, Mood Swing Warning Sign, and novelty magic prank props. Prices range from under $10 to under $25.
• Magic Makers Majestic Giant Ball & Vase Premium solid brass ball and vase magic prop standing 6.75 inches tall, weighing 6.5 lbs — the largest solid brass ball and vase ever made. Designed for elite collectors and stage performances. Priced at $499.97.

Quantifiable outcome

• 4,000+ expert-led magic tutorials available for subscribers
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• US Playing Co.coreTechnology or IntegrationUS Playing Co. is the printing partner for Magic Makers' proprietary playing card designs including the First Generation Bicycle Decks. Magic Makers designs their specialty cards and US Playing Co. manufactures them, creating exclusive products not available elsewhere.
• ShopifycoreTechnology or IntegrationMagic Makers' e-commerce website is powered by Shopify's platform infrastructure, enabling the online storefront, shopping cart, payment processing, and order management functionality.
• Simon LovellcoreStrategic or Co-development PartnerSimon Lovell is a world-renowned close-up magician and key instructor for Magic Makers' digital courses including the 6-volume Ultimate Card Magic Kit and Royal Road to Card Magic. He provides instructional content taught from his expertise in magic performance and education.
• Rudy T. HuntercoreStrategic or Co-development PartnerRudy T. Hunter is an accomplished mentalist who teaches ESP Test Deck effects and Royal Road to Card Magic through Magic Makers' digital courses. His expertise in mentalism and card magic contributes to the instructional content library.
• Kris NevlingmajorStrategic or Co-development PartnerKris Nevling is a featured instructor for Magic Makers, notably teaching the Ultimate Rubber Band Magic Kit with step-by-step video instruction covering rubber band magic techniques and tricks.
• Sal PiacentemajorStrategic or Co-development PartnerSal Piacente provides Expert Card Magic instructional content through Magic Makers' digital platform, contributing to the comprehensive card magic education library alongside the book 'The Expert at the Card Table.'
• Marty GramsminorStrategic or Co-development PartnerMarty Grams (Martini) teaches ESP Test Deck effects and card magic techniques through Magic Makers' instructional content, contributing expertise in mentalism and card magic.
• SS Adams Co.majorChannel Partner/ Reseller/ DistributorSS Adams Co. is a historic prank and magic company. Magic Makers distributes SS Adams products including Doggonit, Snapping Gum, Magic Ball & Vase, Squirt Calculator, Easy Magic Tricks Book, and various card tricks like Svengali Decks and Stripper Decks.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Theory11: Premium playing card and magic effects brand with strong design and lifestyle positioning. Comparable in proprietary playing card product line and direct-to-consumer e-commerce for card magic enthusiasts.
• Penguin Magic: Direct-to-consumer magic e-commerce retailer and video tutorial platform selling tricks, props, and downloads to hobbyists and pros. Closely comparable to Magic Makers in product mix, DTC model, and instructional content offering.
• Murphy's Magic Supplies: Long-established wholesale and retail magic distributor with broad catalog of tricks, props, and instructional materials. Comparable in wholesale channel focus and breadth of magic product offering.
• Ellusionist: Specialty magic retailer and playing card brand (Cardistry Touch, Bicycle collaborations) targeting card magicians and collectors. Comparable in playing card and card-trick focus, premium positioning, and direct-to-consumer e-commerce.
• SS Adams Co. Historic prank, gag, and magic novelty brand whose products Magic Makers already distributes. Comparable in gag/prank category and channel overlap; more brand-oriented than DTC retailer.
• Vanishing Inc. Magic retailer and publisher of instructional magic books and downloads serving both amateur and professional magicians. Comparable product catalog and instructional content focus.

Broad incumbents

• Amazon: Mass-market marketplace that lists thousands of magic tricks, kits, playing cards, and gag products alongside Magic Makers' offerings. Comparable in category coverage but not niche-specialized; sets competitive pricing pressure on commodity SKUs.

Regional players

• Alakazam Magic: UK-based magic retailer and DVD/instructional content publisher serving the European market. Comparable product categories but operates primarily in a different geography from Magic Makers' US-centric base.

Emerging players

• 52Kards: Digital-first card magic and cardistry education platform with YouTube-led audience and tutorial content. Comparable in instructional focus for card tricks and sleight-of-hand; overlapping but more video/digital-native than Magic Makers.
• SansMinds Magic: Independent magic creator and shop producing original effects and instructional downloads. Comparable in proprietary trick design and instructional content distribution, though smaller and creator-led rather than retailer-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MagicMakersInc
• YouTubeyoutube.com/@MagicMakersInc
• Facebookfacebook.com/magicmakersinc
• Instagraminstagram.com/magicmakersinc
• LinkedInlinkedin.com/company/magic-makers-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makers Magic