gid
- Company typePrivate
- Founded1989
- HeadquartersNorderstedt, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What gid does
gid GmbH (legally gid Gesellschaft für innovative Datenverarbeitungssysteme mbH) is a privately held German IT solutions provider founded in 1989 and headquartered in Norderstedt, Schleswig-Holstein, operating with 11-50 employees. The company sells, implements, and integrates CRM (CAS genesisWorld, SmartWe Cloud CRM), document management (DocuWare), marketing automation (Evalanche), IT security (WatchGuard), backup (SEP), and hardware (HP/HPE, Microsoft) solutions primarily to small and mid-sized German-speaking businesses across seven vertical use cases: consulting/services, IT service providers, mechanical engineering, manufacturing, seminars/events, tax consultants/auditors, and associations/non-profits.
The company's technical differentiator is its proprietary gid-Microservices (branded as DocuWareConnectPro in its DocuWare integration), a data-sovereign integration layer that enables selective, controlled data transfer between CRM, DMS, ERP, HR, and analytics systems under real-user authentication. Around the core CRM/DMS stack, gid offers a catalog of proprietary widgets and modules — openRoute (GDPR-compliant routing), Bilder-Karussell, ToDo-Liste, SearchForms, KanBan, Firmenstruktur, Stakeholder-Matrix, and Evalanche ConnectPro — distributed through direct sales and the SmartWe AppStore. The firm holds DocuWare Silver Partner, WatchGuard Beta Tester, Microsoft, HP/HPE, Evalanche, and CAS Software AG partner designations, and its microservices carry the "Software Made in Germany" certification.
gid generates revenue through a mix of recurring software licensing/subscriptions, hardware resale, professional services (consulting, implementation, training), cybersecurity subscriptions (WatchGuard), backup subscriptions (SEP), and small-ticket mailing services (SMTP relay at €750/year, mailing tool at €1,380/year). Pricing is predominantly quote-based for enterprise solutions, with promotional per-license discounts on CAS genesisWorld Premium (€100) and Platinum Suite (€250). Go-to-market is sales-led with event-driven demand generation anchored by the annual gid IT Xperience Day at Volksparkstadion Hamburg and recurring webinar series, operating exclusively in the DACH region.
gid firmographics
Firmographics- Name
- gid
- Legal name
- gid Gesellschaft für innovative Datenverarbeitungssysteme mbH
- Website
- https://gid-gmbh.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where gid is headquartered
LocationHeadquarters
- HQ city
- Norderstedt
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
gid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing and Subscriptions: Revenue from reselling and licensing CRM software (CAS genesisWorld, SmartWe), Document Management Systems (DocuWare), Marketing Automation (Evalanche), and other third-party software products. Products are sold with various edition tiers (Premium, Platinum) and module bundles.
- IT Hardware Sales: Sales of IT hardware including HP/HPE solutions, networking equipment, access points, and infrastructure components through their IT-Systemhaus division.
- Consulting and Implementation Services: Professional services including CRM implementation, system configuration, individual customization, training, and ongoing support and maintenance for delivered products.
- Cybersecurity Solutions: Sales and implementation of WatchGuard security products including Endpoint Security/MDR, MFA/Identity Security, Firewall/VPN, and WLAN solutions.
- Backup and Data Protection: Revenue from backup solutions including SEP Hybrid Backup, Cloud Backup for SaaS applications, and backup services for products like Salesforce and G Suite.
- SMTP-Relay and Mailing Solutions: SMTP relay service for mass email delivery and mailing tool subscriptions for marketing campaigns, newsletters, and automated communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SMTP-Relay Service |
| Subscription | Annual | Mailing-Tool Subscription |
| Subscription | Annual | CAS genesisWorld Premium Edition |
| Subscription | Annual | CAS genesisWorld Platinum Suite Edition |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
gid product offering
Product offeringCore offering
gid GmbH resells, implements, and integrates business software — primarily CRM (CAS genesisWorld, SmartWe), document management (DocuWare), marketing automation (Evalanche), and IT security (WatchGuard) — and develops proprietary data-sovereign microservices that connect these systems. The company also delivers an IT-Systemhaus portfolio including HP/HPE hardware, Microsoft licensing, SEP backup solutions, and consulting/implementation services across the DACH region.
Product overview
gid GmbH is an IT solutions provider offering a portfolio of interconnected CRM, DMS, marketing automation, and IT infrastructure products. The core platform consists of three main pillars: (1) CRM systems — CAS genesisWorld (flexible on-premise/hosted CRM) and SmartWe (cloud CRM), which serve as the central customer relationship management platforms; (2) DocuWare document management system for revision-secure document storage and workflows; and (3) Microservices for data-sovereign integrations connecting disparate applications. Around these core platforms, gid offers numerous add-on modules including the openRoute routing planner, Bilder-Galerie/Karussell image management, SearchForms, KanBan, ToDo-Liste, Stakeholder-Matrix, and Evalanche marketing automation integration. The portfolio also includes IT security solutions (WatchGuard MDR, MFA, Firewall/VPN), backup solutions (SEP hybrid backup), Microsoft services, e-invoicing, project management, and time/vacation tracking. The company's microservices approach enables controlled, selective data transfer between the CRM/DMS ecosystem and external systems including ERP, HR, analytics, and marketing platforms.
Differentiator
Problem solved
Functional benefit
Brands
- DocuWareConnectPro: DocuWare integration interface for CRM CAS genesisWorld and SmartWe, enabling access to revision-secure document management.
- openRoute
Products and services
- CRM CAS genesisWorld Flexible on-premise/hosted CRM solution from CAS Software AG, resold and implemented by gid GmbH for German-speaking businesses; available in Premium and Platinum Suite editions with modules including AI connect and Business Process Automation.
- SmartWe Cloud CRM Cloud-based CRM platform from SmartWe distributed and extended by gid GmbH; gid develops apps (ToDo-Liste, Bilder-Karussell, openRoute) for the SmartWe AppStore.
- DocuWare Document Management Revision-secure cloud and on-premise document management system for QM, HR, accounting and contact management, delivered as a DocuWare Silver Partner offering by gid GmbH.
- gid-Microservices for Data-Sovereign Integrations Proprietary data-sovereign integration layer developed by gid GmbH that connects disparate applications with controlled, selective data transfer; awarded the 'Software Made in Germany' quality seal.
- Evalanche Marketing Automation Marketing automation platform from SC-Networks GmbH (Evalanche) for personalized newsletters, automated campaigns, lead scoring, landing pages, and DSGVO-compliant CRM integration, delivered by gid as implementation partner.
- WatchGuard IT Security Suite IT security portfolio from WatchGuard including multifactor authentication/identity security, endpoint security/MDR, firewall/VPN, and high-performance WLAN access points, resold by gid as a WatchGuard Beta Tester partner.
- SEP Hybrid Backup Hybrid backup solution from SEP including ransomware-secure backups and SaaS backup for applications like Salesforce and G Suite.
- HP / HPE Hardware Solutions HP and HPE hardware, networking equipment, and IT infrastructure products delivered through gids IT-Systemhaus division.
- Microsoft Software Licensing and Services Microsoft 365 packages and software licenses provided through a long-standing Microsoft partnership, with implementation and advisory services.
- E-Invoicing (E-Rechnung) Solution Electronic invoice solution supporting XRechnung and ZUGFeRD XML formats for sending, receiving and digital processing of structured e-invoices.
- SMTP-Relay Service Whitelisting-capable SMTP relay service for high-deliverability bulk email sending from existing CRM/ERP systems, offered at €750 annually.
- Mailing Tool Subscription Full marketing campaign platform with templates, personalization, segmentation, automated workflows, and integrated analytics, priced at €1,380 annually.
- Leadinfo Website Visitor Identification B2B lead generation service from Leadinfo B.V. that identifies website visitors by IP address in a DSGVO-compliant manner and integrates visitor data with the CRM.
- IT-Systemhaus Services (Consulting, Implementation, Support) Professional services for CRM implementation, system configuration, individual customization, training, and ongoing support and maintenance for all delivered products.
Quantifiable outcome
- Customers already using DocuWare save several hours of work per day; additional time freed through CRM integration
- +1 more outcomes
Companies that use gid
Customer profileSegments7 records
Ideal customer profiles4 records
gid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability8 records
Feature12 records
gid partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- WTSH (Wirtschaftsförderung und Technologietransfer Schleswig-Holstein GmbH)coregid GmbH is an official partner of WTSH, the economic development and technology transfer organization for Schleswig-Holstein. The partnership enables knowledge exchange in CRM, Marketing Automation, Document Management, and IT Security while contributing to regional digitalization projects. The collaboration provides networking opportunities with innovative companies and institutions in the region.
- DocuWarecoregid GmbH holds DocuWare Silver Partner status (DW Partner Silver RGB 2026), authorized to sell, implement, and integrate DocuWare document management solutions. The partnership includes proprietary DocuWareConnectPro integration developed by gid.
- CAS Software AGcoregid GmbH is an authorized partner for CAS genesisWorld CRM and SmartWe Cloud CRM solutions. The company develops proprietary widgets, modules, and integrations for CAS-CRM systems including openRoute, Bilder-Galerie/Karussell, ToDo-Liste, SearchForms, and other extensions.
- WatchGuardcoregid GmbH is a WatchGuard Beta Tester, one of only a few partners selected to provide practical input for future IT security technologies. The partnership includes distribution of WatchGuard security products including Endpoint Security/MDR, MFA, Firewall/VPN, and WLAN solutions.
- MicrosoftmajorLong-standing Microsoft partnership providing Microsoft 365 packages, software licenses, and related services. gid GmbH helps customers navigate Microsoft's diverse Office portfolio offering.
- HP / HPEmajorHP/HPE hardware solutions partner offering hardware infrastructure, networking equipment, and related IT systems from Hewlett-Packard/ Hewlett Packard Enterprise.
- Leadinfo B.V.majorgid GmbH integrates Leadinfo website visitor identification with their CRM systems, enabling DSGVO-compliant identification and tracking of website visitors. Leadinfo provides company identification based on IP addresses for B2B lead generation.
- Evalanche (SC-Networks GmbH)majorgid GmbH offers Evalanche Marketing Automation integration and implementation services. The partnership includes Evalanche ConnectPro integration enabling seamless connection between Evalanche and CRM systems.
- SmartWe (AppStore ecosystem)coregid GmbH develops and distributes apps through the SmartWe App Store, including Bilder-Karussell, ToDo-Liste, and OpenRoute modules for the SmartWe Cloud CRM platform.
- SEP (Software)majorgid GmbH offers SEP backup solutions including SEP sesam VM Essential Edition and SEP Hybrid Backup for comprehensive data protection including SaaS applications like Salesforce and G Suite.
- YellowMap AGmajorgid GmbH integrates YellowMap (YelloMap) for GDPR-compliant mapping and route planning within CAS genesisWorld and SmartWe CRM systems as an alternative to Google Maps.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
gid competitors and assessment
Company assessmentDirect peers
- AVS GmbH: German IT system house and DocuWare partner focused on document management, CRM, and IT services for SMB/mid-market. Direct peer to gid with overlapping product lines (DocuWare DMS, CRM) and similar DACH customer base.
- agilita GmbH: German CRM consultancy and DocuWare/Microsoft partner focused on mid-market CRM and DMS implementations. Direct competitor for the same CAS genesisWorld / DocuWare / Microsoft mandates.
- SHD Single Handed Development GmbH: German IT services and software firm offering DMS, CRM, and ERP solutions for SMB/mid-market. Comparable as a DocuWare/Microsoft-oriented SI competing for similar DACH customers.
- CAS Solutions GmbH: German CAS Software AG partner selling and implementing CAS genesisWorld CRM. Closely comparable to gid in CRM focus, customer profile (DACH mid-market), and partner-led GTM.
- SIEVERS-GROUP: DocuWare Gold Partner in Germany offering DMS, CRM, and IT solutions to mid-market. Highly comparable to gid as a German VAR/SI focused on DocuWare-centric stacks and DMS/CRM integration services.
- PLANTA Projektmanagement-Systeme GmbH: German provider of CRM, project management, and business software for mid-market, with strong DACH presence. Comparable as a domestic CRM/business-software VAR serving similar industries.
Broad incumbents
- Allgeier SE: Larger German IT services group offering enterprise software implementation, CRM, and managed services across DACH. Overlaps with gid in CRM/DMS implementation but operates at much greater scale and breadth.
- msg systems AG: German IT consulting and software firm with strong CRM, ERP, and industry solutions footprint. Comparable at the systems-integration level for DACH mid-market and enterprise customers.
- CANCOM SE: Major German hybrid IT services provider covering cloud, managed services, hardware distribution, and software implementation. Overlaps with gid's IT-Systemhaus and software licensing revenue streams.
- Bechtle AG: One of the largest IT system houses in Germany, offering IT hardware, software licensing, and services including CRM/DMS implementations. Competes with gid for mid-market IT contracts but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
gid social profiles
Digital presencegid financial estimates
Financial estimateRevenue estimate
Valuation estimate
gid leadership team
Management profileNumber of profiles
Profiles2 records
gid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gid
What does gid do?
gid GmbH resells, implements, and integrates business software — primarily CRM (CAS genesisWorld, SmartWe), document management (DocuWare), marketing automation (Evalanche), and IT security (WatchGuard) — and develops proprietary data-sovereign microservices that connect these systems. The company also delivers an IT-Systemhaus portfolio including HP/HPE hardware, Microsoft licensing, SEP backup solutions, and consulting/implementation services across the DACH region.
Is gid a public or private company?
gid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gid founded?
gid was founded in 1989. It employs 1 to 10 people.
Where is gid based?
gid is headquartered in Norderstedt, Germany, in the Europe region.
How does gid make money?
Six revenue lines are on record. Software Licensing and Subscriptions are the primary driver. The others are IT Hardware Sales, consulting and Implementation Services, cybersecurity Solutions, backup and Data Protection and SMTP-Relay and Mailing Solutions.
Who are gid's main competitors?
Direct peers on record are AVS GmbH, agilita GmbH, SHD Single Handed Development GmbH, CAS Solutions GmbH, SIEVERS-GROUP and PLANTA Projektmanagement-Systeme GmbH. Broad incumbents are Allgeier SE, msg systems AG, CANCOM SE and Bechtle AG.
Does gid have an API?
No public API is recorded for gid.