Lifesure
Lifesure is a UK-based private insurance intermediary founded in 1972 and headquartered in Saint Neots, offering auto, park home, static caravan, travel, home, landlord, commercial, and residential home insurance to individual and small-business customers.
- Company typePrivate
- Founded1971
- HeadquartersSaint Neots, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Lifesure firmographics
Firmographics- Name
- Lifesure
- Website
- https://www.lifesure.co.uk
- Company type
- Private
- Founded year
- 1971
- Headcount range
- 101–250 employees
- Short description
- Lifesure is a UK-based private insurance intermediary founded in 1972 and headquartered in Saint Neots, offering auto, park home, static caravan, travel, home, landlord, commercial, and residential home insurance to individual and small-business customers.
- Ownership category
- akta.pro rank
Where Lifesure is headquartered
LocationHeadquarters
- HQ city
- Saint Neots
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Lifesure business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Lifesure product offering
Product offeringCore offering
Lifesure is a UK-based insurance provider offering multiple lines of personal and property insurance, including auto, park home, static caravan, travel, home, landlord, and commercial/residential home insurance. Founded in 1972 and headquartered in Saint Neots, the company distributes these insurance products to consumers and small property owners in the United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance
- Park Home Insurance
- Static Caravan Insurance
- Travel Insurance
- Home Insurance
- Landlord Insurance
- Commercial Insurance
Companies that use Lifesure
Customer profileIdeal customer profiles1 record
Lifesure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lifesure competitors and assessment
Company assessmentBroad incumbents
- Direct Line Group: Major UK-listed P&C insurer offering motor, home, and landlord insurance. Comparable to Lifesure across overlapping personal lines but at vastly greater scale and brand reach.
- Aviva: One of the UK's largest insurers with broad home, motor, travel, and commercial lines. Overlaps directly with Lifesure's eight product lines but operates at national scale with full digital distribution.
- LV= (Liverpool Victoria): UK mutual insurer offering home, motor, and travel insurance. Direct product overlap with Lifesure and a comparable UK regional heritage, though with significantly larger scale.
- NFU Mutual: UK mutual insurer with strong home, motor, and commercial lines focused on rural and regional customers. Comparable to Lifesure's regional UK specialist orientation with overlapping commercial and home products.
Direct peers
- Admiral Group: UK personal lines insurer focused on motor and home insurance via price-comparison channels. Direct overlap with Lifesure's auto, home, and landlord lines, with similar mid-market UK customer targeting.
- Saga: UK specialist insurer targeting older customers with motor, home, and travel cover. Comparable product mix to Lifesure and similar niche specialist positioning, though focused on the over-50s segment.
- Hastings Direct: UK digital-first P&C insurer focused on motor and home. Overlaps with Lifesure's auto and home lines and represents the digital-native competitive threat to mid-sized regional UK carriers.
- Towergate Insurance: UK specialist insurance intermediary offering commercial, landlord, and niche personal lines including leisure vehicles. Directly comparable to Lifesure's commercial, landlord, and park home/caravan specialization.
- Adrian Flux: UK specialist insurer for non-standard and niche risks including static caravans, park homes, and leisure vehicles. Highly comparable to Lifesure's park home and static caravan franchise and similar mid-sized UK specialist profile.
Emerging players
- Park Home Insurance Services: UK niche specialist focused specifically on park home and static caravan cover. Most direct competitor to Lifesure's specialty lines, with similar target customer base and product focus.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Lifesure social profiles
Digital presenceLifesure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifesure leadership team
Management profileNumber of profiles
Lifesure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifesure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifesure
What does Lifesure do?
Lifesure is a UK-based insurance provider offering multiple lines of personal and property insurance, including auto, park home, static caravan, travel, home, landlord, and commercial/residential home insurance. Founded in 1972 and headquartered in Saint Neots, the company distributes these insurance products to consumers and small property owners in the United Kingdom.
When was Lifesure founded?
Lifesure was founded in 1971. It employs 101 to 250 people.
Where is Lifesure based?
Lifesure is headquartered in Saint Neots, United Kingdom, in the Europe region.
Who are Lifesure's main competitors?
Broad incumbents on record are Direct Line Group, Aviva, LV= (Liverpool Victoria) and NFU Mutual. Direct peers are Admiral Group, Saga, Hastings Direct, Towergate Insurance and Adrian Flux. Park Home Insurance Services is listed as an emerging player.
Does Lifesure have an API?
No public API is recorded for Lifesure.