made2 GROW

What made2 GROW does

made2GROW GmbH is a Cologne, Germany-based HubSpot Platinum Partner agency founded on December 1, 2017. The firm provides consulting, implementation, and optimization services for the HubSpot CRM platform, targeting B2B organizations with complex sales, marketing, and service processes. Its primary segments are SaaS companies, IT services and agencies, and Maschinenbau (machinery/industrial) firms, with secondary work in education and GDPR-sensitive industries across the DACH market.

The core technology stack is built around HubSpot's full suite (Marketing Hub, Sales Hub, Service Hub, CMS Hub, Content Hub, Operations Hub), supplemented by custom Python/Node.js code within HubSpot Workflows for integrations such as a WeClapp ERP connector. The firm has productized portions of its service into 11 pre-built HubSpot solution packages sold through a self-service HubSpot Shop starting at €250 each (€1,900 bundle), and operates a sub-brand called Supered — a HubSpot-native onboarding and documentation assistant.

The business model mixes four revenue streams: day-rate/hourly professional services for implementation projects, one-time license sales of pre-built packages, recurring retainer contracts for ongoing HubSpot optimization, and performance marketing services (Google Ads, Bing Ads, LinkedIn Ads, SEO). Distribution is dual-motion: a sales-led enterprise motion using a free HubSpot Portal Health Check as lead generation, plus a product-led self-service channel through the HubSpot Shop. The firm operates with a small team (1-10 employees, described as 4+) and reports 100+ completed projects since inception.

Name

made2 GROW

Legal name

made2GROW GmbH

Website

https://made2grow.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

made2GROW is a Cologne-based HubSpot Platinum Partner agency that implements, optimizes, and trains B2B organizations on the HubSpot CRM platform, serving SaaS, IT services, and industrial clients across the DACH market with a mix of consulting and productized packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Implementation: Day-rate and hourly-based consulting for HubSpot implementation projects including CRM setup, data migration, process design, and system integration. Projects typically involve workshops, technical setup, and team onboarding.
2. HubSpot Shop - Pre-built Packages: Sale of 11 pre-configured HubSpot solution packages (starting at €250 per package, €1,900 for all 11 bundled). Digital services installed directly into customer HubSpot portals. One-time purchase model with optional add-on services.
3. Retainer/Optimization Contracts: Ongoing HubSpot optimization services under retainer agreements for continuous analysis, cleanup, and improvement of customer HubSpot accounts along the entire Customer Journey from Marketing to After-Sales.
4. Performance Marketing Services: Lead generation services via Google Ads, Bing Ads, LinkedIn Ads, and SEO/GEO including strategy development, campaign management, content creation, and ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

made2GROW is a Cologne-based HubSpot Platinum Partner agency that implements, optimizes, and trains B2B clients on the HubSpot CRM platform. The firm delivers day-rate implementation projects, monthly retainer optimization contracts, pre-built industry-specific HubSpot packages sold via its HubSpot Shop, and inbound/performance marketing services (SEO, Google Ads, Bing Ads, LinkedIn Ads). It also offers its own proprietary sales enablement tool, Supered, which integrates natively with HubSpot.

Product overview

made2GROW is a HubSpot Platinum Partner agency offering a modular portfolio of services centered on the HubSpot CRM platform. The core offering consists of HubSpot Agency consulting, Implementation, and Optimization/Retainer services, supported by specialized sub-products including the HubSpot Shop (pre-configured industry packages), Supered assistant for sales enablement, custom Integration services, Admin Training, and Service Hub. Lead generation capabilities are delivered through SEO, Search Engine Advertising (Google/Bing Ads), and LinkedIn Ads services. All offerings are designed for B2B organizations with complex processes, with particular expertise in SaaS, IT Services, Manufacturing, and Education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Supered: A premium HubSpot tool for sales teams that integrates natively with HubSpot to help sales teams be more productive, aligned, and data-driven in their CRM usage. Provides onboarding, documentation, and sales enablement capabilities.

Products and services

• HubSpot Agency Services Strategic HubSpot consulting and agency services including CRM strategy, process design, and ongoing advisory for B2B organizations, led by a HubSpot Platinum Partner team.
• HubSpot Implementation End-to-end HubSpot CRM implementation service covering data modeling, process mapping, migration, and go-live support for marketing, sales, and service teams.
• HubSpot Optimization Retainer Ongoing retainer-based HubSpot optimization covering analysis, cleanup, and continuous improvement of an existing HubSpot account across the customer journey from marketing through after-sales.
• HubSpot Shop Pre-built Packages Online self-service catalog of 11 pre-configured HubSpot solution packages for SaaS, IT Services, and Manufacturing verticals, priced individually from €250 each or €1,900 for the full bundle.
• Supered — HubSpot Assistant Proprietary HubSpot-native sales enablement and onboarding assistant providing living documentation, in-app process guidance, and streamlined communication for sales teams.
• HubSpot Integration Services Custom integration services that connect HubSpot CRM to third-party ERPs (e.g., WeClapp) and other tools via HubSpot Workflows with embedded Python/Node.js code actions.
• HubSpot Admin Training Admin training and certification preparation delivered by a Certified HubSpot Trainer in German, building internal capability and reducing ongoing agency dependency.
• HubSpot Service Hub Setup Setup and configuration of HubSpot Service Hub for helpdesk automation, ticket management, and converting customer support into a profit center.
• SEO Services Search engine optimization service covering keyword research, technical on-page optimization, WDF*IDF analysis, competitor analysis, and AI-generated content for organic traffic growth.
• Search Engine Advertising (SEA) Google Ads and Bing Ads campaign management including audit, strategy, keyword research, ad creation, landing page design, and ongoing optimization using a Build-Measure-Learn methodology.
• LinkedIn Ads B2B-targeted LinkedIn advertising including account audits, strategy development, audience analysis, ad creation, remarketing, and regular reporting.
• HubSpot CMS Websites Website design and development on HubSpot CMS and Content Hub using Clean Pro or Sprocket Rocket templates, featuring CRM data personalization and drag-and-drop editing.
• HubSpot Portal Health Check Free 15-question diagnostic evaluating HubSpot portal setup, scoring it across Setup & Data, Marketing & Leads, Sales & Pipeline, and Customer Service & Retention, and delivering a customized slide deck with best-practice recommendations.

Quantifiable outcome

• 239% increase in leads
• +3 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• HubSpotcoreStrategic or Co-development PartnerOfficial HubSpot Platinum Partner and certified trainer. Specializes in HubSpot implementation, optimization, and training for the DACH market. Hosts the HubSpot User Group for Cologne. Offers pre-built HubSpot packages and custom implementations using HubSpot's full suite including Marketing, Sales, Service, CMS, and Content Hubs.
• GooglecoreTechnology or IntegrationCertified Google Partner for search advertising. Integrates Google Ads and Google Search Console into client marketing strategies. Microsoft Advertising (Bing Ads) expertise also available for comprehensive search advertising coverage.
• LinkedIncoreTechnology or IntegrationStrategic advertising partner for B2B lead generation. Utilizes LinkedIn Ads targeting capabilities for precise B2B campaigns including industry, company, and job title-based targeting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Projecter GmbH: Hamburg-based digital agency and HubSpot Solutions Partner with strong emphasis on B2B content marketing, inbound campaigns, and HubSpot implementation. Directly comparable to made2GROW in DACH geography, HubSpot-centric service mix, and B2B mid-market focus.
• Klickpiloten GmbH: German HubSpot Solutions Partner focused on B2B inbound marketing, performance marketing, and HubSpot implementation for SMEs and mid-market clients. Closely comparable to made2GROW in service portfolio (HubSpot-centered), target customer (DACH B2B), and technology stack.
• Linchpin AG: Hamburg-based HubSpot Elite Solutions Partner and Atlassian Platinum partner, offering B2B inbound marketing, HubSpot implementation, and intranet solutions. Directly comparable to made2GROW as a top-tier HubSpot partner in DACH serving enterprise B2B clients with overlapping services.

Broad incumbents

• Syzygy AG: Stock-listed German digital agency group offering strategy, creative, technology, and media services across multiple European markets. A broad incumbent in DACH digital marketing with significantly larger scale and a wider service portfolio than made2GROW's HubSpot-focused niche.
• TWT Digital Group: German digital agency providing web development, marketing technology, and digital campaign services to enterprise clients. Overlaps with made2GROW in DACH digital marketing delivery but operates with a broader technology and service portfolio at larger scale.
• SAINT ELMO'S: Established Munich-based integrated marketing and digital agency with a broader portfolio spanning brand, content, digital, and performance marketing for enterprise clients. Larger and more diversified than made2GROW but operating in the same DACH B2B digital marketing space.
• Scholz & Volkmer: Wiesbaden-based digital agency with deep expertise in brand strategy, digital products, and content marketing for enterprise clients. Comparable as an established DACH digital marketing agency, though broader in scope and more brand-focused than made2GROW's HubSpot implementation specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/made2GROW
• Facebookfacebook.com/made2GROWde
• LinkedInlinkedin.com/company/made2grow

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about made2 GROW